Latest / Omni Talk Retail / What 50+ Years in Retail Teaches You with Dragon’s Den Investor Touker Suleyman | RTS 2026

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What 50+ Years in Retail Teaches You with Dragon’s Den Investor Touker Suleyman | RTS 2026 · Omni Talk Retail

• 0:00
  Hello
• 0:00
  everyone,
• 0:00
  this
• 0:00
  is
• 0:01
  Omnitalk
• 0:01
  Retail.
• 0:01
  I'm
• 0:02
  Chris
• 0:02
  Walton
• 0:02
  and
• 0:03
  I'm
• 0:03
  coming
• 0:03
  to
• 0:03
  you
• 0:03
  live
• 0:04
  from
• 0:04
  the
• 0:04
  Retail
• 0:05
  Technology
• 0:06
  show
• 0:06
  in
• 0:06
  London
• 0:06
  from
• 0:07
  the
• 0:07
  Vusion
• 0:07
  podcast
• 0:08
  studio.
• 0:08
  And
• 0:09
  joining
• 0:09
  me
• 0:09
  is
• 0:09
  Tukur
• 0:10
  Suleiman.
• 0:11
  He
• 0:11
  is
• 0:11
  the
• 0:11
  current
• 0:12
  Dragon's
• 0:12
  Den
• 0:13
  investor,
• 0:13
  which
• 0:13
  for
• 0:13
  those
• 0:14
  listening
• 0:14
  back
• 0:15
  home
• 0:15
  in
• 0:15
  the
• 0:15
  US
• 0:16
  is
• 0:16
  the
• 0:16
  equivalent
• 0:16
  of
• 0:16
  Shark
• 0:17
  Tank
• 0:17
  here
• 0:17
  in
• 0:17
  the
• 0:18
  uk.
• 0:18
  Tukar,
• 0:19
  thanks
• 0:19
  for
• 0:19
  joining
• 0:19
  us.
• 0:20
  Tell
• 0:20
  our
• 0:20
  audience
• 0:20
  at
• 0:21
  home
• 0:21
  about
• 0:21
  yourself
• 0:22
  and
• 0:22
  also
• 0:22
  about
• 0:23
  what
• 0:23
  brings
• 0:23
  you
• 0:23
  to
• 0:24
  the
• 0:24
  retail
• 0:24
  Technology
• 0:24
  show.
• 0:25
  Well,
• 0:25
  I've
• 0:26
  been
• 0:26
  in
• 0:26
  retail
• 0:27
  and
• 0:27
  manufacturing
• 0:28
  now
• 0:28
  for
• 0:28
  over
• 0:29
  50
• 0:29
  years.
• 0:29
  Yeah.
• 0:30
  Shows
• 0:31
  off
• 0:31
  my
• 0:31
  age
• 0:33
  and
• 0:33
  I've
• 0:34
  got
• 0:34
  approaching
• 0:35
  about
• 0:35
  40
• 0:35
  investments,
• 0:36
  all
• 0:37
  in
• 0:37
  product
• 0:38
  related,
• 0:38
  tech
• 0:39
  related,
• 0:41
  retail
• 0:41
  related.
• 0:42
  And
• 0:43
  today
• 0:46
  I've
• 0:46
  come
• 0:46
  here
• 0:46
  actually
• 0:47
  to
• 0:48
  see
• 0:48
  500
• 0:49
  exhibitors
• 0:50
  all
• 0:50
  trying
• 0:50
  to
• 0:51
  sell
• 0:51
  you
• 0:52
  a
• 0:52
  product,
• 0:52
  an
• 0:53
  idea,
• 0:53
  a
• 0:53
  solution
• 0:54
  in
• 0:55
  the
• 0:55
  retail
• 0:55
  world.
• 0:56
  And
• 0:56
  I'm
• 0:56
  just
• 0:57
  taken
• 0:57
  aback.
• 0:58
  We
• 0:58
  all
• 0:58
  know
• 0:58
  that
• 0:59
  AI
• 0:59
  now
• 0:59
  is
• 1:00
  playing
• 1:00
  a
• 1:00
  big
• 1:00
  part
• 1:01
  and
• 1:01
  it's
• 1:01
  all
• 1:02
  about
• 1:02
  the
• 1:03
  customer
• 1:03
  journey,
• 1:04
  the
• 1:04
  retention,
• 1:06
  it's
• 1:06
  all
• 1:07
  about
• 1:07
  technology.
• 1:08
  How
• 1:08
  technology
• 1:09
  can
• 1:09
  enhance
• 1:09
  your
• 1:09
  brand,
• 1:10
  enhance
• 1:11
  your
• 1:11
  sales,
• 1:12
  enhance
• 1:13
  the
• 1:14
  longevity
• 1:15
  of
• 1:15
  keeping
• 1:15
  a
• 1:15
  customer.
• 1:16
  That's
• 1:16
  really
• 1:16
  important.
• 1:17
  Yeah.
• 1:17
  And
• 1:17
  you
• 1:18
  literally
• 1:18
  just
• 1:18
  came
• 1:18
  off
• 1:19
  stage
• 1:19
  too,
• 1:19
  right?
• 1:20
  Yep.
• 1:20
  Yeah.
• 1:21
  And
• 1:21
  so
• 1:21
  what
• 1:21
  messages
• 1:21
  did
• 1:22
  you
• 1:22
  share
• 1:22
  around
• 1:22
  everything
• 1:23
  you
• 1:23
  just
• 1:23
  said?
• 1:23
  Like,
• 1:23
  did
• 1:24
  you
• 1:24
  have
• 1:24
  any
• 1:24
  key
• 1:24
  points
• 1:24
  that
• 1:25
  you
• 1:25
  drove
• 1:25
  home?
• 1:25
  I
• 1:25
  think
• 1:25
  the
• 1:26
  question
• 1:26
  really
• 1:26
  is
• 1:27
  the
• 1:27
  key
• 1:27
  points,
• 1:28
  I
• 1:29
  mean,
• 1:29
  is
• 1:29
  if
• 1:30
  you're
• 1:30
  a
• 1:30
  brand,
• 1:31
  it's
• 1:31
  all
• 1:31
  about
• 1:32
  a,
• 1:33
  you
• 1:33
  know,
• 1:34
  having
• 1:34
  the
• 1:34
  brand
• 1:35
  story,
• 1:37
  having
• 1:38
  great
• 1:38
  design,
• 1:40
  great
• 1:41
  product,
• 1:42
  great
• 1:42
  quality,
• 1:43
  great
• 1:44
  value
• 1:44
  and
• 1:45
  great
• 1:46
  customer
• 1:46
  service.
• 1:47
  They
• 1:48
  are
• 1:48
  the
• 1:48
  key
• 1:48
  points.
• 1:49
  And
• 1:49
  of
• 1:49
  course,
• 1:49
  the
• 1:50
  other
• 1:50
  key
• 1:50
  points
• 1:50
  I
• 1:50
  spoke
• 1:51
  about
• 1:51
  is
• 1:51
  every
• 1:51
  brand
• 1:52
  not
• 1:53
  to
• 1:54
  realize
• 1:54
  that,
• 1:54
  you
• 1:55
  know,
• 1:55
  cash
• 1:55
  is
• 1:56
  king.
• 1:56
  You
• 1:57
  can't
• 1:57
  run
• 1:57
  a
• 1:57
  business
• 1:57
  without
• 1:58
  cash,
• 1:58
  full
• 1:59
  stop.
• 1:59
  Yeah,
• 1:59
  yeah.
• 2:00
  You
• 2:00
  need
• 2:00
  to
• 2:00
  have
• 2:00
  cash.
• 2:01
  Yeah,
• 2:01
  yeah.
• 2:01
  And
• 2:01
  so
• 2:02
  basically
• 2:02
  the
• 2:02
  point
• 2:02
  is
• 2:02
  you.
• 2:02
  Got
• 2:03
  to
• 2:03
  have
• 2:03
  a
• 2:03
  purpose
• 2:03
  and
• 2:03
  you've
• 2:03
  got
• 2:03
  to
• 2:04
  have
• 2:04
  a
• 2:04
  financially
• 2:04
  viable
• 2:05
  business
• 2:05
  that
• 2:05
  you're
• 2:05
  running
• 2:06
  with
• 2:06
  good
• 2:06
  cash
• 2:06
  flow.
• 2:07
  I
• 2:07
  think
• 2:07
  so.
• 2:07
  I
• 2:08
  think,
• 2:08
  you
• 2:08
  know,
• 2:09
  when
• 2:09
  you
• 2:09
  start
• 2:09
  a
• 2:09
  business,
• 2:10
  you
• 2:11
  got
• 2:11
  to
• 2:11
  start
• 2:11
  it
• 2:12
  small,
• 2:14
  try
• 2:15
  and
• 2:15
  get
• 2:15
  your
• 2:15
  first
• 2:15
  investment
• 2:16
  for
• 2:16
  family
• 2:16
  and
• 2:16
  friends.
• 2:18
  When
• 2:18
  you've
• 2:18
  proven
• 2:19
  a
• 2:19
  concept,
• 2:20
  then
• 2:20
  you
• 2:20
  can
• 2:21
  go
• 2:21
  out
• 2:21
  and
• 2:21
  raise
• 2:22
  money
• 2:22
  because
• 2:22
  you've
• 2:22
  proven
• 2:23
  it.
• 2:24
  And
• 2:24
  I
• 2:24
  know
• 2:24
  that
• 2:25
  it's
• 2:25
  difficult
• 2:25
  at
• 2:25
  the
• 2:25
  beginning.
• 2:26
  However,
• 2:27
  unless
• 2:28
  you've
• 2:28
  got
• 2:29
  a
• 2:29
  mind
• 2:30
  blowing
• 2:30
  idea
• 2:31
  that
• 2:31
  is
• 2:32
  very
• 2:32
  new
• 2:32
  and
• 2:33
  you've
• 2:33
  got
• 2:34
  people
• 2:34
  that
• 2:34
  are
• 2:34
  willing
• 2:35
  to
• 2:35
  back
• 2:35
  you
• 2:35
  at
• 2:35
  the
• 2:35
  very
• 2:35
  beginning.
• 2:36
  Otherwise
• 2:37
  you've
• 2:37
  got
• 2:38
  to
• 2:38
  prove
• 2:38
  it.
• 2:39
  You
• 2:39
  know,
• 2:39
  there's
• 2:39
  no
• 2:39
  free
• 2:40
  lunches
• 2:40
  out
• 2:40
  there.
• 2:40
  Yeah,
• 2:41
  right.
• 2:41
  And
• 2:41
  to
• 2:42
  that
• 2:42
  point,
• 2:42
  I
• 2:42
  mean,
• 2:42
  you've.
• 2:42
  Made
• 2:43
  millions
• 2:43
  of
• 2:43
  millions
• 2:44
  of
• 2:44
  dollars
• 2:44
  in
• 2:44
  investments
• 2:45
  over
• 2:45
  the
• 2:45
  10
• 2:45
  years
• 2:46
  you've
• 2:46
  been
• 2:46
  on
• 2:46
  Dragon's
• 2:47
  Den.
• 2:47
  So
• 2:48
  looking
• 2:48
  back
• 2:48
  over
• 2:48
  the
• 2:48
  years,
• 2:49
  what's.
• 2:50
  The
• 2:50
  single
• 2:50
  biggest
• 2:51
  mistake
• 2:51
  you
• 2:51
  see
• 2:51
  entrepreneurs
• 2:52
  making
• 2:52
  when
• 2:53
  they,
• 2:53
  they
• 2:53
  walk
• 2:54
  through
• 2:54
  that
• 2:54
  door?
• 2:54
  Not
• 2:54
  maybe
• 2:55
  in
• 2:55
  their
• 2:55
  pitch,
• 2:55
  but,
• 2:56
  you.
• 2:56
  Know,
• 2:56
  in
• 2:56
  running
• 2:56
  their
• 2:56
  day
• 2:57
  to
• 2:57
  day
• 2:57
  businesses
• 2:57
  to
• 2:57
  the
• 2:58
  point
• 2:58
  that
• 2:58
  you
• 2:58
  were
• 2:58
  making?
• 2:58
  Yeah,
• 2:59
  I
• 2:59
  think,
• 3:00
  I
• 3:00
  think
• 3:00
  the
• 3:00
  problem
• 3:01
  today
• 3:01
  is
• 3:02
  that
• 3:02
  a
• 3:02
  lot
• 3:02
  of
• 3:03
  entrepreneurs
• 3:03
  are
• 3:04
  infatuated
• 3:05
  with
• 3:05
  marketing.
• 3:06
  Okay.
• 3:07
  They
• 3:07
  throw
• 3:07
  a
• 3:07
  lot
• 3:07
  of
• 3:07
  money
• 3:08
  at
• 3:08
  marketing,
• 3:09
  find
• 3:09
  out
• 3:09
  it's
• 3:10
  all
• 3:10
  gone,
• 3:10
  they
• 3:10
  made
• 3:11
  the
• 3:11
  mistake,
• 3:11
  never
• 3:11
  start
• 3:12
  again.
• 3:12
  You
• 3:13
  know,
• 3:14
  I
• 3:15
  also
• 3:15
  think
• 3:15
  that,
• 3:16
  you
• 3:16
  know,
• 3:17
  anybody
• 3:18
  can
• 3:18
  start
• 3:18
  a
• 3:18
  brand,
• 3:19
  you
• 3:19
  just
• 3:19
  got
• 3:19
  to
• 3:20
  do
• 3:20
  it
• 3:20
  better.
• 3:21
  Better
• 3:22
  quality,
• 3:22
  better
• 3:22
  value
• 3:23
  for
• 3:23
  the
• 3:23
  consumer.
• 3:24
  You
• 3:24
  know,
• 3:25
  you've
• 3:25
  got
• 3:25
  to
• 3:25
  have
• 3:25
  those
• 3:26
  key
• 3:27
  strengths
• 3:28
  within
• 3:28
  your
• 3:29
  brand.
• 3:30
  You
• 3:30
  know,
• 3:30
  in
• 3:31
  my
• 3:31
  days,
• 3:32
  50
• 3:32
  years,
• 3:32
  there
• 3:32
  was
• 3:33
  no
• 3:33
  technology,
• 3:34
  there
• 3:34
  was
• 3:34
  no
• 3:34
  Internet,
• 3:35
  you
• 3:36
  know,
• 3:36
  there
• 3:36
  was
• 3:36
  no
• 3:36
  mobile
• 3:37
  phones.
• 3:37
  Right.
• 3:37
  Very
• 3:38
  different
• 3:39
  today.
• 3:39
  You've
• 3:40
  got
• 3:40
  a
• 3:40
  lot
• 3:40
  of
• 3:40
  tools
• 3:41
  to
• 3:41
  pick
• 3:41
  from
• 3:42
  out
• 3:43
  there.
• 3:43
  There's
• 3:43
  500
• 3:44
  businesses
• 3:45
  all
• 3:45
  want
• 3:45
  your
• 3:46
  money.
• 3:46
  It's
• 3:46
  like
• 3:46
  a
• 3:46
  piece
• 3:47
  of
• 3:47
  cake.
• 3:47
  And
• 3:48
  you've
• 3:48
  got
• 3:48
  to
• 3:48
  pick
• 3:48
  very
• 3:49
  carefully.
• 3:49
  And
• 3:50
  the
• 3:50
  most
• 3:50
  important
• 3:50
  thing,
• 3:51
  I
• 3:51
  come
• 3:51
  back
• 3:51
  for
• 3:51
  the
• 3:52
  same
• 3:52
  thing.
• 3:53
  Keep
• 3:53
  an
• 3:53
  eye
• 3:53
  on
• 3:53
  your
• 3:54
  cash,
• 3:54
  keep
• 3:54
  an
• 3:55
  eye
• 3:55
  on
• 3:55
  your
• 3:55
  burn,
• 3:56
  because
• 3:56
  that's
• 3:56
  really
• 3:56
  important.
• 3:57
  Right.
• 3:58
  And
• 3:58
  back
• 3:58
  then
• 3:59
  the
• 3:59
  proof
• 3:59
  points
• 3:59
  were.
• 3:59
  Probably
• 4:00
  easier
• 4:00
  to
• 4:00
  tell.
• 4:00
  How
• 4:00
  you
• 4:01
  were
• 4:01
  doing
• 4:01
  as
• 4:01
  a
• 4:01
  business,
• 4:01
  how
• 4:02
  healthy
• 4:02
  you
• 4:02
  were,
• 4:02
  versus
• 4:03
  how
• 4:03
  easily
• 4:04
  you
• 4:04
  can
• 4:04
  throw
• 4:04
  things
• 4:04
  at
• 4:04
  marketing,
• 4:05
  to
• 4:05
  your
• 4:05
  point,
• 4:05
  in
• 4:06
  today's
• 4:06
  day
• 4:06
  and
• 4:06
  age
• 4:06
  as
• 4:07
  well.
• 4:08
  So
• 4:08
  I
• 4:08
  want
• 4:08
  to
• 4:08
  ask
• 4:08
  you
• 4:08
  another
• 4:09
  question
• 4:09
  because
• 4:09
  one
• 4:09
  of
• 4:09
  the
• 4:09
  things
• 4:10
  that
• 4:11
  in
• 4:11
  my
• 4:11
  research
• 4:11
  that
• 4:11
  I
• 4:11
  heard
• 4:12
  you
• 4:12
  say
• 4:12
  is
• 4:12
  that
• 4:12
  or
• 4:13
  in
• 4:13
  general
• 4:13
  you
• 4:13
  prefer
• 4:14
  buying
• 4:14
  struggling
• 4:14
  businesses
• 4:15
  over
• 4:15
  large
• 4:15
  chains.
• 4:16
  Is
• 4:17
  that
• 4:17
  true?
• 4:19
  What
• 4:19
  do
• 4:19
  those
• 4:19
  provide?
• 4:20
  I
• 4:20
  think
• 4:20
  the
• 4:20
  fact
• 4:20
  is
• 4:21
  that
• 4:22
  I'm
• 4:23
  probably
• 4:23
  somebody
• 4:23
  who
• 4:24
  can
• 4:24
  go
• 4:24
  into
• 4:24
  a
• 4:25
  business,
• 4:25
  identify
• 4:26
  the
• 4:26
  problems,
• 4:27
  pull
• 4:27
  the
• 4:27
  right
• 4:27
  levers
• 4:28
  and
• 4:29
  turn
• 4:29
  it
• 4:29
  around.
• 4:29
  Yeah,
• 4:30
  so
• 4:30
  that's
• 4:30
  my
• 4:30
  speciality.
• 4:32
  I
• 4:32
  looked
• 4:32
  at
• 4:33
  a
• 4:33
  few
• 4:33
  businesses
• 4:33
  recently
• 4:34
  made
• 4:35
  an
• 4:35
  offer,
• 4:35
  an
• 4:36
  American
• 4:36
  business
• 4:36
  called
• 4:37
  Claire's
• 4:37
  here,
• 4:37
  which
• 4:38
  didn't
• 4:39
  go
• 4:39
  through.
• 4:40
  When
• 4:40
  I
• 4:40
  looked
• 4:40
  at
• 4:40
  it
• 4:41
  again,
• 4:41
  I
• 4:41
  thought
• 4:41
  probably
• 4:42
  dodged
• 4:42
  a
• 4:42
  bullet
• 4:43
  here,
• 4:44
  but
• 4:45
  that's
• 4:45
  my
• 4:45
  specialty.
• 4:46
  I
• 4:46
  can
• 4:46
  look
• 4:47
  at
• 4:47
  a
• 4:47
  business,
• 4:48
  look
• 4:48
  at
• 4:48
  what
• 4:48
  they
• 4:49
  do
• 4:49
  and
• 4:49
  say,
• 4:49
  how
• 4:50
  can
• 4:50
  I
• 4:50
  do
• 4:50
  it
• 4:50
  better?
• 4:51
  Very
• 4:51
  difficult.
• 4:52
  But
• 4:52
  when
• 4:52
  you're
• 4:53
  buying
• 4:53
  a
• 4:53
  big
• 4:53
  business
• 4:54
  and
• 4:55
  it's
• 4:55
  very
• 4:56
  successful,
• 4:56
  that
• 4:56
  you
• 4:57
  need
• 4:57
  a
• 4:57
  lot
• 4:57
  of
• 4:58
  money.
• 4:58
  And
• 4:59
  if
• 4:59
  you're
• 4:59
  using
• 4:59
  your
• 5:00
  personal
• 5:00
  money
• 5:00
  rather
• 5:01
  than
• 5:01
  a
• 5:01
  VC
• 5:01
  money
• 5:02
  or
• 5:02
  corporate
• 5:03
  money,
• 5:03
  it's
• 5:03
  different.
• 5:03
  Yeah.
• 5:04
  So
• 5:04
  that's
• 5:05
  my
• 5:05
  speciality.
• 5:05
  Oh,
• 5:06
  got
• 5:06
  it.
• 5:06
  Okay.
• 5:07
  All
• 5:07
  right.
• 5:07
  So
• 5:08
  you've
• 5:08
  seen,
• 5:08
  I
• 5:08
  mean,
• 5:08
  50
• 5:09
  years
• 5:09
  you
• 5:09
  said,
• 5:09
  right?
• 5:10
  Yep.
• 5:10
  You've
• 5:10
  seen
• 5:10
  the
• 5:10
  British
• 5:11
  high
• 5:11
  street
• 5:11
  from
• 5:11
  every
• 5:12
  angle
• 5:12
  imaginable.
• 5:13
  I
• 5:13
  have
• 5:13
  to
• 5:13
  believe.
• 5:14
  What's
• 5:14
  your
• 5:14
  prognosis
• 5:15
  for
• 5:15
  it
• 5:15
  going
• 5:15
  forward,
• 5:16
  do
• 5:16
  you
• 5:16
  think
• 5:16
  it's
• 5:16
  still
• 5:16
  gonna
• 5:16
  thin
• 5:17
  out?
• 5:17
  Do
• 5:17
  you
• 5:17
  think
• 5:17
  we're
• 5:17
  gonna
• 5:18
  see
• 5:18
  the.
• 5:18
  Same
• 5:18
  amount
• 5:18
  of
• 5:18
  change
• 5:18
  as
• 5:20
  is
• 5:20
  it
• 5:20
  going
• 5:20
  to
• 5:20
  expand?
• 5:20
  Like,
• 5:21
  what's
• 5:21
  your
• 5:21
  view
• 5:21
  of
• 5:21
  it?
• 5:22
  Look,
• 5:22
  I
• 5:22
  think
• 5:24
  the
• 5:24
  UK
• 5:26
  is,
• 5:28
  we
• 5:28
  have
• 5:28
  some
• 5:28
  great
• 5:28
  retailers
• 5:29
  here.
• 5:29
  Yeah.
• 5:30
  You
• 5:30
  know,
• 5:30
  undoubtedly.
• 5:31
  And
• 5:31
  I
• 5:31
  think
• 5:31
  where
• 5:32
  in
• 5:33
  the
• 5:33
  80s
• 5:33
  and
• 5:33
  90s
• 5:34
  we
• 5:35
  were
• 5:35
  far
• 5:35
  ahead
• 5:35
  of
• 5:36
  the
• 5:36
  US
• 5:36
  the
• 5:36
  US
• 5:37
  now
• 5:37
  overtaken
• 5:37
  us
• 5:38
  in
• 5:38
  retail.
• 5:39
  However,
• 5:40
  I
• 5:40
  see
• 5:40
  retail
• 5:41
  consolidating
• 5:42
  a
• 5:42
  little
• 5:42
  bit.
• 5:42
  Okay.
• 5:43
  I
• 5:43
  think
• 5:43
  you've
• 5:44
  got
• 5:44
  a
• 5:45
  dozen
• 5:45
  big
• 5:45
  players
• 5:47
  retail
• 5:47
  wise.
• 5:48
  Physical
• 5:49
  stores,
• 5:49
  you've
• 5:50
  got
• 5:50
  a
• 5:50
  lot
• 5:50
  of
• 5:50
  small
• 5:50
  boutique
• 5:51
  stores.
• 5:51
  And
• 5:51
  I
• 5:52
  think
• 5:52
  we're
• 5:52
  going
• 5:52
  to
• 5:52
  get
• 5:52
  a
• 5:52
  lot
• 5:52
  of
• 5:53
  foreign
• 5:53
  brands
• 5:53
  coming
• 5:53
  in.
• 5:55
  And
• 5:56
  it
• 5:56
  evolves.
• 5:57
  One
• 5:58
  closes,
• 5:58
  two
• 5:58
  opens.
• 5:59
  Two
• 5:59
  closes,
• 5:59
  one
• 5:59
  open.
• 6:00
  It
• 6:00
  evolves.
• 6:01
  I
• 6:01
  think
• 6:02
  where
• 6:02
  we're
• 6:03
  going
• 6:03
  to
• 6:03
  see
• 6:03
  a
• 6:03
  lot
• 6:03
  of
• 6:03
  change
• 6:04
  is
• 6:04
  online.
• 6:05
  I
• 6:06
  think
• 6:06
  after
• 6:06
  Covid,
• 6:07
  we
• 6:07
  all
• 6:08
  thought
• 6:08
  physical
• 6:09
  stores
• 6:09
  are
• 6:10
  finished.
• 6:10
  Quite
• 6:11
  the
• 6:11
  opposite.
• 6:11
  I
• 6:11
  think
• 6:12
  more
• 6:12
  and
• 6:12
  more
• 6:12
  consumers
• 6:13
  want
• 6:14
  to
• 6:14
  go
• 6:14
  into
• 6:14
  physical
• 6:15
  stores,
• 6:15
  want
• 6:16
  to
• 6:16
  feel
• 6:16
  and
• 6:16
  touch,
• 6:17
  want
• 6:17
  that
• 6:17
  experience.
• 6:18
  And
• 6:18
  I
• 6:18
  think
• 6:19
  the
• 6:19
  challenge
• 6:19
  is
• 6:21
  marketing
• 6:21
  costs.
• 6:23
  All
• 6:23
  the
• 6:23
  costs
• 6:23
  that
• 6:24
  go
• 6:24
  along
• 6:24
  with
• 6:25
  running
• 6:25
  an
• 6:25
  online
• 6:26
  business
• 6:26
  are
• 6:26
  increasing.
• 6:27
  And
• 6:28
  that's
• 6:28
  going
• 6:28
  to
• 6:28
  be
• 6:28
  the
• 6:28
  challenge.
• 6:29
  How
• 6:30
  do
• 6:30
  you
• 6:32
  market
• 6:32
  your
• 6:32
  product
• 6:33
  without
• 6:33
  giving
• 6:33
  it
• 6:33
  all
• 6:34
  to
• 6:34
  meta,
• 6:34
  all
• 6:35
  to
• 6:35
  Google,
• 6:36
  and
• 6:37
  how
• 6:37
  to
• 6:38
  get
• 6:38
  that
• 6:38
  CRM
• 6:39
  working
• 6:40
  so
• 6:40
  that
• 6:40
  your
• 6:41
  customers
• 6:41
  are
• 6:41
  coming
• 6:41
  back,
• 6:42
  they're
• 6:42
  satisfied,
• 6:43
  and
• 6:43
  you've
• 6:43
  acquired
• 6:44
  those
• 6:44
  customers
• 6:45
  and
• 6:45
  you've
• 6:45
  got
• 6:45
  longevity
• 6:46
  with
• 6:46
  them.
• 6:47
  So
• 6:48
  I
• 6:48
  see
• 6:48
  that
• 6:50
  physical
• 6:50
  stores,
• 6:52
  rents
• 6:53
  have
• 6:53
  risen
• 6:53
  a
• 6:53
  lot
• 6:54
  in
• 6:54
  the
• 6:54
  uk.
• 6:54
  I
• 6:54
  think
• 6:54
  they'll
• 6:55
  come
• 6:55
  back
• 6:55
  because
• 6:56
  we're
• 6:56
  in
• 6:56
  a
• 6:56
  retail
• 6:56
  recession
• 6:57
  at
• 6:57
  the
• 6:57
  moment.
• 6:58
  Online
• 6:58
  is
• 6:59
  going
• 6:59
  to
• 6:59
  be
• 6:59
  the
• 6:59
  challenge.
• 6:59
  Right,
• 7:00
  Right.
• 7:00
  That's
• 7:00
  where
• 7:01
  I
• 7:01
  see
• 7:01
  the
• 7:01
  problem.
• 7:02
  And
• 7:02
  having
• 7:02
  those
• 7:02
  stores,
• 7:03
  if
• 7:03
  I'm
• 7:03
  reading
• 7:04
  between
• 7:04
  the
• 7:04
  lines
• 7:04
  too,
• 7:04
  I
• 7:04
  think
• 7:05
  you're
• 7:05
  saying
• 7:05
  too
• 7:05
  effectively
• 7:06
  that
• 7:06
  having
• 7:06
  those
• 7:06
  stores
• 7:07
  is
• 7:07
  a
• 7:07
  way
• 7:07
  to
• 7:07
  personalize
• 7:07
  that
• 7:08
  connection
• 7:08
  with
• 7:08
  the
• 7:08
  brand
• 7:09
  too.
• 7:09
  That
• 7:09
  helps
• 7:09
  get
• 7:09
  around
• 7:10
  some
• 7:10
  of
• 7:10
  those
• 7:10
  marketing
• 7:10
  costs
• 7:11
  as
• 7:11
  well.
• 7:11
  So
• 7:11
  we
• 7:12
  spoke
• 7:12
  about,
• 7:13
  I'm
• 7:13
  lucky
• 7:14
  enough.
• 7:14
  I
• 7:14
  own
• 7:14
  the
• 7:14
  IP
• 7:15
  for
• 7:15
  lipstick.
• 7:15
  Okay.
• 7:16
  So
• 7:16
  I'm
• 7:16
  launching
• 7:17
  lipstick
• 7:17
  stores
• 7:18
  in
• 7:19
  September.
• 7:19
  Okay.
• 7:20
  And
• 7:20
  so
• 7:21
  the
• 7:21
  idea
• 7:21
  there
• 7:22
  is,
• 7:22
  how
• 7:22
  do
• 7:22
  I
• 7:23
  market
• 7:23
  lipstick
• 7:24
  online
• 7:24
  in
• 7:24
  stores
• 7:25
  without
• 7:25
  spending
• 7:25
  a
• 7:25
  lot
• 7:26
  of
• 7:26
  money?
• 7:26
  So
• 7:26
  that's
• 7:27
  for
• 7:27
  ambassadors
• 7:28
  gifting.
• 7:29
  So.
• 7:29
  So
• 7:29
  I
• 7:29
  think
• 7:30
  every
• 7:31
  CEO,
• 7:32
  every
• 7:32
  Monday
• 7:32
  when
• 7:33
  they
• 7:33
  look
• 7:33
  at
• 7:33
  the
• 7:33
  figures,
• 7:33
  why
• 7:34
  are
• 7:34
  we
• 7:34
  spending
• 7:34
  so
• 7:34
  much
• 7:34
  in
• 7:35
  marketing?
• 7:36
  That
• 7:36
  seems
• 7:36
  to
• 7:36
  be
• 7:36
  the
• 7:36
  issue.
• 7:37
  And
• 7:37
  you've
• 7:37
  got,
• 7:38
  you've
• 7:38
  got
• 7:38
  your
• 7:38
  metas,
• 7:39
  you've
• 7:39
  got
• 7:39
  your
• 7:40
  Googles
• 7:41
  who
• 7:41
  are
• 7:41
  just
• 7:41
  creaming
• 7:42
  it.
• 7:43
  And
• 7:43
  I
• 7:44
  think
• 7:45
  until
• 7:45
  they're
• 7:45
  challenged,
• 7:47
  they
• 7:47
  are
• 7:47
  getting
• 7:48
  slightly
• 7:48
  challenged
• 7:48
  through
• 7:48
  influencers,
• 7:50
  they're
• 7:50
  getting
• 7:50
  slightly
• 7:50
  challenged
• 7:51
  through
• 7:52
  better
• 7:53
  CRM.
• 7:54
  Retention
• 7:54
  of
• 7:55
  customers.
• 7:55
  That's
• 7:55
  what
• 7:55
  it's
• 7:56
  about.
• 7:57
  Trying
• 7:57
  to
• 7:58
  not
• 7:58
  spend
• 7:58
  that
• 7:58
  much
• 7:58
  on
• 7:59
  marketing
• 7:59
  and
• 8:00
  spend
• 8:00
  it
• 8:00
  in
• 8:00
  different
• 8:00
  formats.
• 8:01
  Guerrilla
• 8:01
  marketing.
• 8:02
  So
• 8:02
  that's
• 8:03
  what
• 8:03
  you'd
• 8:03
  be
• 8:03
  doing
• 8:03
  as.
• 8:03
  A
• 8:03
  CEO
• 8:03
  on
• 8:04
  a
• 8:04
  Monday
• 8:04
  morning.
• 8:04
  You'd
• 8:04
  be
• 8:05
  looking
• 8:05
  at
• 8:05
  that
• 8:05
  line
• 8:05
  item
• 8:06
  specifically
• 8:06
  and
• 8:06
  being
• 8:06
  like,
• 8:06
  hey,
• 8:07
  we
• 8:07
  got.
• 8:07
  To
• 8:07
  find
• 8:07
  more
• 8:08
  out
• 8:08
  of
• 8:08
  this.
• 8:08
  It's
• 8:08
  just
• 8:08
  the
• 8:08
  way
• 8:09
  to
• 8:09
  get
• 8:09
  in
• 8:09
  front
• 8:09
  of
• 8:09
  it.
• 8:10
  Unfortunately,
• 8:11
  every
• 8:11
  small
• 8:12
  brand,
• 8:12
  every
• 8:12
  small
• 8:13
  entrepreneur
• 8:13
  is
• 8:13
  having
• 8:14
  the
• 8:14
  same
• 8:14
  problem.
• 8:14
  And
• 8:15
  I
• 8:15
  talk
• 8:15
  to
• 8:15
  a
• 8:15
  lot
• 8:15
  of
• 8:15
  big
• 8:15
  CEOs
• 8:16
  and
• 8:17
  they
• 8:17
  all
• 8:17
  say
• 8:17
  this,
• 8:17
  how
• 8:17
  do
• 8:18
  we
• 8:18
  reduce
• 8:18
  our
• 8:18
  marketing
• 8:19
  spend?
• 8:20
  Right,
• 8:20
  right.
• 8:21
  All
• 8:21
  right,
• 8:21
  so
• 8:22
  let's.
• 8:22
  So
• 8:22
  that's
• 8:22
  the
• 8:22
  high
• 8:23
  street.
• 8:23
  Let's
• 8:23
  go
• 8:23
  global
• 8:24
  now.
• 8:24
  Is
• 8:25
  it
• 8:25
  the
• 8:25
  same
• 8:25
  concern
• 8:25
  globally?
• 8:26
  Like
• 8:26
  what
• 8:26
  do
• 8:26
  you
• 8:26
  think
• 8:26
  is
• 8:26
  going
• 8:27
  to
• 8:27
  have
• 8:27
  the
• 8:27
  biggest
• 8:27
  impact
• 8:28
  on
• 8:28
  the
• 8:28
  winners
• 8:28
  and
• 8:28
  losers?
• 8:29
  And
• 8:29
  then
• 8:29
  I'll
• 8:29
  let
• 8:29
  you
• 8:30
  go
• 8:30
  winners
• 8:30
  and
• 8:30
  losers
• 8:31
  here
• 8:31
  globally,
• 8:32
  as
• 8:32
  we
• 8:32
  look.
• 8:32
  Forward,
• 8:32
  say
• 8:33
  for
• 8:33
  the
• 8:33
  next,
• 8:33
  you
• 8:33
  know,
• 8:34
  10
• 8:34
  years,
• 8:34
  in
• 8:34
  the
• 8:34
  next
• 8:34
  decade,
• 8:35
  what.
• 8:35
  Do
• 8:35
  you
• 8:35
  think
• 8:35
  it's
• 8:35
  going
• 8:35
  to
• 8:35
  be?
• 8:36
  Look,
• 8:36
  I
• 8:37
  think
• 8:38
  that
• 8:38
  in
• 8:39
  Europe
• 8:39
  there's
• 8:39
  a
• 8:40
  lot
• 8:40
  of
• 8:40
  markets
• 8:40
  which
• 8:40
  are
• 8:41
  not
• 8:41
  serviced
• 8:42
  properly.
• 8:43
  Countries
• 8:43
  like
• 8:44
  Poland,
• 8:45
  all
• 8:45
  those
• 8:45
  Eastern
• 8:46
  European
• 8:46
  countries
• 8:47
  who
• 8:47
  are
• 8:47
  now
• 8:47
  having
• 8:48
  proper
• 8:48
  economies
• 8:50
  and
• 8:50
  you've
• 8:50
  got
• 8:50
  this
• 8:51
  middle
• 8:51
  class
• 8:51
  coming
• 8:51
  in.
• 8:52
  So
• 8:52
  I
• 8:52
  think
• 8:52
  brands
• 8:53
  will
• 8:54
  be
• 8:54
  franchising
• 8:56
  into
• 8:56
  those
• 8:57
  countries.
• 8:57
  I
• 8:58
  think
• 8:58
  the
• 8:58
  Middle
• 8:58
  east,
• 9:01
  there's
• 9:01
  been
• 9:01
  a
• 9:01
  lot
• 9:02
  of
• 9:02
  franchise
• 9:02
  in
• 9:02
  there
• 9:03
  and
• 9:03
  that
• 9:03
  will
• 9:04
  consolidate.
• 9:04
  I
• 9:04
  think
• 9:04
  with
• 9:05
  the
• 9:05
  problems
• 9:05
  we've
• 9:05
  got
• 9:05
  at
• 9:06
  the
• 9:06
  moment
• 9:06
  with
• 9:06
  the
• 9:06
  war,
• 9:07
  not
• 9:07
  sure
• 9:07
  what's
• 9:08
  going
• 9:08
  to
• 9:08
  happen.
• 9:09
  I
• 9:09
  think
• 9:09
  there's
• 9:09
  a
• 9:09
  two
• 9:10
  way
• 9:10
  traffic
• 9:10
  between
• 9:10
  American
• 9:11
  brands
• 9:11
  want
• 9:11
  to
• 9:12
  come
• 9:12
  into
• 9:12
  the
• 9:12
  uk.
• 9:13
  UK
• 9:13
  brands
• 9:13
  want
• 9:14
  to
• 9:14
  go
• 9:14
  to
• 9:14
  the
• 9:14
  us.
• 9:15
  My
• 9:16
  advice
• 9:16
  there
• 9:16
  is
• 9:16
  always
• 9:16
  have
• 9:17
  a
• 9:17
  local
• 9:17
  partner,
• 9:18
  knows
• 9:19
  the
• 9:19
  climate
• 9:19
  there.
• 9:20
  Never
• 9:20
  try
• 9:20
  and
• 9:20
  do
• 9:21
  it
• 9:21
  on
• 9:21
  your
• 9:21
  own.
• 9:22
  Always.
• 9:23
  Yeah,
• 9:23
  Yep.
• 9:24
  How
• 9:24
  do
• 9:24
  you
• 9:24
  think
• 9:24
  marketplaces
• 9:25
  are
• 9:25
  going.
• 9:25
  To
• 9:25
  continue
• 9:25
  to
• 9:26
  play
• 9:26
  out
• 9:26
  in
• 9:26
  the
• 9:26
  online
• 9:26
  sphere?
• 9:27
  I
• 9:27
  think
• 9:28
  big
• 9:29
  retailers
• 9:29
  who've
• 9:29
  got
• 9:30
  big
• 9:30
  databases
• 9:31
  are
• 9:31
  now
• 9:31
  creating
• 9:32
  marketplaces.
• 9:33
  It's
• 9:33
  another
• 9:33
  way
• 9:34
  of
• 9:35
  income
• 9:36
  without
• 9:36
  having
• 9:37
  the
• 9:37
  inventory
• 9:37
  cost.
• 9:38
  So
• 9:38
  one
• 9:38
  of
• 9:38
  my
• 9:39
  brands,
• 9:39
  the
• 9:39
  brand
• 9:39
  called
• 9:39
  Finery,
• 9:41
  we're
• 9:41
  big
• 9:42
  on
• 9:42
  the
• 9:43
  Marks
• 9:43
  and
• 9:43
  Spencer's
• 9:44
  marketplace
• 9:46
  and
• 9:46
  that
• 9:46
  way
• 9:47
  we
• 9:47
  don't
• 9:47
  spend
• 9:48
  any
• 9:48
  money
• 9:48
  on
• 9:48
  marketing.
• 9:49
  Ms.
• 9:50
  Do
• 9:50
  for
• 9:50
  us.
• 9:51
  So
• 9:51
  I
• 9:51
  think
• 9:51
  marketplaces
• 9:52
  is
• 9:52
  definitely
• 9:53
  a
• 9:53
  way
• 9:53
  forward
• 9:54
  because
• 9:54
  as
• 9:54
  department
• 9:55
  stores
• 9:55
  close
• 9:56
  because
• 9:56
  they're
• 9:57
  no
• 9:57
  longer
• 9:57
  fashionable.
• 9:58
  Marketplaces,
• 9:59
  the
• 9:59
  next
• 10:00
  way
• 10:00
  forward.
• 10:00
  Yeah,
• 10:01
  that's
• 10:01
  interesting
• 10:01
  because
• 10:01
  I
• 10:01
  heard
• 10:02
  recently
• 10:02
  at
• 10:02
  a
• 10:02
  conference
• 10:02
  too
• 10:02
  that
• 10:03
  like
• 10:03
  marketplaces
• 10:04
  is
• 10:04
  e
• 10:04
  commerce.
• 10:04
  At
• 10:05
  the
• 10:05
  end
• 10:05
  of
• 10:05
  the
• 10:05
  day,
• 10:05
  that's
• 10:05
  where
• 10:06
  the
• 10:06
  giant
• 10:06
  amount
• 10:06
  of
• 10:06
  volume
• 10:07
  comes.
• 10:07
  From
• 10:07
  and
• 10:07
  the
• 10:07
  growth
• 10:08
  is
• 10:08
  coming
• 10:08
  from.
• 10:08
  But
• 10:09
  if
• 10:09
  you
• 10:09
  think
• 10:09
  going
• 10:10
  back
• 10:10
  to
• 10:10
  Marks
• 10:10
  and
• 10:10
  Spencer's,
• 10:11
  they've
• 10:11
  got
• 10:11
  20
• 10:11
  odd
• 10:11
  million
• 10:12
  on
• 10:12
  their
• 10:12
  database.
• 10:14
  I'm
• 10:14
  sure
• 10:14
  in
• 10:15
  the
• 10:15
  US
• 10:15
  people
• 10:16
  like
• 10:16
  Nordstrom
• 10:17
  or
• 10:17
  Bloomingdale
• 10:18
  have
• 10:18
  got
• 10:18
  a
• 10:18
  lot
• 10:18
  more
• 10:19
  than
• 10:19
  that.
• 10:19
  Yeah,
• 10:19
  right,
• 10:20
  right.
• 10:20
  All
• 10:20
  right,
• 10:21
  well,
• 10:21
  thank
• 10:21
  you,
• 10:21
  man.
• 10:21
  Thank
• 10:22
  you
• 10:22
  very
• 10:22
  much
• 10:22
  for
• 10:22
  joining
• 10:23
  us
• 10:23
  today.
• 10:23
  It
• 10:23
  was
• 10:23
  a
• 10:23
  real
• 10:23
  pleasure
• 10:24
  getting
• 10:24
  to
• 10:24
  speak
• 10:24
  with
• 10:24
  you.
• 10:25
  A
• 10:25
  real
• 10:25
  legend
• 10:25
  in
• 10:26
  the,
• 10:26
  in
• 10:27
  the
• 10:27
  uk
• 10:27
  and
• 10:28
  Dragon's
• 10:28
  Den
• 10:29
  investor
• 10:29
  Tukar
• 10:30
  Suleiman.
• 10:30
  Thanks
• 10:31
  for
• 10:31
  joining
• 10:31
  me.
• 10:31
  Again,
• 10:31
  thanks
• 10:32
  to
• 10:32
  the
• 10:32
  Retail
• 10:33
  Technology
• 10:33
  show
• 10:34
  and
• 10:34
  to
• 10:34
  Fusion
• 10:35
  for
• 10:35
  sponsoring
• 10:35
  our
• 10:35
  coverage
• 10:36
  here
• 10:36
  at
• 10:36
  the
• 10:36
  conference.
• 10:36
  And
• 10:37
  as
• 10:37
  always,
• 10:37
  on
• 10:37
  behalf
• 10:37
  of
• 10:38
  all
• 10:38
  of
• 10:38
  us
• 10:38
  at
• 10:38
  omnitalk,
• 10:39
  as
• 10:39
  always,
• 10:39
  be
• 10:40
  careful
• 10:40
  out
• 10:40
  there.