The Long Game: Closing Deals That Don’t Want to Be Closed
What do you do when a prospect says "no" for four straight years? In this second installment of our masterclass with Steven Morris and Jason Isidore, we’re moving past the pitch and into the grueling reality of the sales cycle. Steven and Jason reveal the specific rituals—from pre-game visualization techniques learned on the baseball diamond to the "Christmas card strategy"—that keep them top-of-mind with high-value merchants. This episode isn't about quick wins; it's a deep dive into the patience, persistence, and problem-solving required to turn a hard refusal into a career-defining…
The skinny
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