Latest / The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing
How a Specific Conjunction Boosted Response by 24 Percent
In Episode 62 of The Copywriting Podcast, Lucas and Luna drill into one of the most overlooked words in persuasive writing: the conjunction 'because'. They unpack a 2014 study from Harvard psychologist Ellen Langer where a small request with the word 'because' — even followed by a trivial reason — boosted compliance by over 24 percent. They trace how this psychological trigger shows up in modern copywriting, from Amazon's product descriptions to SaaS landing pages, and share a specific before-and-after example from a real email campaign that lifted click-through…
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