FTC lays groundwork for review fines; Amazon creates a stealth offline catalog; Google Lens surfacing Local Packs with product shots
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The FTC sent out a letter to many of America’s largest businesses (Apple, Alphabet, Comcast, Yelp among others) detailing unlawful practices relating to the use of endorsements and testimonials. At first glance it might seem like these companies are doing something wrong, and possibly, some are. But for the most part the FTC, still smarting from their failure to extract fines in the Sunday Riley case, is making sure that they will in fact be able to extract fines if any of these companies violate the testimonial guidelines.
Several of us received a folksy looking toy catalog…
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