THE AFFINITY 100: THE MOST IMPACTFUL CREATORS OF 2026
Blair Imani just beat MrBeast on a brand-new ranking of creator influence and and the metric behind it could change how brands spend their money on YouTube, TikTok, and Instagram.
This episode of The Media Odyssey Podcast, recorded outside at IBC, features hosts Evan Shapiro and Marion Ranchet with special guest Shira Lazar. They unpack the newly released Affinity 100, a ranking of the most impactful creators of 2026 built on a new metric called the Affinity Quotient, developed with Whalar Group and Foam.
Key Takeaways:
1. A New Way to Measure Influence
The Affinity Quotient weighs likes and…
The skinny
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