Latest / We Are For Good Podcast - The Podcast for Nonprofits / 454. Barbie’s Impact: Closing the Gap between Girls and Their Full Potential - Jessica Beatus and Nancy Molenda

Transcript

454. Barbie’s Impact: Closing the Gap between Girls and Their Full Potential - Jessica Beatus and Nancy Molenda · We Are For Good Podcast - The Podcast for Nonprofits

• 0:01
  Speaker 1: Hey, I'm John.
• 0:02
  Speaker 2: And I'm Becky.
• 0:03
  Speaker 1: And this is the we Are For Good podcast.
• 0:06
  Speaker 2: Nonprofits are faced with more challenges to accomplish their missions and the growing pressure to do more, raise more and be more for the causes that improve our world.
• 0:15
  Speaker 1: We're here to learn with you from some of the best in the industry, bringing the most innovative ideas, inspirational stories, all to create an impact uprising.
• 0:23
  Speaker 2: So welcome to the Good Community.
• 0:25
  Speaker 2: We're nonprofit professionals, philanthropists, world changers and rabid fans who are striving to bring a little more goodness into the world.
• 0:34
  Speaker 1: So let's get started.
• 0:35
  Speaker 1: Becky, I feel like a dream is coming true on this podcast.
• 0:39
  Speaker 1: Teach me.
• 0:41
  Speaker 2: I mean, let's be honest, there was only one thing that could have interrupted the Summer of Evolution series, and it is the Barbie phenomenon that is sweeping the nation.
• 0:51
  Speaker 2: But I got to take everybody back real quick.
• 0:53
  Speaker 2: John, I want you to think about even though I know you would have only been three 1985, little six-year-old Becky sitting in her little Oklahoma home, going to the Christmas tree and guess what's underneath the Christmas tree?
• 1:07
  Speaker 2: My very first I'm holding it up.
• 1:10
  Speaker 2: You can get on YouTube and look at it.
• 1:11
  Speaker 2: My very first peaches and cream Barbie.
• 1:14
  Speaker 2: That came into my life and something happens when you're a little girl and you get your doll and the amount of creativity and imagination.
• 1:23
  Speaker 2: And that's what we're talking about today because you have seen the hype.
• 1:28
  Speaker 2: But today we're going to have a conversation about how Barbie leads into impact and how her story has really been baked in giving and in good.
• 1:39
  Speaker 2: And we are so honored to have this conversation around two powerhouses of the Barbie world and I would love to introduce them today.
• 1:48
  Speaker 2: And the first one is our new dear friend, jessica Beatis.
• 1:51
  Speaker 2: She is the group vice president of social impact solutions at Warner Brothers Discovery and she's got this incredible ethos that we love.
• 2:01
  Speaker 2: That's like doing well by doing good, and she just has this game-changing approach to social responsibility by empowering consumers, employees, stakeholders and converting their empathy into action.
• 2:14
  Speaker 2: And so together we've got Mattel, we got Warner Brothers Discovery here and they're talking about how they're partnering with Save the Children to help girls reach their full potential.
• 2:24
  Speaker 2: But she's not our only guest y'all.
• 2:25
  Speaker 2: We've got Nancy Melinda in here, who has probably got the greatest job of anyone in the nonprofit slash corporate impact space.
• 2:36
  Speaker 2: She is the executive director of the Mattel Children's Foundation and corporate philanthropy at Mattel Inc.
• 2:41
  Speaker 2: What an amazing job.
• 2:42
  Speaker 2: She's got her pink on today and she's been working in that role since 2015.
• 2:47
  Speaker 2: And she is really implementing that creativity to design new philanthropic programs, transform legacy programs and act as the face of Mattel philanthropy and the Mattel Children's Foundation, which I didn't even know prior to this interview existed.
• 3:02
  Speaker 2: They had been around for more than 40 years with this vision of making a difference in the lives of children around the world.
• 3:08
  Speaker 2: They have supported thousands of organizations, millions of children, and they have this fundamental belief that every child has a right to play.
• 3:18
  Speaker 2: I'm just thinking of 6-year-old Becky holding her peaches and cream dart Barbie and I'm just feeling so grateful in this moment, let's talk about how Barbie has impacted the world.
• 3:27
  Speaker 2: Ladies, welcome to the we Are For Good podcast.
• 3:28
  Speaker 2: Can you tell we're a little excited you're here.
• 3:32
  Speaker 3: Yes, it's infectious.
• 3:33
  Speaker 3: I feel the same.
• 3:35
  Speaker 2: Well, I would love to.
• 3:36
  Speaker 2: I'm going to start Nancy with you.
• 3:38
  Speaker 2: I'd love for you to just kind of give us a background, like tell us where you grew up, Tell us about little Nancy and what led you to this incredible position that you have right now.
• 3:51
  Speaker 3: Yes, I will try to keep it brief.
• 3:53
  Speaker 3: It's quite a journey, but really, really special.
• 3:56
  Speaker 3: I have been at Mattel, honestly, for this is my 26th year with the company and so when I started, way back when I started with the events team at Mattel and also quickly got involved as a new employee way back when, in all of the foundations, philanthropic programs, anything that was offered to me that I could play a part in, I jumped at it and quickly obviously because of all that they do in the community in the world fell in love with the company so knew that I was going to find my way at some point to be able to have a bigger role one day.
• 4:34
  Speaker 3: And stars aligned.
• 4:36
  Speaker 3: And here I am getting, as you said, becky, like it is the best job in the company and I try to keep that on the down low internally sometimes because I don't want anyone coming for me.
• 4:48
  Speaker 3: Smart, yeah, but indeed wonderful, yes, a total Barbie girl growing up.
• 4:54
  Speaker 3: Little Nancy definitely had her fair share of Barbie dreams and really funny story.
• 5:02
  Speaker 3: Very quickly, in our design center here at Mattel A couple of years ago I think pre-pandemic they had set up a wonderful kind of museum-like archive of vintage Mattel products and I was really excited to go and check it out.
• 5:19
  Speaker 3: But to my dismay, many of the dolls and the Corvette and everything that I played with was in a vitrine with a beautiful spotlight and a vintage sign saying you know, look at our heritage.
• 5:37
  Speaker 3: So that was a really interesting moment.
• 5:40
  Speaker 3: Of course, that is life.
• 5:43
  Speaker 2: I love that story, jess.
• 5:44
  Speaker 2: Give us just some background, because you have had an incredible storied career and impact has been at the center of, I know, your heart and the legacy that you're leaving.
• 5:54
  Speaker 2: Kind of take us back and tell us about you growing up and how you got into this role.
• 6:00
  Speaker 4: It's actually a pretty funny story.
• 6:02
  Speaker 4: So little Jesse Schram, my maiden name, was not allowed to play with Barbies.
• 6:08
  Speaker 4: My mother was a very hardcore feminist, so I was only allowed to have a Barbie if it was given to me as a gift.
• 6:14
  Speaker 4: I had Barbie, and Todd Todd did not make it into the movie, I'm not sure anybody remembers Tom, he's not even Alan.
• 6:22
  Speaker 4: He was Todd.
• 6:24
  Speaker 4: But my impact story as a kid my mother was actually a professor of sociology and she kind of by chance, got this cool little job at NBC when I was about eight years old and I thought it was the coolest thing in the world.
• 6:38
  Speaker 4: She was doing community relations and you know my mom was working for a TV station.
• 6:41
  Speaker 4: She had a TV in her office and then the short time that when she first started there, she created something called the more you know, do, do, do, do.
• 6:49
  Speaker 1: Are you kidding?
• 6:50
  Speaker 2: No way I see the star, I see the star shooting across the television screen.
• 6:54
  Speaker 4: My stepdad designed the star.
• 6:56
  Speaker 4: He's a graphic designer and so they created the more you know, and as a kid I actually helped her write the script, so when she would be, you know, recording with people from friends or you know, I think, silver spoons, I mean, it went all the bluffs and whatever it was.
• 7:11
  Speaker 4: And so, as I grew up, the only thing I really wanted was to have TV in my office and I wanted to use that TV to do good stuff the way my mom did, and it somehow turned out that way.
• 7:25
  Speaker 4: So we kind of joke, it's a little bit of a legacy in our family.
• 7:27
  Speaker 4: I got it from her.
• 7:29
  Speaker 4: What's her name?
• 7:31
  Speaker 4: Her name is Roz Weinman.
• 7:32
  Speaker 4: She's known often by.
• 7:34
  Speaker 4: Dr Roz.
• 7:35
  Speaker 4: You might see her.
• 7:36
  Speaker 4: She wrote many episodes of Law and Order, so you might see her name.
• 7:40
  Speaker 4: What a badass Roz.
• 7:42
  Speaker 2: Thanks for raising such an awesome kid.
• 7:44
  Speaker 1: Thank you for taking us back to, just like, the humanity.
• 7:46
  Speaker 1: I just love this conversation so much, and I think it's easy to see these big headlines and hundreds of millions of dollars coming through with the Barbie movie, but to find out the people that are powering this movement behind it is just so heartwarming that it's like you're just like us.
• 7:59
  Speaker 1: We each have our own stories and the values that have pointed us to this, and so I want to start this conversation like leaning into Barbie's story.
• 8:05
  Speaker 1: I mean, she's been central to this and, nancy, I mean you get to be a steward of this legacy.
• 8:10
  Speaker 1: But take us back to some of the philanthropic projects Barbies had over the years.
• 8:15
  Speaker 3: Yeah, well, that's easy and again, I, you know, could take all day telling you all of the amazing things that Barbie has brought to this world.
• 8:23
  Speaker 3: But, you know, most impressive is, you know, since she's had over 200 careers, obviously, and counting, and so we got a bit of a taste of that, of course, in the Barbie movie.
• 8:35
  Speaker 3: But you know, there's so many projects that this brand takes on when they launch very special campaigns over all of the years, and they always have a touch point to philanthropy.
• 8:49
  Speaker 3: And I know we're going to talk about the campaign associated more with Barbie and the movie, but it was a no brainer that attached to the movie that there would be some sort of a philanthropic campaign, and I know Jess feels the same, obviously, and everything we do, we expect that.
• 9:06
  Speaker 3: But for Barbie especially, I can name a few of my very favorite campaigns in 2022.
• 9:13
  Speaker 3: They always celebrate around International Women's Day and International Day of the Girl.
• 9:20
  Speaker 3: Just in 2022, one of my most favorite campaigns was them partnering with I believe it was six female founded brands.
• 9:28
  Speaker 3: We're giving a percentage of proceeds back to match the dream gap, and I'll talk a little bit about the dream gap too, because I think that was a quintessential moment for the brand as well to launch an evergreen philanthropic project that would empower girls all over the world.
• 9:48
  Speaker 3: They stepped up during the pandemic to provide support back to the first responders children's foundation with a donation of career dolls centered around first responders firefighters, policemen, nurses, doctors again all around the idea that children, girls, need role models, and the whole idea behind the brand is if you see it, you can be it, and so I love that so much.
• 10:18
  Speaker 3: I use that a lot in my work, and so that's just a few examples of what the brand is doing more currently, but I can assure you that everything that they do launch, there's always a philanthropic component, and it keeps me very inspired and engaged.
• 11:08
  Speaker 2: I love that so much and it's probably because it completely valuing lines with my two passions.
• 11:14
  Speaker 2: I'm a mom of two daughters.
• 11:16
  Speaker 2: I mean, John's got three daughters and you.
• 11:19
  Speaker 2: I actually really appreciate Jess's comment about being a feminist and I think in a time such as these, I love that we're having these conversations, because empowering women and loving philanthropy are honestly my two favorite things outside of my kids, and so I think this is such a timely example and you have a massive audience here of people who are in the nonprofit sector.
• 11:42
  Speaker 2: They work in social impact enterprises and they are thinking to themselves how in the heck did save the children global partner up with the Barbie movie and Warner Brothers Discovery?
• 11:56
  Speaker 2: How did they build this partnership?
• 11:58
  Speaker 2: So I would love to just kick it to either one of you.
• 12:01
  Speaker 2: I'll let you pick who goes first.
• 12:02
  Speaker 2: Tell us the story of this partnership.
• 12:05
  Speaker 4: I think it starts with me and, by the way, I actually always loved Barbie and wanted to dream Barbie.
• 12:11
  Speaker 4: My mother now, and especially after seeing the movie, is like wow, like I think you know we all learned right Mattel has done over the years to help girls dream.
• 12:19
  Speaker 4: It couldn't it just, it couldn't be more full circle.
• 12:22
  Speaker 4: So I think the way this really came together we're really lucky.
• 12:27
  Speaker 4: Nancy works also on a team with somebody who was formerly a discovery, who I had worked with for many, many years.
• 12:32
  Speaker 4: Catherine Frymark gets a big shout out, always one of my favorite parties.
• 12:35
  Speaker 4: Yeah, catherine's the best.
• 12:37
  Speaker 4: Catherine and I, you know, we joked even before she started in the telecom.
• 12:41
  Speaker 4: What are we going to do together?
• 12:42
  Speaker 4: What are we going to do together?
• 12:43
  Speaker 4: And you know, I think, as soon as we got through the merger and we had the Barbie team, I made it my mission to get to know the theatrical marketing team who would be working on this film, and I'm sure you guys haven't seen any other marketing, have you?
• 12:55
  Speaker 4: That's about, I think, a hundred marketing partnerships.
• 12:59
  Speaker 4: Absolutely, the team is amazing and, by the way, amazing group of women, by the way.
• 13:06
  Speaker 4: Yeah just amazing.
• 13:08
  Speaker 4: Tons of money.
• 13:09
  Speaker 4: You know, really working with Jill Benskatter, with, you know, nara Maxfield, katie McKay it's a bunch of people Brittany DeMarrick really great team.
• 13:16
  Speaker 4: But I had really just recently gotten introduced to them and said we got to do something for this film and they said, yeah, you know, we also always have a philanthropic component and you know, we can do kind of.
• 13:26
  Speaker 4: We maybe just make a little PSA.
• 13:28
  Speaker 4: We can't use any film IP, we won't be able to probably use talent, but we probably do something.
• 13:32
  Speaker 4: And I was like no, no, no, no, no.
• 13:33
  Speaker 4: We're going to like make a global campaign and let's figure out.
• 13:36
  Speaker 4: You know that's what me and my team do.
• 13:37
  Speaker 4: We're going to make a really big impact.
• 13:39
  Speaker 4: Let's pick a goal and let's do it.
• 13:40
  Speaker 4: We had a really longstanding partnership with our friends, also a fantastic group of women over at Save the Children.
• 13:47
  Speaker 4: I called up Catherine Frymark and I said what do you think about us pitching Save the Children, something?
• 13:52
  Speaker 4: Nancy got on with us almost immediately to say already a partner of ours too and DreamGap project.
• 13:59
  Speaker 4: We also pulled in our good friend, judy Ann Williams, who was running Impact at CAA, and Margo happens to be with CAA, and the magic just started, you know coming together.
• 14:09
  Speaker 4: So yeah, nancy, let's pretty much how it happened, right.
• 14:12
  Speaker 3: Yeah, it was incredible and honestly that was I'm touting this as a career highlight because, just like you know, Jess and her work with Save, same thing for Mattel almost 20 years partnering with Save the Children on disaster relief and education was kind of our main areas.
• 14:34
  Speaker 3: And then we hadn't really done a program that I've been dying to do, centered around the amazing work that Save does in girl empowerment, and it was a synergy like no other.
• 14:48
  Speaker 3: When we jumped on the phone with Jess and Catherine, who's my boss here at Mattel, to be introduced, and then Jess was like you know, we've already kind of decided who the nonprofit partner is.
• 15:00
  Speaker 3: Hopefully you guys agree.
• 15:01
  Speaker 3: And then she says the name and I'm like drop the mic, we're done.
• 15:06
  Speaker 3: This is amazing.
• 15:07
  Speaker 3: What's next?
• 15:09
  Speaker 3: How big do we go?
• 15:11
  Speaker 3: And every, all the pieces just fell together so quickly and it makes me so proud to see Save the Children first and foremost on on the PSA is on all the social, on everything that WBD and Jess was able to do, linking it to the HGTV show and broadcasting it out across all of their other networks.
• 15:34
  Speaker 3: It's been a dream.
• 15:35
  Speaker 4: Well, the partnerships, just it really just took a firestorm and I mean, you know, to your point, nancy, I think we we had to first convince the theatrical team to work with Save the Children, and it was similar for us.
• 15:46
  Speaker 4: We had done tons of disaster relief, a lot of international work and a lot of education work and we had never really done just a girls.
• 15:53
  Speaker 4: Empowerment was not necessarily like a pillar for us, but it felt like this film is going to need it.
• 15:57
  Speaker 4: And you know, nancy, I'm sure you remember this too in the early days we couldn't see the script.
• 16:01
  Speaker 4: Everything was as tight as what it was for consumers, and so even with Save, everybody had to take a little bit of a leap of faith.
• 16:07
  Speaker 4: I think there was enough trust, you know.
• 16:09
  Speaker 4: There was trust, you know, between me and the theatrical team and our group of people.
• 16:13
  Speaker 4: There was trust with, you know, battelle.
• 16:14
  Speaker 4: There was trust with Save and really CAI too was really helpful.
• 16:18
  Speaker 4: But everybody came on board and it was pretty quick that Xbox came on board and supported Bix, cosmetics came on board and supported Airbnb.
• 16:25
  Speaker 4: I mean we would just sort of have a conversation and it was like there was no.
• 16:29
  Speaker 4: I'm used to having to be persuasive.
• 16:30
  Speaker 4: Everybody was just like yes, like I mean, nancy.
• 16:33
  Speaker 4: I was that first conversation where I was like, hey, I'm going to put some money in some philanthropy into this and I'm going to put a production budget into it.
• 16:38
  Speaker 4: Nancy was like oh, match you Like it was just like.
• 16:40
  Speaker 4: I didn't even.
• 16:41
  Speaker 4: I don't even think I asked you, like I didn't even ask for anything, you know.
• 16:45
  Speaker 4: And then you know everybody was just like on right away and wanted to do it and it kind of just made so much sense and what was really beautiful about this, to be able to create content that went beyond a PSA but really was promoting the film had I called the accident to donate, I mean, you can still participate.
• 17:04
  Speaker 4: You text Barbie to 707070.
• 17:06
  Speaker 4: But this really strengthened that idea of a holistic approach to success and success that goes beyond, you know, just a marketing success, just an, you know, just an elevation around just getting butts and seats.
• 17:18
  Speaker 4: This really is something that I can't imagine.
• 17:20
  Speaker 4: This phone being out without this campaign, like I think it would have been missing.
• 17:24
  Speaker 4: Really really missing, really necessary.
• 17:29
  Speaker 4: And you know we.
• 17:30
  Speaker 4: You know again at Nancy, I don't know how close you were to some of these conversations, but you know we understood from day one this had to go through all the filmmakers, this, you know, greta Gerwig had to approve of this.
• 17:39
  Speaker 4: Margo was the one.
• 17:40
  Speaker 4: Margo asked everybody else who was on set the day that they were on the kind of tube and said please be in this PSA with me and Will Ferrell and America Ferrer and Kate McKinnon and see me live.
• 17:50
  Speaker 4: They all were like done, right, a minute will do it for you.
• 17:54
  Speaker 4: And we didn't even know what we were getting.
• 17:57
  Speaker 4: We were just crossing our fingers.
• 17:58
  Speaker 4: I hope Margot has time to film this for us and instead see everybody was.
• 18:02
  Speaker 4: It was just.
• 18:04
  Speaker 4: I mean I.
• 18:05
  Speaker 4: This is nothing short of magic.
• 18:06
  Speaker 4: I think this is probably the most miraculous and the most satisfying thing that I've, you know, touched and and dream to.
• 18:13
  Speaker 4: So this is my Barbie dream.
• 18:14
  Speaker 4: I mean this.
• 18:15
  Speaker 4: This came true.
• 18:16
  Speaker 3: I mean a hundred percent, right, they're gonna.
• 18:19
  Speaker 3: I mean, one day, you know, the movie will be a vintage movie and I'll, you know, be back into the vintage world again.
• 18:25
  Speaker 3: But, like the and I and I love reliving this honestly, like the whole process.
• 18:32
  Speaker 3: That's right, because we all were on different strings and emails and the amount of approvals to get through was insane.
• 18:42
  Speaker 3: And talk about the PSA is like that.
• 18:44
  Speaker 3: What was to be said was flying fast and furious and making sure I mean because you know, on my end it was, you know, working with the amazing Barbie marketing team to and we wanted to make sure there was a highlight for the dream gap project.
• 19:02
  Speaker 3: We're coming up on five years.
• 19:03
  Speaker 3: Like everybody wanted to make sure that we touched in on what was important to each group and then just your right, like to have all of these amazing actors from the movie be like yes, I'm in as a testament to when you do something incredible and amazing and entertainment and business, attaching purpose to it is a no brainer and definitely it would be a miss in many people's eyes if it didn't happen and I think we knew that from the beginning.
• 19:36
  Speaker 3: Right, it was just a matter of like where does the priority level live when you're trying to put on this epic global film and you know the marketing around it.
• 19:47
  Speaker 3: So I think that's why Jess and I feel so really proud right, because we played a key piece in this and I think, nancy, you said it well.
• 19:58
  Speaker 4: You know, I think there's a sense of you know as you talk about with Mattel, there's always a piece of philanthropy and I think you know through my years at Discovery, now WVD, you know we're always looking for those opportunities to.
• 20:06
  Speaker 4: But there's a really huge difference between checking the box and having a one off campaign versus having strategic thinkers who really figure out how do you put this together so it is organic, it's authentic and it isn't just a, it's not a side piece.
• 20:22
  Speaker 4: I mean that for me was always like, incredibly important and you know, I think to your point and I appreciate you saying it the way that we were able to get this as part of the Barbie Dream House show and HGTV you know we had actually Graham, she filmed her own version of the PSA that was just specific to HGTV was just a way to get that many more people and you know, to see the engagement come in and the amount of people that are.
• 20:42
  Speaker 4: You know I always say conversion, where people are actually giving money and opening their wallet, is the absolute hardest, but the fact that we are having many, many dozens of dozens I think we're probably up to 100,000 people who are texting in it's just enough to say you saw it and you wanted to learn more.
• 20:57
  Speaker 4: You want to know what the Barbie Dream Gap is.
• 20:59
  Speaker 4: You want to understand what the issues are, why girls need an empowerment program.
• 21:03
  Speaker 4: What's the work that Save the Children is doing?
• 21:05
  Speaker 4: You know, I know, for them this has been really big as well, because this is really and I think you know, of course, for anybody who sees the film, this is the most fun way to say we all know we have a problem and it's not easy to fix, but we can all take apart and how you know, and how we impact society, how we impact one another, the opportunities we give one another, and I think you know there's, there's, it's going to take a lot of pathway for some girls to dream about being a doctor, or for some girls, you know, to dream about just being healthy.
• 21:38
  Speaker 4: You know, just having good body, all of that, and so it's just been such a, such a wonderful thing to have these like minded people and women and you know my team, to this massive shout out to my team who are just incredible women that just pushed and pushed and figured it out, and this is a global campaign.
• 21:58
  Speaker 4: I mean delivering this globally with the amount of partners, even the auction, you know we had great charity by.
• 22:05
  Speaker 4: Mattel, so gave us a signed Margot Robbie.
• 22:07
  Speaker 4: I mean it's crazy like this just kept gifts.
• 22:09
  Speaker 4: And so did Xbox.
• 22:10
  Speaker 4: I mean we got tickets to premieres.
• 22:12
  Speaker 4: It was just once, once people felt the good idea, I think it.
• 22:16
  Speaker 4: It just took off like wildfire.
• 22:18
  Speaker 4: Just so, like you, nancy, like just this has been such a pleasure and hard work, that work with doing.
• 22:24
  Speaker 1: I mean, your passion just is coming through this conversation.
• 22:27
  Speaker 1: You know, I just feel the smiles coming through your screen and a couple things jumped out at me that I have to like lift is.
• 22:33
  Speaker 1: You kept saying the word trust and I think there was such so much trust and there was clarity of vision, this thing that was big, that was intangible, that somebody came in with clarity of vision that everyone just attracted to, from the actors on set to everyone behind the scenes, to make the PSA.
• 22:46
  Speaker 1: And we're going to drop the PSA.
• 22:47
  Speaker 1: Yeah, you gotta see this PSA drop the PSA show notes.
• 22:52
  Speaker 1: But it's just this beautiful piece because one of the trends we lifted this year was marketing is mission, and I love that you took that PSA and did use it as an educational tool and a call to action, like it was all kind of baked into one, and so I want to give space to talk about the dream gap project specifically, like kind of define the campaign for us.
• 23:11
  Speaker 1: What are you trying to do?
• 23:12
  Speaker 1: And let's talk about the dream gap specifically yeah, absolutely so.
• 23:15
  Speaker 3: So, as I mentioned, the dream gap project is coming up on its fifth anniversary in 2019.
• 23:23
  Speaker 3: It was launched with, you know, a piece of research that was brought to the Barbie brand to solve for this gap between girls of a certain age, ages between I believe it's three and five.
• 23:36
  Speaker 3: Once they hit that age of five, they start to believe that they are not capable of being and doing anything, and they call this the dream gap, and so this was brought to the brand, and our amazing leader over the Barbie brand marketing, lisa McKnight, took it on with her team and they created a give back campaign that I was lucky to play a piece in to help shape and force a platform where, each year, the brand is giving two hundred and fifty thousand dollars to like minded organizations that serve children, girls, in empowerment, in many different ways, and so they've been doing that since 2019, and this program that Jess and I worked on is part of the program for this year, and each year there are creating moments of impact.
• 24:31
  Speaker 3: They've developed curriculum for families and parents and educators to use in classroom for all kids, not just little girls, but for their kens as well, to be able to see one of our favorite kens, and so it's really been a really amazing and pivotal moment for the brand to really take this on, and we were happy to be able to amplify it around to this movie as well and save the children has this amazing global reach and impact, and so we were proud to bring it in and share it as part of the continuing work of the Barbie dream gap and for for I think that you know we also want to continue the impact and and the idea around the dream gap project fund was not only for the brand to contribute and partner with these organizations, but also business and companies that we work for.
• 25:32
  Speaker 3: We've done a couple of campaigns with a percentage of funding from some of our consumer products partners who wanted to jump in and also work together.
• 25:43
  Speaker 3: This isn't just something that can be solved alone by one brand.
• 25:47
  Speaker 3: It's all of us.
• 25:48
  Speaker 3: We're kind of jumping in to be able to take part in this, in this global movement, and Barbie is just, you know, the one to kick it off, and it's been amazing to see the impact that they've made at this point.
• 26:02
  Speaker 2: I just need to create some space to talk about what you've done here, because it is so antithetical to what I feel like we were taught in terms of how to build lasting partnerships, and I want people to look at this as one of the gold standards, because there's a couple things that you all have said that I'm like okay, my eyebrow quirked and, of course, my heart is exploding because I mean, barbie is the conduit to this and we all know this.
• 26:31
  Speaker 2: I mean, john and I are marketers disguised as fundraisers here, but it's like right now in storytelling, nostalgia is the rage.
• 26:39
  Speaker 2: I mean, we're having a really hard time in our country and in our world.
• 26:43
  Speaker 2: We're facing so many big issues and people are going back to simpler times and things that brought them joy, and that's why I feel like the Barbie phenomenon has really erupted and there's this empowerment component that is just something that is very magnetic to people who want to embrace and create a world where anyone can be anything, specifically for women.
• 27:06
  Speaker 2: But I think the thing that's really staying with me about your partnerships is that one you all came to save the children.
• 27:14
  Speaker 2: How many nonprofits can raise their hands and say a major brand has come and asked them to partner.
• 27:19
  Speaker 2: That's when you know you're doing really good work.
• 27:22
  Speaker 2: The other thing I heard from you was, like this trust-based leadership that we've been talking about is a trend all year, and when you move at the speed of trust, everything goes so much faster.
• 27:33
  Speaker 2: You don't have to yes, you're going to have to worry about the back and forth on scripts I can't even imagine.
• 27:37
  Speaker 2: But the other thing I find that it's very interesting is that you brought other brand partners along who were already invested in the Mattel brand and you said here's something we believe in.
• 27:48
  Speaker 2: Can we get your buy in?
• 27:49
  Speaker 2: And so that is a different dynamic that I want all of our nonprofit listeners to think about.
• 27:56
  Speaker 2: How do you build culture, brand trust, belief, so much so that your partners are going out and finding other partners to make the impact bigger?
• 28:09
  Speaker 2: I just think that that is really important, and I want to ask this question to you both, and I just feel like you have built this beautiful model, and I want you to talk about what you've learned regarding how new partnerships can amplify the legacy of a brand by inspiring viewers, consumers, fans.
• 28:30
  Speaker 2: We call them donors sometimes, but we're really talking about believers, people that don't just buy a Barbie as a transactional gift, or buy a movie ticket or make a donation to a nonprofit.
• 28:42
  Speaker 2: They want to know how they can take action for good.
• 28:46
  Speaker 2: So talk to us about what you've learned about that.
• 28:48
  Speaker 2: I'll go first Listen.
• 28:50
  Speaker 4: I think both you, becky and John, have said really important things, and I think what you're leading to is how do you create a movement?
• 28:57
  Speaker 4: And people joke about that like something going viral.
• 28:59
  Speaker 4: It's not easy to create a movement, but I think that idea of a clarity of vision is everything.
• 29:04
  Speaker 4: And when you work with a nonprofit and obviously Nancy and I both had wonderful experiences with Save over the years, but part of that has been in terms of flexibility it has to start with understanding a few things.
• 29:18
  Speaker 4: Number one as a corporation, I and my team we are not the experts on the ground, we are not the expert issues, and the people who are making the direct impact are there.
• 29:28
  Speaker 4: They know best, and it first starts with that trust.
• 29:30
  Speaker 4: Is this an organization who can communicate to me clearly what they're doing, what they're capable of doing, how they're doing it and how I can help them?
• 29:38
  Speaker 4: That's the first step.
• 29:39
  Speaker 4: The second step is okay.
• 29:40
  Speaker 4: Now let's narrow it down even tighter and figure out what's a message that consumers the simplest message can understand and have to understand, especially Nancy.
• 29:49
  Speaker 4: You may have boxes and other marketing you can do, but most of my messaging is either social messaging or often 15 seconds, so in 15 seconds, what can I get out there and ask people to do where they understand it and they're going to want to participate?
• 30:02
  Speaker 4: I think once you do that, it's easy to bring other people on board, and I think the biggest difference between the way that clearly, nancy works at Mattel and I've been working in my career here is I always say I'm open for business, come, draft off.
• 30:18
  Speaker 4: I have worked really hard on this already.
• 30:21
  Speaker 4: We've already worked it out.
• 30:24
  Speaker 4: We figured out the legal leaders, we figured out the messaging and you may not have a team that's who does that at your XYZ big or small company.
• 30:33
  Speaker 4: You also trust us.
• 30:34
  Speaker 4: You're already partnering with XBox and Nix and Airbnb.
• 30:38
  Speaker 4: We're actually marketing partnerships through WBD Theatrical and because that team believed in this partnership, they were happy to open the doors and say do you guys want to participate?
• 30:47
  Speaker 4: And they were like easy, this is easy.
• 30:50
  Speaker 4: We're happy to elevate this.
• 30:51
  Speaker 4: This is good for our brand, this is good for our employees.
• 30:54
  Speaker 4: This is good for XBox.
• 30:56
  Speaker 4: They have a Microsoft online where you can make donations.
• 30:58
  Speaker 4: This will be part of that.
• 31:00
  Speaker 4: So, nancy, I know you took this program to your employees as well.
• 31:03
  Speaker 4: So I think that being open for partnership and open for business.
• 31:07
  Speaker 4: I don't need to own this.
• 31:09
  Speaker 4: I'm just glad that it took off and everybody with the right intentions come and put a little skin in the game and let's make it bigger and let's get the work done.
• 31:19
  Speaker 4: That's always how I've looked at it, and I think a lot of companies are very busy being proprietary, that they forget that you make more noise and do more good when you have partners.
• 31:30
  Speaker 4: I mean, that's what business is.
• 31:32
  Speaker 4: It's partnerships.
• 31:33
  Speaker 3: A hundred percent and I think that's why we worked together so well on all of this.
• 31:38
  Speaker 3: Again, I have to shout out such an amicable like triangulation that I think branched out all over the place with one kind of idea around the movie.
• 31:50
  Speaker 3: But I cannot get done what I do without partners and collaborations.
• 31:57
  Speaker 3: Jess holds superpowers that I don't.
• 32:02
  Speaker 3: She's just in media and entertainment, has a different skill set and I seek that out from other like-minded companies that want a partner together.
• 32:13
  Speaker 3: Number one like you mentioned, jess, the impact is bigger when more people put their skin in the game, and that's what this is all about.
• 32:21
  Speaker 3: It's not about credit, it's about the children that we're serving and we have to find the biggest best way to do that.
• 32:30
  Speaker 3: And there's no way around it doing something by yourself.
• 32:34
  Speaker 3: It has to include many entities.
• 32:38
  Speaker 1: And I got to give a plug because I think that our sector gets kind of labeled at moving slow and I didn't feel that in y'all.
• 32:45
  Speaker 1: You had a vision, but you were open for business and you moved when you had this opportunity and you made the most of it, and it's much more bigger and beautiful than anyone entity could have ever considered doing on their own.
• 32:56
  Speaker 1: So this is like such a lesson for us to make the most of these and use the power of media to spread our missions too.
• 33:03
  Speaker 1: So we want to give space to just celebrate philanthropy, and we do that on this podcast by asking you to take us back to a story.
• 33:09
  Speaker 1: A moment in your journey could be personal.
• 33:12
  Speaker 1: It could be through your business work.
• 33:13
  Speaker 1: When's the moment when you saw philanthropy happen and you're like, oh, that's a moment that's going to stick with me.
• 33:18
  Speaker 1: You know that's really resonated through your life.
• 33:20
  Speaker 1: Nancy, you're nodding.
• 33:21
  Speaker 1: I'll start with you.
• 33:23
  Speaker 3: Yeah, yeah For sure.
• 33:24
  Speaker 3: I grew up always involved in organizations through, you know, either my parents or friends, parents that had us out in the community doing good work and it felt good.
• 33:36
  Speaker 3: You know, I don't think anyone has ever attempted to give their time to someone in need, whether it be their family or an organization, or anyone had not come out of it feeling better.
• 33:48
  Speaker 3: So it just became one of those essential things in my life.
• 33:52
  Speaker 3: Luckily, I'm able to do that in my business, professional life as well.
• 33:56
  Speaker 3: But I have to say, you know, going back, obviously, Mattel, I've spent a life, you know, half of my life here.
• 34:03
  Speaker 3: So the example is going to be the incredible work that our brands are doing with regards to developing toys that every child can see themselves in.
• 34:17
  Speaker 3: From our DE and I branded lines, different abilities, the careers, the girl empowerment it has just made my job so amazing and I would say that one and I would I'll send this to you afterwards because it is a YouTube but I was moved by a little girl that will spend her life in a wheelchair and I'll say she's probably only two years old and we I don't know if it was the foundation or the brand that sent her for Christmas the first fashionista doll, Barbie in a wheelchair.
• 34:57
  Speaker 3: So we sent her the doll and the look on her face to open a gift, to see that Barbie is right there in the chair that she will never get out of.
• 35:11
  Speaker 3: See, I get choked up now Like the video of her face.
• 35:16
  Speaker 3: Forget it, Like there's nothing else more important in this world.
• 35:20
  Speaker 3: This company will continue to push to make sure that every child gets to see themselves in the mood.
• 35:26
  Speaker 3: Their most beloved brands and I'll be here to make sure that we put those toys in the hands of kids across the world.
• 35:34
  Speaker 3: So hands down, that's that.
• 35:38
  Speaker 2: Holy heck, you're the tissues.
• 35:39
  Speaker 2: Yeah, it's beautiful, jess.
• 35:41
  Speaker 2: What about you?
• 35:43
  Speaker 4: You know, I think, similarly to Nancy, I certainly grew up with a lot of sense of purpose and give back, and that was always part of just my DNA and my family's DNA.
• 35:54
  Speaker 4: But, similarly to you, nancy, I think one of the highlights and really actually one of the reasons why I probably got pretty close with Save the Children I'm sure you guys remember a couple of years ago, ahead of the pandemic, there was another crisis when there were children that were getting stuck at the border and it was basically like cages and it was just a terrible situation.
• 36:12
  Speaker 4: And I remember talking to our friends at Save and saying is there anything that is needed, is there anything that we could do to be helpful?
• 36:21
  Speaker 4: And again, I work really closely with the consumer products teams that we had and we always had discovery toys and books.
• 36:27
  Speaker 4: And they said, yeah, we would love to set up small schools and we would love to kind of figure out a way to have some items here.
• 36:33
  Speaker 4: And so I got together with my great colleagues Carolyn and they just had thousands of puzzles and books and stuffed animals, not to mention clothing.
• 36:44
  Speaker 4: I mean Shark Week branded everything that you could possibly imagine Switch shirts, kids clothes and yeah, and mostly we just had a ton of Shark Week stuff and so me and my team and other friends at Discovery we packaged up I think it must have been over 100 huge boxes of items.
• 37:03
  Speaker 4: Plus we had a lot of stuff that was shipped from storage and we sent it down to a receiving center with Save the Children where there were two different shelters that they were setting up and they started sending us pictures as these items arrived and the majority of what we sent were giant, flushed stuffed sharks and we just had so many excess that Reno, they were going, they were not going to be for sale anymore and it was easy enough to liquidate the warehouses of them.
• 37:27
  Speaker 4: And at first they said we're not sure if we can keep these shark stuffed animals.
• 37:31
  Speaker 4: These allies are little kids.
• 37:33
  Speaker 4: Some of them have truly been in water migrating to get here and this might be kind of scary.
• 37:38
  Speaker 4: And we were a little taken back and felt sort of badly.
• 37:41
  Speaker 4: You want to be helpful and we're like OK, at least we sent 800 sweatshirts and blankies and everything else.
• 37:46
  Speaker 4: A couple days later we got a picture of a one-year-old girl asleep on a cot with the mother and the mother has her hands, her head and her hands and looks like she's finally taking a rest and the kid is asleep with the shark.
• 38:03
  Speaker 4: And they sent this letter to me and it was from somebody who was working on the ground, from Save the Children, someone I had never met, who said you know, when these came in, I was the one that was nervous.
• 38:12
  Speaker 4: I was afraid that kids were going to be scared, and so we started by just handing them out to some of the older kids and suddenly every kid wanted one, and so we went back to the warehouse and within a matter of an hour there were thousands of sharks and we realized that all the kids were using them as blankets.
• 38:29
  Speaker 4: A lot of them it was a lot of them didn't even have that and they were just using them for comfort.
• 38:33
  Speaker 4: And this woman said you know, I've now been here for a month working and as I left finally because this one shelter was clothing and kids were finally being processed and moved on she said she was at the airport in Texas and she was in the security line and about every third person was a family with a child carrying a shark, and she waited at security and watched as these families went to different gates to go and move on and be with their sponsor families, as they were intended, and she was like it just changed everything.
• 39:02
  Speaker 4: I realized that the shark was the most you know, the safest, cuddliest you know warmth and comfort, and that these kids, to just have something their own in this moment and have something comforting, was all they needed.
• 39:14
  Speaker 4: And I also get choked up with that story Because, again, you know, we all were just like please, you know, enjoy this stuff.
• 39:20
  Speaker 4: We hope something as small as this can be helpful and I can without being there.
• 39:26
  Speaker 4: I have that vision, you know, of little kids who are going to start their journeys to becoming citizens here and hopefully finding, you know, new beginnings.
• 39:35
  Speaker 4: So it's really meaningful, it's just, it's a we are very lucky to get to do the work we are.
• 39:41
  Speaker 3: I mean the projection, like when you stop to think about the trajectory of like one kind moment you wish that you could follow every individual.
• 39:52
  Speaker 3: I mean this goes with everything right Holding a door open for someone or just saying thank you or how was your day.
• 39:57
  Speaker 3: But like on a daily basis, jess and I and Becky and John and then all of your listeners involved in philanthropy like, imagine, like the energy and the reverberation of like these moments.
• 40:11
  Speaker 3: Like if you could just follow one person to the end of their days to see, like what might have changed for them in a moment of kindness, or receiving something that was theirs, or seeing themselves in their most beloved toy.
• 40:27
  Speaker 3: Like it's just it's everything.
• 40:31
  Speaker 2: I'm so glad you just talked about that, nancy, so I could like get wipe all my snot away.
• 40:37
  Speaker 2: I want to lift.
• 40:40
  Speaker 2: Something that I noticed in both of you is and I want to impress it upon this audience that you've got freaking.
• 40:49
  Speaker 2: Warner Brothers and Mattel here I mean some of the biggest brands in the world and the moment that has stuck with these two women is a singular human being and it was a moment of exchange, of seeing the face, seeing the impact right on the front line, and that is why our work is so important.
• 41:11
  Speaker 2: And Nancy is right, kindness is catching and that is what the impact uprising is all about is how do you take something that is emotionally connected to you in a way and activate someone to do something about it?
• 41:25
  Speaker 2: This started, I'm like, with Dr Ross, you know, and just bringing Jess along.
• 41:32
  Speaker 2: It started with Nancy, you know, walking into that building and knowing that it's going to be not just business as usual.
• 41:41
  Speaker 2: And for you out there, where are your stories?
• 41:44
  Speaker 2: Where is the moment that caught your breath?
• 41:46
  Speaker 2: Those are the stories we need to tell.
• 41:48
  Speaker 2: Those are the stories that replicate and go on and on and on, and I just think even the biggest brands cannot.
• 41:56
  Speaker 2: You know, you don't have to make something so flashy.
• 41:59
  Speaker 2: You make it impactful, you make it human, and that's what trends.
• 42:03
  Speaker 2: And so thank you for that reminder.
• 42:05
  Speaker 2: And our last question on the podcast is we want to end with a one good thing, and I think that that, nancy, you've kind of teed us up nicely by talking about these random acts of kindness.
• 42:16
  Speaker 2: I want to start with you what would you leave with our audience today as a one good thing?
• 42:21
  Speaker 3: Oh, my gosh, I would say.
• 42:23
  Speaker 3: The one good thing is to think about, like sit and think about the people that are either can be helpful to your cause or your organization, either in your business life or personal life, that you trust and that you work with so well.
• 42:41
  Speaker 3: Gather together and figure out what's your next big thing like, how you can uptick your impact and enjoy doing that together.
• 42:52
  Speaker 3: I'm obsessed with everyone that played a part in the partnership on this Barbie movie and I can't wait to see what's next, and so my one good thing is to just keep connecting and collaborating in your industry and move the needle every day.
• 43:08
  Speaker 3: I loved what you said, becky, about what makes you feel good and then do more of it like continue to just, you know, build upon that.
• 43:18
  Speaker 4: I mean, my one good thing is like thanking you guys for bringing good out to the world and taking that and taking people's stories and how they do it, because all of us have it in us.
• 43:27
  Speaker 4: You know, just as Nancy is saying, we'll have it in us.
• 43:29
  Speaker 4: And I think, you know, as Becky you were also saying earlier, people are looking at a time for nostalgia and I think when you look at that, a lot of that is about things being easier than they are now, and I think Nancy was just making the point like it's really easy to do small things and it's also easy even within a company.
• 43:47
  Speaker 4: You don't need to run the business to do something good, you don't?
• 43:52
  Speaker 4: You know, a lot of this really is just talk to other people, and like-minded people can create a movement, and we see that often in a negative way.
• 44:02
  Speaker 4: Right, we can see that on social and things going the wrong direction.
• 44:04
  Speaker 4: There's way more people putting that energy in the right direction.
• 44:08
  Speaker 4: So, like, just be louder with your laughter, be louder with your smiles, you know.
• 44:11
  Speaker 4: Be louder with your gratitude, you know, I think a lot of the key to the success that I've had in a lot of these campaigns is I make it fun and I make everybody feel good along the way, and it's not that these aren't serious problems, but there's a lot of fun to be had.
• 44:29
  Speaker 4: There's just there's so much, there's so much innovation, there's so much opportunity and there's so much to be looking forward to instead of looking away from.
• 44:39
  Speaker 4: And I'm just a huge believer, and you can't see light without dark, and so wherever you see dark, we all have the opportunity to push through that and get the lights back on.
• 44:47
  Speaker 4: And it's just an opportunity.
• 44:49
  Speaker 4: Really, it doesn't need to be hopeless.
• 44:52
  Speaker 1: I mean, jess, it's not lost on me that you are writing these kind of quips with the more you know in your childhood.
• 44:58
  Speaker 1: It's like you're leaving us with a more you know moment.
• 45:01
  Speaker 4: I know the more you know about we are for good.
• 45:05
  Speaker 1: Here we go, the more.
• 45:06
  Speaker 4: You know, anything's possible.
• 45:07
  Speaker 4: Yeah, oh, okay.
• 45:08
  Speaker 1: Well, okay, friends, let's point everybody to the PSA specifically.
• 45:11
  Speaker 1: How can people get involved with this campaign?
• 45:12
  Speaker 1: And then, how can our listeners connect with the cool work that you all are doing and the humans that you are as well?
• 45:16
  Speaker 1: Where do you show up online and how can people connect with the Barbie campaign?
• 45:20
  Speaker 1: Please share all the details.
• 45:20
  Speaker 4: Okay, well, first of all, text the word Barbie to 70, 70, 70, 70, 70, 7070.
• 45:27
  Speaker 4: And that's how you can join and learn more about this.
• 45:30
  Speaker 4: And I'll say for myself Jessica, be out of some on LinkedIn.
• 45:32
  Speaker 4: Feel free to find me, connect with me.
• 45:34
  Speaker 4: Partner, always open for business.
• 45:38
  Speaker 3: Yes, absolutely.
• 45:39
  Speaker 3: Please connect with me also on LinkedIn, nancy Melinda.
• 45:43
  Speaker 3: You can look up Mattel Children's Foundation to to find me.
• 45:46
  Speaker 3: This campaign, I believe Jess, is running through the month of August, is that?
• 45:54
  Speaker 4: correct.
• 45:54
  Speaker 4: We're actually going to keep going.
• 45:56
  Speaker 4: We're going into it.
• 45:57
  Speaker 4: No, we're going further.
• 45:58
  Speaker 3: I love it.
• 45:59
  Speaker 4: Because you've got the home video window and we also have one.
• 46:00
  Speaker 4: We'll be streaming on next.
• 46:02
  Speaker 4: Yes, so keep it going guys.
• 46:03
  Speaker 3: Yes, we've got a few more months to go, no end in sight.
• 46:06
  Speaker 3: And the website shows what your dollar contribution can equal for a girl.
• 46:12
  Speaker 3: So I mean every.
• 46:14
  Speaker 3: You know small dollar contribution adds up to huge impact.
• 46:19
  Speaker 2: Well, I just gave and it was incredible while you guys were talking, I really want to compliment the marketing which has been off the chain.
• 46:26
  Speaker 4: We have to give a shout out to pledge, because that was easier to do, wasn't it?
• 46:30
  Speaker 2: The tech that's powering this.
• 46:31
  Speaker 2: I mean, john, these are our friends, our friends over at pledge James Citron, kessie Fowler at all we love the pledge team.
• 46:39
  Speaker 2: They're such an impactful fundraising platform.
• 46:43
  Speaker 2: They are powering this and it's just so wonderful to be in community with this incredible movement and I could tell you my daughter and I already have our outfits picked out.
• 46:54
  Speaker 2: We're going tonight to the movie in Edmund, oklahoma.
• 46:57
  Speaker 2: She's 12 years old.
• 46:58
  Speaker 2: It's an event.
• 46:59
  Speaker 2: We are so proud to be a part of this movement.
• 47:02
  Speaker 2: I'm proud of pledge.
• 47:03
  Speaker 2: Thank you for passing this interview over James and Kassie and thank you to both of you for the way that you are helping girls see themselves and achieve their dreams.
• 47:14
  Speaker 2: It's not just a movie.
• 47:15
  Speaker 2: We say this all the time.
• 47:16
  Speaker 2: It's a moment to leverage and you have done this so beautifully.
• 47:20
  Speaker 2: We are so humbled to be just in the drift of this wonderful moment in time and keep going, because our girls deserve it and this is a mighty movement.
• 47:31
  Speaker 2: We're just proud to, like brand, align with you all on such good humans.
• 47:35
  Speaker 3: Well, this has been such a pleasure for me and I'm thrilled just that you asked me to join you on this.
• 47:41
  Speaker 3: Becky and John, so great to meet you and I'll give a shout out to pledge, because I hadn't used them before and I hadn't been exposed to it.
• 47:51
  Speaker 3: I loved the platform.
• 47:53
  Speaker 2: So glad you did Prop them up.
• 47:55
  Speaker 5: Thank you, ladies, for your time, incredible story.
• 47:59
  Speaker 2: Keep going.
• 48:00
  Speaker 4: Thank you so much and thank you, nancy, we did it.
• 48:04
  Speaker 5: Hey friends, thanks so much for being here.
• 48:06
  Speaker 5: Did you know?
• 48:07
  Speaker 5: We create a landing page for each podcast episode with helpful links, freebies and even shareable graphics.
• 48:12
  Speaker 5: Be sure to check it out at the link in this episode's description.
• 48:15
  Speaker 5: You probably hear it in our voices, but we love connecting you with the most innovative people to help you achieve more for your mission than ever before.
• 48:21
  Speaker 5: We'd love for you to join our good community.
• 48:23
  Speaker 5: It's free and you can think of it as the after party to each podcast episode.
• 48:27
  Speaker 5: You can sign up today at weareforgoodcom backslash hello.
• 48:30
  Speaker 5: One more thing if you loved what you heard today, would you mind leaving us a podcast rating and review?
• 48:35
  Speaker 5: It means the world to us and your support helps more people find our community.
• 48:38
  Speaker 5: Thanks, friends.
• 48:39
  Speaker 5: I'm our producer, julie Comfort, and our theme song is Sunray by Remy Borsbu.