Latest / Travel Agency in a Year / Day 212: Transcript to written content workflow for travel advisors
Transcript
- Rachel: Welcome back to the Travel Agency in your podcast. I'm your host, Rachel K, travel agency owner, helping travel advisors become the CEO of their business. if you haven't yet, fun fact: I think only like 30 or 40% of our listeners have actually subscribed. So you should probably subscribe so you can get the daily notifications as episodes drop. Alright, if you have any questions about who I am, how I can help you, just head over to elevate with rachelk.com. It's day two hundred and twelve. Here's a workflow and this is like taught all over the social media space. And if you were like, what do you mean? Like in the entrepreneurial space of social media, what do you mean? Well, I'll just teach it to you. It's fine. but this really helped with how much content I could actually produce without multiplying my workload. If you need to market on social media, this is going to help you so much. Start with a video. Even if you're not gonna do video content, you can start with a video. Okay, Why? Why would video first work for content creation? you're talking through an idea out loud, even just to like your phone camera or your computer camera. But doing that tends to surface more natural language, more specific examples, more of your actual voice than writing does. So it can help you like I use like n show notes or whatever here. I'm like pointing to them right now. On my desktop. Not my desktop, my laptop. I do use sho show notes. I used to use them in my notebook, but it also leads me to just tell random stories where I'm like, yeah, this reminds me of that one time at Bandcamp. No, I never went to Bandcamp. most people talk a lot faster and more freely than they write. And a lot of advisors who feel stuck writing their captions or blog posts unblock immediately the moment they just talk it out instead. So you could have an idea written down from like batching your ideas, but then you're like, Well, now how do I write this out? If you're doing written only content. So you might just take that idea, maybe do a few quick notes like point one two three get the main ideas across and then just start talking about it the video itself doesn't have to be the finished product it can simply be the raw first draft material the working draft if you will for everything else that you're about to build you can also use the video too so let's talk about how much Content can come from one video, a single twenty thirty minute video, talking through one topic in depth that you offer as a travel advisor can realistically produce three to five short form clips, two to three written social posts, one blog post. And a section of your next email newsletter. Sometimes more. That's potentially like a week or two of content from one recording session. Which is the it's exactly the kind of leverage that makes batching sustainable long term. Like imagine, if you will. spending an hour a week recording content and then you have software that can just bloop bleep bloop help you make the clips, do the editing, turn the transcript into a blog. There is a software out there. It's called Riverside Studio. And no, I'm not getting paid for it, but I use it for this podcast and I wish I used it more. I've got some things going on right now. I can't it's fine. I've had so I've I'm talking the talk and I know I'm not fully walking the walk and it annoys me. I've got a lot of projects on my plate right now. But it's amazing. You should definitely look into Riverside Studio. Alright, so here's the step-by-step process to do this. Step number one. When you record your video, you just clean up the filler words in the transcript. Like me, you if you've listened to enough episodes slash taken any of my courses, I say, alright, so, okay. So many times. Like I was never a cheerleader, but it's it's like giving. Ready? Okay. Now we're gonna talk about the next stuff. Anyway. So but you might have filler words like or too many likes or or as you're recording, you might have your notes and start talking and be like, whoops a daisy, that was a total mess up. And so you just kind of sit there for a little bit and then you're like count to five down in your head. And then you just start again. So that could be it too. another see I just said sometimes I trip up my words because I have a fat tongue, I think. I don't know. I don't know. Sometimes I'm you'll hear me in these episodes just like I trip up, I know I'm doing it, and I have to reset. Take that stuff out of your transcript. You don't have to rewrite anything. Just tidying up the raw material so that it's easier to work with. Step number two. Identify the juice bits. Read back through the transcript, and you can mark moments that are The most specific, most surprising, most quotable, the strong opinion, a concrete example, an amazing story with a turning point that's gonna Well what is this story about? Those sections are your content gold mine for everything else. Everything else is just the connective tissue. Riverside Studio helps you with this. It's not their basic plan, but their like middle tier, I think, and higher plan can help you with this. Riverside Studio. I'm not getting paid for this. Okay, step number three. From there, you shape each piece of content. Take each marked section, reshape it for its destination. What channels are you posting on? If you are a newbie, newbie, newbie travel advisor. I highly recommend sticking to one marketing channel for social until you get that down pat and you can grow a strong audience and you expand from there. No more than three if you're like, no, I know what I'm doing. Like for newer travel advisors. So any hoodle, a juicy 30-second moment can become a short form video. Clip. or written caption. A two-minute section can also be like a full written post or segment of your newsletter. And also another short form video on many platforms. A full topical arc becomes your blog post. And also if you wanted to share the video, clean it up, get it edited, and there's a full video to post on YouTube. I don't know why I like pronouncing YouTube that way. YaTube. I'm in YouTube. Each piece gets its own light edit for its specific format. You know, like caption captions need hooks. You gotta have some kind of hook. Blog post has to have some sort of structure to it. Newsletter needs your relationship building voice. Etc., etc. Step number four. What? There's another step, Rachel, but I got all my content done. File the original transcript away. Do not delete it. Save it in like a Google folder. something like that. That you can refer to because six months from now, when you're short on ideas and you're like, what am I gonna do? That raw transcript might contain three or more pieces, three more pieces of content that you didn't even notice the first time through. We're also going to be talking about repurposing and repeating your messaging in tomorrow's episode. So that's also related to it. why? Why would you repurpose content? Why would you repeat your core message? It's not lazy, it's not redundant, it's actually one of the most well-supported, supported strategies in marketing. This is travel agency of the year, day 212. Have a wonderful day. I will see you tomorrow.