It Never Sticks

The Lagging Team · Oct 20, 2026 · 1h 11m · transcript

A transformation can look done and be gone six months later. The deck was fine. The team drifted back to the old way of working, and the signs showed up there months before anyone upstairs wrote them down.

Jeff Burstein has spent more than 20 years coaching enterprise transformations. His argument: when a team that was improving slows down, the question is rarely what the team is doing differently. Something in the environment changed: a new rule, a new policy, a reward that no longer supports the way the team works. And no change in mindset ever simply sticks. You let it go, and the pen…