Latest / How Fitting: design a slow fashion business that fits

Prioritizing Customer Research and Values To Shape A Modest Activewear Brand with Aja Cohen of Transcendent Active
In episode 90, hear how Aja Cohen left her big corporate fashion career for a lifestyle - and fashion business - that put relationships and her values first. Transcendent Active is helping women embrace who they are and move confidently toward their goals. Her modest activewear designs aren’t just covering, but also comfortable, sustainable, and functional and are worn by more than just the modest community.
After designing fast fashion for over a decade, Aja Cohen launched an activewear brand for the woman she believed was not being spoken to in the marketplace - the modest woman. At the…
The skinny
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