Latest / Machine Dreams / Machine Dreams - Episode 18 Trailer
Transcript
- Kolawole Samuel Adebayo: No one can agree on what the heck agent-to-commerce even means. Does it mean just product discovery where I am transacting offsite? When it comes to AI specifically, what works in B2C that just doesn't translate to B2B? There's two answers to that because one of them is what doesn't work because the work hasn't been done yet. And I'll start with that. A lot of what works very well in B2C that's AI-powered is product recommendations, search and merchandising. Meaning that like I go in and I search for a product and I'll get like people who bought this also bought this other thing or related products and things like that. If I'm selling 300,000 parts and I have very little information about them written down anywhere, what is the AI going to do? Right? That's less true in consumer world where a lot of this stuff is much more richly described. ⁓ And so therefore an LLM or an algorithm has more to go on. But if you don't have a lot to go on, there's not much you can do. There's a lot of hype right now that I've seen about what is called agentic commerce, which is fitting into the old ⁓ trend about agentic AI. Would you say that is real for B2B? Agentic commerce has an auditability problem. Anytime the LLM is just spitting stuff out, it can't reliably do the same thing twice. And it also can't tell you how it arrived at that. And the auditability and governance of how products get purchased in the whole transaction chain. It's incredibly important to these businesses to be able to show their work when needed.