Latest / The New Physician: Today’s Difficult Problem
Who the Hell Is Tommy Hilfiger? The Brand Is the Brand
When I was a teenager, Tommy Hilfiger was everywhere, and I kept wondering: who the hell is Tommy Hilfiger, and why does his name mean anything?
Years later, I realized that question contained a surprisingly useful business lesson.
A brand isn't really a logo, a color scheme, or even a name. A brand is what people have learned to expect when they encounter that name.
In today's talk, I look at how an ordinary name acquires meaning, why personal brands work the same way, and a simple question you can use to define what you want your own name to stand for.
I'm Sonny Saggar, professional problem…
The skinny
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