Latest / Extraordinary America
Gee Ranasinha: Preview
Think you're making rational buying decisions? Think again. In this eye-opening conversation, marketing veteran and behavioral science expert Gee Ranasinha reveals why 95% of marketing fails—and it's not because of bad products or services.
Gee has spent 18+ years helping over 400 businesses in 20+ countries crack the code on what drives sales. As CEO of Kexino and a Fellow of the Chartered Institute of Marketing, he's teaching MBA students (and now you) the uncomfortable truth: your customers aren't buying based on logic, features, or price comparisons. They're buying based on unconscious…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.