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Jodi Durst: Boldly Becoming- Embracing Who You Truly Are · The Bold Lounge

• 0:07
  Speaker 1: Welcome to the Bold Lounge podcast.
• 0:09
  Speaker 1: My name is Leigh Burgess and I will be your host.
• 0:12
  Speaker 1: If you're anything like me, you love hearing inspiring stories of people who have gone on bold journeys and made a positive impact in the world.
• 0:19
  Speaker 1: This podcast is all about those kinds of stories.
• 0:23
  Speaker 1: Every week, we'll hear from someone who has taken a leap or embarked on an extraordinary journey.
• 0:27
  Speaker 1: In addition to hearing their stories, we'll also learn about their bold growth mindset that they use to make things happen.
• 0:34
  Speaker 1: Whether they face challenges or doubts along the way, they persisted and ultimately achieved their goals.
• 0:40
  Speaker 1: These impactful stories will leave you feeling motivated and inspired to pursue your own bold journey.
• 0:46
  Speaker 1: I believe everyone has a bold story waiting to be freed.
• 0:49
  Speaker 1: Tune in and get ready to be inspired.
• 0:52
  Speaker 1: Welcome to the Bold Lounge.
• 1:00
  Speaker 1: Today I have Jodi Durst.
• 1:02
  Speaker 1: Jodi Durst is a dynamic and accomplished leader in the world of business.
• 1:06
  Speaker 1: She's the CEO and founder of ePayments and has earned a reputation for unwavering dedication to innovation and excellence.
• 1:13
  Speaker 1: With years of experience, she has made a significant impact on the global payment landscape by founding and leading several successful companies.
• 1:20
  Speaker 1: As the CEO and co-founder of ePayments, Jodi inspires and empowers countless individuals and aspiring entrepreneurs through her work and the impact it creates.
• 1:29
  Speaker 1: Over the years, she's demonstrated her innate ability to recognize emerging trends, seize opportunities, make the complicated simple which I really want to talk about that, because that is definitely a skill you have and develop disruptive business models that continue to shape the payment industry.
• 1:44
  Speaker 1: Welcome to the Bold Lounge, Jodi.
• 1:46
  Speaker 2: Thank you, Leigh.
• 1:47
  Speaker 2: I'm so happy to be on the Bold Lounge.
• 1:49
  Speaker 2: I'm grateful to be here and can't wait to get started.
• 1:53
  Speaker 1: Yeah, we're excited because we've been working on this for a while, so I am excited to talk about your definition of bold.
• 2:00
  Speaker 1: So we met, I think, in person for the very first time at the Bold Retreat, amelia Island, am I correct?
• 2:09
  Speaker 1: There you are Okay.
• 2:09
  Speaker 1: So, believe it or not, that was just February 2023.
• 2:12
  Speaker 1: And so much you know, just connection and being able to get to know one another has happened in just over a year and a half.
• 2:20
  Speaker 1: So would love to understand your definition of bold and what that looks like in 2024.
• 2:27
  Speaker 2: Yeah, my definition of bold.
• 2:28
  Speaker 2: It was really interesting to think about this, but I think my definition of bold is stepping into your power.
• 2:35
  Speaker 2: It's stepping into your power with your authentic self.
• 2:38
  Speaker 2: It's aligning with a spirit that lives within all of us and using that spirit to know that you can achieve anything, nothing's too hard, nothing's too big, and that that power lives within you to make it happen.
• 2:52
  Speaker 1: I love that.
• 2:53
  Speaker 1: That's a very inspiring definition.
• 2:54
  Speaker 1: You know it truly is.
• 2:56
  Speaker 1: You know we've listened and looked at over 200 definitions of the word bold.
• 3:02
  Speaker 1: You know we actually put those in the book in different places and spaces, of how they come together.
• 3:07
  Speaker 1: And what you just talked about, which I don't think we've ever heard in any of those 200 plus, is the spirit within you.
• 3:15
  Speaker 1: And however anyone defines spirit, they can define that, but it is that voice, that belief that you can do it.
• 3:24
  Speaker 1: And it might not go fast, it might not go as quickly as you want it to go, but you have the power within you to do that and to stand in your value, which is such, believe it or not, that can be a really hard thing to do.
• 3:38
  Speaker 2: Exactly.
• 3:39
  Speaker 1: For a multitude of reasons and I have definitely suffered that in the past and every now and then now honestly.
• 3:44
  Speaker 1: And I have definitely suffered that in the past and every now and then now honestly.
• 3:48
  Speaker 1: So I think it's a wonderful definition of being able to really use that spirit within you and to stand in your value and know that anything is possible with your effort, right.
• 3:56
  Speaker 2: Exactly.
• 3:56
  Speaker 1: Yeah, so when you think of a bold moment, that kind of matches, that definition, what comes to mind for you?
• 4:02
  Speaker 2: Yeah, I think for me it was just kind of that in between of the journey of, like starting your company and reflecting back on those early years and how tough it was.
• 4:13
  Speaker 2: Or go back into corporate America and being bold enough to believe in yourself, to bet on yourself when nobody else was betting on you, and to know just deep in your soul that it's the right thing for you, even though the whole world is saying don't do this like enough, go back.
• 4:37
  Speaker 2: You know and just know you need to keep moving forward.
• 4:41
  Speaker 1: Yeah, did you always know you wanted to be an entrepreneur, or how did you start out?
• 4:47
  Speaker 2: I think I did.
• 4:48
  Speaker 2: I remember being a small child like playing business, so I had a very remote area and my two best friends were boys at the time and and we were always playing business, so I would have my desk and my little invoicing pad.
• 5:05
  Speaker 1: I was charging, I had the cash register with those those plastic big coins.
• 5:10
  Speaker 1: I know I'm probably dating myself right now, but yeah, it was really cool, like I always had the cash register with the desk and I would use like someone's old bag, as my business bag Always had a notepad your calculator.
• 5:23
  Speaker 2: Yeah, yeah, I love it.
• 5:25
  Speaker 1: Yeah, I love it.
• 5:27
  Speaker 1: Yeah, so you knew early on that you like to do that.
• 5:29
  Speaker 1: How did you start out Like what was your first move towards that world?
• 5:34
  Speaker 2: My first business, I started an all state agency from scratch.
• 5:38
  Speaker 2: So I had kind of I don't know what pushed me out of corporate America, but I just always had this thing pulling me to having my own business, and so that seemed like a really organized, easy way to achieve it, because they have a very structured way to start your business.
• 5:56
  Speaker 2: And and I remember even then you know talking about bold I went scratch, which means you came in with no book of business.
• 6:04
  Speaker 2: You built it from from scratch, yeah, and so I actually achieved in the first month what people had like nine months to achieve.
• 6:13
  Speaker 2: But it was all that planning and what to do.
• 6:15
  Speaker 2: So it was a really fun experience.
• 6:18
  Speaker 2: And then I quickly realized I was not good just with, like, individual accounts.
• 6:24
  Speaker 2: Even though I like, love people and want to take care of people, I really miss the big sales, the big enterprise type world.
• 6:32
  Speaker 2: And then that's how I ended back up in corporate America and then left.
• 6:36
  Speaker 2: Let's see, nine years later, it's interesting how your path goes, cause I even think about when I went back to corporate America.
• 6:46
  Speaker 2: I worked for different companies that I worked in different areas, like prepaid and then ACH and then the partner channel, and I did all different things which I didn't know at the time was preparing me for what I did with my own company at ePayments.
• 7:01
  Speaker 2: So, yeah, that was definitely being guided without me even thinking about it.
• 7:07
  Speaker 1: Yeah, it's wild how our path meets us at a certain point, right, the one we're meant to be on, or meant to be on at this point in our lives, how it meets us when we get to that space, you know just like.
• 7:18
  Speaker 1: How did that happen?
• 7:19
  Speaker 1: Right, once you stop chasing, that's what I would say.
• 7:23
  Speaker 1: I was chasing a role, chasing a title.
• 7:26
  Speaker 1: What's the what's next?
• 7:28
  Speaker 1: How do I get VP?
• 7:30
  Speaker 1: How do I get to senior VP?
• 7:31
  Speaker 1: How do I get to chief?
• 7:32
  Speaker 1: Now I'm a chief.
• 7:33
  Speaker 1: What the heck's above that?
• 7:35
  Speaker 1: And that's where I was my early 40s, this is.
• 7:38
  Speaker 1: They're like no, that's it.
• 7:39
  Speaker 1: You know, like you, you know someone above you as an assistant, dean or you know people have to like move away or be there 90 years before they leave, and so it was like I felt like I hit a wall and then I think I just started trying to work really hard and then I started to burn out, probably three years before I realized it.
• 7:56
  Speaker 1: I think 45 is 46 is when I was really starting to grind the gear but then I like just got down the nub and that's, you know when I made my biggest move, probably.
• 8:07
  Speaker 1: So you started out and you've you've started multiple businesses right.
• 8:11
  Speaker 1: So you've done insurance and then you started to learn things around.
• 8:16
  Speaker 1: You know the financial tech and got into payments.
• 8:19
  Speaker 1: How did you land in that world?
• 8:21
  Speaker 1: And how did you say?
• 8:22
  Speaker 1: That's first questions like how did you get there?
• 8:24
  Speaker 1: And then, when you said, well, now that I'm here, like we need this, we need this type of offering and we can be different because you are very different.
• 8:34
  Speaker 2: We are, yeah, in a good way.
• 8:36
  Speaker 2: I got recruited into payments, like almost, you know, out of college.
• 8:40
  Speaker 2: I had one or two jobs before I got recruited in and then I jumped out and did the insurance thing, which I'm so grateful because it taught me just a whole different structure.
• 8:48
  Speaker 2: And, yeah, I did get my licenses and all the financial service products.
• 8:53
  Speaker 2: So I got a better understanding from the banking finance side.
• 8:57
  Speaker 2: I've gotten a better understanding from the banking finance side.
• 9:00
  Speaker 2: I don't know that I necessarily was mapping it out when I did.
• 9:05
  Speaker 2: You know the route in corporate America, but what I did find and this is what helped me propel to e-payments is it was you were with one bank, so you had one solution set.
• 9:12
  Speaker 2: You had to make that work for your clients.
• 9:15
  Speaker 2: So you know, depending on what type of client it is, it might not be the best solution for them, but that's all you got so you have to work and sometimes you're duct taping it or putting a square peg in a round hole.
• 9:28
  Speaker 2: and so I knew when I went out and built something myself and I kind of started to try to do it at my last corporate position and I was like, oh, so much red tape that there was no way to make it happen.
• 9:40
  Speaker 2: So I knew when I went out on my own I wanted to do things differently so that we had a solution set that would help any kind of client, cause I had 20 years in the business and people that had been with me a long time and I wanted to put them at the very best place possible.
• 9:56
  Speaker 2: And then I think, just always been driven around innovation too.
• 9:59
  Speaker 2: Like I love new things, I guess I'm a little bit of a daredevil in the sense that I will jump pretty easy.
• 10:08
  Speaker 1: So you move from thought to action.
• 10:10
  Speaker 1: You don't get stuck in the overthink.
• 10:13
  Speaker 2: I maybe should overthink sometimes, but I don't.
• 10:17
  Speaker 1: Well, we live and we learn.
• 10:19
  Speaker 1: You know, like, when we get in those cycles right, and sometimes our intuition or our gut is right and we're doing it, and then sometimes we don't listen to it.
• 10:28
  Speaker 1: But I felt like when I became an entrepreneur, like I started to really learn things faster, quicker, sooner and then be able to apply them.
• 10:35
  Speaker 1: Did you have that same type of experience when you were doing the different things?
• 10:39
  Speaker 1: You know that you were making the decisions on, but it's like, oh, it didn't work, but I learned from it.
• 10:44
  Speaker 2: I think that's one of the biggest gifts you're given when you're in this role is like you learn to fail quicker, like that's what makes you successful.
• 10:51
  Speaker 2: Is you like you fall down, you make a mistake.
• 10:53
  Speaker 2: It's still still failure?
• 10:54
  Speaker 2: Yeah, it's failure, but you learn from every failure and you don't sit and dwell on them.
• 10:59
  Speaker 2: I think you know that's where I feel like I'm getting better and better and kind of growing into.
• 11:04
  Speaker 2: My power, too, is that I don't sit there and and feel sorry for myself or reflect on those mistakes and know that those mistakes are just part of the path.
• 11:11
  Speaker 2: They're part of what I need to do to be successful.
• 11:15
  Speaker 2: But there's been lots of times like we were ahead of things like with crypto and NFTs, and they hadn't got there yet, and so a lot of that was education.
• 11:24
  Speaker 2: But it's funny how life just circles back around and things that maybe weren't right for you at that time seem to be coming back into my world now and make sense.
• 11:35
  Speaker 2: So it's like.
• 11:36
  Speaker 2: I met that person five years ago.
• 11:39
  Speaker 2: It wasn't a great fit, but then they're back in my life today.
• 11:42
  Speaker 2: So all part of that divine plan yeah.
• 11:46
  Speaker 1: So when you think about your business and how you've grown it, there's this middle space that we were talking about before we started taping.
• 11:54
  Speaker 1: And you know, from the perspective of I named it the becoming like becoming as a person, as a, as a woman, as a you know a mom, or as a friend, or like.
• 12:05
  Speaker 1: It's an evolution.
• 12:06
  Speaker 1: That's what I kind of equate that to, and it can be really messy and it can be incredibly joyful and wonderful and just opportunities that you've never could have imagined.
• 12:18
  Speaker 1: It has like every emotion, I think, and you're never done right.
• 12:24
  Speaker 1: And I think we do the same thing in our entrepreneurial world, because I don't separate myself as entrepreneurially and Lee the person anymore, like in the corporate world.
• 12:34
  Speaker 1: I kind of had to do that a little bit.
• 12:36
  Speaker 1: It's just something.
• 12:36
  Speaker 1: You can't be a hundred% you all the time right.
• 12:39
  Speaker 1: I feel like I'm myself more than ever as an entrepreneur than I was in the corporate world, and it wasn't like I was fake or anything like that.
• 12:47
  Speaker 1: But there's just a certain expectations or certain ways that you do things.
• 12:51
  Speaker 1: When you think about your journey of becoming, do you equate it to also an evolution and do you think it's also not only personal?
• 13:11
  Speaker 2: but professional, of a becoming when you're an entrepreneur.
• 13:14
  Speaker 2: Corporate america you were that person in corporate america and that person is tough and that girl can hang out with the guys just like one of the guys and, um, doing your job as a man almost, because I I was in a very well, I am in a very male dominant world.
• 13:29
  Speaker 1: I was gonna say you're kind of like, you're smack dab.
• 13:31
  Speaker 1: There's not probably many ceo and founders and e-payments and payments in general no, incredibly rare, like less than 1%, so very small yeah.
• 13:42
  Speaker 2: But it's been just a journey, like I think you you go deep, or hopefully you do, and discover who you truly are and then kind of walking into that person of who you truly are and not this you know facade of who you put out there.
• 13:56
  Speaker 2: I think for me I also wanted it to have like an end, like I wanted to figure out, oh, I got to do this and then I'm going to get there and I just woke up and realized it's never going to end.
• 14:07
  Speaker 1: It's always a journey, always becoming you're always growing, you're always evolving right, so there's a sense of you're always becoming, in a way.
• 14:15
  Speaker 2: Yep, yep, I wouldn would so not be the person I am today without that journey.
• 14:20
  Speaker 2: Like I'm so grateful for it.
• 14:22
  Speaker 2: It really changed me in all the right ways, kind of what we said too.
• 14:26
  Speaker 2: It's like it changes you when you have to just have that deep knowing and deep believing and listening to that spirit within you.
• 14:34
  Speaker 2: It changes you and your confidence grows, because that's when you make it out of that challenge and you were like I did it, I can do anything.
• 14:43
  Speaker 2: I think you dream bigger and you expect bigger things in your life too.
• 14:48
  Speaker 1: Yeah, I talk about in my book a connection between being bold, confidence and agency and ownership.
• 14:57
  Speaker 1: Obviously, o is the O within the bold framework, but there is a connection between your bold factor and how each time you try something and it succeeds or fails, you're learning.
• 15:09
  Speaker 1: It gives you confidence, a boost, even though it might not have worked, that you could do it again, you could try something different, you could learn from it and maybe just trash it Like that's could do it again.
• 15:19
  Speaker 1: You could try something different, you could learn from it and maybe just trash it Like that's not a good idea.
• 15:23
  Speaker 1: Yeah, I've definitely had those and I think you get in this middle space and the best way I can describe it, as I've gone through and I'm only in year four I just about to celebrate year four in September is that you really, really you have to believe in you and if you don't, you've already lost, like you're already kind of behind and you know you can't fake that no yeah, does that hit home with you in the sense of, like some of the things that you've been through in your business and the things that you've learned along the way.
• 15:56
  Speaker 1: It's like, oh, you can have the greatest friends and we do, like we share a lot of the same incredible group within the bold community and outside of it.
• 16:05
  Speaker 1: Right, they could be just cheering us on you know our partners, our children.
• 16:09
  Speaker 1: They could be just cheering us on you know our, you know our partners, our children.
• 16:11
  Speaker 1: But if we don't believe it, like we don't actually have the ability to succeed as much as we could.
• 16:18
  Speaker 2: Right.
• 16:18
  Speaker 2: No, you're so right Like it kind of gets lonely right that when it gets tough it can get lonely because people start doubting you and not believing you.
• 16:28
  Speaker 2: I don't know why this is coming to my head, but I remember when we were starting our company and I had a friend that I've known for well started in payments with me in 99.
• 16:38
  Speaker 2: And I said oh, I'm going to do my own thing.
• 16:41
  Speaker 2: Do you want to know what my company is going to be called?
• 16:43
  Speaker 2: And he goes what Two broke girls.
• 16:44
  Speaker 2: And I was like I was.
• 16:53
  Speaker 1: So I got to tell you, lee Lee, there isn't a day that I don't think about two broke girls and I'm like, well, I'll show you, yeah, and you're not doing it for him, but hey, like I'm sure he's not in the same situation you are at this point.
• 17:02
  Speaker 1: Yeah, it's interesting who who gets it and stays with us, who doesn't get it and stays with us, and then who kind of evaporates until like this, oh well, now you're doing this, let me come back.
• 17:16
  Speaker 1: And then people that are never going to get it.
• 17:18
  Speaker 1: You know, like there's probably the four, and I probably could have defined them better, but those are kind of the ones I experienced, I think, when I left the corporate world, that you know that I was in and came into this new space of entrepreneurship.
• 17:29
  Speaker 1: So, like you have to have and I don't say a thick skin, cause I don't think it's that, cause I don't think I have one you see me with a, I have sweaters that have the heart on the sleeve, cause you know, like that's truly how I am, like I don't have thick skin.
• 17:41
  Speaker 1: I can be tough for a moment, but then I'm going to cry in the shower, you know.
• 17:44
  Speaker 1: So I think we have to have that belief.
• 17:47
  Speaker 1: It's such a powerful thing.
• 17:50
  Speaker 2: And I think with that belief too.
• 17:51
  Speaker 2: Another thing people don't talk about is the sacrifice, and not everybody needs my story, but I'm like the things I sacrifice to get to where I got.
• 18:00
  Speaker 2: You know cause you you talked about.
• 18:02
  Speaker 2: People always think it's this overnight success and it's like it's year nine and you forget that I like had to move home with my parents for a little bit.
• 18:10
  Speaker 2: I went a year without a car, like I had a lot of loans.
• 18:14
  Speaker 1: I maxed my credit cards.
• 18:16
  Speaker 1: I, you know, didn't go on vacation.
• 18:18
  Speaker 1: You know, like whatever it may be, if you see an entrepreneur, there's most likely some sacrifice that has come into that.
• 18:25
  Speaker 1: It's like people who kind of take the bull by the horn, so to speak, and start no matter what they don't feel ready.
• 18:36
  Speaker 1: I don't know any entrepreneur I've not met one that said I was a hundred percent ready, I had everything planned out and then everything went as planned.
• 18:39
  Speaker 1: There's no one.
• 18:41
  Speaker 2: Yeah, that was one of the biggest challenges when we started is we would tell people, oh, we created this company and they're like, okay, but what is it?
• 18:49
  Speaker 2: And then, because so many people have went before us and failed, that they, they didn't have confidence to move forward.
• 18:56
  Speaker 2: So that took time and energy and and kind of becoming who you are, to be okay with that.
• 19:03
  Speaker 2: Like you might not get it now, but you will.
• 19:05
  Speaker 2: So I think that's all part of the journey.
• 19:07
  Speaker 2: And another thing I was thinking about is like I can remember getting on calls or going into meetings when I first started and being scared to death.
• 19:16
  Speaker 2: You know like there was so will will rock me for a minute, but I'm like day to day, day out, I'm not getting scared all the time, Like just getting easier to not be.
• 19:40
  Speaker 2: I guess to be okay, not knowing everything, Cause I think when you put that expectation on you, when you're getting scared going into a meeting, is you think you need to know everything.
• 19:48
  Speaker 2: Nobody's ever going to know anything like that's just part of accepting who you are and owning it.
• 19:54
  Speaker 1: Yeah, I think as an entrepreneur and in fear is meant to save us or, like, keep us safe, right, and so it has a purpose to keep us safe.
• 20:02
  Speaker 1: But I think honestly, like fear is my roommate, you know, like it's always there, like what if I don't?
• 20:08
  Speaker 1: What if that happens?
• 20:10
  Speaker 1: And then it's like I don't let myself stay there.
• 20:12
  Speaker 1: I do have to think what if so, to plan or to be ready, or you know, this could happen.
• 20:17
  Speaker 1: You know, I'm still that, I still have that in me, but I do it anyway.
• 20:21
  Speaker 1: I wrote a note yesterday to someone and I said thank you for betting on me before.
• 20:25
  Speaker 1: I think I bet it on myself, right?
• 20:26
  Speaker 1: I think I betted on myself, right.
• 20:27
  Speaker 1: I didn't know I could do it, but somehow you believed in me, right?
• 20:30
  Speaker 1: That's just such a precious thing, like.
• 20:33
  Speaker 1: Do you remember your first account, your first contract?
• 20:36
  Speaker 1: Does anything come to mind for you?
• 20:43
  Speaker 2: I remember the people that did bet on us initially, like those people that were our first customers, and I think that also shaped me, because that's why taking care of our customers is so important.
• 20:50
  Speaker 2: I make that joke that it's like an old school experience that you're still going to get true customer care, and people that answered the phone, and I think part of that is because I so appreciate those people that were there in the beginning and that believed in us and stood beside us through it all.
• 21:06
  Speaker 2: So I think I remember that even more than you know, some of those landmine deals that you were like oh, yeah, I made it.
• 21:17
  Speaker 1: Yeah, I'm within a few digits, but they'll grow back.
• 21:19
  Speaker 1: But yeah, like I made it across right, I think there is that sense of that and it's it's hard.
• 21:24
  Speaker 1: You cannot teach that to someone, you cannot instill that in someone.
• 21:29
  Speaker 1: And I think there's also this sense of you may be like that in your professional world but you're not in your personal.
• 21:35
  Speaker 1: Or you might might be that in your personal world but you might not be that in your professional, but when you're an entrepreneur, they're interconnected, so there is really it's hard to bifurcate them and bring them apart.
• 21:46
  Speaker 1: So one of the things that you know I've learned about you is that you take incredibly complicated things and make them simple, either a process or a task, or even like moving through something.
• 21:59
  Speaker 1: Where do you think for you that came from?
• 22:02
  Speaker 1: Of like let's just keep it simple versus over complicating it right now?
• 22:05
  Speaker 1: Yeah, I think for me, I had different people in my career.
• 22:07
  Speaker 2: That would over complicate everything.
• 22:07
  Speaker 2: I think sometimes on I had different people in my career.
• 22:09
  Speaker 2: That would overcomplicate everything.
• 22:11
  Speaker 2: I think sometimes on purpose, just to confuse people, and I always thought so silly, like if people can't relate to it or understand it, they're never going to want to do it.
• 22:21
  Speaker 2: So trying to like dumb that down so that we're all talking on the same level, especially around payments, like nobody understands payments, they don't understand interchange, so stop trying to make them an expert about it.
• 22:34
  Speaker 1: I don't want to know about interchange.
• 22:38
  Speaker 2: Exactly, yeah, it goes back to your framework of being bold.
• 22:42
  Speaker 2: You know the bold framework too, it's like you just walk through it.
• 22:46
  Speaker 1: Yeah, so when you think of a concept within payment world, so one of them would be the interchanges right.
• 22:52
  Speaker 1: Is there any others that come up for you that you know when you're talking with your customers people that you support that you've been able to simplify so that they don't have to worry about it and we just know it's taken care of?
• 23:04
  Speaker 2: Yeah, we do a lot of integrations and I think just applying that process and making it easier for them to understand that it really is, you know, steps one, two, three, four and that we're going to be there and hold your hand through it and you don't have to know but it's not near as complicated as they think it is so I think just kind of also giving them that level of comfort that you're going to be there with them and you're not going to just throw them off the ledge to figure it out themselves.
• 23:31
  Speaker 2: But definitely the integration is just because everybody thinks it's so overwhelming and and too difficult to make that switch, and just letting them have that comfort level.
• 23:42
  Speaker 1: Yeah.
• 23:42
  Speaker 1: Have you ever applied that theory to your personal life?
• 23:45
  Speaker 1: Have you ever thought you're overcomplicating some things and like I need to really just get this down to the?
• 23:51
  Speaker 1: You know my mom says the brass tacks.
• 23:53
  Speaker 1: You know like what, what?
• 23:54
  Speaker 1: Is it that we really need, because maybe I have over complicated this part of my life?
• 23:59
  Speaker 1: Oh for sure.
• 24:00
  Speaker 1: Okay, like I think.
• 24:02
  Speaker 2: I think that's what it's interesting.
• 24:03
  Speaker 2: You were talking about how it starts coming together you know, your personal and your business.
• 24:08
  Speaker 2: And then, when you are doing your own thing, they start to mesh and I feel that in my own life, like personally, I could analyze something to death and then do nothing.
• 24:19
  Speaker 2: You know, just stay still and do nothing.
• 24:21
  Speaker 2: And now that other part of me is becoming part of my personal journey to where I'm.
• 24:26
  Speaker 2: I'm not sitting there and analyzing things for, you know, hours on end and kind of just I like how he said that you know that roommate fear.
• 24:35
  Speaker 2: We just are going to walk through it together.
• 24:37
  Speaker 1: Yeah, and I'm not going to take you along every trip I take and you know, sometimes I'm going to make you pay rent, like you're just yeah, you're just zipping.
• 24:44
  Speaker 1: You know I'm not listening.
• 24:46
  Speaker 1: You know like, thank you, I'm not sure there, but I'm not going to even listen to, to what you're saying.
• 24:56
  Speaker 1: So I think it's interesting because I think sometimes we really get good at things on the professional side and we think, wow, I should be doing that over here.
• 25:00
  Speaker 1: So like taking something like you've honed in whatever area of your life and then now applying it to your professional world, you could do that.
• 25:07
  Speaker 1: But like you, you have a strength in the business side.
• 25:10
  Speaker 1: Like you just said, I don't even get scared anymore.
• 25:12
  Speaker 1: I'm seeing you do that now on the personal side, like, yeah, it was there before, but you know, I'm just gonna keep walking right and gonna walk through it, don't stop, keep going.
• 25:24
  Speaker 1: So, as we kind of settle into the last question, when you think about someone who is maybe on the fence of should I, shouldn't I?
• 25:31
  Speaker 1: And entrepreneurship is not for everyone, you don't have to quit your job like I did.
• 25:36
  Speaker 1: You can do it slowly.
• 25:38
  Speaker 1: You can do it forever as something on the side.
• 25:41
  Speaker 1: You can do different things that bring you joy.
• 25:44
  Speaker 1: It doesn't always have to be a business.
• 25:46
  Speaker 1: It can be, you know, volunteering or kind of being on a board.
• 25:49
  Speaker 1: You know those are, those are commitments just to me, like I think are equivalent to having a job.
• 25:53
  Speaker 1: So if someone's like thinking about it and this is the hardest thing, this think to act, what would you share as advice or questions that they could be asking themselves, or advice for them to kind of move forward, listen to their inner spirit and you know what they want to do and move into the next step, whatever that may be.
• 26:16
  Speaker 2: Yeah, I think you pinpointed it right there.
• 26:19
  Speaker 2: I think you have to be able to listen to that inner spirit and know if it's the right move for you and keep moving ahead.
• 26:27
  Speaker 2: But I also think the journey can look so different for everybody.
• 26:30
  Speaker 2: Like you said, you don't have to quit your job.
• 26:32
  Speaker 2: You can tiptoe into it.
• 26:34
  Speaker 2: But just tiptoe, like yeah, just start today, do it today Just a little bit, and see what happens.
• 26:43
  Speaker 2: And you're going to know, like I feel, like you just know in your spirit that it's the right thing for you.
• 26:50
  Speaker 2: There's going to be little whispers because things start happening.
• 26:53
  Speaker 1: They're like how did that happen?
• 26:54
  Speaker 1: Yes, what, what just happened?
• 26:56
  Speaker 1: You know, there I certainly had those moments when I first started of like you know, and I had a very short runway of five months by the time I started, because I took some time to get healthy and figure out what I was going to do, get, get my own coach, those types of things and one month one I was still doing trying to interview for jobs and do the thing, and I was like I can't do it, you know, because it was like 10 to 17 interviews.
• 27:19
  Speaker 1: But this is why I say you have to be all in on plan A, because we're all planners, you know, I'm usually A through Z, but I had to be all in on me, on my idea, on, on, I can do this.
• 27:30
  Speaker 1: On, I can figure it out, I will get you know my first client.
• 27:34
  Speaker 1: It took me four months to get my first client and then by month six I had seven clients and so there's crisis of abundance at that point.
• 27:44
  Speaker 1: So it was like whoa, how did that happen?
• 27:46
  Speaker 1: Right, yeah, so I know you have that type of feeling too.
• 27:51
  Speaker 1: I guess kind of in some of the things that you've done.
• 27:53
  Speaker 2: I think so too, and I think you said something spot on like I couldn't go a little bit in.
• 27:58
  Speaker 2: I had to go all the way in.
• 28:00
  Speaker 2: Yeah, it was such a distractor when I actually kind of played with the idea of starting something while still at corporate American and I just I couldn't do it Like I needed to be all in and focus completely on that.
• 28:13
  Speaker 1: Yeah, it's hard.
• 28:14
  Speaker 1: It's definitely a harder route to do.
• 28:16
  Speaker 1: I think it would have been impossible for me to do because of just the environment, the stress, the, the brain power I didn't have in the evenings and those types of things or weekends.
• 28:25
  Speaker 1: So I think you know, for me I actually had to have that more of a drastic change for me to actually be able to do what I'm doing, which is a.
• 28:32
  Speaker 1: It's a big swing of bold, but we can have those quiet swings of bold too that are that might feel small to you, but they're really important ones, whether it's how you talk to yourself or you know.
• 28:45
  Speaker 1: I wish I could Well write it down.
• 28:47
  Speaker 1: What is it that you wish you could do?
• 28:49
  Speaker 1: Ok, could you take a step, like you said, just one step, toward it?
• 28:53
  Speaker 1: And what does that look like?
• 28:54
  Speaker 1: Is it taking a class, or is it talking to someone, or is it planning out?
• 28:58
  Speaker 1: You know, maybe some ideas that you have and seeing if people resonate with them.
• 29:03
  Speaker 2: Finding your tribe too Cause I think that's been so beautiful is like having people that have been there, that have been on the same path as me, and knowing that you can call them to get you know, just that little positive that you might need to keep going.
• 29:19
  Speaker 1: So I think that's important too.
• 29:21
  Speaker 1: Yeah, they cheer you and they challenge you.
• 29:23
  Speaker 2: I say yes, and I think making that first step, even if they find out it's not the right thing, at least they did it and know.
• 29:31
  Speaker 1: You're going to learn from it.
• 29:32
  Speaker 1: Every step leads to a learning.
• 29:33
  Speaker 1: Well, I am so inspired by this conversation.
• 29:36
  Speaker 1: Continue to learn from you as we connect and grow together and, kind of you know, step into our value and our becoming where we are in our lives.
• 29:45
  Speaker 1: Listen in to Jodi as she speaks and connects with people in our industry and outside of our industry.
• 29:51
  Speaker 1: All the information about her is in the episode notes.
• 29:54
  Speaker 1: Thank you so much for being on the Bold Lounge.
• 29:56
  Speaker 2: Thank you, leigh, it was so much fun.
• 30:00
  Speaker 1: Thank you for listening to the Bold Lounge podcast.
• 30:03
  Speaker 1: Through the continuum of bold stories vulnerability to taking a leap you will meet more extraordinary people making a positive impact for others through their unique and important story.
• 30:13
  Speaker 1: By highlighting these stories, we hope to inspire others and share the journey of those with a bold mindset.
• 30:19
  Speaker 1: We hope you've enjoyed this podcast and look forward to sharing the next bold journey with you.