Latest / Marketing Made Simple with Fexingo: Branding, SEO, and Digital Strategy for Beginners
How Duolingo's Mascot Became a Marketing Maven
In this episode of Marketing Made Simple, Lucas and Luna break down how Duolingo transformed its owl mascot, Duo, into a social media phenomenon that drives engagement and brand love. They explore the pivotal moment when a TikTok video of Duo 'dying' went viral, and how the company leaned into a self-aware, chaotic personality that resonates with Gen Z. The episode covers the strategy behind Duo's cameos, collaborations, and 'unhinged' posts, and what smaller brands can learn about giving a mascot a voice. With concrete examples and a behind-the-scenes look at the…
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