Retail Media in 2026: What Shoppers Actually Want | Michael Schuh, dunnhumby
This episode is a paid partnership with dunnhumby. What do shoppers actually want from retail media? Read the full research here: https://resources.dunnhumby.com/retail-media-report-2026/ That’s the question at the centre of this week’s episode of The Retail Podcast, where I sit down with Michael Schuh, Global Head of Media at dunnhumby. There’s a lot of noise in retail media right now. A lot of talk about networks, monetisation, adtech stacks and measurement. But this conversation goes somewhere more useful: back to the shopper. Built around dunnhumby’s latest research, we get into what…
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