Phygital Retail: Blending Online Convenience with In-Store Experience
Episode 185: The Future of Shopping is Hybrid🔗 Read the full article here: https://smartkeys.org/phygital-retail/
In this episode of the SmartKeys podcast, we explore the buzzword that is reshaping commerce: Phygital Retail. We discuss why the "Retail Apocalypse" narrative is false, noting that 52% of Gen Z still prefer physical stores to discover new brands, provided those stores offer the speed and data of the online world.
Based on the strategic guide by Felix Römer, we break down how to create a seamless customer journey that moves fluidly between the phone and the shelf. We analyze the…
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