How Journalism is Redefining Men’s Grooming with Blue Print by Adam Hurly
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In this episode of Skin Anarchy, Dr. Ekta sits down with Adam Hurly—longtime grooming journalist and founder of Blue Print, a new media platform dedicated to redefining how men engage with grooming, skincare, and wellness content. With over a decade writing for GQ, Esquire, and Men’s Journal, Adam brings deep industry insight and a clear-eyed view of what’s missing in the men’s space.
Adam shares how the rise of click-driven SEO has diluted the quality of grooming journalism, replacing editorial integrity with algorithm-fueled fluff. Blue Print is his response—a platform…
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