Latest / Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell
How Red Bull Built a Media Empire to Sell Soda
Red Bull doesn't just sell energy drinks — it owns a global media portfolio. In this episode, Lucas and Luna break down how the brand built its own film studio, music label, magazine, and extreme-sports network, turning content into its most powerful marketing asset. They explore the key moment: the 2012 Stratos space jump, which drew 8 million concurrent YouTube viewers and generated $6 billion in earned media. Plus, they discuss why most brands fail trying to copy the strategy — and what actually makes Red Bull's model work. A case study in owning your narrative from production to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.