Latest / The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business
How One Newsletter Cut Churn With a Pause Button
In this episode of The Newsletter Podcast, Lucas and Luna explore how a well-designed pause button—not a cancel button—turned a struggling paid newsletter into a sustainable business. They dive into the psychology of subscription fatigue, the difference between permanent churn and temporary pauses, and why offering readers the option to 'hold' their subscription can actually increase long-term revenue. Through the example of a niche cooking newsletter that saw a 30 percent reduction in cancellations within three months, they break down the mechanics of building a pause feature, from…
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