Latest / Spokes & Strategy: Marketing the Bicycle
EP 16: What Really Makes a Cycling Product Premium with Seth Carlson
Is a cycling product premium because of what it is made of, or because of who you saw riding it.
In this episode of Spokes and Strategy, Brandon Morphew sits down with Seth Carlson, founder of Rotation Engineering, to talk about what actually makes a cycling product worth paying more for. Seth spent over a decade in manufacturing and aftermarket products before starting his own brand, and he has spent just as long thinking about why customers believe one product is better than another, even when the parts inside are nearly the same.
Before the conversation goes further, a quick note on…
The skinny
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