The Future of British Sports Cars

The Purposeful Strategist · Sep 3, 2026

In this episode of The Purposeful Strategist, Belden Menkus speaks with Mark Tapscott, Co-Founder and CEO of Longbow, an electric sports car company whose aim is to engineer cars that are fast, ultra-lightweight and will stand the test of time. Mark co-founded Longbow in 2023 after two decades launching electric vehicles into new markets, including for Tesla and BYD.

In their conversation, they discuss:

· Why the UK is the best place in the world to design and assemble sports cars, and the market factors behind his thinking.

· Lightweighting as an efficiency philosophy Mark believes will…