Latest / The Founder's Journey with Fexingo: First-Time Entrepreneurs, Failures, and Lessons Learned
Why Founders Ignore Distribution Until It Is Too Late
Most first-time founders treat product development like the entire business, leaving distribution for later. This episode examines why that approach fails by looking at a specific SaaS company that launched with a flawless engine but zero customer acquisition strategy. We break down the difference between building a feature and building a channel, using concrete examples of how early-stage teams can allocate resources to sales and marketing from day one rather than after product-market fit is achieved.
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