Why Most Businesses Struggle to Get Attention with Amy Roko
Why do some people and brands capture attention instantly — while others get ignored?
In this episode of CEO DNA, I sit down with Amy Roko, one of the Middle East’s most recognized creators, to unpack what she learned from building an audience of millions — and what founders and entrepreneurs can learn from it.
We talk about the psychology of attention, why being too polished can hurt your brand, how humor creates connection, and why trust may be one of your strongest competitive advantages.
Amy also reveals what she would do if she had to start again with no followers, money, contacts or…
The skinny
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