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#161 David Gal / Marketing and Perception / Consumer Behavior and Psychology / Apple's Marketing Dominance
David Gal is an expert in marketing, consumer psychology, and decision-making. He has consulted on matters such as marketing strategy, antitrust, survey methods, and consumer behavior.
He is the Head of the Marketing Department and Professor of Marketing at the University of Illinois Chicago, and serves as Co-Editor in Chief of Consumer Psychology Review. Previously, Dr. Gal was on the marketing faculty at Northwestern University.
He earned a PhD in Business Administration and an MS in Management Science & Engineering from Stanford University, as well as a BS in Computer Science from Penn…
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