Latest / Wired To Hunt Podcast / Ep. 1004: Excellence and the Hunting Life with Brad Stulberg
Transcript
- 0:00Speaker 1: Welcome to the Wired to Hunt podcast. This week, in
- 0:03Speaker 1: the show, I am joined by author Brad Stalberg to
- 0:06Speaker 1: chat about the routines, habits, goal setting, practices, and philosophies
- 0:12Speaker 1: that peak performers across the world use to achieve excellence
- 0:16Speaker 1: and success in their world, and how we can take
- 0:19Speaker 1: lessons from those and apply them to our own pursuits
- 0:22Speaker 1: of hunting, archery, marksmanship, or much more. All right, welcome
- 0:35Speaker 1: back to the Wired to Hunt podcast, brought to you
- 0:38Speaker 1: by First Light. Today we have got another one of
- 0:41Speaker 1: these unique kind of outside of the box episodes. We
- 0:45Speaker 1: did one a couple weeks ago with Michael Easter. We've
- 0:48Speaker 1: got one more here today in which I am trying
- 0:51Speaker 1: to look outside of our hunting world for new ideas
- 0:55Speaker 1: and strategies and practices that can be applied inside of
- 0:59Speaker 1: our world and can be applied to our pursuits of
- 1:02Speaker 1: trying to become better deer hunters, or better Western hunters,
- 1:06Speaker 1: or better archers, marksmen, whatever that pursuit might be. There's
- 1:11Speaker 1: a whole lot outside of our little, tiny hunting and
- 1:14Speaker 1: fishing world that we can probably learn from, and so
- 1:16Speaker 1: I've been seeking out those experts who have studied this
- 1:19Speaker 1: as a career and who I think can teach us
- 1:21Speaker 1: a lot, and our guest here today is just one
- 1:24Speaker 1: of those people. Brad Staalberg is the author of many
- 1:28Speaker 1: different books and many articles and podcasts and different pieces
- 1:32Speaker 1: of content that circle all around this. How do you
- 1:36Speaker 1: pursue a goal? How do you achieve excellence or success
- 1:41Speaker 1: or mastery in something you care a lot about? Right?
- 1:44Speaker 1: That's something that we're trying to do. That's why you're
- 1:45Speaker 1: listening to this podcast as you've been trying to figure
- 1:47Speaker 1: out how to get better at hunting, or how to
- 1:50Speaker 1: get better at some version of this hunting set of
- 1:53Speaker 1: pursuits that we chase. So Brad is going to take
- 1:58Speaker 1: some of the ideas that we add actually talked about
- 2:00Speaker 1: with him several many years ago. Actually I spoke with
- 2:03Speaker 1: him on episode two hundred and eighty two about a
- 2:06Speaker 1: couple of his books, one being The Passion Paradox and
- 2:09Speaker 1: one being a Peak Performance, And we're going to take
- 2:12Speaker 1: some of those ideas and advance them forward. He's written
- 2:16Speaker 1: several other best selling books since then, including Master of Change,
- 2:19Speaker 1: and now most recently, it's launching either right when you're
- 2:22Speaker 1: hearing this or very soon after The Way of Excellence,
- 2:27Speaker 1: and this book, I think, really ties a nice bow
- 2:29Speaker 1: on a lot of the ideas that he has explored
- 2:31Speaker 1: across all of his books and all of his articles
- 2:35Speaker 1: and content. And really what it does and what we're
- 2:38Speaker 1: going to be talking about here today is how we
- 2:42Speaker 1: can think about pursuing excellence in anything. And he cites
- 2:46Speaker 1: examples from the world of professional sports, from the worlds
- 2:49Speaker 1: of health and fitness, and business and entrepreneurship and science
- 2:53Speaker 1: and all these different things. How can the lessons learn
- 2:56Speaker 1: from those fields be applied to what you and I
- 2:59Speaker 1: care about? How can can we learn more about how
- 3:01Speaker 1: to do what we do better and enjoy it more
- 3:05Speaker 1: and find more satisfaction in it and grow more. That's
- 3:09Speaker 1: the conversation today. It's a really unique one, and that's
- 3:12Speaker 1: why I think it's particularly important and hopefully useful. Certainly
- 3:16Speaker 1: for me it has been, and I hope it will
- 3:18Speaker 1: be for you too. So, without any further ado by
- 3:21Speaker 1: chat with author Brad Stellberg. All right, joining me now
- 3:30Speaker 1: on the line is Brad Stellberg. Welcome to the show,
- 3:33Speaker 1: Brad Mark.
- 3:35Speaker 2: It's great to be here.
- 3:36Speaker 1: Yeah, and that's just welcome back because you were on
- 3:38Speaker 1: the show, and I went back and looked in our
- 3:41Speaker 1: archives and that was back in the early two hundreds
- 3:44Speaker 1: of the show, and now we're over a thousand episodes,
- 3:48Speaker 1: which is pretty crazy. So it's well, it's well pastime
- 3:51Speaker 1: that we chat again and circle back. And you have
- 3:54Speaker 1: been very busy in the intro years. I think you've
- 3:57Speaker 1: published three books since we last chatted, maybe maybe four.
- 4:01Speaker 1: Uh So, how how are you holding up underneath that
- 4:03Speaker 1: incredible workload in the year since.
- 4:07Speaker 2: I'm doing well. I don't know any other way to live.
- 4:09Speaker 3: So I'm just doing my thing, and I'm fortunate that
- 4:13Speaker 3: the you know, the the creative gods are are still
- 4:16Speaker 3: in my favor and the books keep coming.
- 4:19Speaker 1: Yeah, that's that's a good thing. When when fate shines
- 4:22Speaker 1: on you like that, you do seem to be putting
- 4:25Speaker 1: your work into action. You know, all of your books,
- 4:27Speaker 1: whether it's about you know, this practice of groundness or
- 4:31Speaker 1: you know, mastering change or in this case, you know,
- 4:34Speaker 1: finding and articulating what excellence is in your life seems
- 4:39Speaker 1: to be from afar, something you're putting into play. But
- 4:41Speaker 1: but that's where I want to start is with this
- 4:43Speaker 1: word excellence, because I think every single person when they
- 4:47Speaker 1: hear that word, they think of something probably a little
- 4:50Speaker 1: bit different. There's a different definition for every one of us.
- 4:53Speaker 1: When I think of it in the context of this
- 4:56Speaker 1: podcast and in my audience, I'm thinking more about, you know,
- 4:59Speaker 1: how do we pursue excellence in our pursuit? Maybe that's
- 5:03Speaker 1: how do I become a better archer, or how do
- 5:05Speaker 1: I become a better marksman with a rifle, or how
- 5:08Speaker 1: do I train some ready for a big backcountry hunt,
- 5:10Speaker 1: or just become a better you deer hunter? Understanding wildlife
- 5:14Speaker 1: behavior and habitat and all those kinds of things. There's
- 5:17Speaker 1: a lot of people that spend a big chunk of
- 5:19Speaker 1: their lives chasing those kinds of goals. That's what maybe
- 5:23Speaker 1: the listeners are thinking of right now when they think
- 5:25Speaker 1: of excellence. What are you thinking of when you say excellence?
- 5:31Speaker 3: I define excellence really simply. It is involved engagement and
- 5:36Speaker 3: caring deeply about a pursuit that you find worthwhile, that
- 5:39Speaker 3: aligns with your values and goals, and it is giving
- 5:43Speaker 3: something your all in. It is realizing that in the process,
- 5:47Speaker 3: the goal that you're working toward is also shaping you
- 5:50Speaker 3: as a person.
- 5:51Speaker 2: So, yes, you want to achieve a goal.
- 5:53Speaker 3: You might want to become a better archer, or a
- 5:55Speaker 3: better overall hunter, or a better outdoors person, or gain
- 5:58Speaker 3: fitness to go on a big back country and that
- 6:01Speaker 3: is the goal that you're working toward. But that goal
- 6:03Speaker 3: is also shaping you as a person. It's working on
- 6:05Speaker 3: you as teaching you about resilience and being uncomfortable and
- 6:08Speaker 3: overcoming challenges and frustration and building community and all of
- 6:11Speaker 3: these things.
- 6:12Speaker 2: And what I found in.
- 6:13Speaker 3: The research and reporting for this book, what I've found
- 6:15Speaker 3: in my own life, is that when we have these
- 6:17Speaker 3: big goals and we pursue them with integrity, it gives
- 6:20Speaker 3: us a sense of a liveness and satisfaction that is
- 6:22Speaker 3: increasingly hard to find in the modern world.
- 6:24Speaker 2: And that's why I think it's so important.
- 6:27Speaker 1: You've done some writing, and I've seen this on social
- 6:30Speaker 1: in your Guys's newsletter, and you've kind of explored I
- 6:33Speaker 1: don't want to say toxic because toxics becoming like a
- 6:36Speaker 1: loaded word, but almost like the double edged sword of
- 6:40Speaker 1: this pursuit maybe, And I've heard you. I think you've
- 6:43Speaker 1: kind of explored that the performative side of excellence or
- 6:46Speaker 1: different things like that, and that's certainly been something that
- 6:50Speaker 1: seems amplified by social media and our world today. Can
- 6:54Speaker 1: you talk about that other side of this pursuit of
- 6:57Speaker 1: excellence a little bit and what risks might be that.
- 7:01Speaker 3: Yeah, I call it pseudo excellence or like hustle culture greatness,
- 7:06Speaker 3: which essentially says, and I'm painting in broad strokes, that
- 7:09Speaker 3: you've got to wake up at four am, have a
- 7:12Speaker 3: fifty six step routine, optimize every part of your day,
- 7:17Speaker 3: do six cold plunges, count every single calorie, be on
- 7:20Speaker 3: a super restrictive diet, measure your sleep, your heart.
- 7:24Speaker 2: Rate, on and on and on.
- 7:27Speaker 3: In there's nothing wrong with that per se, but what
- 7:31Speaker 3: often happens is that we lose sight of the main thing,
- 7:33Speaker 3: which is like, what's your goal? What do you care about?
- 7:35Speaker 3: And are you living in alignment with that? And I
- 7:38Speaker 3: think that what often happens, especially on the Internet, is
- 7:41Speaker 3: you get the performance of greatness or the performance of
- 7:43Speaker 3: excellence and not the real thing, because generally speaking, people
- 7:47Speaker 3: who are doing the real thing, they don't have time
- 7:49Speaker 3: for all that elaborate kabuki like they're so focused on
- 7:53Speaker 3: the fundamentals of their craft and on gaining skill and
- 7:55Speaker 3: mastery and competence that they don't mess around with any
- 7:59Speaker 3: of these in shiny objects or you know, cyclical trends.
- 8:04Speaker 3: And I think that that's a distinction that's important to
- 8:07Speaker 3: make because what happens is people hear excellence and they
- 8:10Speaker 3: have these two very common misconceptions. One is what I
- 8:13Speaker 3: just said. They're like, oh, that's all the bros on
- 8:14Speaker 3: the internet, Like, that's not for me. I don't have
- 8:16Speaker 3: time for that. That I can't deal with that. The other, though,
- 8:20Speaker 3: is that excellence is only for the elite few, or
- 8:23Speaker 3: people with impeccable genetics, or it's this standard that they're
- 8:25Speaker 3: never going to attain. And I don't think that's accurate.
- 8:28Speaker 3: I think that you go back to all the ancient
- 8:30Speaker 3: wisdom traditions, starting with the ancient Greeks, excellence is actually
- 8:33Speaker 3: not a standard. It's a process of becoming, and it's
- 8:37Speaker 3: available to all of us, and its benefits are available
- 8:39Speaker 3: to all of us.
- 8:42Speaker 1: Yeah, there's this there's a similar thing going on within
- 8:45Speaker 1: the hunting and fishing world around. I don't know if
- 8:49Speaker 1: it's hero worship or trophy worship or or whatever it is.
- 8:52Speaker 1: I mean, it's it's worshiping the outcome. It's this adoration
- 8:56Speaker 1: and sensationalization of the big buck, the huge fish having
- 9:04Speaker 1: more of this kind of quote unquote success, and it
- 9:09Speaker 1: seems to have all sorts of ripple effects because of that,
- 9:11Speaker 1: it's changing how people feel about their pursuit. Maybe they
- 9:15Speaker 1: start doing things for different reasons, or they're feeling bad
- 9:17Speaker 1: about their version of this pursuit because it's not like
- 9:21Speaker 1: the person they see online. There's all this kind of
- 9:24Speaker 1: comparison culture stuff. How do you break out of that?
- 9:27Speaker 1: How have you found how do you be someone who
- 9:29Speaker 1: cares about pursuing growth and getting better at your thing
- 9:33Speaker 1: without falling into that trap?
- 9:36Speaker 3: I think you need to have a finely tuned bullshit
- 9:38Speaker 3: detector to be quite frank, And I think that I
- 9:42Speaker 3: make the assumption that if someone or some group of
- 9:45Speaker 3: people is like really just posting NonStop on the internet
- 9:50Speaker 3: about something that seems extreme, I just make an assumption
- 9:53Speaker 3: that they're not serious people and maybe they did it,
- 9:56Speaker 3: and maybe they did it without integrity, or maybe they're
- 9:58Speaker 3: just this crazy outlier and about them. But like, either way,
- 10:01Speaker 3: if it's not if it's not useful, if it's not
- 10:03Speaker 3: a good motivating force, then I'm just going to ignore it.
- 10:08Speaker 3: Who do I compare myself to who do I draw
- 10:10Speaker 3: inspiration from, Like actual people who I know and I
- 10:12Speaker 3: know their work and I know how they pursue it,
- 10:14Speaker 3: and I know it's real, And those are the people
- 10:17Speaker 3: that are better than me, that inspire me, that I
- 10:19Speaker 3: want to learn from and grow. But it's much more
- 10:21Speaker 3: local because like I actually know these people and I
- 10:23Speaker 3: know their work. I think it's just going to get
- 10:25Speaker 3: worse with AI. It's already happening. I mean, I'm sure
- 10:28Speaker 3: that if you want it to be a tremendous outdoors
- 10:31Speaker 3: men or outdoors woman influencer, you could, with a couple
- 10:35Speaker 3: hundred bucks in a couple of basic training courses in
- 10:37Speaker 3: AI create all kinds of stuff that is completely fake
- 10:41Speaker 3: that would gain you a massive following on the internet.
- 10:44Speaker 3: So I just think, like we have to be very
- 10:46Speaker 3: careful about when we compare ourselves to people. Do we
- 10:48Speaker 3: actually know the person, do we actually know their process?
- 10:51Speaker 3: And and if not, then I think it's largely just
- 10:54Speaker 3: like ignore.
- 10:55Speaker 1: Yeah, this is another side of this too in this
- 10:58Speaker 1: context that I'm curious about. When you hear about whether
- 11:02Speaker 1: it's self development or peak performance or you know, trying
- 11:06Speaker 1: to pursue excellence, many times these ideas are explored in
- 11:11Speaker 1: the context of your profession. You know, it's something you're
- 11:15Speaker 1: trying to do to become better at your job, or
- 11:17Speaker 1: to become a better entrepreneur, to become a world class athlete,
- 11:20Speaker 1: or anything like that, and so there seems to be
- 11:21Speaker 1: like a tangible outcome that you are dependent on in
- 11:26Speaker 1: one way or another. While with a pursuit like hunting
- 11:30Speaker 1: or fishing, or just like a recreational pursuit of anything,
- 11:33Speaker 1: I'm curious if the pursuit of excellence and what you've
- 11:36Speaker 1: learned about it is or should be considered differently. When
- 11:40Speaker 1: it's you know, it's supposed to be your recreation, right,
- 11:43Speaker 1: this is something usually whether it's playing basketball or running
- 11:46Speaker 1: or anything. A lot of people got into it because, hey,
- 11:48Speaker 1: this is like a fun thing I liked. But then
- 11:49Speaker 1: at some point they start pursuing more and more and more.
- 11:53Speaker 1: What have you found about the unique aspect of this
- 11:55Speaker 1: when it's just supposed to be your your fun time,
- 11:59Speaker 1: your spare time, your weekend, but it becomes more.
- 12:03Speaker 3: It's a great question. I like to think of it
- 12:04Speaker 3: as a craft or a practice. So I think that
- 12:08Speaker 3: a lot of people experience this on their journey. They
- 12:10Speaker 3: start just because they're interested in something, and it's like
- 12:12Speaker 3: a hobby, and then you do it more and you
- 12:15Speaker 3: get better at it, and you get more into it,
- 12:16Speaker 3: and then it becomes a craft or a practice. And
- 12:19Speaker 3: I think that's actually a really beautiful thing because unlike
- 12:23Speaker 3: a job, where you have all of these external pressures
- 12:26Speaker 3: and you know you have to maybe do things that
- 12:29Speaker 3: you don't want to do because you're in an organization
- 12:31Speaker 3: and so on and so forth, with a craft or
- 12:34Speaker 3: a practice, or even if it's just a hobby, you
- 12:36Speaker 3: have so much agency and freedom to shape how you're
- 12:38Speaker 3: going to pursue it. So you get to take this
- 12:41Speaker 3: container of something like hunting or archery, and you get
- 12:44Speaker 3: to say, here's the ways that I want to pursue it.
- 12:47Speaker 3: Here are the goals that I want to work towards,
- 12:48Speaker 3: Here are the values that I have as a person,
- 12:50Speaker 3: And here's how I think pursuing this this craft is
- 12:54Speaker 3: going to help me not only become a better archer
- 12:56Speaker 3: a better hunter, but become a better person. And I
- 12:59Speaker 3: actually think that's in I think too often we think
- 13:01Speaker 3: that excellence is only in the domain of what you're
- 13:03Speaker 3: doing for a living. But I actually think I've learned
- 13:07Speaker 3: this in reporting on the book a lot of people
- 13:09Speaker 3: that the pursuit of excellence is maybe more profound and
- 13:12Speaker 3: more satisfying when it's not what you do professionally, because
- 13:15Speaker 3: you have so much more agency to shape it exactly
- 13:17Speaker 3: how you want.
- 13:18Speaker 1: Yeah, I feel like for a lot of people, they
- 13:21Speaker 1: just fall into this by accident somehow, and they don't
- 13:25Speaker 1: really give a lot of thought to it. They kind
- 13:27Speaker 1: of fall in love with it, as you described, Like
- 13:28Speaker 1: they get into something and then they realize they want more,
- 13:30Speaker 1: and they go deeper and deeper, and then all of
- 13:32Speaker 1: a sudden, five years later or twenty years later, they
- 13:35Speaker 1: realize they've been pursuing this thing. They've been trying to
- 13:38Speaker 1: become great at it, to develop you know, excellence or
- 13:42Speaker 1: whatever might be. If you were to start from ground zero,
- 13:46Speaker 1: or if you were to restart that process today and
- 13:48Speaker 1: you said, hey, I've been trying to learn to become
- 13:50Speaker 1: a better archer. I've been doing it kind of on
- 13:52Speaker 1: in a Willy Nilli fashion for the last ten years. Today,
- 13:55Speaker 1: I'm going to start with a new structure in place,
- 13:57Speaker 1: and I'm going to try to take Brad Stellber's approach
- 14:00Speaker 1: to pursuing this. What's your first step in creating a
- 14:04Speaker 1: more structured, thoughtful approach to pursuing excellence in a pursuit.
- 14:08Speaker 1: Let's just use archery for this example. I think that
- 14:10Speaker 1: kind of lends itself well to this. What's that first
- 14:13Speaker 1: step in doing this in a more thoughtful way? First step,
- 14:17Speaker 1: I think is what's the goal?
- 14:19Speaker 2: So?
- 14:20Speaker 3: Is the goal to become a better marksman or marxwoman?
- 14:26Speaker 3: Is the goal to compete at tournaments?
- 14:28Speaker 2: Is the goal?
- 14:29Speaker 3: To become an archer that actually hunts? Is the goal
- 14:33Speaker 3: to hunt in a way where it is sport? Is
- 14:35Speaker 3: the goal to hunt in a way where you're no
- 14:37Speaker 3: longer purchasing me except what you kill. I mean, there's
- 14:40Speaker 3: so many different ways to think about becoming a better
- 14:43Speaker 3: Marx person. So I would start with defining, really clearly
- 14:47Speaker 3: what's the goal. And I wouldn't define that based on
- 14:50Speaker 3: what Mark is doing, or what Brad's doing, or whatever
- 14:53Speaker 3: social media influencer is doing.
- 14:54Speaker 2: I wouldn't just mimic them.
- 14:56Speaker 3: I would step back and say that for each of
- 14:58Speaker 3: these possible goals in the sport, what's the process that
- 15:02Speaker 3: I'm going to most enjoy and find most satisfying pursuing.
- 15:06Speaker 3: So how do I actually want to train? How much
- 15:08Speaker 3: time do I have to train? How big of a
- 15:10Speaker 3: part of my life do I want this to be?
- 15:11Speaker 3: Do I want to have to be outside all the time?
- 15:13Speaker 3: Do I want to join an archery club where there's
- 15:15Speaker 3: other people in, there's community. So I'd step back and
- 15:18Speaker 3: I'd say, I've gotten pretty good at this thing. I've
- 15:20Speaker 3: been doing it, you know, willy nilly, As you said,
- 15:22Speaker 3: now I want to get more serious. So let me
- 15:24Speaker 3: think about all the different goals I could pursue, and
- 15:27Speaker 3: then let me envision what pursuing that goal would look like,
- 15:31Speaker 3: and let me pick the right one. It's essentially a
- 15:33Speaker 3: dilemma that every single alpinis climber faces. There's all these
- 15:36Speaker 3: mountains to climb. Well, it's really important to pick the
- 15:38Speaker 3: right mountain to climb. It's also really helpful to have
- 15:40Speaker 3: a mountain to climb, because if don't have a mountain
- 15:42Speaker 3: of climb, you're just kind of aimlessly wandering.
- 15:44Speaker 1: Yeah, what are the most significant goal setting pitfalls that
- 15:51Speaker 1: you've come across. I think there's a lot of ways
- 15:53Speaker 1: we can probably set goals the wrong way. What are
- 15:54Speaker 1: a few that stand out to you?
- 15:57Speaker 2: The biggest is just wrote mimicry.
- 15:59Speaker 3: So this person killed that size buck, and therefore I
- 16:03Speaker 3: want to kill that size buck.
- 16:05Speaker 2: Well do you? Maybe you do, but like you need a.
- 16:07Speaker 3: Better reason than I saw that person do it and
- 16:09Speaker 3: it got my dopamine firing. That's the biggest trap. Another
- 16:13Speaker 3: trap is UH doing too much too soon, too early.
- 16:18Speaker 3: So like using the inspiration and the motivation of having
- 16:23Speaker 3: this enormous goal that gets you really fired up when
- 16:25Speaker 3: you're telling your friends about it, or you're journaling about it,
- 16:27Speaker 3: or you're thinking about it, but then when you actually
- 16:30Speaker 3: start the process of working toward it, it's so overwhelming
- 16:33Speaker 3: and so outside of your capabilities that you're just going
- 16:35Speaker 3: to flame out and be frustrated all the time. And
- 16:38Speaker 3: then I think that there's this nuance that is a
- 16:42Speaker 3: third thing that at first is very helpful but then
- 16:45Speaker 3: becomes a trap. And this is one of the most
- 16:47Speaker 3: popular goal setting frameworks. They're called smart goals.
- 16:50Speaker 1: Yeah.
- 16:51Speaker 3: In smarkles are specific, measurable, attainable, relatable, and timely. So
- 16:57Speaker 3: for me, a smart goal would be I'm going to
- 17:00Speaker 3: lift five hundred and fifty pounds by the end of
- 17:02Speaker 3: twenty twenty six, and that would actually be a terrible goal,
- 17:07Speaker 3: because I'm far enough along the path of mastery where
- 17:10Speaker 3: it's not very predictable what's going to happen to my
- 17:12Speaker 3: deadlift next. But if I was an amateur and my
- 17:15Speaker 3: goal is I want to deadlift three hundred and fifteen
- 17:17Speaker 3: pounds by the end of the year, that would be
- 17:18Speaker 3: a great goal. So what often happens is we get
- 17:22Speaker 3: this in reverse. So beginners that could benefit from smart goals,
- 17:25Speaker 3: from having that accountability and that specificity and that really
- 17:30Speaker 3: good closed reward circuit where you're measuring something, they're too loose.
- 17:34Speaker 3: They're just like, I just want to be a better hunter.
- 17:36Speaker 3: What the hell does that mean? Like be a better hunter? No,
- 17:39Speaker 3: Like you need to set a goal that you could
- 17:40Speaker 3: actually fail at, like hold yourself accountable. But then what
- 17:44Speaker 3: happens is once you've gotten pretty good, and once you've
- 17:46Speaker 3: nailed a couple of smart goals, progress becomes much less linear.
- 17:50Speaker 2: And if you tell yourself, hey, you.
- 17:52Speaker 3: Know, my goal is to go from from P to
- 17:56Speaker 3: Q in the alphabet, Well that might take a year,
- 17:58Speaker 3: but but that might take three years once you get
- 18:00Speaker 3: really good at something. So smart goals work until they
- 18:02Speaker 3: get in the way and I think too often more
- 18:05Speaker 3: advanced people try to use smart goles when they'd be
- 18:07Speaker 3: better off. Just like the goal is to get as
- 18:09Speaker 3: good as I can, Like you've already done the early work,
- 18:11Speaker 3: the games are going to be much less predictable in
- 18:13Speaker 3: more novices and intermediate folks can actually benefit from that
- 18:17Speaker 3: tight structure around smart goles. And in the final trap
- 18:20Speaker 3: that everyone runs into is the arrival fallacy, and just
- 18:23Speaker 3: this notion that if I set a goal and achieve it,
- 18:26Speaker 3: then I'm going to be content, you know. So if
- 18:28Speaker 3: I just get that size buck, then I'm going to
- 18:30Speaker 3: be able to call myself a hunter and I'm going
- 18:31Speaker 3: to sleep.
- 18:31Speaker 2: Easy for the rest of my life.
- 18:33Speaker 3: Well, what ends up happening is you get that size buck,
- 18:35Speaker 3: You're happy that night, You wake up the next morning
- 18:37Speaker 3: and you're you know, you're hungry for more.
- 18:41Speaker 1: So what about goals, Brad, where the outcome is significantly
- 18:48Speaker 1: outside of your control, where there's just ninety percent of
- 18:52Speaker 1: the variables are beyond you, and in many cases depending
- 18:55Speaker 1: on this would be a hunting related goal. But let's
- 18:57Speaker 1: say if your goal is to kill your first buck
- 19:00Speaker 1: or whatever it might be, you could do everything right
- 19:04Speaker 1: and still because so much is outside of your hands
- 19:08Speaker 1: when it comes to something like a wild animal and
- 19:09Speaker 1: a wild place, you may not succeed. So in that
- 19:13Speaker 1: kind of situation where many hunters or anglers or even
- 19:16Speaker 1: you know sports, you know folks playing competitive sports, right,
- 19:19Speaker 1: there's a lot of stuff that's outside of your oalm
- 19:20Speaker 1: of control too. How do you handle both setting goals
- 19:24Speaker 1: and then judging your success on those goals when so
- 19:29Speaker 1: much is seemingly outside of your hands.
- 19:32Speaker 3: I think that the way to do this is to
- 19:34Speaker 3: put yourself in a position to win. And if you
- 19:37Speaker 3: put yourself in a position to win, then that success
- 19:40Speaker 3: success isn't winning because like you said, whether or not
- 19:42Speaker 3: you get that buck, it's it's outside of your control.
- 19:45Speaker 3: But if you put yourself in a position to get
- 19:47Speaker 3: that buck, and at the start of the hunt you say, hey,
- 19:50Speaker 3: I've prepared, I've executed my process. I'm in a position
- 19:53Speaker 3: to win, and now you know it's up to fate,
- 19:56Speaker 3: well then that's great because if you don't get a
- 19:58Speaker 3: buck that time, but you go out next hunting season
- 20:00Speaker 3: and you execute that process like eventually you're going to win.
- 20:02Speaker 3: And I think, like this is such a misconception, is
- 20:05Speaker 3: that the like the goal is to win, which is true,
- 20:09Speaker 3: but you can't control whether or not you win, especially
- 20:11Speaker 3: in something like hunting. If we're going to define win
- 20:13Speaker 3: is like getting the killer or whatever. Yeah, But what
- 20:15Speaker 3: you can control is are you in a position to
- 20:17Speaker 3: do that? And what any intermedia or advanced hunter is
- 20:21Speaker 3: going to tell you is that if you put yourself
- 20:23Speaker 3: in a position to win enough times, eventually you're going
- 20:26Speaker 3: to get some wins and you start to get a
- 20:28Speaker 3: feel for what it's like to be in a position
- 20:30Speaker 3: to win. And then the goal, over the course of
- 20:32Speaker 3: a hunting season is just to be in that position
- 20:34Speaker 3: to win over and over and over again, and maybe
- 20:37Speaker 3: you win sixty percent of the time and that's a
- 20:38Speaker 3: great season.
- 20:41Speaker 1: Yeah. So I've wrestled with this a lot myself over
- 20:44Speaker 1: the years as I've pursued, you know, competence in hunting
- 20:48Speaker 1: and archery and all these different things. And something that
- 20:50Speaker 1: you write about in this book and you've talked about
- 20:53Speaker 1: and other people have talked about over the years that's
- 20:54Speaker 1: helped me a lot has been this idea of what
- 20:58Speaker 1: you call process over outcomes mindset. Can you expand on
- 21:01Speaker 1: that a little bit, because I think that's a really
- 21:03Speaker 1: helpful way to think about this.
- 21:05Speaker 3: Outcomes are generally outside of our control. Whether or not
- 21:09Speaker 3: we're going to win or lose the race is going
- 21:10Speaker 3: to depend on who else shows up. Whether or not
- 21:12Speaker 3: we're going to get the kill is going to depend
- 21:13Speaker 3: on the weather, the wind, and so many factors that
- 21:16Speaker 3: we probably can't even imagine. So we can't control outcomes,
- 21:19Speaker 3: but we can't control our process. So our process is
- 21:23Speaker 3: our preparation, our training, our study, the individuals that we
- 21:28Speaker 3: go on the journey with, how we carry ourselves when
- 21:31Speaker 3: we're out there, how we compete, our mindsets, our habits,
- 21:34Speaker 3: all those things, and too often we spend a lot
- 21:37Speaker 3: of time thinking about the outcome, dreaming about the buck
- 21:40Speaker 3: and how we're going to feel when we kill it,
- 21:41Speaker 3: and reading about other people that did it, when that's
- 21:44Speaker 3: just wasted time because it's out of our control. What
- 21:47Speaker 3: we can't control is our process. So do we take
- 21:49Speaker 3: good care of our equipment, did we train appropriately, did
- 21:52Speaker 3: we study appropriately? Do we come to the hunt with
- 21:54Speaker 3: the right attitudes and mindset? And if we execute on
- 21:57Speaker 3: our process, that's just how you put yourself in a
- 21:59Speaker 3: position to win. So it's not that outcomes don't matter
- 22:03Speaker 3: like they do matter. It's a thrill to succeed and
- 22:06Speaker 3: to have a goal, and sometimes if you're actually competing,
- 22:09Speaker 3: like it matters. You know, if you're an angler and
- 22:11Speaker 3: you're at one of these weekends where like they're going
- 22:13Speaker 3: to weigh then the fish that you caught or how
- 22:14Speaker 3: many you caught, like you want to win, it matters,
- 22:17Speaker 3: But you.
- 22:17Speaker 2: Can't control that. All you can control is your process.
- 22:21Speaker 3: So the more that you can stay rooted in your process,
- 22:24Speaker 3: the more fulfilling you're going to find the pursuit in
- 22:26Speaker 3: the craft, and paradoxically, the better chance you give yourself
- 22:29Speaker 3: of attaining your outcomes. The times when I've had the
- 22:32Speaker 3: best outcomes as an athlete have been the times when
- 22:35Speaker 3: I'm least focused on achieving the outcome and I'm just.
- 22:37Speaker 2: Completely lost in the process.
- 22:39Speaker 3: The times when I've struggled as an athlete is when
- 22:42Speaker 3: I spend too much time thinking about whether or not
- 22:44Speaker 3: I'm going to hit the lift, I inevitably fail.
- 22:58Speaker 1: So let's take this one stuff. Let's say, for the
- 23:01Speaker 1: sake of an example, that I want to become a
- 23:04Speaker 1: better bow hunter, and one way that I'm going to
- 23:08Speaker 1: try to pursue that goal is I'm going to set
- 23:10Speaker 1: a you know, sort of a smart goal that would
- 23:13Speaker 1: force me to get better at my accuracy. So I'm
- 23:15Speaker 1: thinking out loud here, but let's say maybe my goal
- 23:17Speaker 1: is that by this coming October I will be able
- 23:20Speaker 1: to accurately hit a bullseye, you know, nine times out
- 23:24Speaker 1: of ten at one hundred yards, which is a really,
- 23:26Speaker 1: really far shot. So that would really really stretch my
- 23:30Speaker 1: skills as an archer. Therefore, when I'm actually hunting at
- 23:32Speaker 1: forty yards, it feels like a slam dunk. Maybe that's
- 23:35Speaker 1: my goal. And with that goal in mind, how would
- 23:40Speaker 1: you go about setting up a process or a system
- 23:44Speaker 1: of you know, training and preparing to reach that goal
- 23:48Speaker 1: so we can actually do that in a smart way.
- 23:49Speaker 1: I think it's I think James clear someone said something
- 23:52Speaker 1: on the lines of like, we don't rise to the
- 23:54Speaker 1: level of our goals, we fall to the level of
- 23:56Speaker 1: our systems, something along those lines, And I'm curious how
- 23:59Speaker 1: you would build a system that we could fall back
- 24:01Speaker 1: on that would help us reach that big goal.
- 24:04Speaker 3: Yeah, I mean this is like this is training one
- 24:07Speaker 3: on one and I love it because to me, where
- 24:10Speaker 3: my background is really in athletics, this is so second nature,
- 24:13Speaker 3: But I think for outdoors people like, maybe it's not
- 24:15Speaker 3: so second nature, because there's like a wildness to your
- 24:18Speaker 3: sport that sometimes I think is like very mystical and
- 24:22Speaker 3: magical and incredible, and that's why it's so addictive. But
- 24:25Speaker 3: I think there's a kind of rigor that you could
- 24:27Speaker 3: bring to it too that is perhaps helpful, and that's
- 24:29Speaker 3: what you're getting out. So what I would say is like,
- 24:32Speaker 3: all right, well, how are you going to do that?
- 24:35Speaker 3: So how many days a week are you going to
- 24:37Speaker 3: go to the range, or if you're fortunate and you
- 24:39Speaker 3: can do this at home because you've got a lot
- 24:40Speaker 3: of land, Like how are you going to set up
- 24:42Speaker 3: target practice? And then you can't just sit from one
- 24:44Speaker 3: hundred yards away and start shooting. You need to start
- 24:48Speaker 3: at fifteen yards or twenty yards. And you probably need
- 24:51Speaker 3: to have some over distance days too, where you're shooting
- 24:52Speaker 3: from one hundred and forty yards, And you need to
- 24:54Speaker 3: have some days where you're shooting really quick and you're
- 24:56Speaker 3: trying to get ten shots off in forty seconds or
- 24:58Speaker 3: whatever it is, because you're stressed the system that way.
- 25:01Speaker 2: You probably want.
- 25:01Speaker 3: Other days where you're only taking ten shots and you're
- 25:04Speaker 3: putting six minutes between each shot because you're really trying
- 25:07Speaker 3: to replicate being on a hunt where you have to
- 25:09Speaker 3: find your target, calm yourself, take that deep breath. You
- 25:12Speaker 3: might actually break it down. You might say a huge
- 25:14Speaker 3: part of this is being steady and breathing. So you
- 25:16Speaker 3: might have a day where you're not even holding your
- 25:18Speaker 3: bow and you're just doing breath work. So is something
- 25:21Speaker 3: as simple is hitting a target from one hundred miles away.
- 25:24Speaker 3: Excuse me, that'd be really hard from one hundred yards away.
- 25:28Speaker 3: Something as simple as hitting a target from one hundred
- 25:30Speaker 3: yards away, It really is as simple and as hard
- 25:33Speaker 3: as that. But then you have to break it down
- 25:35Speaker 3: into all the component parts and then find ways to
- 25:38Speaker 3: work those parts. And I can't tell you what any
- 25:41Speaker 3: individual's training program is going to be like, but I
- 25:44Speaker 3: can assure you it's not just going to be firing
- 25:46Speaker 3: at a target from one hundred yards over and over again.
- 25:48Speaker 3: They'll be over distance, they'll be under distance, they'll be
- 25:51Speaker 3: breath work, they'll be speed work, they'll be patience, so
- 25:54Speaker 3: on and so forth.
- 25:57Speaker 1: So related to this, then you write about this kind
- 26:01Speaker 1: of juxtaposition between consistency and intensity in your book, and
- 26:09Speaker 1: I'd love for you to expand a little bit on
- 26:10Speaker 1: that and how you think about those two parts of
- 26:13Speaker 1: any kind of training regimen or or you know, growth
- 26:16Speaker 1: towards some type of excellence. How do you what's more
- 26:19Speaker 1: important or how do you know, have both of those
- 26:22Speaker 1: within your life?
- 26:24Speaker 3: So intensity are those those training days or those competition
- 26:27Speaker 3: days where you're just going to the well? I call
- 26:31Speaker 3: it like you go see God. You know, it's a
- 26:33Speaker 3: mystical experience because you are just giving everything that you have.
- 26:37Speaker 3: You can't do that very frequently because you just burn
- 26:40Speaker 3: yourself out, like the system can only tolerate so many
- 26:43Speaker 3: days of going to the well. And I think what
- 26:45Speaker 3: often happens is that we mistake intensity as the driver
- 26:48Speaker 3: of excellence when it's actually consistency. It's how you show
- 26:51Speaker 3: up day in and day out, and not necessarily what
- 26:54Speaker 3: you do on your magical great days, but what you
- 26:56Speaker 3: do on your average days, and even what you do
- 26:57Speaker 3: on your bad days, because you're making these small deposits
- 27:01Speaker 3: in the bank that compound over time. And what's fascinating
- 27:05Speaker 3: is that the more consistent you are, the better you
- 27:08Speaker 3: get a consistency, the higher you're ceiling for intensity becomes
- 27:14Speaker 3: so if you're brand new to hunting and you try
- 27:17Speaker 3: to go out on a thirty day backpacking, you know hunt,
- 27:21Speaker 3: you're never going to be able to do that, Like
- 27:23Speaker 3: you're going to crash and burn and have a miserable experience.
- 27:26Speaker 3: But if you've built up to that consistently over five
- 27:29Speaker 3: years or a decade, your capacity to tolerate that intensity
- 27:33Speaker 3: is so much higher. So too often people start with
- 27:36Speaker 3: intensity because it's the bright and shiny object and it's
- 27:39Speaker 3: the heroic day that they want to write home and
- 27:41Speaker 3: tell their friends about one. What we need to do
- 27:43Speaker 3: is we need to start with insistency. We need to
- 27:45Speaker 3: build brick by brick by brick, and then that allows
- 27:48Speaker 3: us to have the intense days. And that's true in training,
- 27:52Speaker 3: and that's that's true in performance time.
- 27:56Speaker 1: Yeah. I've got a little sticky note here in my
- 27:58Speaker 1: computer monitor and it says you'll appreciate appreciate this. It
- 28:02Speaker 1: says writing a page a day doesn't sound like much,
- 28:04Speaker 1: but if you do it every day, you'll write a
- 28:06Speaker 1: book a year. That's the key consistency. People who do
- 28:10Speaker 1: great things don't get a lot done every day. They
- 28:12Speaker 1: get something done rather than nothing truer words have not
- 28:17Speaker 1: been spoken. I don't think right there, I love that.
- 28:20Speaker 3: I mean, the goal isn't to be hero of the
- 28:22Speaker 3: day or hero of the week. The goal is to
- 28:23Speaker 3: have a heroic decade. And those two things look very different.
- 28:28Speaker 3: And the challenge is we're very myopic creatures. We're very
- 28:32Speaker 3: short terms. So we see the thrill of writing the
- 28:35Speaker 3: manuscript in one day or the you know, ten days
- 28:38Speaker 3: to a new year program, whatever the equivalent might be
- 28:41Speaker 3: in in hunting or archery, and we just cycle from
- 28:45Speaker 3: again from intense fad to intense fad instead of just
- 28:48Speaker 3: like becoming known for our consistency. I mean, if you
- 28:50Speaker 3: take one thing away from this this this conversation as
- 28:53Speaker 3: a listener, like become known for your consistency. And if
- 28:57Speaker 3: you become known for your consistency, people are going to
- 28:59Speaker 3: respect you and you're going to get very damn good
- 29:01Speaker 3: at whatever it is that you do.
- 29:03Speaker 1: Yeah. Now I'm gonna throw a curveball at you though,
- 29:06Speaker 1: because you throw a little bit of a curveball at
- 29:08Speaker 1: the reader. As you're exploring this topic, we hear about
- 29:11Speaker 1: the importance of consistency, But then right after that you
- 29:14Speaker 1: tell us that you know this myth or this idea
- 29:16Speaker 1: of like trying to get just one percent better every day,
- 29:19Speaker 1: which sounds a whole lot like consistency to me. You
- 29:21Speaker 1: say that, maybe that's a little bit of a myth,
- 29:23Speaker 1: or maybe we're thinking about things the wrong way. If
- 29:25Speaker 1: we're trying to do that just a little bit one
- 29:27Speaker 1: percent better day, one percent better to day. Why why
- 29:30Speaker 1: is that or why is the one percent a day thing?
- 29:32Speaker 1: Maybe a little bit misleading?
- 29:35Speaker 3: It's great as a mindset because it's a mindset. It's
- 29:37Speaker 3: exactly what you said. It's like, it's consistency. You don't
- 29:39Speaker 3: have to hit home runs right, just show up and
- 29:41Speaker 3: put the ball in play. And it's great when you're
- 29:44Speaker 3: a beginner or even when you're intermediate, because when you're
- 29:47Speaker 3: a beginner or you're intermediate, you actually do get one
- 29:49Speaker 3: percent better every day. You might get one hundred percent
- 29:52Speaker 3: better every day if you're brand new at something, But
- 29:55Speaker 3: once you get pretty good, once you've been doing something
- 29:57Speaker 3: for a year or a couple of years or a decade,
- 30:00Speaker 3: you don't get one percent better every day. I mean,
- 30:02Speaker 3: you mark, if you got one percent better every day
- 30:04Speaker 3: as a hunter, you'd probably at this point be the
- 30:06Speaker 3: best hunter to ever live.
- 30:09Speaker 2: That motivation has to switch.
- 30:11Speaker 3: And if you get addicted to those tangible performance gains,
- 30:16Speaker 3: you're going to get to about seventy or eighty percent
- 30:18Speaker 3: of as good as you could be, and then you're
- 30:19Speaker 3: going to flame out. To me, all the interesting stuff
- 30:23Speaker 3: happens when you stop getting one percent better every day,
- 30:26Speaker 3: because that's when you're really good. And this is another
- 30:30Speaker 3: core component of the book and hopefully this conversation is
- 30:33Speaker 3: that when you're new to something, the motivation to come
- 30:37Speaker 3: back is very much driven by those concrete incremental progress gains,
- 30:41Speaker 3: and they're great and you should strive for them. Once
- 30:44Speaker 3: you get good at something, it's got to switch. The
- 30:48Speaker 3: drive has to be more about curiosity and love for
- 30:52Speaker 3: the pursuit and intimacy and how it feels in the
- 30:54Speaker 3: community that you do it with and what you're learning
- 30:56Speaker 3: about yourself. Because I'll take micraft, when I was brand
- 31:00Speaker 3: new to powerlifting, I got ten percent better every week.
- 31:06Speaker 3: I went from deadlifting one hundred thirty five pounds to
- 31:08Speaker 3: two hundred and twenty five pounds and three months you
- 31:11Speaker 3: do the math, that's a lot percent better.
- 31:13Speaker 2: Every day.
- 31:15Speaker 3: I pulled five hundred twenty pounds a year and a
- 31:17Speaker 3: half ago, and since then, I've pulled five hundred thirty
- 31:19Speaker 3: pounds once. That's a lot less than one percent better
- 31:22Speaker 3: every day. That's like a tenth of a percent better
- 31:24Speaker 3: every day. So if I was still addicted to those
- 31:27Speaker 3: early performance gains, I wouldn't be training anymore because they're
- 31:31Speaker 3: just not going to happen.
- 31:32Speaker 2: I'm too good.
- 31:33Speaker 3: But now when I go to the gym, I'm actually
- 31:35Speaker 3: not driven by those incremental gains. What I'm driven by
- 31:38Speaker 3: is a love for the sport, how the bar feels
- 31:40Speaker 3: when I take tension out of it, how I can
- 31:43Speaker 3: make these small subtle changes to how I brace and
- 31:45Speaker 3: the impact that has, And that's where the motivation comes from.
- 31:49Speaker 3: And I'm sure the same thing is true as an
- 31:51Speaker 3: outdoors men and outdoors women. As a hunter is early
- 31:53Speaker 3: on when you're brand new to the sport, like it's
- 31:56Speaker 3: thrilling because you are getting so much better, and then
- 31:59Speaker 3: you get really good, like you got.
- 32:00Speaker 2: To find a different, a different source of motivation.
- 32:03Speaker 3: So that's my qualm with the get one percent better
- 32:05Speaker 3: every day, It's just not true because if it was,
- 32:06Speaker 3: everyone would be world class at everything within ten years.
- 32:09Speaker 2: And it's not how it works.
- 32:10Speaker 1: Now what does that mean for someone who's in that
- 32:15Speaker 1: situation though, Because there's what you describe, which is, you know,
- 32:19Speaker 1: fy for love of the game, right, you find your
- 32:21Speaker 1: love of the game and the process and all that.
- 32:23Speaker 1: But that sounds from one perspective, it sounds like settling
- 32:28Speaker 1: to be stuck at that plateau. So what if someone's like, well,
- 32:31Speaker 1: I don't want to be stuck at that plateau? How
- 32:33Speaker 1: do I break through that plateau to some other next level?
- 32:38Speaker 1: What do you say to that person?
- 32:40Speaker 3: Yeah, you got to have the mindset of one percent
- 32:42Speaker 3: better every day without being addicted to the observable gains
- 32:47Speaker 3: because the actual observable gains often trail the effort that
- 32:51Speaker 3: you put in, and once you get really good, it
- 32:54Speaker 3: gets less predictable and more magical. So you don't know
- 32:57Speaker 3: when the breakthrough is going to occur. But if you
- 32:59Speaker 3: keeping the stone and you have a good process and
- 33:02Speaker 3: you do it with integrity, odds are there are breakthroughs
- 33:05Speaker 3: that are going to happen. You just can't predict when,
- 33:07Speaker 3: and they're not going to be linear. So the mindset
- 33:10Speaker 3: of consistency in getting one percent better every day and
- 33:12Speaker 3: showing up and doing the work that holds. But the
- 33:15Speaker 3: motivation to keep showing up, it's got to come from
- 33:18Speaker 3: the intrinsic reward of how how you feel doing the
- 33:21Speaker 3: thing versus the tangible results that you get. The example
- 33:24Speaker 3: in the book I gave is from Lane Norton, who
- 33:27Speaker 3: is a world champion powerlifter, and it took him ten
- 33:31Speaker 3: years to move his deadlift from seven hundred ten pounds
- 33:35Speaker 3: to seven hundred and twenty three pounds, ten years to
- 33:38Speaker 3: gain thirteen pounds. Now, if he was addicted to getting
- 33:41Speaker 3: one percent better every day, he would ac quit.
- 33:44Speaker 2: But he showed up.
- 33:45Speaker 3: He was consistent is you know, and disciplined as all
- 33:48Speaker 3: can be. But what kept him coming back to the
- 33:50Speaker 3: pursuit was like the mystery.
- 33:52Speaker 2: Of it all.
- 33:53Speaker 3: In every great crafts person, whether you're an athlete, whether
- 33:57Speaker 3: you're a surgeon, whether you're a marksman, every great crist person,
- 34:00Speaker 3: at some point in their journey, it's got to be
- 34:03Speaker 3: about curiosity, in discovery, in the satisfaction and fulfillment that
- 34:08Speaker 3: you get from just going deeper and deeper and deeper,
- 34:11Speaker 3: and then the results they just take care of themselves.
- 34:13Speaker 3: And sometimes it takes a year, sometimes it takes a decade,
- 34:16Speaker 3: but it doesn't really matter, because what's driving you to
- 34:19Speaker 3: come back is the love of the game.
- 34:21Speaker 1: Yeah, now, one thing that does seem to help structure.
- 34:26Speaker 1: I guess some of that if you have the love
- 34:28Speaker 1: of the game, that gives you some of the motivation
- 34:31Speaker 1: to keep going. But then there's you mentioned that a
- 34:33Speaker 1: second ago, there's like the discipline or the routines that
- 34:36Speaker 1: you can build that keeped you on that track. You
- 34:40Speaker 1: quoted Venus Williams saying, you know something along the lines of,
- 34:43Speaker 1: you know, discipline is freedom, and I know Jocko Willing
- 34:45Speaker 1: says something pretty similar to that, discipline equals freedom, I
- 34:48Speaker 1: think is his version. Can you expand a little bit
- 34:52Speaker 1: on what that looks like on how someone could put
- 34:56Speaker 1: that into practice in pursuit of something like this and why,
- 34:59Speaker 1: you know, dicipline and or routines, which I think are
- 35:02Speaker 1: just kind of like systematizing discipline, how that can help us,
- 35:06Speaker 1: you know, get better, and how that tangibly you know,
- 35:08Speaker 1: could be done. I know you've looked into this a lot,
- 35:10Speaker 1: You've talked to many different people that have figured out
- 35:12Speaker 1: kind of the science of building routines and habits. What
- 35:16Speaker 1: stands out to on that front.
- 35:18Speaker 3: I love this topic so much, so let's start with
- 35:21Speaker 3: a little philosophy lesson. So philosophers talk about two kinds
- 35:25Speaker 3: of freedom, negative freedom and positive freedom. Negative freedom is
- 35:30Speaker 3: freedom from constraints, so I'm free from going to bad
- 35:34Speaker 3: at a certain time. I'm free from eating a certain way.
- 35:38Speaker 3: I'm free from having to make a specific choice, so
- 35:41Speaker 3: I can just do whatever I want, anything goes. Those
- 35:43Speaker 3: are negative freedoms. They also talk about positive freedom. In
- 35:47Speaker 3: positive freedom is freedom to become your best self to
- 35:51Speaker 3: do something. And in order to have positive freedom, in
- 35:54Speaker 3: order to have the freedom to become the best outdoors
- 35:57Speaker 3: person you can be, you often have to sacrific I
- 36:00Speaker 3: some negative freedoms. You have to put some constraints on yourself.
- 36:04Speaker 3: Those constraints could be I'm going to drink less during
- 36:07Speaker 3: the week. I'm going to go to bed at nine
- 36:08Speaker 3: thirty a pm so that I can wake up at
- 36:10Speaker 3: five am to get a practice session in or to train.
- 36:15Speaker 3: I'm going to limit the AI digital slot that I
- 36:19Speaker 3: consume because it really makes me impatient and I lose focus,
- 36:22Speaker 3: and then that actually affects me as a hunter because
- 36:24Speaker 3: I'm antsy all the time.
- 36:27Speaker 2: So in order to be disciplined.
- 36:29Speaker 3: We often have to put self imposed rules and constraints
- 36:32Speaker 3: on ourselves, so we're sacrificing negative freedoms.
- 36:35Speaker 2: You know, I'm not free to go to bed whenever
- 36:36Speaker 2: I want.
- 36:37Speaker 3: I'm not free from constraints on needing a certain way
- 36:39Speaker 3: for the positive freedom to be the best writer I
- 36:41Speaker 3: can be, the best athlete I can be, in the
- 36:43Speaker 3: case of a listener, the best hunter you can be.
- 36:45Speaker 2: So that's the first thing i'd say.
- 36:47Speaker 3: The second thing that I would say is that discipline
- 36:52Speaker 3: is not something that is temperamental. I firmly believe we're
- 36:55Speaker 3: not born with discipline or without it. It's a muscle,
- 36:58Speaker 3: and it really also is contingent on the systems.
- 37:02Speaker 2: And routines around us.
- 37:03Speaker 3: And the example that I want to give here because
- 37:05Speaker 3: I think it's such a great one is a professional athlete.
- 37:08Speaker 3: So we often look at professional athletes and we say,
- 37:11Speaker 3: my god, are they discipline? And to some extent, they are,
- 37:15Speaker 3: But they're also in a system where everything is structured
- 37:18Speaker 3: every meal, every recovery session, every practice, every bedtime, every game,
- 37:22Speaker 3: every warm up, So they're in a system that supports
- 37:26Speaker 3: that discipline. And what ends up happening when you take
- 37:27Speaker 3: so many of these athletes outside of the system is
- 37:30Speaker 3: they blow up their lives. And that just shows that
- 37:33Speaker 3: it's not that they have this intrinsic discipline within them,
- 37:36Speaker 3: it's that they had a system around them that allowed
- 37:38Speaker 3: them to be disciplined.
- 37:39Speaker 2: So most listeners here aren't professional athletes.
- 37:42Speaker 3: But what we can take from that is in our
- 37:44Speaker 3: own lives, we can build those systems, those routines, those rituals,
- 37:48Speaker 3: those constraints that then allow us to be disciplined. And
- 37:53Speaker 3: I think good places to start are just around like
- 37:56Speaker 3: the fundamentals. So what are your self imposed rules on
- 37:59Speaker 3: your nutrition? I am not a big believer in super
- 38:04Speaker 3: rigid diets, but I also think that just existing in
- 38:06Speaker 3: the modern food environment is going to make you sick
- 38:08Speaker 3: because the modern food environment is so obesigenic it's not
- 38:11Speaker 3: good for you. So I've yet to meet a healthy
- 38:14Speaker 3: high performer that doesn't have some kind of system for
- 38:16Speaker 3: how they eat what. Those systems are completely different based
- 38:20Speaker 3: on the person, but like some.
- 38:21Speaker 2: Kind of constraints.
- 38:22Speaker 3: I mean, I live in Western Carolina, Okay, if I
- 38:25Speaker 3: didn't have constraints, I would be very unhealthy because I
- 38:28Speaker 3: can't drive half a mile without two barbecues and four Bojangles.
- 38:32Speaker 3: So my rule is I only eat that stuff once
- 38:34Speaker 3: a week. Like, that's a constraint. Constraints around sleep, you know,
- 38:38Speaker 3: are you going to go to bed when you feel tired?
- 38:40Speaker 3: Are you going to push to keep watching Netflix? That's
- 38:42Speaker 3: a constraint. Constraints around training. Like a self imposed rule
- 38:46Speaker 3: is that I'm going to show up to train regardless
- 38:48Speaker 3: of how i feel unless I'm really sick, and I'm
- 38:51Speaker 3: going to at least get started, and if after ten
- 38:53Speaker 3: minutes I still feel like shit, I'm going to shut
- 38:55Speaker 3: it down.
- 38:55Speaker 2: But like, that's a rule.
- 38:57Speaker 3: So I think, without becoming too rigid of a person,
- 39:00Speaker 3: have some constraints, have some rules. That's really what discipline is.
- 39:03Speaker 3: Discipline is not this chest thumping Look how tough I am.
- 39:08Speaker 3: I need a hype speech every morning. Discipline is just
- 39:11Speaker 3: having a goal and saying here of the things I
- 39:13Speaker 3: need to do to accomplish that goal, and I'm going
- 39:14Speaker 3: to put the constraints and systems in my life to
- 39:16Speaker 3: allow me to do that.
- 39:19Speaker 1: How about habits, like trying to create This is very
- 39:22Speaker 1: adjacent to what you're describing, But what if I'm trying
- 39:24Speaker 1: to develop one of these systems, and we'll call it
- 39:27Speaker 1: a habit to do one of these positive things that
- 39:30Speaker 1: will lead me towards my goal. So we'll just say
- 39:32Speaker 1: I want to because of my one hundred yard goal.
- 39:34Speaker 1: Right With archery, maybe the thing is like, Okay, I
- 39:36Speaker 1: need to shoot every single day. I want to develop
- 39:39Speaker 1: a daily archery habit. But for years I've been saying that,
- 39:43Speaker 1: and I never have time. I get busy, and this
- 39:45Speaker 1: thing happens, and that thing happens, and I've just never
- 39:47Speaker 1: stuck to it. What are some of the things that
- 39:49Speaker 1: you've found, Brad, that have actually helped you develop and
- 39:54Speaker 1: stick to habits that last. Then make a difference.
- 39:58Speaker 3: All Right, the first thing is I'm going to I'm
- 40:00Speaker 3: gonna add some nuance to what I just said. I
- 40:02Speaker 3: just talked about rules. But the first thing I'd say
- 40:04Speaker 3: is flexibility. So there's research that shows that if you
- 40:07Speaker 3: have a habit like I'm going to shoot every day,
- 40:09Speaker 3: you're much less likely to stick to it. Then if
- 40:12Speaker 3: you say I'm going to shoot five to seven days
- 40:14Speaker 3: a week, because five to seven days a week allows
- 40:17Speaker 3: for the messiness of life to get in the way,
- 40:19Speaker 3: whereas if you're all or nothing and the messiness of
- 40:22Speaker 3: life happens. Then you just quit and you're like, ah, crap,
- 40:24Speaker 3: you know, didn't get my seven days.
- 40:25Speaker 2: What the hell? I guess this isn't going to be
- 40:27Speaker 2: the year.
- 40:28Speaker 3: So have a really high ceiling or really high standard,
- 40:31Speaker 3: but also have a floor that allows for some flexibility.
- 40:33Speaker 2: That's the first thing i'd say.
- 40:35Speaker 3: The second thing I'd say is be realistic with when
- 40:38Speaker 3: in the day or when in the week it actually
- 40:40Speaker 3: makes sense for you to do it. If you've got
- 40:44Speaker 3: you know, young kids at home, in a loving relationship
- 40:48Speaker 3: with your wife or your husband, in your time to
- 40:53Speaker 3: practice is in the evening, It's probably not going to
- 40:55Speaker 3: work out because like you're going to have your kids
- 40:57Speaker 3: that are gonna have activities and they're going to want you,
- 40:59Speaker 3: and your your wife or husband's gonna want to eat
- 41:01Speaker 3: dinner with you. So like, maybe you actually need to
- 41:04Speaker 3: shoot earlier in the morning. And if you're gonna shoot
- 41:06Speaker 3: earlier in the morning, then maybe you gotta get upstream
- 41:08Speaker 3: of that and actually not have those two beers the
- 41:10Speaker 3: night before so that you.
- 41:11Speaker 2: Can wake up to shoot earlier in the morning.
- 41:14Speaker 3: So I think, like we often think about the thing
- 41:16Speaker 3: we want to do, and we don't think about the
- 41:18Speaker 3: environment or the ecosystem around us. And I think when
- 41:22Speaker 3: it comes to developing a habit, having some flexibility, and
- 41:24Speaker 3: then developing the ecosystem around us, that kind of pulls
- 41:27Speaker 3: us in the direction of that habit goes a long way.
- 41:30Speaker 3: And then just starting really small. So if you want
- 41:33Speaker 3: to shoot every day, that's great, but maybe it's every
- 41:35Speaker 3: day for ten minutes, and then once you stick to that, well,
- 41:39Speaker 3: then going from ten to fifteen minutes as it much
- 41:40Speaker 3: not Once you're doing fifteen minutes, fifteen to twenty five
- 41:42Speaker 3: is not much, and before you know it, you're doing
- 41:44Speaker 3: a forty five minute session every day.
- 41:46Speaker 2: So starting really small.
- 41:48Speaker 3: And then I would also say just like removing friction
- 41:53Speaker 3: as much as possible. So if there's a way to
- 41:57Speaker 3: find a range that's on the way to your work
- 42:00Speaker 3: so you don't have to drive out of the way,
- 42:01Speaker 3: great do that. If there's a way to do it
- 42:04Speaker 3: in your backyard, maybe that removes friction. But actually maybe
- 42:07Speaker 3: that causes friction because then you're isolated, you're doing it alone,
- 42:10Speaker 3: and maybe the accountability of going to a range and
- 42:12Speaker 3: seeing the same familiar faces that show up at the
- 42:14Speaker 3: same time as you is actually the thing that makes
- 42:16Speaker 3: sense that's going to be individual but getting really clear
- 42:20Speaker 3: on like all the inputs that lead to that desired
- 42:23Speaker 3: behavior and trying to remove friction away from those inputs.
- 42:28Speaker 1: So if I were to continue down this path further
- 42:32Speaker 1: and I'm pursuing this goal of getting better at this thing,
- 42:36Speaker 1: pursuing excellence and archery, will say or whatever, I'm going
- 42:40Speaker 1: to build these routines, I'm gonna build these habits, I'm
- 42:42Speaker 1: gonna have some discipline, I'm going to have these goals.
- 42:46Speaker 1: There seems to be an inevitable point that we all
- 42:50Speaker 1: reach in whatever our pursuit is where the shiny object
- 42:55Speaker 1: effect comes into play. Where you hear about this new
- 42:59Speaker 1: supplement or this new bow or there's this fancy new
- 43:03Speaker 1: mud water ag one creating whatever that's going to all
- 43:08Speaker 1: of a sudden, you know, twenty x your performance. You
- 43:12Speaker 1: call this complexity. I think, you know, kind of simplifying
- 43:17Speaker 1: what I'm talking about here, the way that there's all
- 43:18Speaker 1: these different fancy strategies or whizbang theories or gizmos or
- 43:21Speaker 1: gadgets that people want to say will lead to excellence
- 43:24Speaker 1: or success. You mentioned you call this complexity, and you
- 43:28Speaker 1: wrote here that complexity is a way to avoid facing
- 43:31Speaker 1: the reality that what really matters for progress and most
- 43:35Speaker 1: endeavors is simply showing up and doing the work. And
- 43:38Speaker 1: then a little bit later you say, people love bright
- 43:40Speaker 1: and shiny objects. But the truth is that the way
- 43:42Speaker 1: you improve in anything is by eliminating distractions, prioritizing the fundamentals,
- 43:47Speaker 1: and executing them with ruthless efficiency. Can you expand on
- 43:53Speaker 1: how we can do that ourselves? Because there's all of
- 43:58Speaker 1: these different people sing in, you know, the praises of
- 44:02Speaker 1: this product or this new fad or this new idea
- 44:05Speaker 1: that's going to fix it all for us. How do
- 44:07Speaker 1: we deal with that when we are just barraged by
- 44:09Speaker 1: this all day every day.
- 44:11Speaker 2: The secret is there is no secret.
- 44:13Speaker 3: You got to just do the fucking work, man or
- 44:16Speaker 3: woman like that's it. And I think that okay, So
- 44:21Speaker 3: here's my general heuristic for this, all right, When you
- 44:25Speaker 3: look at a program to get good at.
- 44:26Speaker 2: Anything, So we're going to keep using this archery example.
- 44:29Speaker 3: Ninety percent of the programs out there on the internet
- 44:32Speaker 3: are are just absolute garbage being peddled by grifters and charlatans.
- 44:36Speaker 2: Ten percent are probably great. Within those ten percent.
- 44:39Speaker 3: There's probably multiple variations of ways to do it, and
- 44:43Speaker 3: you just got to pick one. You got to pick
- 44:44Speaker 3: the one that makes the most sense for you, that
- 44:46Speaker 3: you're most interested in it, that's going to fit your lifestyle.
- 44:48Speaker 3: And then once you've picked that program, your job is
- 44:51Speaker 3: to put blinders on and to execute on your program
- 44:54Speaker 3: and to ignore the bright and shiny objects. And if
- 44:56Speaker 3: anyone tells you they've got the one thing, that is
- 44:59Speaker 3: like the ultimate sign to run the opposite direction.
- 45:03Speaker 2: Now I am not. I don't want to be like.
- 45:06Speaker 3: Such a purist where people are like this guy's a
- 45:08Speaker 3: curmudgety old person, because I'm only forty, so I'm not
- 45:11Speaker 3: even that old to be this curmudgeony. There's nothing wrong
- 45:14Speaker 3: with getting the new bow, you know, if that's going
- 45:16Speaker 3: to excite you and light you up and it's actually
- 45:18Speaker 3: got like some cool carbon fiber or whatever the technology is, like,
- 45:21Speaker 3: that's great. But just because you got the new bow
- 45:24Speaker 3: doesn't mean that you've got to stop showing up at
- 45:26Speaker 3: six am to the range to work it out, you know,
- 45:29Speaker 3: getting a new pair of shoes or getting the new
- 45:31Speaker 3: special deadlift bar. Like that stuff's great, Like it's fun,
- 45:35Speaker 3: it's interesting. If you can afford it, by all means
- 45:37Speaker 3: do it. But if you're getting a new thing every
- 45:39Speaker 3: month or every quarter, then you're probably majoring in the
- 45:44Speaker 3: minors and you're looking for this solution to your problem
- 45:48Speaker 3: that is outside of just like the work that you
- 45:50Speaker 3: have to do.
- 45:52Speaker 2: So I don't know if I.
- 45:53Speaker 3: Think about my reporting and like how the role of
- 45:55Speaker 3: like these new brighton shiny aptes come in. I think
- 45:58Speaker 3: if you fuck around with those kinds of things like
- 45:59Speaker 3: once or twice a year, that's fine. But if it's
- 46:02Speaker 3: any more of that, then I think it's just becoming
- 46:04Speaker 3: a distraction.
- 46:16Speaker 1: There's another I keep on having these these like temptations
- 46:19Speaker 1: when you're on this kind of path, I feel that
- 46:20Speaker 1: there's there's typical common temptations that you that arise. And
- 46:25Speaker 1: another one of those is, and I again have experienced
- 46:29Speaker 1: this in my own life, is obsession is taking this
- 46:32Speaker 1: pursuit of excellence and taking it really, really, really far.
- 46:36Speaker 1: You know, we talked about this a little bit years
- 46:38Speaker 1: ago when we discussed the passion paradox and some of
- 46:41Speaker 1: the things you wrote about in those first two books
- 46:43Speaker 1: of yours. I've continued to talk to other people about
- 46:46Speaker 1: this because of course, you know, anything, you can become
- 46:50Speaker 1: obsessed with hunting, fishing, all these outdoor pursuits. They absolutely
- 46:53Speaker 1: that happens within our world too. There's a whole lot
- 46:56Speaker 1: of dopamine people are chasing, There's a whole lot of
- 46:58Speaker 1: comparison culture go that people can kind of mistakenly chase.
- 47:03Speaker 1: That all of these things can lead you to just
- 47:05Speaker 1: going very very very deep sometimes in the in, you know,
- 47:08Speaker 1: to the to the destruction of other things on the
- 47:12Speaker 1: on the edges of that collateral damage. So I'm curious
- 47:14Speaker 1: about how you think now about this idea of of
- 47:18Speaker 1: single minded pursuit for something all the way deep, deep, deep,
- 47:21Speaker 1: deep versus range. You know, there has been some research
- 47:26Speaker 1: and a lot of people talking about maybe there's there's
- 47:27Speaker 1: something to be said about having some range and diversity
- 47:31Speaker 1: within what you pursue. Too. Where's your head at these
- 47:34Speaker 1: days when it comes to those that kind of echotomy
- 47:37Speaker 1: there all right.
- 47:39Speaker 3: Where my head is at is to think about having
- 47:42Speaker 3: your identity be like a house. And I'll explain what
- 47:46Speaker 3: I mean. If you have a house that only has
- 47:48Speaker 3: one room in it, and that one room catches fire
- 47:51Speaker 3: or floods, it's going to be very disorienting. You're gonna
- 47:55Speaker 3: have to move out of your house. Okay, you're not
- 47:57Speaker 3: gonna know what to do next. You might be homeless
- 47:58Speaker 3: for a period of time. If you've got a house
- 48:01Speaker 3: that has multiple rooms in it, in one room catches
- 48:04Speaker 3: fire or floods, you can go seek refuge in the
- 48:07Speaker 3: other rooms while you work out the fire of the flood,
- 48:10Speaker 3: while you repair the damage. And we should think about
- 48:13Speaker 3: our identities the same way. So we want to build
- 48:16Speaker 3: an identity house that has more than one room. So
- 48:19Speaker 3: maybe the biggest room in your identity house is an
- 48:21Speaker 3: angler or an outdoorsman.
- 48:24Speaker 2: But if that's the only room.
- 48:25Speaker 3: In your identity house, then it actually makes you really
- 48:28Speaker 3: fragile because when things don't go your way in the sport,
- 48:32Speaker 3: when you go through a rough patch, you're not going
- 48:34Speaker 3: to know who you are. So you want to have
- 48:36Speaker 3: other rooms in your identity house. What are some other rooms? Husband, wife, dad, mom, coach, athlete,
- 48:46Speaker 3: creative reader, person who loves coffee, German shepherd, enthusiast. Doesn't
- 48:52Speaker 3: matter what the rooms are. You just want to make
- 48:54Speaker 3: sure that you have more than one. And I'm not
- 48:56Speaker 3: arguing for balance. I think balance is bullshit. At least
- 48:59Speaker 3: this is popular conceived. I think if you want to
- 49:01Speaker 3: be excellent, like my definition of excellence, right, it's like
- 49:03Speaker 3: carrying deeply and giving something you're all. You can't do
- 49:05Speaker 3: that and be balanced. So it's not to say that
- 49:08Speaker 3: you have to spend the same amount of time and
- 49:10Speaker 3: energy in each room in the house. It's not to
- 49:12Speaker 3: say that the rooms have to be the same size.
- 49:15Speaker 3: You just have to have more than one and you
- 49:17Speaker 3: want to make sure that none of the important rooms
- 49:19Speaker 3: get moldy. So maybe you're in a season where you're
- 49:22Speaker 3: going all in to be a competitive archer. Well you
- 49:25Speaker 3: want to ask yourself, what's the minimum effective dose that
- 49:27Speaker 3: I need to spend in my marriage room to make
- 49:29Speaker 3: sure that room doesn't get moldy and I don't blow
- 49:31Speaker 3: up my marriage. What's the minimum effective dose of community
- 49:34Speaker 3: involvement so I can stay in touch with the actual
- 49:36Speaker 3: people around me and not start to feel isolated and lonely.
- 49:41Speaker 3: What's the minimum effective dose for my health? Because I
- 49:44Speaker 3: can imagine that you get like so into this thing,
- 49:46Speaker 3: you let your health go to shit. Well that's not good.
- 49:48Speaker 3: That's not going to actually help you in the long
- 49:50Speaker 3: term be a better archer. So think of what are
- 49:53Speaker 3: the core rooms in your identity house, and then what
- 49:56Speaker 3: are the minimum effective doses that each of those rooms need,
- 49:59Speaker 3: not so that you're always emphasizing everything, but just so
- 50:02Speaker 3: that they're there for you when you need them while
- 50:04Speaker 3: you pursue the main thing.
- 50:06Speaker 2: And also there's a seasonality to life.
- 50:08Speaker 3: In the reporting on this book, I found time and
- 50:10Speaker 3: time again that when you look at the really like successful,
- 50:14Speaker 3: high performing people who are highly filled and satisfied too,
- 50:17Speaker 3: so they're not miserable. What I found is that when
- 50:21Speaker 3: you zoom in on any one moment of their life,
- 50:23Speaker 3: they don't look very balanced. They're like all in on
- 50:26Speaker 3: one or two things. But when you zoom out and
- 50:29Speaker 3: you look across their whole life, they actually do look
- 50:31Speaker 3: pretty balanced. So they have different seasons for emphasizing different things.
- 50:35Speaker 3: And what they've gotten really good about is even when
- 50:38Speaker 3: they're emphasizing one thing, they make sure that they spend
- 50:41Speaker 3: just enough time in those other rooms in the house
- 50:43Speaker 3: so that in other seasons of life those rooms are
- 50:46Speaker 3: still available to them.
- 50:50Speaker 1: So I feel like, right next door to this idea
- 50:54Speaker 1: is another I guess one of these pitfalls on the journey,
- 50:58Speaker 1: which is you know is you go down this line
- 51:01Speaker 1: and you navigate balance and obsession and all of this,
- 51:06Speaker 1: there can be this point where, and especially if you're
- 51:10Speaker 1: really focused on outcomes with those goals tied to these things.
- 51:14Speaker 1: I feel like a lot of folks in pursuit of
- 51:16Speaker 1: greatness or mastery or excellence of some kind of pursuit
- 51:20Speaker 1: eventually can get to the point where you start losing
- 51:23Speaker 1: the fun of it, you start losing the joy in it.
- 51:26Speaker 1: I talked to your buddy Steve about this in his
- 51:28Speaker 1: book that came out last year about this. I certainly
- 51:31Speaker 1: have experienced this with you know, twenty years ago, I said, Hey,
- 51:35Speaker 1: I'm going to really figure out this deer hunting thing.
- 51:37Speaker 1: And then I went deeper and deeper and deeper and
- 51:39Speaker 1: deeper until I became obsessed with it. And all that
- 51:41Speaker 1: mattered was am I going to, you know, have this
- 51:44Speaker 1: level success on this you know, consistent basis, et cetera.
- 51:49Speaker 1: And it got to the point where I was out
- 51:51Speaker 1: there doing the thing that supposedly dreamed of doing and
- 51:55Speaker 1: being miserable doing it. And so over the last two
- 51:58Speaker 1: to four or five years, I've been resetting what my
- 52:02Speaker 1: relationship is with hunting and how I measure success and
- 52:06Speaker 1: what I'm doing and why I'm doing it and all
- 52:09Speaker 1: of that. And you wrote about this in your book.
- 52:11Speaker 1: You've got a whole chapter devoted to joy, and I
- 52:14Speaker 1: love the fact that that was in there, and it's
- 52:16Speaker 1: in the towards the end too, which I thought was
- 52:17Speaker 1: the appropriate place to kind of start wrapping this whole
- 52:20Speaker 1: topic up. So I'd love for you to expand on
- 52:23Speaker 1: that a little bit from your perspective and why that's
- 52:26Speaker 1: so important. Why is joy important to excellence and getting
- 52:29Speaker 1: good at something.
- 52:33Speaker 3: Because having fun is like the greatest competitive advantage there is.
- 52:38Speaker 3: If you're not having fun, you're not going to last
- 52:40Speaker 3: very long and you're not going to get the best
- 52:42Speaker 3: out of yourself. So I think this is a real
- 52:45Speaker 3: misnomer that is important to address. It's why I addressed
- 52:49Speaker 3: it as in a whole chapter in the book, and
- 52:50Speaker 3: we'll address it in brief here. I think what happens
- 52:53Speaker 3: is people hear about excellence or greatness, and we talk
- 52:56Speaker 3: about discipline, and we talk about consistency, and then we
- 52:59Speaker 3: talk about some like a David Goggins character who is
- 53:03Speaker 3: a badass to the core and who's very much fueled
- 53:06Speaker 3: by like anger, chip on your shoulder doesn't appear to
- 53:11Speaker 3: have a lot of joy in the pursuit, and people
- 53:14Speaker 3: think that, like, that's what it takes to be great.
- 53:17Speaker 3: You just have to be angry all the time, and
- 53:18Speaker 3: you got to be so obsessed. And what I found
- 53:22Speaker 3: in the reporting on that book is that people who
- 53:24Speaker 3: are world class at what they do, not world class
- 53:26Speaker 3: motivational speakers on the Internet, but actually world class at
- 53:30Speaker 3: what they do, they're not angry at all. They love
- 53:33Speaker 3: what they do. They have so much fun. They laugh,
- 53:36Speaker 3: they smile. Look at Steph Curry just slay everyone in
- 53:40Speaker 3: the NBA at age thirty seven with a.
- 53:41Speaker 2: Smile on his face.
- 53:42Speaker 3: Michael Jordan, the player who is known for having the
- 53:46Speaker 3: most fierce, ferocious intensity, would stick his tongue out this primal,
- 53:50Speaker 3: joyous act when he was dunking a basketball. So I'm
- 53:54Speaker 3: not here to bad mouth David Goggins and say that
- 53:56Speaker 3: it's not important to have intensity. What I'm here to
- 53:58Speaker 3: say is the intensity and joy they're not opposites, right,
- 54:02Speaker 3: They can coexist. You can be that fiercely disciplined, driven
- 54:06Speaker 3: Goggins badass and have a great time while you do
- 54:10Speaker 3: the thing. And I think that the pursuit of excellence
- 54:14Speaker 3: requires that, because if you don't have a great time,
- 54:16Speaker 3: eventually you're going to burn out. I mean, goggins is
- 54:17Speaker 3: an alien right, but most people they can't just be
- 54:20Speaker 3: angry all the time. Eventually you're going to burn out.
- 54:23Speaker 3: So what I have found is that the way to
- 54:26Speaker 3: take something all the way is to do it in
- 54:28Speaker 3: a way where you're serious, and you are working hard,
- 54:30Speaker 3: and you are pushing yourself and you are making yourself
- 54:32Speaker 3: uncomfortable and you're doing hard things, and if you can't
- 54:37Speaker 3: smile while you're doing it, then you probably need to
- 54:39Speaker 3: adjust your process to be able to smile. And oftentimes
- 54:42Speaker 3: that comes down to the people you have around you,
- 54:45Speaker 3: the goals that you set, and those two things go
- 54:48Speaker 3: like such a long way.
- 54:50Speaker 2: And we all go through it. I mean I've gone
- 54:51Speaker 2: through it.
- 54:52Speaker 3: Like when when the craft loses its joy, that's not
- 54:56Speaker 3: a problem with the craft.
- 54:57Speaker 2: That's a problem with how I'm approaching it. I'm not naive.
- 55:01Speaker 3: This isn't let's all hold hands in sing Kumbaya and
- 55:03Speaker 3: live in a utopia.
- 55:04Speaker 2: Right.
- 55:05Speaker 3: There are days that are really freaking tedious. There are
- 55:07Speaker 3: months that are tedious, But the totality of the pursuits,
- 55:10Speaker 3: the totality of the path ought to give you some
- 55:14Speaker 3: deep joy and some deep satisfaction, and if not, then
- 55:17Speaker 3: you better evaluate how you're doing it lest you won't
- 55:20Speaker 3: last very long.
- 55:22Speaker 1: Yeah, are there any I don't want to I don't
- 55:26Speaker 1: want to say this. I was gonna say, are there
- 55:27Speaker 1: any tricks? And the whole point of your book is
- 55:29Speaker 1: really there are no tricks. But are there any specific,
- 55:33Speaker 1: other tangible ways to foster joy in your pursuit of excellence?
- 55:38Speaker 1: I guess you mentioned one that being like surround yourself
- 55:40Speaker 1: with people, but is there any Are there any other
- 55:43Speaker 1: tangible ways we can put that into action kind of
- 55:45Speaker 1: proactively so that it's not that we reach and hit
- 55:48Speaker 1: this hard wall and like, oh my god, I've lost
- 55:50Speaker 1: the joy and now it's an emergency, but instead build
- 55:53Speaker 1: it in now.
- 55:55Speaker 2: I think that take the work seriously. But be able
- 55:57Speaker 2: to laugh at yourself.
- 55:59Speaker 3: So when you have airs or a shitty training session,
- 56:03Speaker 3: or a bad hunt or a bad day at the range,
- 56:05Speaker 3: like you got to be able to laugh at yourself,
- 56:06Speaker 3: like make fun of yourself. It goes such a long
- 56:08Speaker 3: way to make fun of yourself, be around young people
- 56:12Speaker 3: to the extent that you can. I know this is
- 56:14Speaker 3: something that you've written about a little bit on the
- 56:16Speaker 3: innerwebs that like when you go hunting with your kids,
- 56:20Speaker 3: seems like I'm saying this from Afar, like that rekindles
- 56:22Speaker 3: some joy because like you're experiencing it like through their
- 56:25Speaker 3: eyes who are doing this for the first time, and
- 56:27Speaker 3: the excitement and the exhilaration and the thrill.
- 56:29Speaker 2: Well, guess what.
- 56:30Speaker 3: The people that I studied for this book that are
- 56:33Speaker 3: a little bit older in their pursuit, they're always training
- 56:36Speaker 3: with people that are younger than them because like there's
- 56:38Speaker 3: this youthful energy you can't help but have that be contagious.
- 56:43Speaker 3: I think it's also really important to identify the things
- 56:46Speaker 3: that kill joy. I call them like joy vampires, and
- 56:50Speaker 3: to try to eliminate them. So if you've gotten really
- 56:53Speaker 3: good at hunting and now you're guiding all these trips
- 56:58Speaker 3: and suddenly you're spending your whole day in your inbox
- 57:00Speaker 3: because people are canceling and people are saying that they
- 57:03Speaker 3: have this dietary restriction and all this stuff before your trip,
- 57:06Speaker 3: and you're not enjoying it anymore, Maybe you need to
- 57:09Speaker 3: scale down your business and instead of leading forty eight
- 57:12Speaker 3: hunts a year, you only should lead fifteen. I don't
- 57:14Speaker 3: know what the answer is, but like identify the joykillers
- 57:17Speaker 3: because every pursuit has them, and then try to eliminate them.
- 57:20Speaker 2: Those would be some concrete ways to help.
- 57:23Speaker 1: Yeah, those are great. Idea is I've got one other
- 57:26Speaker 1: joy killer which might seem wildly out of left field
- 57:31Speaker 1: to most people listening to this podcast and ostensibly coming
- 57:36Speaker 1: here to learn about how to become a better hunter
- 57:38Speaker 1: or archer or something like that, but it's a set
- 57:40Speaker 1: of issues that I think kind of hangs over everything
- 57:44Speaker 1: we do today, whether you're talking about hunting or weightlifting,
- 57:48Speaker 1: or training or working or having relationships or anything. It's
- 57:52Speaker 1: been something that's been on my mind a lot over
- 57:54Speaker 1: the last three to six months, as I've been more
- 57:57Speaker 1: longer in that, as I've been wrestling with this. It's
- 58:00Speaker 1: something that you call I love the way you coin this,
- 58:02Speaker 1: you call it Internet brain or you've also discussed kind
- 58:06Speaker 1: of an offshoot of that, being like algorithmic mass distraction.
- 58:10Speaker 1: I would love for you to share with me a
- 58:12Speaker 1: little bit of your thoughts on how all of today's
- 58:17Speaker 1: technology and social media and everything that comes along with
- 58:21Speaker 1: that is skewering the way we see the world, the
- 58:26Speaker 1: way our attention is focused, the way we have relationships
- 58:29Speaker 1: with people. I know this seems kind of out of
- 58:31Speaker 1: left field on a podcast like this, but I do
- 58:34Speaker 1: feel like it is impacting our joy and our satisfaction
- 58:38Speaker 1: and how we engage with these pursuits. I'd love to
- 58:41Speaker 1: get your take on that, because I think you've got
- 58:42Speaker 1: some really worthwhile thoughts on it.
- 58:45Speaker 2: Thanks Mark.
- 58:46Speaker 3: I like this topic because it's an important one. It
- 58:48Speaker 3: affects all of us. Internet brain is essentially what happens
- 58:52Speaker 3: when you spend too much time on the Internet and
- 58:55Speaker 3: you start to feel impatient and restless and frustrated and grumpy,
- 59:02Speaker 3: and you're a little bit more angry, you're quicker to snap.
- 59:05Speaker 2: You start to see the worst and everything and everyone.
- 59:09Speaker 3: And this happens to everyone when they spend too much
- 59:11Speaker 3: time on the Internet, especially social media, because the modern
- 59:14Speaker 3: Internet is essentially a rage machine, because all sorts of
- 59:18Speaker 3: research shows that rage hooks our attention more than joy,
- 59:23Speaker 3: more than satisfaction. If we're pissed off at someone or
- 59:26Speaker 3: about something, we're going to lean in and we're gonna
- 59:28Speaker 3: read and we're going to feel our blood boil, and
- 59:30Speaker 3: we're going to comment, and we're going to go, go, go,
- 59:32Speaker 3: go go, and then we're going to end that session.
- 59:35Speaker 3: We're gonna be all fired up and our nervous system
- 59:37Speaker 3: is going to be aroused, and we're going to sleep
- 59:38Speaker 3: like shit, and then we're gonna do it again the
- 59:40Speaker 3: next day, and eventually we're just gonna tire ourselves out.
- 59:43Speaker 3: Our brain's going to turn to mush, We're not going
- 59:44Speaker 3: to be able to focus, We're not going to find
- 59:46Speaker 3: much joy in life.
- 59:47Speaker 2: Is going to be worse than it was before.
- 59:50Speaker 3: So I think it's really important back to discipline and constraints,
- 59:55Speaker 3: to have some constraints about how you use these digital technologies.
- 1:00:00Speaker 2: Lest we're all going to have Internet brain.
- 1:00:02Speaker 3: And this is before AI takes over the Internet, which
- 1:00:06Speaker 3: is going to happen probably in the next few years.
- 1:00:08Speaker 3: So I think that all of us are going to
- 1:00:09Speaker 3: have to decide at some point whether we're content to
- 1:00:13Speaker 3: turn ourselves into angry, numbed out slaves to the Internet,
- 1:00:18Speaker 3: or if we're going to touch grass and challenge ourselves
- 1:00:20Speaker 3: and create and contribute and be an actual community and
- 1:00:23Speaker 3: do cool shit and like contribute and love. And that's
- 1:00:27Speaker 3: a choice that we still have some agency to make,
- 1:00:30Speaker 3: and I think it's the most important choice that any
- 1:00:32Speaker 3: of us can make.
- 1:00:34Speaker 2: So it's not to say.
- 1:00:35Speaker 3: Log off completely. I mean this podcast is recorded over
- 1:00:39Speaker 3: the Internet. The Internet is an incredible freaking tool and
- 1:00:42Speaker 3: it has so many benefits. There are certain parts of
- 1:00:45Speaker 3: the Internet and there are certain ways that we use
- 1:00:47Speaker 3: it which come with a lot of negative consequences, and
- 1:00:51Speaker 3: we should be aware of them and should we should
- 1:00:53Speaker 3: minimize them. And I think this is especially true on
- 1:00:55Speaker 3: social media. So I am a big believer in curating
- 1:00:59Speaker 3: your feed. I block people extremely quickly because I don't
- 1:01:03Speaker 3: know these people from Adam. And if there's someone who
- 1:01:06Speaker 3: I respect that says something that I disagree with or
- 1:01:10Speaker 3: that I find bizarre, I reach out to that person
- 1:01:13Speaker 3: and I get on the phone with them, or if
- 1:01:14Speaker 3: I can't, I meet them in person because I want
- 1:01:16Speaker 3: to learn from them, not just get pissed off at someone.
- 1:01:19Speaker 3: Because life is way too short to just get pissed
- 1:01:22Speaker 3: off at everyone about everything. But when you realize that
- 1:01:25Speaker 3: the way that these platforms make money is by making
- 1:01:27Speaker 3: us all pissed off at each other about everything, it's.
- 1:01:30Speaker 2: A real conundrum and the only way around.
- 1:01:32Speaker 3: It is to get off the platforms increasingly and to
- 1:01:35Speaker 3: get out in the real world and to have real
- 1:01:36Speaker 3: conversations with people, and to realize that, yes, there are
- 1:01:39Speaker 3: some evil, shitty people, but most people are doing the
- 1:01:41Speaker 3: best they can with what they have.
- 1:01:43Speaker 1: Yeah, we've talked a lot about building systems or constraints
- 1:01:48Speaker 1: or structures, sometimes to enforce good things, but also maybe
- 1:01:51Speaker 1: sometimes to suppress less good things. How have you built
- 1:01:58Speaker 1: some kind of structure around how you use social media
- 1:02:01Speaker 1: or your phone to keep it from getting overwhelming and
- 1:02:04Speaker 1: taking over your time and attention. This is something that
- 1:02:06Speaker 1: you know, I've been wrestling with myself, and I you know,
- 1:02:09Speaker 1: one of the main antidotes to this a lot of
- 1:02:11Speaker 1: people prescribe is getting outside and engaging outdoors and all that,
- 1:02:14Speaker 1: which definitely is something that hunters and anglers understand and
- 1:02:17Speaker 1: can relate to. But even those of us who do
- 1:02:20Speaker 1: that stuff all the time are finding ourselves still being
- 1:02:23Speaker 1: hijacked by these things. Heck, even being hijacked by them
- 1:02:26Speaker 1: while we are outside hunting or fishing and then getting
- 1:02:28Speaker 1: sucked into that wormhole. How have you battled that yourself.
- 1:02:32Speaker 3: I was just gonna say, like, when you're doing your craft,
- 1:02:35Speaker 3: you should not be you should not have your phone
- 1:02:37Speaker 3: on you. So if you're on Instagram during the hunt
- 1:02:40Speaker 3: that you've been training for for the last three months
- 1:02:42Speaker 3: because you want to be totally present during that hunt, Like,
- 1:02:44Speaker 3: that's a bad use of Instagram. I'm sorry, man Like,
- 1:02:47Speaker 3: and if take take the app off your phone, if
- 1:02:50Speaker 3: you need the wayfinder whatever on your phone, great, But
- 1:02:53Speaker 3: I'd argue, like go analog, like buy a compass. And
- 1:02:57Speaker 3: I don't know, maybe there's other things you use your
- 1:02:58Speaker 3: phone for, but generally speaking, like a good compass, a
- 1:03:01Speaker 3: good watch, a good knife, and a good notebook, and
- 1:03:04Speaker 3: then like an emergency device for contact, Like do you
- 1:03:06Speaker 3: really need your.
- 1:03:07Speaker 2: iPhone so you can scroll Instagram?
- 1:03:09Speaker 3: Probably not, I think also being really honest with yourself
- 1:03:12Speaker 3: about which of the platforms like gets you. So for me,
- 1:03:15Speaker 3: it's Twitter or X Like I just there's something about
- 1:03:19Speaker 3: the textual and the very political nature of it where
- 1:03:21Speaker 3: when I'm on Twitter, I'm just pissed off at everyone.
- 1:03:24Speaker 3: So I don't have Twitter on my phone, like I
- 1:03:25Speaker 3: use it professionally. I log onto the computer, I put
- 1:03:28Speaker 3: something out, and I close it and I don't come
- 1:03:29Speaker 3: on until the next day.
- 1:03:31Speaker 2: Instagram is not as bad. I don't know.
- 1:03:32Speaker 3: I think it's probably because I'm such a textual person,
- 1:03:34Speaker 3: so I get more sucked into reading text on Twitter,
- 1:03:37Speaker 3: so I can have Instagram on my phone.
- 1:03:38Speaker 2: It doesn't destroy my life. It's fine.
- 1:03:40Speaker 3: Something else that I do is I took a digital
- 1:03:43Speaker 3: sabbath where one day a week I don't use any
- 1:03:47Speaker 3: of my Internet connected devices.
- 1:03:49Speaker 2: Well that's actually not true.
- 1:03:50Speaker 3: I watch like sports, and I guess now those are streamers,
- 1:03:53Speaker 3: But I don't use my email or social media, and
- 1:03:55Speaker 3: I don't go to the New York Times or the
- 1:03:57Speaker 3: Wall Street Journal or whatever. So I turn off news,
- 1:04:00Speaker 3: and I turn off social media, and I turn off email.
- 1:04:02Speaker 3: And I do this by having my wife hide my
- 1:04:05Speaker 3: phone in my computer, because if I know where they are,
- 1:04:08Speaker 3: I'm going to check, or the temptation to check is
- 1:04:10Speaker 3: going to be so strong it's going to distract me
- 1:04:12Speaker 3: from what I'm trying to do. So I take one
- 1:04:15Speaker 3: day a week where I'm essentially offline, and like, that
- 1:04:17Speaker 3: is such a great reset for my brain and just
- 1:04:20Speaker 3: my being and my soul. But that's a constraint, right,
- 1:04:24Speaker 3: Like that gets back to that is a constraint I'm
- 1:04:26Speaker 3: The constraint is I'm constraining myself from being able to
- 1:04:29Speaker 3: log onto the internet whenever I want, But that allows
- 1:04:31Speaker 3: me to be the best writer, the best parent, the
- 1:04:34Speaker 3: best husband, the best athlete that.
- 1:04:35Speaker 2: I can be.
- 1:04:37Speaker 1: Yeah, I think those are really smart ideas and constraints
- 1:04:41Speaker 1: to put into place, and unfortunately we need to go
- 1:04:45Speaker 1: to extreme lengths now to develop.
- 1:04:48Speaker 3: Yeah, fire and let me let me interjact real quick, Mark,
- 1:04:51Speaker 3: because here's the thing, and this is like inside baseball
- 1:04:53Speaker 3: for your audience. So maybe people find this interesting, maybe not.
- 1:04:57Speaker 3: I'm looking at you, I'm reading your body language. I
- 1:04:59Speaker 3: think part of the re and that you struggle is
- 1:05:01Speaker 3: like you're a good guy that's doing it right with
- 1:05:03Speaker 3: integrity and with genuine care about your craft. In so
- 1:05:07Speaker 3: many of the biggest, most popular accounts that suck all
- 1:05:10Speaker 3: the attention on the internet are charlatan grifters that don't
- 1:05:14Speaker 3: know what they're talking about, that are preying on people's insecurities,
- 1:05:17Speaker 3: that don't actually give a shit about the craft. They
- 1:05:19Speaker 3: just want to be famous. And it is really because
- 1:05:23Speaker 3: I face that all the time. Like the biggest names
- 1:05:25Speaker 3: and like performance and excellence and I'm not going to
- 1:05:27Speaker 3: name names, I've met these people they're clowns. They're phenomenal
- 1:05:31Speaker 3: digital marketers, but they're clowns. They're not good at anything,
- 1:05:35Speaker 3: and the things that they're good at, they cheat. They
- 1:05:37Speaker 3: look jacked because they take steroids, and then they don't
- 1:05:39Speaker 3: disclose that they're taking steroids. So like it's really frustrating
- 1:05:44Speaker 3: and it's kind of despairing. And what I found is, like,
- 1:05:46Speaker 3: screw it, I don't care. I would rather have a
- 1:05:49Speaker 3: niche readership, in a niche community of people who are
- 1:05:53Speaker 3: actually committed to excellence, who are doing it the right way,
- 1:05:55Speaker 3: with integrity and with with like heartfelt, genuine nature, and
- 1:05:59Speaker 3: be a million times smaller than the biggest freaking influencers
- 1:06:02Speaker 3: who are clowns. And I think once you get to
- 1:06:05Speaker 3: meet some of these influencers and pull the curtain back
- 1:06:07Speaker 3: and you see what clowns they are, and how miserable
- 1:06:09Speaker 3: their marriages are, and what shitty parents they are, and
- 1:06:11Speaker 3: how fucked up their lives are, you.
- 1:06:13Speaker 2: Wouldn't want to be one.
- 1:06:15Speaker 3: And yet every time I log onto Instagram and I
- 1:06:17Speaker 3: see someone with a gazillion followers, I get a little
- 1:06:19Speaker 3: bit frustrated, and I've just kind of accepted, like that's it.
- 1:06:23Speaker 3: But That's why I'm talking to you, because like you're
- 1:06:26Speaker 3: real and I think the more that you can surround
- 1:06:28Speaker 3: yourself with real people who are going about it the
- 1:06:30Speaker 3: right way, the more joy that we all get.
- 1:06:33Speaker 1: Yeah. I think that is very very not just good
- 1:06:38Speaker 1: but profound advice. It's simple but really impactful. And that's
- 1:06:44Speaker 1: something that a lot of your writing and your social
- 1:06:47Speaker 1: media posts and everything that you put out there, your newsletter,
- 1:06:51Speaker 1: all of it is is grounded. I guess going back
- 1:06:53Speaker 1: to one of your books, it's grounded in a sense
- 1:06:56Speaker 1: of humanity. Maybe that really resonates with me and I've
- 1:07:00Speaker 1: really appreciated. So I thank you for that, Brad, And
- 1:07:03Speaker 1: I want to make sure we give folks a chance
- 1:07:05Speaker 1: to learn a little bit more about where they can
- 1:07:07Speaker 1: connect with you, connect with all the different things you've
- 1:07:11Speaker 1: got going out into the world and see this latest
- 1:07:13Speaker 1: book and all the rest. Can you give us a
- 1:07:15Speaker 1: quick scoop on where to find all those things?
- 1:07:18Speaker 2: Thanks Mark.
- 1:07:18Speaker 3: So the book is called The Way of Excellence. My
- 1:07:21Speaker 3: name is Brad Stalberg. The book is available from wherever
- 1:07:23Speaker 3: you get books, Amazon, Barnes and Noble Bookshop dot Org.
- 1:07:27Speaker 3: In the spirit of Internet Brain. If you want to
- 1:07:29Speaker 3: go deep. I would actually encourage you not to check
- 1:07:31Speaker 3: out my social media, but to like buy the book
- 1:07:33Speaker 3: or audible the book and listen to it. Read the book,
- 1:07:36Speaker 3: spend some time with it, take notes in it, and
- 1:07:38Speaker 3: then apply it to your craft, apply it to being
- 1:07:40Speaker 3: a better outdoorsman or outdoors woman. If you've done that
- 1:07:44Speaker 3: and you are on social media, the place where I
- 1:07:46Speaker 3: am most active is Instagram.
- 1:07:48Speaker 2: My handle is just my name at Brad Stalberg.
- 1:07:50Speaker 3: I co host the podcast called Excellence actually, and I
- 1:07:54Speaker 3: have a substack that is also just my name Brad Stealberg.
- 1:07:58Speaker 1: It's all great work. Appreciate you doing all that. I
- 1:08:01Speaker 1: appreciate you being here, and let's make sure to do
- 1:08:04Speaker 1: it again.
- 1:08:05Speaker 2: Thanks Mark, keep fighting the good fight.
- 1:08:07Speaker 1: I will, all right, and that's going to do it
- 1:08:13Speaker 1: for us today. I appreciate you tuning in. Hopefully this
- 1:08:16Speaker 1: was a nice change of pace. Hopefully this gave you
- 1:08:18Speaker 1: some new ideas to think about as you head into
- 1:08:21Speaker 1: this new season. As we're speaking right now, it's twenty
- 1:08:23Speaker 1: twenty six, I know a lot of you are reflecting
- 1:08:26Speaker 1: on the season that just wrapped up. Maybe you're already
- 1:08:28Speaker 1: planning and thinking through some ideas for the new year,
- 1:08:32Speaker 1: so hopefully this one can help set you on the
- 1:08:34Speaker 1: right path as we pursue excellence as deer hunters, or
- 1:08:38Speaker 1: bow hunters or outdoors people of all different kinds. There's
- 1:08:42Speaker 1: a lot that we can take from this one. I
- 1:08:44Speaker 1: hope you did too, and thank you for being here.
- 1:08:47Speaker 1: Until next time, stay Wired to Hunt.