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The Solar Industry's Biggest Wake-Up Call | Episode 01
The residential solar industry is moving into a different phase.
Margins are tighter. Batteries are becoming essential. Energy demand is rising. Customers expect more. Installers are carrying more liability. And companies that used to see each other only as competitors are starting to realize that the industry needs more collaboration.
Mark Bench, CEO of TriSMART Solar and President of the Residential Energy Association, joins BD Erickson for a grounded conversation about where solar is headed next.
They talk about sales, installer economics, customer protection, battery storage, energy…
The skinny
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