Latest / Not just a Hairdresser | Presented by Ally from The Beauty Grail
7. $600 and a Suitcase: How Leticia Prado Built a Multi Million Dollar Haircare Brand Sold in 56 Countries
At 21, Leticia Prado arrived in Australia with just $600, a suitcase full of keratin treatments, and a determination to build a better life for herself and her mum. Within 24 hours of landing, she'd booked her first client through a Brazilian Facebook group. Before long, she was washing clients' hair in her apartment bathtub and running a fully booked home salon.
In this episode, Ally sits down with Leticia, founder of BKT (Beauty Keeps Transforming), to unpack the journey from home salon to global haircare brand. They discuss the decisions that changed everything, the challenges of scaling a…
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