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#22—Google’s Chief Strategist Neil Hoyne: How Great CSOs Build Decision Systems That Scale
Neil Hoyne joins Kaihan Krippendorff to unpack why most strategy failures aren’t caused by a lack of data — they’re caused by organizations asking the wrong questions, setting the wrong standards, and rewarding the wrong behaviors.
Neil is Google’s Chief Strategist and the bestselling author of Converted. In this conversation, he shares how he thinks about strategy as an incremental discipline: keeping the business alive today while moving it into a stronger position tomorrow.
They explore how leaders unintentionally turn metrics into theatre, why “more measurement” often becomes a coping…
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