Rage Bait Gets Attention. Innovation Builds Brands.
One misleading social post can spark a frenzy – but can brands keep playing with consumer trust? We unpack the curious ruse of a beloved emerging brand and the growing debate around "rage bait."
We also dig into Whole Foods' latest LEAP cohort and what its emerging-brand picks reveal about the next wave of CPG. Plus, we sample functional freeze pops and flavored dried mango, and hear from the founders of three fast-growing brands about building community, creating better-for-you products and turning retail distribution into sustainable growth.
Show notes:
0:20: London Calling, Buyer Bingo…
The skinny
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