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287 - Attracting Your Dream Clients with Human Design · Unshakeable with Human Design - A Human Design For Business Podcast

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  Welcome to Unshakeable with Human Design, the show dedicated to
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  helping entrepreneurs use human design to shift from hustle to
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  flow without sacrificing results.
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  Come here to become an unshakeable human and build an unshakeable business
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  according to your human design.
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  I'm your host, Nicole Laino.
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  Hello and welcome to Unshakeable with Human Design, everybody.
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  I am so excited to be here with you guys today.
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  We are going to talk about one of my favorite topics to dive into
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  with human design and business.
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  And it is attracting dream clients with human design.
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  Now, Most people, like you hear this talked about a lot, I'm not going to
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  act like this is something brand new, but I will tell you that the way that
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  I teach this and the way that I talk about this is very, very different than
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  the way that I see it spoken about in other areas and corners of this industry.
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  So when I see people talk about human design, I see them talk about
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  type, I see them talk about a lot of other aspects of the design.
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  And I'm going to talk to you and explain to you how I look at it.
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  How I'm going to look at one element of the authority matrix, which is my
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  eight element framework that I teach within my Business by Design Mentorship.
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  And I'm going to dive into one specific piece of this.
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  Now, I should say that the way that I look at client attraction is the second
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  pillar in my soul strategy framework.
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  Building a genius brand, diving into your unique gifts, your unique activations,
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  which is the authority matrix, going into each of the activations in the authority
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  matrix, and then lifting them up.
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  But each element serves a different purpose.
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  So, each element in the authority matrix, it's not just, these things
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  are important, it's these things are important and there's a certain way
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  based on the placement of that particular gate or that particular element
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  that gives it its specific flavor.
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  So meaning, gate 64 for me is my conscious sun.
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  You've all heard me talk about it probably a million times on here.
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  You might have gate 64 as well, but it might be your mercury gate.
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  So that expression for you and for me is going to be different.
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  The way that we dive into Gate 64 for you would be different in the
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  work that I do around Gate 64.
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  And what it's here to do in my life.
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  And in the lives of the people that I touch.
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  So we're going to dive into one element.
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  of the Authority Matrix today on the show.
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  We're not going to go into all of it.
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  If you want to go through all of it and my whole Genius Brand Authority
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  Matrix framework, please join the Authority Accelerator Masterclass.
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  It's totally free.
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  It is a five part masterclass and all you have to do is DM me the word masterclass
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  on Instagram, I'm @NicoleLainoOfficial or go to nicolelaino.com/masterclass and
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  we can register you there on the website.
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  Either one is fine.
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  You can choose your platform.
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  All goes to the same place.
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  But I would love for you to join us.
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  This is the most value packed thing that I do for free besides this podcast.
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  But it's taking you through my entire what I call the soul strategy framework.
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  So I'm taking you through the human design pieces, and I'm taking
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  you through the business pieces.
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  What does it take to really build a business by design that is successful
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  and sustainable, I should add to that.
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  What does it take to build a profitable business by design?
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  And that's what my soul strategy framework is about.
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  It's not just all the soul work, which is wonderful and necessary.
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  There has to be strategy on that.
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  But you also can't just have strategy and none of the soul, because
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  that's where things just feel icky and awful and don't really work.
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  And you don't want to get up for work every morning.
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  Not the way that I do.
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  I love coming to work.
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  I love, love, love what I do.
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  And I'm profitable.
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  And I have a successful business and I have had a six figure business, a multiple
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  six figure business for a long time now.
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  And I credit human design for making it both exciting, fulfilling,
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  sustainable and profitable.
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  So let's dive in to today's episode where we're going to talk about
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  that client attraction piece.
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  So finding your niche is not a new concept.
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  But in traditional marketing, we focused on things like demographics.
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  We focused on things like interests.
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  What do they like?
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  What do they not like?
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  Do they like long walks on the beach?
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  Does she wear Lululemons all day and athleisure wear?
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  Or is she a more Frame, Les Jantes sort of girl?
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  Who is this?
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  Does she hire a stylist?
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  All of these things would be stuff that traditional
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  marketers would tell you to do.
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  And I'm not saying not to do them.
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  We just do them in strategic messaging.
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  I don't put this into the core of finding your niche.
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  That's in the strategic crafting of your message.
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  Now if you've ever read a Russell Brunson book, or gone through old
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  school marketing tactics, they have you write your hero's journey.
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  Also a worthwhile exercise.
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  And I am not pooh poohing it at all.
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  But that hero's journey, what can happen with a lot of people, myself
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  included, when I first wrote mine, I found it to feel a little lackluster.
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  I didn't feel terribly empowered by my hero's journey.
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  I don't know if I felt much like a hero at all.
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  When I wrote it out, I looked at it and I was like, I don't
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  know if this makes me special.
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  I don't see what about it makes me special.
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  Okay, I see what I went through.
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  However, I don't think that it's necessarily making me feel super empowered
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  and excited to go share it with anyone.
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  Especially because a lot of people have these rags to riches, overcoming great
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  odds stories which can make us feel like our regular story is just not that
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  interesting, or won't get attention.
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  Might feel generic.
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  And a lot of us when we write our own story we tend to write it generically.
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  And when we were taught to write a hero's journey it might have
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  been where we were talking very factually about what happened.
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  I was in this place and then I had this difficulty.
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  I went through this transformation.
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  I found this thing along the way that changed my life.
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  I went through this transformation and now here I am and I
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  want to teach you that too.
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  It's the hero's journey, right?
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  And it could sound really generic when it's just the milestones on the path.
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  And I found it difficult to connect with that hero's journey.
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  I have a lot of hero's journey stories that I could tell.
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  I have a lot of overcoming things.
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  I have a lot of change stories.
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  But what's the essence of the story?
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  What am I really trying to connect with?
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  That was the part that was always missing for me when I tried to
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  do that hero's journey work.
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  Because what they teach you is when you know your hero's journey, then you find
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  other people who want that transformation and then you sell it to them.
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  And there's your niche.
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  And now, you dig into figuring out everything about your niche.
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  Go dig through their trash and see, do they like whole milk or skim?
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  That's the type of stuff that we were taught to do before.
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  And you do want to know your person really, really well.
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  You want to know what they want.
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  You want to know what their problems are.
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  You want to know what their deepest desires are.
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  But that, to me, like I said, that's strategic messaging.
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  And again, when people write that stuff out, I see inside my program, people
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  go through strategic messaging in my business by design mentorship, and
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  they're describing the problems that their people have, and if they do something
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  similar, or even in the same realm of somebody else in the program, a lot of
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  times we see the same items come up.
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  So how do we differentiate ourselves when the problem is the same, when the way we
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  solve it is sort of the same, but we're maybe serving slightly different people.
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  Maybe it's the same, like entrepreneurs are a big bucket.
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  You might all serve entrepreneurs, but which ones are you
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  uniquely qualified to serve?
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  That to me is where the cosmic element of niching comes in.
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  Finding your niche, finding your target audience, really connecting
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  with your soulmate client is a cosmic alignment, more so than a strategic one.
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  Once you figure out the cosmic thing, all of that strategic stuff starts to get
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  very specific and very, very interesting.
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  You become more interesting, and you start to get a very different
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  relationship to that niche, to the way that you speak to them.
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  It starts to color and shape everything that you talk about, and the way
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  that you speak about everything.
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  Because the way that we come at niching, or finding your soulmate client through
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  human design, it's the whole genius brand, that's informing all of it.
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  But one part of the authority matrix helps us figure out our
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  unique positioning of our own story.
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  Because we all have that particular world view.
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  We have our own particular unique experience.
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  Now if we take this cosmic piece, it can almost allow us to become the
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  reader of our story, where we could see the essence of what's really
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  been happening there all along.
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  And this element of human design that gives us this little
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  window is called the nodes.
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  The nodes in the design.
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  And the nodes are unlike anything else in the design, they're not planets,
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  they're not objects, they are positions.
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  So this is more of an astrology piece, but they are positions and they give us
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  a window into the way that we see the world, and the world that we uniquely
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  grew up in and are living in now.
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  I always say, if you had a movie and you had the same plot line and you
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  had the same general storyline and the same general character, but the
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  movie's set in the jungle, versus the movie being set in New York City,
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  you've got a very different movie.
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  Even if it's the same storyline.
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  Because if you've watched movies, there's the same plot line for so many of them.
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  The same age old story.
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  But we change the setting, we change the characters, we change the environment,
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  and we get a different movie.
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  That's what the nodes give us.
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  We get a different movie.
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  And they tell us what your movie is.
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  So they are like nothing else in human design, but just like
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  everything else in human design, it's not cut and dry with the nodes.
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  They can be the most confusing piece for people to put together
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  to say, oh, I get this now.
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  Which is why I have a mentorship for this part of the process.
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  The mentorship is where I get to work through this with everybody and everybody
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  gets a business reading with me, a one on one, where we go through this, and then
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  they can come to hot seat calls and to other calls, workshops, and stuff that
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  we do together where we workshop these elements so we get to dig into laying
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  your experience over the gate definition.
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  And we start to figure out how this all ties together.
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  So for example, one of my nodes is the gate of innocence.
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  When I heard that, I was like, I don't know how.
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  So my movie is set in innocence.
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  Hmm.
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  What does that really mean?
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  I don't know how that helps me, was initially my first thought.
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  I don't know how that helps me, I don't know how that shapes
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  me, I don't really get it.
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  But then when I started to dig into that more, and I looked at my life, and I
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  looked at the life lessons that I had, and I saw how all of the aspects, so the
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  gate of innocence, like everything in human design, there's a complexity to
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  every single gate, every single element.
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  And when I started to turn that rock over and I say, okay,
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  well, what else does this mean?
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  Okay, it's the gate of the priest and the priestess.
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  How has that shaped my life?
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  How has that been my world?
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  How has that been the setting for my movie?
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  And then I started to get really specific.
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  Started to make sense why I really love esoteric stuff.
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  Why I do what I do
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  Why I am here talking to all of you.
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  Why I talk to spiritual entrepreneurs.
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  Why that is my niche.
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  Now again, it's not always so linear, but I assure you, that
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  took a great deal of contemplation for me to come to that realization
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  . And it isn't even that simple.
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  There's so much more to it when you look at the documentation I have on my
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  ideal client, my soulmate client, and on my business and my brand, it goes so
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  much deeper than that because that's all the other elements of my genius brand.
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  But when I know that it allowed me to focus my efforts, not on talking
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  to everybody, but I'm talking to a specific subset of my greater audience.
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  It's not just entrepreneurs.
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  These are going to be some woo people.
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  Now, you might say, well, you teach human design.
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  Of course you're talking to woo people.
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  But I found this before I started to teach human design.
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  When I was just learning human design on my own.
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  And what that allowed me to do was say, I get why all of my energy
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  wants to go to human design.
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  I get it, because these are the people I'm meant to talk to.
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  This is the world I'm meant to live in.
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  This is how I'm meant to show up.
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  This is who I'm meant to show up for.
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  So my mind might have said, maybe you should keep doing just the branding stuff.
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  Maybe you should just keep doing the messaging stuff.
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  Maybe you should just do the stuff that's clearly paying the bills
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  right now and that has a much cleaner path for people understanding
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  how they could profit from it.
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  You might lose a lot of money if you go purely human design.
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  All of those questions came up.
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  All of that.
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  I might not have taken the step.
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  I might not have gone all in on human design.
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  If I hadn't known that and trusted that somehow by taking that step, committing
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  to my design, to this element and surrendering to it and letting it do its
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  thing, letting me do my thing to that particular group, it allowed me to take
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  a step with greater confidence, with greater certainty, not knowing how it
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  would all work out, not that certainty.
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  I can forecast that this is all going to work.
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  Not at all.
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  No idea.
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  All I did was say, I surrender to the fact that this is where my energy wants to go.
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  My strategy and authority is leading me here.
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  And anything that my mind is kicking up, this gave me even more confirmation
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  to say, no, I think this is the way.
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  I think this is what I meant to do.
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  I'm going to trust.
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  I'm going to trust my design.
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  I'm going to trust my strategy and authority, and I'm just going to go.
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  It was the best decision I ever made.
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  My business skyrocketed after that.
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  My business became fun and not a chore.
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  Like I said, I am excited every single day.
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  I have people that I know I am meant to help, that I'm meant to connect with in
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  this life that are finding me and they're saying, I don't know why, but I think
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  I need to work with you all the time.
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  Every day someone says to me, I think I need to work with you.
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  Or they do, and they sign up for something.
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  And that's powerful.
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  And I wouldn't trade it for anything.
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  And that's what the nodes can help you to do as well.
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  You're going to have a different experience with it than I did.
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  It might not be exactly the same.
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  In fact, I can guarantee that it won't be.
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  But you have your own relationship with it, and it'll open its
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  own door or window for you.
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  Into understanding yourself, and understanding how you're
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  here to live, who you're here to help, how you're meant to serve.
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  All of those questions, the nodes hold some aspect of those answers.
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  And then the Genius Brand fills out the rest.
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  So if you're interested in learning all about your Genius Brand, and everything
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  that it takes to build a business by design according to my sole strategy
• 16:48
  method, all you have to do is sign up for the Authority Accelerator Masterclass.
• 16:52
  Like, duh, it's free and it's awesome.
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  People say that this masterclass has been more valuable for free than
• 17:00
  programs they paid thousands for.
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  It's a total no brainer.
• 17:03
  You should come.
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  It's awesome.
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  All you have to do is DM me the word masterclass on Instagram or go to
• 17:09
  nicolelaino.com/masterclass and you can register right there on the website.
• 17:14
  I hope to see you there.
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  Thanks for making it to the end of this episode.
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  I hope you found it valuable as always.
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  I appreciate you.
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  And remember, in order to have an unshakeable business, you must
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  first become an unshakeable human.
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  So thanks for letting us help you become unshakeable with human design, everyone.
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  We'll see you next time.
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  If you love this episode and you're a fan of the show, please show
• 17:32
  us the love on iTunes, Spotify, or wherever you're listening to
• 17:34
  the show and leave us a review.
• 17:36
  And if you'd like to connect with other entrepreneurs on their human
• 17:38
  design journey, join our free Facebook community, Human Design for Entrepreneurs.
• 17:43
  Go to nicolelaino.
• 17:44
  me forward slash podcast links to join the group, book a human
• 17:48
  design reading with me, or access our free human design resources.
• 17:52
  We'll see you there.