Latest / Skin Anarchy / E.411: Haircare is Evolving To New Heights With Focus On Scalp Nutrition & Maintinence ft. EVOLVh

Transcript

E.411: Haircare is Evolving To New Heights With Focus On Scalp Nutrition & Maintinence ft. EVOLVh · Skin Anarchy

• 0:09
  SPEAKER_00: Thank you.
• 0:24
  SPEAKER_00: Weighted in a chair.
• 0:25
  SPEAKER_00: Have the banner or visit this episode's page to learn more.
• 0:31
  SPEAKER_01: So before the stop start, I wanted to pop in and make a little PSA because I've been seeing a lot of things on TikTok and I've been spending some time on TikTok.
• 0:40
  SPEAKER_01: Well, when I do have time, and I have noticed these things are really coming down on these influencers at this point.
• 0:46
  SPEAKER_01: And, you know, I actually wanted to say that one of the things that I've noticed influencers are commenting on is a lot of hair care, like hair care products and hair growth products.
• 0:57
  SPEAKER_01: And one of the things that really irks me is that they are showing some products that are just I mean, I just don't understand who is paying them.
• 1:08
  SPEAKER_01: But um, don't listen to them.
• 1:10
  SPEAKER_01: Instead, focus on the resources that you can create.
• 1:14
  SPEAKER_01: I promise you think here is definitely one of them if you have not figured that out already.
• 1:19
  SPEAKER_01: And that's really where I wanted to make sure that I I started for this episode because this is a brand I really believe in.
• 1:27
  SPEAKER_01: Um he is doing things so well, and his whole team is so dedicated to really um finding a solution for hair health, you know, and it's a very hard road, especially, you know, um with a lot of men, you know, that experience hair loss, uh, male pattern baldness, you know, those kind of things.
• 1:46
  SPEAKER_01: I I think it's very important for us to kind of invest in these kind of companies that are doing it right.
• 1:52
  SPEAKER_01: Boris has so much experience and his LT kind of grew up around this, as you will hear in this episode.
• 1:58
  SPEAKER_01: But I really wanted to practice the episode and let you know that this is a phenomenal brand.
• 2:02
  SPEAKER_01: Evolved is really, um, you know, they're making products that are for everybody, and that's what I love is the this idea of bringing quality products in a way that, you know, you can really utilize.
• 2:17
  SPEAKER_01: And so, you know, with that being said, I'm gonna let you get to the actual episode.
• 2:20
  SPEAKER_01: However, I wanted to really, you know, drive that home because I see a lot of people being even more confused, right, on social media, and I just hope that Speaker energy is a place for you guys to find that clarity, to find that solution you're looking for.
• 2:34
  SPEAKER_01: You know, we do not interview brands that we don't believe in.
• 2:37
  SPEAKER_01: Evolve is definitely a brand I am fully behind.
• 2:40
  SPEAKER_01: I fully believe in Boris's mission.
• 2:42
  SPEAKER_01: I believe in the products, they work, they are wonderful, they are for everybody, whether you're a man or a woman.
• 2:48
  SPEAKER_01: Um, you know, and I really, really encourage you guys to invest in these kinds of products instead of following just silly hypes on TikTok because a lot of those hyped products on there are not the real deal.
• 3:02
  SPEAKER_01: Okay, so here we are bringing you the real deal on skincare anarchy.
• 3:06
  SPEAKER_01: All right, rant over, enjoy the episode, and you know, hurrah to great hair.
• 3:11
  SPEAKER_01: All right, guys, talk to you soon.
• 3:24
  SPEAKER_01: Hi guys, welcome back to Skincare Anarchy.
• 3:28
  SPEAKER_01: This is another fabulous interview.
• 3:29
  SPEAKER_01: I'm very excited about our guests because I am really digging this whole hair care enthusiasm, like true scallop care enthusiasm in the general consumer um base that I see on social media.
• 3:43
  SPEAKER_01: And this is a a brand that I think is really doing it right, you know, and so I really enjoy the brand.
• 3:49
  SPEAKER_01: I can't wait to introduce you guys to the founder of Evolve Hair Care, Boris Oak.
• 3:55
  SPEAKER_01: Welcome to the show, Boris.
• 3:56
  SPEAKER_01: I'm so excited to be hosting you.
• 3:58
  SPEAKER_02: Hi, Ecta.
• 3:59
  SPEAKER_02: Thank you for having me.
• 4:00
  SPEAKER_02: Uh, as I I think mentioned to you before, I'm a huge fan.
• 4:04
  SPEAKER_02: I think I've listened to every episode of Skincare Anarchy and many more than once, just because there's so much to learn from so many of your amazing guests.
• 4:12
  SPEAKER_02: So truly uh truly an honor to be here.
• 4:15
  SPEAKER_01: Oh my goodness, that means the world to me.
• 4:17
  SPEAKER_01: And and the honor is truly mine.
• 4:18
  SPEAKER_01: You know, you had innovators like yourself that really kind of keep our show going.
• 4:22
  SPEAKER_01: So thank you for being, you know, scientifically minded.
• 4:25
  SPEAKER_01: But that's actually where I want to start is uh uh learning all about you and your scientific mind and uh how it led you to, you know, creating uh a hair care line, much less a beauty product that is over the counter, all the good stuff, if you could uh walk us down memory lane.
• 4:41
  SPEAKER_02: Yeah, absolutely.
• 4:42
  SPEAKER_02: So my um journey or uh career in uh beauty and specifically hair care started at a very young age.
• 4:49
  SPEAKER_02: When I was uh 12 years old, my mom opened up a hair salon.
• 4:53
  SPEAKER_02: And we were uh immigrants from the former Soviet Union.
• 4:57
  SPEAKER_02: My mom was a civil engineer back uh there.
• 5:01
  SPEAKER_02: Uh, and then when we came here, she uh became a hairdresser, so kind of a classic immigrant story uh of just adjusting and adapting to uh a new life uh in a new country.
• 5:12
  SPEAKER_02: And uh and so she opened up a very small shop that eventually grew into a much larger business.
• 5:18
  SPEAKER_02: So uh, but it was very much a family business where I spent most of my weekends and evenings there with my dad and my mom, uh, sweeping, cleaning, building, all that kind of stuff.
• 5:29
  SPEAKER_02: And uh, and then at age 14 is in in California, is when you can start to uh officially work.
• 5:35
  SPEAKER_02: So at 14, I I became our salon uh receptionist, which was a lot of fun.
• 5:40
  SPEAKER_02: And my dream in life at that at that point would be uh was just to become like a hair sweeper.
• 5:45
  SPEAKER_02: I just wanted to sweep hair on Saturdays when it was really busy.
• 5:49
  SPEAKER_02: So and then love it.
• 5:52
  SPEAKER_02: Fast forward many fast forward many years later, uh, I I I went on to have my own career and I actually my I spent 10 years in technology sales and marketing um in and around Silicon Valley.
• 6:05
  SPEAKER_02: And then uh and then in the early 2000s, um after the first dot-com crash, I was kind of itching to maybe do something different.
• 6:16
  SPEAKER_02: And my mom still had this business that at that point grew to uh two locations, around 40 hairdressers, a full spa uh and skincare department.
• 6:26
  SPEAKER_02: And she really needed help.
• 6:28
  SPEAKER_02: And so to make a very long story short, I decided to start helping her, and I just kind of fell in love with the entrepreneurship and running the business.
• 6:36
  SPEAKER_02: She all she she virtually handed me the keys to it in a way and kind of let me really drive the ship.
• 6:40
  SPEAKER_02: And and and inside of that, we became extremely successful with retailing product, and I began to see how important product was uh both to our clients but especially to our hairdressers.
• 6:53
  SPEAKER_02: If you if you go into a salon, like you you'll never see a hairdresser work without products, and there's a reason for that, you just can't execute the work without it, and so I really focused on that, or and that became a bit of a passion for me.
• 7:08
  SPEAKER_02: And then around 06, uh seven, I began to notice that a lot of our clients started asking questions about ingredients, and it started coming up more and more.
• 7:22
  SPEAKER_02: And that was kind of a new thing at the time.
• 7:24
  SPEAKER_02: So that made me naturally curious because I wanted to have answers for them.
• 7:28
  SPEAKER_02: So I began to look at the ingredient at the ingredient labels on the products that we were selling, and it began to hit me that wow, there's a lot of stuff in these products that may not really be necessary or may not be so good for you.
• 7:43
  SPEAKER_01: Yeah, the bullshit.
• 7:44
  SPEAKER_01: The bullshit.
• 7:45
  SPEAKER_02: Yeah, yeah, yeah, exactly.
• 7:48
  SPEAKER_02: Um, so I began to think about like this idea came into my head, and I thought, I wonder if maybe it would be possible to formulate products that perform at that salon level, but without the the bullshit that you just mentioned.
• 8:02
  SPEAKER_02: Yeah, and and to be honest, I I never thought it would be me.
• 8:06
  SPEAKER_02: I just thought it'd be cool if someone would do it.
• 8:08
  SPEAKER_02: And then about a year or so wait, hold on.
• 8:11
  SPEAKER_01: I gotta I gotta pause you right there.
• 8:12
  SPEAKER_01: I love what you just said, and every guy I know that's brilliant says this in some way, shape, or form.
• 8:19
  SPEAKER_01: I never thought it was gonna be me, but hey, I did it.
• 8:21
  SPEAKER_01: Yeah, well, it's I did it, you know.
• 8:24
  SPEAKER_02: Honestly, that was exactly it.
• 8:25
  SPEAKER_02: And and so about a year, about a year later, just through happenstance, I got introduced to a cosm, a cosmetic chemist who at that time had transitioned to working almost entirely with organics and naturals and plant-based actives.
• 8:39
  SPEAKER_02: And his expertise happened to be hair care.
• 8:42
  SPEAKER_02: And so he offered to work with me if I was if I was interested in a more natural formulation.
• 8:47
  SPEAKER_02: The word clean really wasn't in the vernacular yet.
• 8:51
  SPEAKER_02: And I thought about it and I thought, well, geez, maybe it could be me.
• 8:55
  SPEAKER_02: Uh uh, because I certainly understood how and why people buy hair products, and he had the expertise around formulation.
• 9:03
  SPEAKER_02: And so uh we started chatting about it, and then he just kind of told me, well, come up with a concept and tell me what to make.
• 9:10
  SPEAKER_02: And so then I just spent the next six months or so just observing our salon clients and trying to understand like what's we know, what would be our approach and what would be the concept.
• 9:20
  SPEAKER_02: And so it took a couple of years to put it all together, but and at the at near the end of 09, we um we launched the brand.
• 9:28
  SPEAKER_02: Um, the website went up.
• 9:29
  SPEAKER_02: We were we believe it or not, we had a drug-to-consumer site uh in December of 2009, and we were also focused very much on the professional channel because that's what I knew.
• 9:39
  SPEAKER_02: So originally Evolve was created to be a professional brand, uh, sold via salons and with an online business as a kind of a secondary thing, or or or maybe in parallel, but we were very much focused on the salon professional.
• 9:55
  SPEAKER_02: And uh, and then as luck would have it, uh the business began to go in a lot of different directions.
• 10:01
  SPEAKER_02: We got picked up by uh Dermstore in 2011, and they were uh this is at sort of maybe at their peak.
• 10:08
  SPEAKER_02: And then what really shifted our business quite a bit is in 2015, I received an email from a woman named Annie Jackson, who was uh the co-founder of Credo Beauty, and she reached out to me and I I I didn't know who Annie was.
• 10:24
  SPEAKER_02: I never heard of Credo, it hadn't even launched yet, and she uh asked me if I could send her samples, and I did.
• 10:31
  SPEAKER_02: And to make a long story short, we became I think the number four brand that they signed prior to launching, and so Credo's been an partner for us ever since, and then and and then the business took off in all sorts of directions since then, and uh and so yeah, so here we are today, and uh so that's kind of my my backstory.
• 10:52
  SPEAKER_01: I mean, that's I I love that, you know.
• 10:55
  SPEAKER_01: I feel like in the spirit of entrepreneurship, there's a lot that can be taken away from everything you said, you know.
• 11:01
  SPEAKER_01: I just want to commend you, first of all, on all of your hard work, um, on the amount of research that you've done, because to create something for hair care that works, and I it does because I've used you know your products to what that works on every hair type, especially the hair types that are um physically thicker, like the strand is physically thicker rather than you know, just more hair.
• 11:26
  SPEAKER_01: You know what I mean?
• 11:27
  SPEAKER_01: Like I what I'm referring to is like like I remember when I was like in college, I looked at my hair under a microscope for the first time and I noticed, you know, Cynthia's hair next to me was a blonde, hers was like half the size and diameter.
• 11:41
  SPEAKER_01: And then so I immediately understood why I can't find hair care products for me because they never work.
• 11:47
  SPEAKER_01: They're not designed for me.
• 11:48
  SPEAKER_01: And so I want to really commend you and make it this, make this a point because your brand is universal.
• 11:56
  SPEAKER_01: It speaks to people who actually care about their, you know, their hair care, what they're doing, how can they better their lives, how can they be preventative, you know, this preventative care aspect is there and also it's you know, it's professional, it's appealing.
• 12:13
  SPEAKER_01: You know, I noticed that, you know, your package from your packaging to like just the way that you guys are um, I guess, positioned, you know, for the consumer and the eye, it looks like something that's welcoming, you know, that you can trust.
• 12:25
  SPEAKER_01: And I just want to, I just want to commend you for that.
• 12:27
  SPEAKER_01: It's a really, really cool brand.
• 12:28
  SPEAKER_01: Yeah.
• 12:29
  SPEAKER_02: Yeah, thank you.
• 12:30
  SPEAKER_02: It's definitely a labor of love, but also a labor of uh a lot of research.
• 12:34
  SPEAKER_02: And and we've always had a very uh uh science forward approach to the formulation.
• 12:39
  SPEAKER_02: And inside of that, really focusing on the biology of hair, which is why it works for so many different hair types, uh, uh including what you just mentioned around uh hair strands that just have a uh a thicker uh diameter to them, and uh, but really all hair types, and the real key is understanding the molecular structure of hair and then understanding what is needed to make that hair uh easier to live with or to make it look more beautiful, because at the end of the day, it really comes down to uh strength, elasticity, and moisture.
• 13:16
  SPEAKER_02: And so as we know, hair is primarily uh made up of proteins, and the best way to help your hair be as beautiful and as easy to uh uh to wear is to really focus on getting very specific amino and fatty acids into the actual strands.
• 13:35
  SPEAKER_02: And if we can do that, we can really change the texture of the hair, and we can take almost any hair type or any or hair that's virtually in almost any condition and make it softer, bouncier, shinier, healthier.
• 13:48
  SPEAKER_02: Uh, and that's kind of what we're all about is really improving the actual hair, uh the health of the actual hair fiber.
• 13:55
  SPEAKER_02: And if you can do that, then you that that that's that's that that's basically that that's uh that's it.
• 14:02
  SPEAKER_01: So yeah, no, I really I get you.
• 14:04
  SPEAKER_01: And you know what's interesting is I wanted to, you know, I really wanted to focus on uh the new the the new duo you have, which I love by the way, everyone listening right now.
• 14:16
  SPEAKER_01: While you're listening, I would love for you to go to evolvh.com, evolve.com, and just check out the brand as we're talking because you're gonna see what I mean.
• 14:26
  SPEAKER_01: But there's this duo called the Better Roots Oil and Serum Duo.
• 14:29
  SPEAKER_01: And I really love this because I feel like you have something that is a duality in where hair care is right now.
• 14:37
  SPEAKER_01: You know, I'm talking like socially, because right now we're I think at the juncture of like we want that natural hair, um, beautiful, taken care of.
• 14:47
  SPEAKER_01: You know, a lot of people are dealing with things like alopecia, they're becoming more vocal about it.
• 14:51
  SPEAKER_01: They're talking about hair health, you know what I mean?
• 14:54
  SPEAKER_01: But at the same time, we're still styling our hair, we're still using these two, like I the fact that you like kind of married the two, you know what I mean?
• 15:02
  SPEAKER_01: Like uh areas is really interesting.
• 15:04
  SPEAKER_01: And one more thing I wanted to touch on, which you said, which I found to be very intriguing, was that you're helping the strands rather than, you know, everyone talks about the roots, right?
• 15:16
  SPEAKER_01: And we get it.
• 15:17
  SPEAKER_01: You know, the follicles at the root, nourishment is needed there, which is also being addressed by your brand.
• 15:22
  SPEAKER_01: But um, we never talk about what makes the hair part better looking.
• 15:27
  SPEAKER_01: You know what I mean?
• 15:28
  SPEAKER_01: Like that nobody really goes into that.
• 15:30
  SPEAKER_01: And I think one of the most eye-opening things I learned as a scientist a long time ago about hair structure was that keratin is made in a scaffolding way.
• 15:39
  SPEAKER_01: So if you can restore keratin, the protein that you were talking about, and the amino acids that are used to create that scaffold, I feel like you're almost like putting a brace on like, you know, damaged strands or like, you know, something like that.
• 15:52
  SPEAKER_01: I don't know if I'm even hitting a ballpark with trying to do that.
• 15:56
  SPEAKER_02: No, you're right, you're right, you're right on track because uh the keratins are made up of uh uh amino acid chains.
• 16:04
  SPEAKER_02: And so if you can take specific amino acids uh that can enter the hair, so these would be short-chain amino acids because they have a small molecular size and they can get in there, and then they will attach themselves to where they're needed to provide that support, just like you mentioned.
• 16:22
  SPEAKER_02: And then the fatty acids do a very similar thing in terms of delivering them uh reinforcing the lipid structure inside the strands, which is what keeps your hair uh bouncy and soft and gives it elasticity.
• 16:36
  SPEAKER_02: So the amino acids give it the strength, and then the fatty acids give it that pliability and softness and uh bounce.
• 16:43
  SPEAKER_02: Um, and so there, so even though technically, you know, people like to say the hair fiber is dead, and of course, it is dead, it doesn't feel anything, but it can be affected with these uh topical ingredients that can enter the strands and then do their magic to restore it.
• 17:00
  SPEAKER_02: And uh, and it's really important because if you wear, if you wear your hair, if your hair is uh beyond uh a few inches long, and certainly if you're wearing your hair below the chin or down to your shoulders, you know, that hair is out there in the world for a very long time and it needs a lot of nourishment and care to stay healthy.
• 17:16
  SPEAKER_02: And uh um, and then the other part of it too is also helping people to embrace their natural textures.
• 17:23
  SPEAKER_02: And this approach also helps them that.
• 17:25
  SPEAKER_02: And we became very focused kind of organically uh on curly hair and textured hair pretty much from the beginning.
• 17:33
  SPEAKER_02: We even started doing uh hair uh cutting uh classes and workshops for salon professionals around curly hair because not all stylists are trained to cut curly hair or they may be very afraid of it.
• 17:44
  SPEAKER_02: Uh, because what what happens is if you can treat curly and textured hair with the right approach with the right products, then that hair becomes just as beautiful, if not more beautiful, than uh straight hair or sleek straight hair.
• 17:59
  SPEAKER_02: So so um we're all about helping people to embrace their natural texture, and that's just been kind of part of our DNA from the beginning.
• 18:06
  SPEAKER_01: So I want to ask you, you know, um Boris, like at this point, because I know that with curly hair, you're absolutely right on the money when you said people don't know what the hell to do with curly hair.
• 18:17
  SPEAKER_01: You know what I mean?
• 18:18
  SPEAKER_01: Because they really don't.
• 18:19
  SPEAKER_01: That it's true.
• 18:19
  SPEAKER_01: The the cutting, the styling, even the stylus and all the way to the consumers, obviously.
• 18:24
  SPEAKER_01: And I what I do know now, what I do know from biology class, you know, in college is that the amount of hydrogen bonds you have between the strands within one strand is going to determine how much, like, you know, just you know, the bounciness of a curl or just the way that it's being held.
• 18:41
  SPEAKER_01: Now, what are some of the things that help with enhanced hydrogen bonding?
• 18:46
  SPEAKER_01: What are some of the ingredients you've utilized in your curl line that are really, really good for curls to stay not only bouncy, but like keep that frizz away where it's almost like the whole curl is coming undone.
• 18:58
  SPEAKER_02: You're hitting it right on the head with the hydrogen uh bond.
• 19:01
  SPEAKER_02: So basically, for hair that is uh uh prone to frizz, and there's you know, and and there are two types of frizz.
• 19:09
  SPEAKER_02: There's um natural frizz that you're born with, and it's typically very humidity reactive.
• 19:15
  SPEAKER_02: And then you have frizz that's caused by damage via color services or bleaching.
• 19:20
  SPEAKER_02: So just to be clear, we're talking about the naturally occurring frizz.
• 19:25
  SPEAKER_02: And so what happens in hair that's more frizzy is you're is you're actually off many of those hydrogen bonds are actually missing a hydrogen.
• 19:36
  SPEAKER_02: And yeah, and and and so what happens is as we know, hydrogen never likes to be alone.
• 19:43
  SPEAKER_02: So so the reason that uh curly hair or frizzy hair gets so poofy and bigger when there's more humidity is because it's reaching out and grab and trying to grab hydrogens from the moisture in the air.
• 20:00
  SPEAKER_02: And so essentially, frizzy hair is basically like a cry for help because that hydrogen uh does not want to be alone and it's gonna try to steal that uh hydrogen from the water molecules, which is H2O, right?
• 20:13
  SPEAKER_02: So so that's really what's going on there is you is frizz if uh a frizz response is just your hair trying to find uh a hydrogen to pair with the hydrogen that's missing in your hydrogen bonds.
• 20:26
  SPEAKER_02: And and so one of the ways, or maybe the best way to help alleviate it, is just to deliver more moisture to those strands to compensate for that missing hydrogen.
• 20:38
  SPEAKER_02: So it's not as uh thirsty for it.
• 20:40
  SPEAKER_02: And that's going back to the fatty acids.
• 20:43
  SPEAKER_02: So it's just like with skincare, you if you wanted to deep moisture, it's going to come from uh fatty acids, uh, preferably or ideally short chain fatty acids that can get deep inside of the strands, and that's how we address it with um with those types of ingredients.
• 20:59
  SPEAKER_01: That's so cool.
• 21:00
  SPEAKER_01: I love that.
• 21:00
  SPEAKER_01: I love that you went into the chemistry of it.
• 21:02
  SPEAKER_01: You know, it's just it's it's really, really interesting, right?
• 21:05
  SPEAKER_01: Like beauty is so interesting to me because of that.
• 21:08
  SPEAKER_01: The science, like the science is just it blows your mind.
• 21:11
  SPEAKER_01: Like you have hydrogen just sitting around and it's an ion, it's an ion form, it's just like interacting with whatever.
• 21:18
  SPEAKER_01: That's why when you go outside when it's raining, a lot of women who have frizzy hair, they are you know, they hide their hair.
• 21:24
  SPEAKER_01: I think you know, someone should make an ion cap for us.
• 21:27
  SPEAKER_01: Oh, yeah, that would be you know what I mean?
• 21:29
  SPEAKER_01: Yeah like a hydrogen ion cap.
• 21:32
  SPEAKER_02: Yeah, yeah.
• 21:32
  SPEAKER_02: But as well, so for example, within our line, we have a mask called Ultra Repair Reconstructing Mask.
• 21:38
  SPEAKER_02: It's it's incredible, it's uh it's truly a one-of-a-kind formulation.
• 21:42
  SPEAKER_02: And so one of the things that it does so well is it helps here to be less uh humidity reactive.
• 21:48
  SPEAKER_02: So so one of the things we do in creating products is we we we really try to focus on being a problem solution type of uh brand when it comes to product development.
• 21:59
  SPEAKER_02: So we're not We're not trying to create products that are just pleasant to use, or I like to call it kind of foo-foo, but we're trying to solve for real meaningful pain points that people have.
• 22:12
  SPEAKER_02: And so we know how important or how challenging it can be to have frizzy hair.
• 22:18
  SPEAKER_02: So we create products that address it on that molecular biology uh level, that is the the best way to address anything is that you know the root cause.
• 22:28
  SPEAKER_01: Absolutely.
• 22:28
  SPEAKER_01: Absolutely.
• 22:29
  SPEAKER_01: I love that.
• 22:30
  SPEAKER_01: And, you know, this is really leading me down to your newest launch, which was that uh duo, you know, of the hair serum and the um the oil.
• 22:39
  SPEAKER_01: You know, I really want you to tell us about these two products.
• 22:42
  SPEAKER_01: I I mean, I have been trying them, I've been using them actually religiously, especially the oil, because as I was uh speaking to you before the episode started, you know, I grew up in a culture that, you know, regards hair oiling as just a normal routine thing.
• 22:56
  SPEAKER_01: You know, it's part of um most Indian families and households.
• 22:59
  SPEAKER_01: Uh, you know, when you're a child, you grow up with that, you know, I did as well, and so did my brother.
• 23:04
  SPEAKER_01: And um, it's just part of your life.
• 23:06
  SPEAKER_01: And I've still been doing it.
• 23:07
  SPEAKER_01: You know, the beauty industry, I feel like is just now catching up to hair oiling in its full capacity.
• 23:12
  SPEAKER_01: But like a lot of Asian cultures, you know, they have been already utilizing that, you know?
• 23:18
  SPEAKER_01: And um I really, really, really like the fact that you mixed a real serum that absorbs right into your scalp, and then you were like, okay, time to oil the hair.
• 23:28
  SPEAKER_01: You know what I mean?
• 23:28
  SPEAKER_01: Like the hair oil.
• 23:29
  SPEAKER_01: It's it's like I want to know your thought process.
• 23:31
  SPEAKER_01: I'm just assuming, you know, that's my thought process.
• 23:34
  SPEAKER_01: But like I want to hear where your vision was with this and what led to this.
• 23:38
  SPEAKER_02: Yeah, absolutely.
• 23:40
  SPEAKER_02: So uh so what you're referring to is the launch of our Better Roots uh collection, which we launched.
• 23:45
  SPEAKER_01: Yes, the Better Roots collection, absolutely, yes.
• 23:48
  SPEAKER_02: And it's basically it's actually three products.
• 23:50
  SPEAKER_02: So there's two topicals, an oil and a serum, and then there's also a supplement.
• 23:54
  SPEAKER_02: And I and I'll speak to all three of them uh here.
• 23:57
  SPEAKER_02: And so what really led to this is basically this the issue around female hair loss is becoming has become or has come to the forefront uh since COVID.
• 24:10
  SPEAKER_02: Uh, but it's something that I've been personally very aware of back to my salon days from years ago.
• 24:17
  SPEAKER_02: Uh and the the challenge was is that we, you know, we had women in the salon that uh had uh some had very severe hair loss issues, and I saw how traumatic this was.
• 24:29
  SPEAKER_02: I think culturally, as we know, it's obviously very sort of normal and acceptable for a man or a male to uh not have uh hair on their head, but it's a much more challenging thing for a woman.
• 24:42
  SPEAKER_02: Um, and I saw this personally firsthand uh through my time um in the salon business.
• 24:49
  SPEAKER_02: And we didn't really have any great solutions.
• 24:52
  SPEAKER_02: There was uh rogain, uh, which is not ideal for a variety of health reasons.
• 24:58
  SPEAKER_02: Uh finestrite side effects.
• 25:00
  SPEAKER_02: Side effects, right?
• 25:01
  SPEAKER_02: Uh finestrite is the other uh FDA-approved drug option, but that's absolutely not recommended for women at all.
• 25:08
  SPEAKER_02: And um, and then and then you had the I think the most popular thing back then was a brand called uh Nioxin, which worked sort of okay, but it really it really didn't move the needle all that much for most people.
• 25:24
  SPEAKER_02: Uh, and so to be honest, I I wasn't really aware that there were so many new breakthroughs around this until very recently.
• 25:33
  SPEAKER_02: And I began to see that wow, there's so much new technology available, really, because of the conversions of beauty and biochemistry.
• 25:45
  SPEAKER_02: And there's amazing innovation being done by a variety of very cutting-edge ingredient manufacturers.
• 25:53
  SPEAKER_02: Uh, the majority are in Europe.
• 25:56
  SPEAKER_02: And when I began to look at the clinicals and the composition of these ingredients, I began to get really excited.
• 26:04
  SPEAKER_02: And I began to realize, like, wow, I think actually now is the time to where we can create something that is clinically effective, has real serious, serious science behind it, and meets all of our clean and natural and green chemistry standards and would meet uh the most strictest even EU standards uh around safety.
• 26:29
  SPEAKER_02: And that got me super pumped.
• 26:31
  SPEAKER_02: And I began working directly with these uh ingredient innovators uh to begin to begin to identify the different ways that we can approach addressing uh female hair loss uh in a new and novel way using a variety of different actives, and that's what led us to create the better roots uh collection of products.
• 26:53
  SPEAKER_02: And so inside of that, we have a serum and an oil.
• 26:57
  SPEAKER_02: Uh the serum is the product that every that any person can use every single day without any issues because it's so uh easily absorbed by the scalp, it leaves virtually no trace behind.
• 27:11
  SPEAKER_02: So you can be some, even someone with very fine hair that maybe leans a little bit oily can use the serum and continue on with their day without any issues, without feeling like it's going to make their hair uh weighed down or greasy or oily.
• 27:27
  SPEAKER_02: And this serum is really quite remarkable.
• 27:30
  SPEAKER_02: It contains 10 different active ingredients, six of which are clinically proven to stimulate uh hair regrowth or inside of our hair follicles, and then four other uh clinically proven ingredients for uh addressing the actual skin of the scalp to reduce inflammation and to protect the skin barrier, including supporting the microbiome.
• 27:56
  SPEAKER_02: And I can go into some of these actives if you'd like, but it's real, real cutting-edge stuff.
• 28:02
  SPEAKER_02: And it's it's it's super exciting.
• 28:04
  SPEAKER_02: And and and the reason why we have so many actives, especially around hair follicle stimulation, is basically each of these actives works in a unique way via different pathways to get to those dermal, derma papilla cells and to stimulate them in different ways, because it's sort of like creating like a mesh approach, because you never really know.
• 28:27
  SPEAKER_02: And as and I think you know this from just your experience as a scientist and as a as a and as a physician, um, on a one-to-one basis, you it's you you never ex you never really know what's going to work for a given person per se.
• 28:42
  SPEAKER_02: So if you can so for per so the pathways that work for one person may not work in the same way for another.
• 28:50
  SPEAKER_02: So if we can increase the number of pathways that we're taking to get to the hair follicles, the odds of us actually creating something that actually works for a a large group of people goes way up.
• 29:05
  SPEAKER_01: So that's like doing a gene panel.
• 29:07
  SPEAKER_01: It's like doing a gene panel inside, like, you know, that's exactly the I love that.
• 29:12
  SPEAKER_01: You are spot on.
• 29:13
  SPEAKER_01: It's you know, you have to survey the ingredients that can be used by anybody, and you have to, it's it's like narrowing it down.
• 29:21
  SPEAKER_01: That's how you narrow things down in science.
• 29:22
  SPEAKER_01: I love that.
• 29:23
  SPEAKER_01: I love that.
• 29:24
  SPEAKER_02: Yeah, yeah.
• 29:25
  SPEAKER_02: Thank you.
• 29:25
  SPEAKER_02: And and then the same thing on on the skin side, as far as really um including ingredients that can reduce inflammation, uh, create uh a protection for the skin barrier itself.
• 29:38
  SPEAKER_02: And we have uh a few ingredients that I think have never been used on the scalp before.
• 29:42
  SPEAKER_02: These are ingredients typically found in extremely high-end skin care, like uh like Alperose stem cells, uh, have never been used in a scalp serum before.
• 29:53
  SPEAKER_02: And they're amazing for increasing the skin's ability to protect itself against UV exposure and for helping cells to regenerate on a more uh consistent basis, especially as we age.
• 30:08
  SPEAKER_02: And uh uh and there's a number of other ingredients that we use that are pretty novel as far as uh incorporating them into a product like this.
• 30:16
  SPEAKER_02: Uh, and then the oil is equally uh special.
• 30:20
  SPEAKER_02: Um, the oil will not work for absolutely everybody, mainly because it's an oil, right?
• 30:25
  SPEAKER_02: So not everyone is going to be inclined to put an oil on their scalp.
• 30:29
  SPEAKER_02: But uh although, well, I'll take it one step back.
• 30:34
  SPEAKER_02: So anyone can use the oil from the perspective of uh if it helps if you feel like it's making you too oily, then you would use it before you wash your hair or maybe as a nighttime treatment.
• 30:45
  SPEAKER_02: So when I say it's not for everybody, I mean more from like a daily use uh standpoint.
• 30:51
  SPEAKER_02: Uh, but for those people who really enjoy oils, this is probably this could very well be the gold standard of all hair oils on the market right now, in my opinion, based on my understanding of the landscape as far as what ingredients are in the oil, what it consists of.
• 31:08
  SPEAKER_02: Uh, we spared nothing in uh creating probably uh an extremely unique and and complete product.
• 31:15
  SPEAKER_02: Uh it's it's it's pretty exciting.
• 31:17
  SPEAKER_01: Um I want to learn all about your uh the oils you have though, because I will say this, you know, I'm by the way, a huge fan, love the oil.
• 31:25
  SPEAKER_01: The oil is it's he's not exaggerating you guys.
• 31:28
  SPEAKER_01: It's phenomenal.
• 31:29
  SPEAKER_01: Like it's if you're if you've done any type of hair oil in your life, like if you're used to it, you'll fall in love immediately.
• 31:36
  SPEAKER_01: And for those of you that are a little, you know, like suspicious or whatever, I mean, you you need to understand that hair oiling itself, like the like what your goal is, is to provide so much nourishment that everything that is on your scalp and growing out of your scalp, it's like it's like watering, you know, uh uh a garden.
• 32:00
  SPEAKER_01: That's really how the scalp is in in comparison to like facial skin.
• 32:04
  SPEAKER_01: It's not yeah, it's not the same type like mechanisms.
• 32:07
  SPEAKER_01: And I like what you said, Boris, because you brought up a really, really important point about science and the way that the molecules work, which is creating this, you know, you create like a film, you know, a mesh, you know, because the thing is active people don't understand scalp skin health.
• 32:27
  SPEAKER_01: They don't get it.
• 32:28
  SPEAKER_01: And I and I think that this is something that's it's really ahead of its time because the importance of scalp uh exfoliation and you know, just got getting rid of dead skin cells, making sure that those bonds are broken, you know what I mean, and then you rinse it out with a shampoo, conditioner, your normal routine.
• 32:46
  SPEAKER_01: Um, and then you know, you start nourishing your hair with the oil.
• 32:51
  SPEAKER_01: That whole process is really, in my opinion, it is so much better than rogaine, so much better than these like pharmaceuticals.
• 33:00
  SPEAKER_01: Why?
• 33:00
  SPEAKER_01: Because your hair has a lot of regenerative capacity.
• 33:04
  SPEAKER_01: There's a lot there.
• 33:06
  SPEAKER_01: It's just that we haven't had time to study it.
• 33:08
  SPEAKER_01: But we have, it's like, you know, it's one of the easiest things to see regrowth in if you really focus on it scientifically, honestly.
• 33:15
  SPEAKER_01: I've seen so many papers about how, you know, this is like, you know, there people are using different mechanisms, laser stimulation.
• 33:22
  SPEAKER_01: It's all about that stimulation which you were referring to.
• 33:25
  SPEAKER_01: You know, if you stimulate the follicle, the hair follicle, it will find a way to turn on, you know, or something in that environment is gonna elicit the development of more, you know what I mean?
• 33:38
  SPEAKER_01: Like just more hair.
• 33:39
  SPEAKER_01: And and I just I just find it so fascinating.
• 33:41
  SPEAKER_01: It's a very fascinating field of physiology, but I think you nailed it when the way you explained it.
• 33:47
  SPEAKER_01: That's why I interjected.
• 33:48
  SPEAKER_02: Um yeah, no, it's it's it's exciting because it should give all of us a lot of hope.
• 33:52
  SPEAKER_02: And uh, and I I think for for women in particular, it's uh exciting because uh in women hair loss occurs much later in life typically than in men.
• 34:04
  SPEAKER_02: And the whole uh opportunity around regrowth is is uh it's around stimulating uh follicle cells that or or hair follicles that are still alive, but just maybe dormant or not producing at uh at the right level.
• 34:19
  SPEAKER_02: And and that's where the opportunity is because we can stimulate it, we can uh get it back to maybe not uh to where it was when you were 21, but it but to the point where it's actually producing hair again.
• 34:30
  SPEAKER_02: Uh whereas with male uh pattern baldness, it's much more challenging because male uh pattern baldness starts so early that by the time you are at an age where you feel like you want to do something about it, it's usually often too late.
• 34:44
  SPEAKER_02: And uh uh and there's not nearly as much as that we can do.
• 34:48
  SPEAKER_01: Uh so uh it's now speaking of that, I want to ask you a very targeted question.
• 34:52
  SPEAKER_01: And I and I do I want everyone to like really kind of actually um do this whenever you guys have a chance.
• 34:59
  SPEAKER_01: What is there something in your formulation that addresses testosterone levels by any chance?
• 35:05
  SPEAKER_01: Um, I don't I'm not aware of that, but because that that's why testosterone is involved, you know, as you know, in women, like losing hair is like high levels of testosterone.
• 35:15
  SPEAKER_02: Well, we so that's yeah.
• 35:17
  SPEAKER_02: Well, if you're referring to, are you referring to DHT?
• 35:20
  SPEAKER_02: And uh yeah, oh yeah, absolutely.
• 35:22
  SPEAKER_02: Both in the serum and in the oil, we have uh clinically proven active ingredients for reducing really what you're doing is reducing something called the 5A reductase activity, and that yeah, that directly impacts uh a reduction in DHT.
• 35:39
  SPEAKER_02: Absolutely.
• 35:40
  SPEAKER_01: Awesome.
• 35:41
  SPEAKER_01: So you have a 5A reductus.
• 35:43
  SPEAKER_01: 5A reductus is the enzyme that converts to molecules.
• 35:46
  SPEAKER_01: Okay, so um that's that's really cool.
• 35:49
  SPEAKER_01: That's why I wanted to ask you that because right now I want to just plug real quick.
• 35:54
  SPEAKER_02: Oh, I'm so sorry.
• 35:55
  SPEAKER_02: I can know it's one of the things about creating something that's very 360 is you really have to hit on all these points, and the DHE piece is super important.
• 36:04
  SPEAKER_02: Uh so we so we address it.
• 36:06
  SPEAKER_01: Everyone listening, everyone listening, all the women listening, all the women who are in perimenopause or pre-menopause, um, just for preventative measures.
• 36:15
  SPEAKER_01: My strong advice to you, just let me, you know, just letting you know next time you go to your get a physical or something, you can ask your doctors to do a testosterone like level uh read on you.
• 36:27
  SPEAKER_01: You can they can order that test.
• 36:29
  SPEAKER_01: And that's important for you to know because we both women and men have testosterone, but that's important because those levels can also indicate the predisposition predisposition you have towards hair loss, you know, due to that reason.
• 36:43
  SPEAKER_01: Because uh, you know, it it's I don't know.
• 36:46
  SPEAKER_01: I just wanted to let people know like you should do that.
• 36:49
  SPEAKER_02: No, that would be a good uh good indicator.
• 36:51
  SPEAKER_02: Uh so for sure.
• 36:52
  SPEAKER_02: That's a that's a great suggestion, I think.
• 36:54
  SPEAKER_02: And uh um yeah, but we when you first said testosterone, I wasn't sure you were referring specifically to DHT.
• 37:00
  SPEAKER_02: So that makes total sense.
• 37:02
  SPEAKER_02: Yeah.
• 37:03
  SPEAKER_01: So dehydrate testosterone, yeah.
• 37:05
  SPEAKER_01: I mean, I get it, but uh uh yeah, so I wanted to just ask that, but now keep on going.
• 37:09
  SPEAKER_01: Tell me about the uh actual oil blend and like why you chose which oil and what is your base oil?
• 37:15
  SPEAKER_01: Let's start there.
• 37:16
  SPEAKER_02: Yeah, so the base oil is called Batawa, and this is a very special oil that we import directly from the jungles of Peru.
• 37:24
  SPEAKER_02: Uh, I'm actually involved in a passion project around preventing deforestation in the Amazon.
• 37:30
  SPEAKER_02: And so if you want to learn more about that, you can go to another brand that we're incubating called Ruby Beauty.
• 37:38
  SPEAKER_02: Uh spelled R-U-V-I, then the word beauty, and you can see the whole story around batawa.
• 37:43
  SPEAKER_02: But basically, a batawa is a superfruit that grows in different parts of the Amazon, and it can be cold pressed for an amazing oil that is a true, true superfruit.
• 37:56
  SPEAKER_02: So, for example, we know how important vitamin E is to the skin, and batawa has 63 times more vitamin E uh in its oil than avocado oil, as a point of reference, just to give you an idea of how nourishing it is.
• 38:12
  SPEAKER_02: And it's and it's also loaded in many other polyphenols and uh and very and the fatty acids that our skin needs for moisture, it's just incredible.
• 38:22
  SPEAKER_02: And and the best part about it is it's very fast and deeply absorbing.
• 38:28
  SPEAKER_02: So that's one of the things you probably notice with our oil right away.
• 38:31
  SPEAKER_02: If you put it even just on your hand just to get a feel for the texture, it just uh is such a beautiful oil from the point of view of how well it absorbs.
• 38:40
  SPEAKER_02: And that's why we chose the soil as the base oil.
• 38:43
  SPEAKER_01: I love it.
• 38:44
  SPEAKER_01: Yeah, no, it's a beautiful, beautiful like uh blend.
• 38:47
  SPEAKER_01: And I'm just curious.
• 38:48
  SPEAKER_01: Um, so you sp you said batana oil?
• 38:50
  SPEAKER_01: Is that what you said?
• 38:51
  SPEAKER_02: Uh batawa, Biesm Boy A-T-A-U-A.
• 38:56
  SPEAKER_01: Okay, okay, okay, UA.
• 38:58
  SPEAKER_01: That's what I was trying to like figure out.
• 38:59
  SPEAKER_01: Like, what is that?
• 39:00
  SPEAKER_02: It's not very well, it's not very well known yet.
• 39:04
  SPEAKER_02: Uh uh, so we're uh we're one of the first brands in the world to utilize it.
• 39:09
  SPEAKER_02: Uh uh, so uh, but it it's incredibly special.
• 39:13
  SPEAKER_02: So um yeah you you you heard it here first.
• 39:17
  SPEAKER_01: Yeah, no, absolutely, absolutely.
• 39:19
  SPEAKER_01: I mean, yeah that's that's phenomenal though.
• 39:22
  SPEAKER_01: I love that.
• 39:22
  SPEAKER_01: I love that you did the uh did the homework.
• 39:24
  SPEAKER_01: And so you said it it's got way more vitamin E, is what you were saying.
• 39:29
  SPEAKER_01: And so I'm interested, like you know, I I I'm really, really interested because here you've got this like dual mechanism going on as a two-step hair routine, basically, for skin, yeah, scalp, right?
• 39:39
  SPEAKER_02: So that's it, that's exactly it.
• 39:41
  SPEAKER_02: It's inspired by just how we would approach the skin on our face, right?
• 39:44
  SPEAKER_02: With a um a hydrating serum followed by an oil to lock it in uh and to moisturize.
• 39:50
  SPEAKER_02: And it's so it's a very similar concept.
• 39:52
  SPEAKER_02: Uh, in from a practical point of view, we realize that it's probably going to be too big of an ask for most people to do two steps on their scalp.
• 40:01
  SPEAKER_02: Uh, so the serum is the go-to for everyday use if your primary goal is to inspire more hair regrowth, uh, or to well, and beyond that, just if you want to have better overall skin health on your scalp.
• 40:17
  SPEAKER_02: Um and uh and then the oils if you want to take it to the next level, or if you're someone like yourself, Ecta, who just loves oils and oiling, then this would be uh a product that you can use.
• 40:28
  SPEAKER_02: And so uh, in addition to the batalo oil, it also contains hemisqualene, uh, which is a great moisturizer.
• 40:36
  SPEAKER_02: It's also great for the hair as well.
• 40:39
  SPEAKER_02: And then we also have uh prickly pear extract with which is extremely hydrating.
• 40:46
  SPEAKER_02: And we also have two actives to stimulate the hair follicles that are quite unique.
• 40:51
  SPEAKER_02: We have uh we this is we actually have an ingredient.
• 40:53
  SPEAKER_02: We're the we're we're the first brand, I believe, in North America to bring this to market.
• 40:59
  SPEAKER_02: And it's called follicle.
• 41:01
  SPEAKER_02: It also goes by Pro Sandalore.
• 41:04
  SPEAKER_02: And this is a and this is a pathway to your hair follicle cells via it via the olfactory function.
• 41:11
  SPEAKER_02: And I don't know if you knew or how many.
• 41:14
  SPEAKER_02: What?
• 41:14
  SPEAKER_02: Yeah, yeah, I'm not kidding.
• 41:16
  SPEAKER_02: Your your scalp and your follicles have a sense of smell, and this is this was first discovered by uh a university in Germany several years ago, and so this is clinically proven stuff.
• 41:29
  SPEAKER_01: And that actually makes sense.
• 41:31
  SPEAKER_01: That makes sense.
• 41:32
  SPEAKER_01: Yep.
• 41:32
  SPEAKER_01: I mean our ears have hair cells, our ears have hair cells in them to help us hear.
• 41:38
  SPEAKER_01: And that's exactly why.
• 41:39
  SPEAKER_01: Oh my god, that's brilliant.
• 41:42
  SPEAKER_02: Isn't that cool?
• 41:43
  SPEAKER_02: Yeah, it is cool.
• 41:44
  SPEAKER_01: Yeah, yeah, yeah, yeah.
• 41:46
  SPEAKER_02: Yeah, and then there's actually a L'Oreal brand in Europe that's using this uh very a very similar ingredient.
• 41:51
  SPEAKER_02: And so we're not gonna be able to do that.
• 41:51
  SPEAKER_01: I'm just gonna geek that's a potassium, all that is like okay, so you know we we learned about hair cells, right?
• 41:57
  SPEAKER_01: In our um I I did a master's, but anyways, uh we learned about it and the the mechanism is so cool because they control everything for everyone listening, they control everything when it comes to your hearing.
• 42:08
  SPEAKER_01: So the way they move those hair cells, like if you look at it on a molecular level, and I'm gonna actually post this thing with it because I have to when when I publish this episode, I have to post this.
• 42:20
  SPEAKER_01: There's a video and it explains it, but it shows you how when hair moves, right, right or left, there's these little channels that open.
• 42:27
  SPEAKER_01: And those channels are letting through like potassium, and and they're all bathed in this like solution, you know what I mean?
• 42:33
  SPEAKER_01: That's rich in like potassium, is really, really rich in it.
• 42:36
  SPEAKER_01: So that movement is what causes those hair cells to send signals down your neurons and tells you to hear.
• 42:44
  unknown: Yeah.
• 42:44
  SPEAKER_01: So if that is connected to your hair hair, that's nuts.
• 42:48
  SPEAKER_01: That's so cool.
• 42:49
  SPEAKER_02: And it's driven driven by an aroma molecule that uh look, it looks very similar in structure to uh a sandalwood aroma molecule, but it's not sandalwood.
• 42:59
  SPEAKER_02: And and that um and it's able to uh send a signal to your uh cells and your hair follicles to produce hair.
• 43:08
  SPEAKER_02: It's it's incredible, and it's uh a real breakthrough.
• 43:11
  SPEAKER_02: So it's just so it's one more pathway that we're able to take.
• 43:15
  SPEAKER_02: Uh, and then the oil also contains uh the same ingredient that's in the serum for reducing or blocking DHT.
• 43:22
  SPEAKER_02: That comes from uh uh ironically, it's called a hairy root extract, which comes from the basal plant.
• 43:29
  SPEAKER_02: Very uh, and again, this is completely uh clinically based uh actives uh coming from an amazing company in Switzerland that's doing absolute cutting-edge technology for both hair uh or for scalp and skin.
• 43:42
  SPEAKER_01: Um actually worse is always the Swiss.
• 43:45
  SPEAKER_01: The Swiss always have the good stuff, right?
• 43:47
  SPEAKER_02: Yeah, believe it or not, I I got on a plane and I went there and I because I wanted to see that this company is the they're they're really the pioneers in plant stem cells uh skincare.
• 43:58
  SPEAKER_02: And I actually went met.
• 44:00
  SPEAKER_02: With their heads of research, uh, saw how the stem cells are um uh cultivated.
• 44:06
  SPEAKER_02: It was amazing.
• 44:07
  SPEAKER_02: There's nothing like seeing it all firsthand, but it's uh part of my commitment to really uh uh going to the source.
• 44:14
  SPEAKER_02: And um yeah, it was uh very eye-opening and and and inspiring.
• 44:19
  SPEAKER_01: Well, you are a fellow skin select, that's just what we do.
• 44:23
  SPEAKER_02: We want to know, yeah.
• 44:24
  SPEAKER_02: No, you are, you are that's why I listened to some of your episodes multiple times because you when you have uh uh certain guests on that are just absolute heroes of mine and and and and they have such amazing insights, it's it's it's uh it's it's it's fun.
• 44:39
  SPEAKER_01: Uh yeah, such as such as your such as you.
• 44:42
  SPEAKER_01: So you know, you gotta listen to your episode now.
• 44:45
  SPEAKER_01: Honestly, I appreciate I feel like I I feel like I can make a whole series out of this with you.
• 44:49
  SPEAKER_01: Honestly, you are so, so wonderful.
• 44:51
  SPEAKER_01: And I love your spirit towards this, your enthusiasm, your passion, your understanding and knowledge of knowing when you don't know.
• 45:01
  SPEAKER_01: That's what I love about what everything that I've learned about you in this interview.
• 45:05
  SPEAKER_01: I love that you went out there and you saw an answer and a solution.
• 45:10
  SPEAKER_01: And that is, in my opinion, in my humble opinion, I think that is the root of all good entrepreneurship.
• 45:16
  SPEAKER_01: And I just I hats off to you, sir.
• 45:18
  SPEAKER_01: Thank you so much for this opportunity.
• 45:21
  SPEAKER_01: I really love your brand.
• 45:22
  SPEAKER_01: Like, I'm not joking.
• 45:23
  SPEAKER_01: For everyone listening out there, I love this hair care brand.
• 45:26
  SPEAKER_01: Evolve is literally the like evolution of hair care as we know it.
• 45:31
  SPEAKER_01: You know, it's no longer about getting a shampoo or conditioner and that's it.
• 45:35
  SPEAKER_01: No, you have to start thinking about what your body needs.
• 45:40
  SPEAKER_01: And I try to explain this, you know, as much as I can.
• 45:43
  SPEAKER_01: And I'm not saying I'm like the authority for that, but I'm just saying like to anybody, I try to explain that if you want to fix something, at least give it a chance.
• 45:51
  SPEAKER_01: And there's a lot of people out there that suffer from hair loss.
• 45:55
  SPEAKER_01: And if you want to really give that a chance, the first place you should always start is trying to fix what's there.
• 46:01
  SPEAKER_01: You know, don't go for hair transplants.
• 46:03
  SPEAKER_01: Don't go for that kind of stuff yet.
• 46:05
  SPEAKER_01: Try to fix, you know, the physiology of your body.
• 46:10
  SPEAKER_01: And the way that Boris has explained his products, they are really targeting those molecules that are.
• 46:16
  SPEAKER_01: This is a microscopic level of healing.
• 46:18
  SPEAKER_01: And we have to, as you know, consumers, scientists, people, we have to get behind that, you know, at this point.
• 46:25
  SPEAKER_01: And that's what's going to lead to drug discovery and all of these new innovations we all want.
• 46:30
  SPEAKER_01: So, Boris, I just want to thank you so much for having that spirit and you know, really taking a dive into this area.
• 46:37
  SPEAKER_01: It's been such a pleasure hosting you.
• 46:39
  SPEAKER_01: Thank you so much.
• 46:40
  SPEAKER_02: Oh, it's a pleasure.
• 46:40
  SPEAKER_02: Can I add just a couple of quick additional thoughts?
• 46:43
  SPEAKER_01: Of course.
• 46:44
  SPEAKER_01: Of course.
• 46:45
  SPEAKER_02: Yeah.
• 46:45
  SPEAKER_02: One thing that I discovered in this journey around uh creating these products that address uh female hair loss is that what is this discovery or the or this realization that this is not really just about addressing hair loss?
• 47:02
  SPEAKER_02: It's really about hair longevity.
• 47:04
  SPEAKER_02: And that the best time to start using these types of products is before you actually have the issue.
• 47:11
  SPEAKER_02: Because, like, like like anything with with related to health in our bodies, like when is the best time to start exercising?
• 47:18
  SPEAKER_02: Is it when you're really not feeling well and sick or very uh uh overweight, or is it or or is it when you're younger?
• 47:26
  SPEAKER_02: Uh or when is it better to start eating well?
• 47:29
  SPEAKER_02: And the same thing here, these are nutrients for your cells.
• 47:33
  SPEAKER_02: And if you can start incorporating this into your routine uh before you actually have these uh issues, which are basically symptoms of degraded cellular function, then you're gonna be so ahead of the game.
• 47:49
  SPEAKER_02: And and and you could actually extend the longevity of your hair by doing so, if if that makes any sense.
• 47:56
  SPEAKER_01: You're gonna alter the evolution of your hair over time.
• 48:00
  SPEAKER_01: Yeah, absolutely.
• 48:01
  SPEAKER_02: And then one other point I want to make is the internal part because uh nutrition also really matters because uh the hair, so the hair is produced uh in your hair follicles via a process called protein synthesis, but your body has your body has to have something to synthesize to create the fiber.
• 48:19
  SPEAKER_02: And so there are a bunch of uh vitamins, minerals, and amino acids involved in this process, and that's why we created the Better Roots uh supplement, was just to help people ensure that they're not deficient in any of these um nutrients.
• 48:34
  SPEAKER_02: The key is to the key is not to overflood your system with them.
• 48:38
  SPEAKER_02: So, for example, in our formula, we don't do high dose biofin because there are some negative aspects to that.
• 48:46
  SPEAKER_02: Uh and so that's the idea behind the better root supplement is to make sure you're not deficient in any of the things that are needed for healthy protein synthesis, and we have one clinically proven uh plant-based active called Anigaine NU, also from Switzerland, that has been clinically proven to uh boost hair regrowth.
• 49:09
  SPEAKER_02: So that is an exciting thing to have in the formula.
• 49:12
  SPEAKER_02: So it's very kind of dual prone.
• 49:14
  SPEAKER_02: We have one active to really push things forward, and then you have all the key nutrients that are needed to create beautiful, healthy hair.
• 49:21
  SPEAKER_02: So just wanted to.
• 49:22
  SPEAKER_01: I love that.
• 49:23
  SPEAKER_01: Yeah, no, I I I'm so glad you brought that up because I totally missed uh talking about the supplement because you know, when we were discussing the science, uh I I was meant to meaning to ask you, you know, how long did it take you to create that supplement?
• 49:38
  SPEAKER_01: Because it's very I've heard the whole process of creating a supplement versus you know, obviously like uh other kind of product, it's it's a very different process.
• 49:47
  SPEAKER_01: So how was that?
• 49:49
  SPEAKER_02: Uh it that took more time and uh unlike um topical products, uh, anything ingestible such as this requires um going through an FDA approval process.
• 49:59
  SPEAKER_02: So there's a lot a lot more regulatory to deal with uh with it.
• 50:04
  SPEAKER_02: Uh, but uh we found a great manufacturer to work with that makes it pretty turnkey-ish.
• 50:10
  SPEAKER_02: So I think that the biggest piece is really doing the research on what should be in the supplement and really consulting the experts and physicians and really trying to understand how do we create sort of the optimal supplement?
• 50:22
  SPEAKER_02: You know, for me, it was important not to include anything that wasn't directly connected to uh pro the protein synthesis that creates hair.
• 50:32
  SPEAKER_02: So we left out uh various adaptogens that are popular in a lot of hair regrowth supplements because they can be counterindicative.
• 50:40
  SPEAKER_02: Is that the right word?
• 50:41
  SPEAKER_02: Ectum?
• 50:41
  SPEAKER_01: Yeah, counterindicative, yep.
• 50:43
  SPEAKER_02: They don't interact well with certain drugs and or they can interfere, even high biotin can interfere.
• 50:49
  SPEAKER_02: I don't know if you know this, but uh very high biotin uh intake can interfere with uh thyroid function readings.
• 50:57
  SPEAKER_01: Yes, I was just gonna tell you, I was like, I'm glad you left the biotin out because they came out with that study.
• 51:02
  SPEAKER_01: I know which study you're talking about.
• 51:03
  SPEAKER_02: Yeah, we have it as a supplement, but at a moderate at a moderate level, like in our formula, it's a 300% DV.
• 51:10
  SPEAKER_02: But if you look at most of the leading brands that are like, I don't know, some like really insane amounts, 10,000 plus percent DV.
• 51:19
  SPEAKER_02: Uh, so imagine taking that much every single day.
• 51:22
  SPEAKER_02: I'm not really sure how that's sustainable, but that's probably for a different episode, I guess.
• 51:27
  SPEAKER_02: But um but we really wanted to create something that's very holistic and and sustainable from a daily use standpoint.
• 51:34
  SPEAKER_02: Um, and uh that's um so that's wait.
• 51:37
  SPEAKER_01: Tell me tell me about that molecule.
• 51:39
  SPEAKER_01: You you said that you found uh wait, what what was the molecule again that you mentioned that was very rare?
• 51:44
  SPEAKER_02: Oh, in in the supplement or uh yeah, in the supplement.
• 51:48
  SPEAKER_02: Well the supplement has uh a clinically proven active called anagaine nu.
• 51:55
  SPEAKER_02: And okay, listeners can uh look this up and see the clinicals behind it.
• 51:59
  SPEAKER_02: It's it's been around for a while, but it it's it's uh much more prevalent in Europe.
• 52:04
  SPEAKER_02: Uh there's uh so it's lesser known here in the US, but it's amazing and uh and uh and it's healthy and uh and it gives this, and it just turns it takes this supplement and really turns it into a true nutraceutical.
• 52:21
  SPEAKER_02: So it's not just about getting your getting the specific vitamins and minerals and that you need, but that nutraceutical, clinically proven active just turbulence of that thing.
• 52:33
  SPEAKER_02: So uh so it's again back to my point about not we're we're we're trying to really our goal is to create the most effective, uh safe, uh, healthful products we possibly can.
• 52:45
  SPEAKER_02: And we basically, you know, scour the globe to figure out what suppliers, what ingredient makers have uh the active ingredients that have real meaningful clinical uh science behind them that we can put into our formulas.
• 52:59
  SPEAKER_02: And so we selected Anagane and you for that reason that we just felt it was the best thing that was available that met all of our uh requirements and standards.
• 53:08
  SPEAKER_01: I love that.
• 53:09
  SPEAKER_01: And I and I really, really, really, you know, uh I I encourage what you're doing because you're you're in an industry and in a space, specifically a niche that is so new.
• 53:22
  SPEAKER_01: And I'm not just talking about, you know, beauty products or hair care.
• 53:25
  SPEAKER_01: I'm talking like science.
• 53:26
  SPEAKER_01: Like hair science is just now starting to get interesting.
• 53:30
  SPEAKER_01: Like I every day am on PubMed looking up something, you know what I mean?
• 53:34
  SPEAKER_01: It's like I live on PubMed, and I when I look up hair, I always try to figure out like, you know, what causes the follicles to grow.
• 53:41
  SPEAKER_01: There's a lot of literature out there, but then we are still dealing with, you know, this endocrinology kind of, you know, leaning towards neurology.
• 53:50
  SPEAKER_01: I mean, there's so many, so many different uh disciplines involved with hair loss that I'm very I'm intrigued, you know, as a scientist, I'm very intrigued, like where is the answer, you know, and is there one size fits all answer?
• 54:04
  SPEAKER_01: But it's definitely an area that I find to be, you know, cutting edge.
• 54:08
  SPEAKER_01: We don't know a lot about it.
• 54:09
  SPEAKER_01: Even dermatologists like, you know, I don't know, a lot of you listening out there, if you've, you know, if you have any hair issues and you suffer from hair loss, if you've gone to your derm, your derm's mostly going to tell you, well, I, you know, we don't know beyond a certain point because we don't.
• 54:23
  SPEAKER_01: You know, we unfortunately, I just don't get it, Boris.
• 54:26
  SPEAKER_01: For some reason, when it comes to skin, whether it's scalp skin, whether it's, you know, we don't know a lot about it.
• 54:33
  SPEAKER_01: And I always say it's very similar to the human brain because we know very little.
• 54:37
  SPEAKER_01: And so, you know, I'm excited to see entrepreneurs such as yourself, you know, you're paving the way.
• 54:43
  SPEAKER_01: And this is how you know discovery-driven medicine is conducted.
• 54:46
  SPEAKER_01: You know, you don't leave anybody out.
• 54:48
  SPEAKER_01: And I you don't, we're all scientists, in my opinion, you know, we're born with that.
• 54:53
  SPEAKER_01: So I love the brand.
• 54:55
  SPEAKER_01: I've been using it.
• 54:56
  SPEAKER_01: I'm not like, no joke, like it really, for me, I don't have a problem with hair loss.
• 55:01
  SPEAKER_01: But what I always can notice is when something has improved.
• 55:04
  SPEAKER_01: So even if you're not dealing with hair loss, like Boris mentioned, it's really it's a great thing to incorporate into your hair routine.
• 55:11
  SPEAKER_01: It's a simple two-step process.
• 55:13
  SPEAKER_01: You use the serum, it exfoliates, you add on the oil, and if you're into supplements, you take the supplement because it's not, you know, um, it doesn't have the biotin, which I really like.
• 55:23
  SPEAKER_01: I really like that for real.
• 55:25
  SPEAKER_01: Like because the biotin, I know was linked with a lot of problems, and people, you know, did not really hone in on it.
• 55:32
  SPEAKER_01: But I remember reading a few like articles, or I don't know what it was, but it was it was linked to a lot of side effects, and I don't think it's as necessary as we pretend what that it is, you know what I mean?
• 55:43
  SPEAKER_01: And regeneration and stuff.
• 55:44
  SPEAKER_02: So the thing is it it can work, but there's so many more ways to approach this now, and so you you don't have to rely just on that, and so it just comes down to being curious enough to go do the research, find the other solutions, uh, and not do and unfortunately, a lot of people kind of do the um follow the leader kind of approach.
• 56:08
  SPEAKER_02: So they see what's working in the marketplace and they sort of just copy that.
• 56:12
  SPEAKER_02: And unfortunately, that doesn't always lead to innovation.
• 56:14
  SPEAKER_02: So you have to be willing to sort of buck the trend, do your own homework, uh, and and then it can lead you somewhere really amazing if you do that.
• 56:23
  SPEAKER_01: I 100% agree.
• 56:25
  SPEAKER_01: And for everyone listening, I really want you to go check the brand out.
• 56:29
  SPEAKER_01: Um, it's it's really a wonderful brand, you know, definitely check them out.
• 56:33
  SPEAKER_01: And also, if you do listen to us on Apple Podcasts, please, please, please leave us a written review.
• 56:40
  SPEAKER_01: It goes a really long way for us.
• 56:41
  SPEAKER_01: It helps us so much.
• 56:42
  SPEAKER_01: And if you have any questions at all about Evolve, definitely leave them either in the comments on on our Instagram or anywhere.
• 56:50
  SPEAKER_01: You can even uh chime in through Spotify and send us a message directly through Spotify um or anchor FM or send us an email, you know, and we'll pass them along to Boris's team.
• 57:00
  SPEAKER_01: But uh Boris, thank you so much.
• 57:01
  SPEAKER_01: It has been truly an honor to host you.
• 57:04
  SPEAKER_01: And yeah, congratulations on the success of your brand.
• 57:07
  SPEAKER_01: And I can't wait to see what you guys do next.
• 57:09
  SPEAKER_01: It's really exciting.
• 57:10
  SPEAKER_02: Thank you so much, Akte.
• 57:12
  SPEAKER_02: The honor was all mine and truly, truly a pleasure.
• 57:14
  SPEAKER_02: And and thank you for everything that you're doing with this amazing podcast.
• 57:18
  SPEAKER_01: Oh, thank you so much.
• 57:19
  SPEAKER_01: It's a labor of love.
• 57:21
  SPEAKER_02: We love that.
• 57:24
  SPEAKER_01: Yeah, no, I'll I mean, you know, I I do it because I love it, but yeah, I'm I'm very, very honored to host you and I I really love the brand.
• 57:31
  SPEAKER_01: And for everyone listening, please, you know, go check out the brand.
• 57:35
  SPEAKER_01: Check out every brand I host because they're never none of them are like I never bring a brand on here that I don't believe in.
• 57:41
  SPEAKER_01: I just don't, I don't do it.
• 57:42
  SPEAKER_01: So thank you so much, and I will be back next time.
• 57:46
  SPEAKER_01: Hey guys, so I hope you love that episode.
• 57:49
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• 57:54
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• 57:56
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• 58:03
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• 58:11
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• 58:18
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• 58:22
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• 58:26
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• 58:28
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• 58:32
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• 58:37
  SPEAKER_01: And it's really a great place for all of you science geeks out there that want to learn a little bit more.
• 58:42
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• 58:48
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• 58:53
  SPEAKER_01: Thank you.