Latest / Kids Media Club Podcast
Why the Next Big Kids IP Was Born on Roblox — with Twin Atlas
Recorded live at MIP Junior in Cannes, Jo grabs Andrew and Jonathan from Twin Atlas — the studio behind Creatures of Sonaria, one of Roblox’s deepest and most beloved game worlds — for a conversation that doubles as a preview of their panel session on stage an hour later.
Twin Atlas are at MIP Junior because the line between gaming and entertainment is blurring in real time, and Creatures of Sonaria is the proof. Built six years ago, grown through community co-creation, now moving into merchandise, licensing, an animated series on Sky, and active conversations around film — it’s the reverse…
The skinny
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