Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
How Marketers Use Informational Interviews to Uncover Hidden Roles
In this episode, Lucas and Luna explore the power of informational interviews for marketers looking to uncover unlisted jobs. They share a surprising stat: only about 30% of marketing roles are ever publicly advertised. Then they walk through a tactical framework: how to find the right people to talk to, what questions to ask (and what to avoid), how to turn a 20-minute chat into a referral, and how to follow up without being pushy. Lucas brings in a real example of a mid-career brand manager who used informational interviews to pivot into a product marketing role at a SaaS company she'd…
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