Latest / High Voltage Business Builders Podcast
#224 Retail Isn’t Dead. Amazon Sellers Are Ignoring a Market 3x Bigger
Amazon and Shopify are NOT the whole market.
If you’re only selling online, you’re competing inside roughly 15% of the total retail opportunity while ignoring a market that’s several times larger. In this episode, we break down why that blind spot is costing brands serious revenue and how sellers can expand beyond ecommerce without guessing or blowing up their margins.
Talor Ofer, a retail strategist with over 25 years of experience helping physical product brands get placed in major retail channels. In this conversation, Talor breaks down how retail really works behind the scenes and why…
The skinny
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