Latest / Ecommerce Playbook: Numbers, Struggles & Growth
Creative Strategy Is Dead (Here’s What Actually Works in 2026)
In this episode, Taylor explains why the traditional creative loop—analyzing past ads, chasing CTRs, writing briefs, and hoping for better results—isn’t just inefficient, it’s actively hurting growth.
Instead, we break down what actually works in 2026: treating creative like a supply chain, not a brainstorming exercise.
You’ll learn:
Why creative strategy is no longer about ideas or opinions
How to tie creative output directly to financial forecasts and media spend
What a “creative demand plan” looks like in practice
Why volume, velocity, and systems beat “great ads” every time
How the role…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.