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#649: How to look at ROAS with Mitsu Kikuchi and Rocco Baldasarre of Shirofune
We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail.
In digital advertising, are we chasing the wrong metrics? While short-term ROAS might look impressive, are we missing the bigger picture—whether those customers actually return? What happens when we shift our focus to Lifetime ROAS instead?
Today, I’m joined by Mitsunaga (Mitsu) Kikuchi, CEO of Shirofune and
Rocco Baldasarre, Head of Business Development for Shirofune in the USA. Shirofune is a leading digital advertising automation platform that has transformed how advertisers optimize…
The skinny
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