Latest / The Influential Nonprofit
Stop Looking for New Donors, Activate the Ones You Have
At 60, Maryanne discovered her hair had been naturally wavy all along — she'd just never created the conditions for it to show. In this solo episode, she turns that surprise into a fundraising lesson: your next donor, partner, and big idea are probably already in your orbit, waiting to be activated.
Key Takeaways:
Capacity is usually present; conditions are what's missing.
"I need more" often means you haven't fully seen or used what you already have.
Most people give because they were asked — the connection-to-action gap is usually a missing invitation, not a missing audience.
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The skinny
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