Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
Criteo Chief Product Officer Todd Parsons on breaking down those channel silos
Are the platforms you rely on most for growth also the biggest barriers to understanding it?
Agility requires a clear view of the entire customer journey, not just the isolated moments within a single platform. This means brands must adapt their strategies to operate effectively across the open internet, not just within its walled gardens.
Today, we're going to talk about a fundamental disconnect in modern marketing: while AI is enabling a consumer journey that is more fluid and dynamic than ever, many marketers are still planning, executing, and measuring their efforts in platform-specific…
The skinny
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