The Behavioral Science Behind Better Marketing
In this episode of Your Next Move, Inc. staff reporter Ali Donaldson sits down with Chris Schembri, founder of Alethia Marketing and Media, ranked No. 1,342 on the 2025 Inc. 5000. Alethia is a marketing solutions and media company that combines behavioral science, audience data, and AI to help brands understand what motivates their customers and create more effective campaigns.
Chris explains how Alethia developed its values-driven marketing approach—and why moving beyond traditional demographic targeting can improve campaign performance by as much as 20 to 25 percent. He also shares how…
The skinny
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