We Were Wrong About Not Having a Mission Statement
If you're like us, you might have a negative perception of a 'mission statement'. We certainly thought it was dumb for us as a small company.
We had both sat through long meetings to create, or explain, or pontificate about a mission statement before. Usually something created by HR and long, boring and pointless.
But we were wrong to throw away the idea just because the execution is so bad in big companies!
Clarifying your message and mission can help you create content around what you really believe. If you are clear on what you stand for, you'll never have trouble finding topics to talk…
The skinny
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