Dodging the Urban Doom Loop
In the book "Good to Great" by Jim Collins, he writes about the flywheel effect, a prosperous cycle of work and change that eventually picks up speed and builds its own momentum. Anyone that has taken a product to market or started a company has tried to get that virtuous cycle going.
Fewer people talk about the flywheel effect's evil cousin: the doom loop. Also covered by Collins, the doom loop is what takes down the companies that want to affect positive change but can't figure out how. He calls it "reaction without understanding."
If the phrase doom loop sounds familiar, it is because…
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