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10 things to do when wedding enquiries are low · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  You
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  have
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  heard
• 0:00
  me
• 0:00
  interview
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  so
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  many
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  people
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  on
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  this
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  podcast,
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  often
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  talking
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  about
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  the
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  success
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  that
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  they
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  find
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  and
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  all
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  of
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  the
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  great
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  things
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  they're
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  doing
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  in
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  their
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  business
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  to
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  get
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  things
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  to
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  a
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  better
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  place.
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  However,
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  we
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  all
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  know
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  that
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  it's
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  not
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  all
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  fine
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  and
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  dandy
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  all
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  of
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  the
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  time,
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  and
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  it
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  may
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  be
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  that
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  you're
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  listening
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  to
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  this
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  and
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  that's
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  not
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  the
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  place
• 0:16
  you're
• 0:16
  in.
• 0:17
  Whether
• 0:17
  you're
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  brand
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  new
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  into
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  the
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  wedding
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  industry
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  or
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  whether
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  you've
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  been
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  around
• 0:20
  a
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  while,
• 0:21
  perhaps
• 0:21
  inquiries
• 0:22
  aren't
• 0:23
  where
• 0:23
  you
• 0:23
  want
• 0:23
  them
• 0:23
  to
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  be.
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  If
• 0:24
  that's
• 0:24
  you,
• 0:24
  then
• 0:25
  this
• 0:25
  episode
• 0:25
  is
• 0:26
  going
• 0:26
  to
• 0:26
  meet
• 0:26
  you
• 0:26
  exactly
• 0:27
  where
• 0:27
  you
• 0:27
  are.
• 0:27
  Because
• 0:28
  today
• 0:28
  I
• 0:28
  Want
• 0:28
  to
• 0:28
  share
• 0:29
  10
• 0:29
  tips
• 0:30
  10
• 0:30
  things
• 0:30
  to
• 0:31
  do
• 0:31
  if
• 0:31
  you
• 0:32
  Inquiry
• 0:32
  Levels
• 0:33
  Are
• 0:33
  Down
• 0:34
  I'm
• 0:35
  Becca
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  Poutney,
• 0:35
  wedding
• 0:36
  business
• 0:36
  marketing
• 0:37
  expert,
• 0:37
  speaker
• 0:37
  and
• 0:38
  blogger,
• 0:38
  and
• 0:38
  you're
• 0:39
  listening
• 0:39
  to
• 0:39
  the
• 0:39
  Wedding
• 0:39
  Pros
• 0:40
  who
• 0:40
  Are
• 0:40
  Ready
• 0:40
  to
• 0:40
  Grow
• 0:41
  podcast.
• 0:42
  I'm
• 0:42
  here
• 0:42
  to
• 0:43
  share
• 0:43
  with
• 0:43
  you
• 0:43
  actionable
• 0:44
  tips,
• 0:44
  strategies
• 0:45
  and
• 0:45
  real
• 0:45
  life
• 0:45
  examples
• 0:46
  to
• 0:46
  help
• 0:47
  you
• 0:47
  take
• 0:47
  your
• 0:47
  wedding
• 0:47
  business
• 0:48
  to
• 0:48
  the
• 0:48
  next
• 0:48
  level.
• 0:49
  If
• 0:49
  you
• 0:49
  are
• 0:50
  an
• 0:50
  ambitious
• 0:50
  wedding
• 0:51
  business
• 0:51
  owner
• 0:51
  that
• 0:52
  wants
• 0:52
  to
• 0:52
  take
• 0:52
  your
• 0:52
  passion
• 0:53
  and
• 0:53
  use
• 0:53
  it
• 0:53
  to
• 0:54
  build
• 0:54
  a
• 0:54
  profitable,
• 0:54
  sustainable
• 0:55
  business
• 0:56
  doing
• 0:56
  what
• 0:56
  you
• 0:56
  love,
• 0:57
  then
• 0:57
  you're
• 0:57
  in
• 0:57
  the
• 0:57
  right
• 0:57
  place.
• 0:58
  Let's
• 0:59
  get
• 0:59
  going
• 0:59
  with
• 0:59
  today's
• 1:00
  episode.
• 1:01
  Having
• 1:01
  our
• 1:01
  own
• 1:01
  business,
• 1:02
  we're
• 1:02
  totally
• 1:02
  reliant
• 1:03
  on
• 1:03
  the
• 1:03
  business
• 1:03
  that
• 1:03
  comes
• 1:04
  in
• 1:04
  and
• 1:05
  sometimes
• 1:05
  when
• 1:05
  those
• 1:06
  times
• 1:06
  are
• 1:06
  quieter,
• 1:07
  we
• 1:07
  can
• 1:08
  get
• 1:08
  ourselves
• 1:08
  in
• 1:08
  a
• 1:09
  state
• 1:09
  worrying
• 1:09
  about
• 1:10
  it.
• 1:10
  So
• 1:10
  today
• 1:11
  I
• 1:11
  want
• 1:11
  to
• 1:11
  encourage
• 1:11
  you
• 1:12
  because
• 1:12
  I
• 1:12
  know
• 1:12
  for
• 1:12
  some
• 1:13
  of
• 1:13
  you
• 1:13
  inquiries
• 1:13
  are
• 1:14
  down
• 1:14
  right
• 1:14
  now
• 1:15
  and
• 1:15
  it's
• 1:15
  not
• 1:15
  a
• 1:16
  time
• 1:16
  to
• 1:16
  go
• 1:16
  quiet
• 1:17
  and
• 1:17
  hide
• 1:17
  away.
• 1:18
  Instead,
• 1:18
  today
• 1:19
  I
• 1:19
  Want
• 1:19
  to
• 1:19
  share
• 1:19
  10
• 1:20
  proactive
• 1:21
  things
• 1:21
  you
• 1:21
  can
• 1:21
  be
• 1:21
  doing
• 1:22
  right
• 1:22
  now
• 1:22
  in
• 1:23
  your
• 1:23
  business
• 1:23
  to
• 1:24
  help
• 1:24
  those
• 1:24
  inquiries
• 1:25
  start
• 1:25
  coming
• 1:25
  back
• 1:26
  in
• 1:26
  again.
• 1:26
  So
• 1:26
  let's
• 1:27
  start
• 1:27
  with
• 1:27
  number
• 1:27
  one.
• 1:28
  Now
• 1:28
  the
• 1:28
  first
• 1:28
  thing
• 1:29
  I
• 1:29
  want
• 1:29
  you
• 1:29
  to
• 1:29
  do
• 1:29
  is
• 1:30
  a
• 1:30
  full,
• 1:30
  full
• 1:30
  review.
• 1:31
  I've
• 1:32
  recently
• 1:32
  been
• 1:32
  talking
• 1:32
  about
• 1:33
  this
• 1:33
  in
• 1:33
  my
• 1:33
  TikTok
• 1:34
  and
• 1:34
  Instagram
• 1:35
  series
• 1:35
  about
• 1:36
  reviewing
• 1:37
  right
• 1:37
  now
• 1:37
  and
• 1:38
  looking
• 1:38
  at
• 1:38
  where
• 1:38
  you
• 1:39
  can
• 1:39
  improve
• 1:39
  it.
• 1:40
  One
• 1:40
  of
• 1:40
  the
• 1:40
  things
• 1:40
  since
• 1:40
  when
• 1:41
  inquiries
• 1:41
  are
• 1:42
  down
• 1:44
  and
• 1:44
  actually
• 1:44
  instead
• 1:45
  of
• 1:45
  panicking
• 1:45
  about,
• 1:45
  we
• 1:46
  can
• 1:46
  look
• 1:46
  to
• 1:46
  that
• 1:47
  time
• 1:47
  for
• 1:47
  some
• 1:48
  particularly
• 1:48
  useful
• 1:49
  so
• 1:49
  the
• 1:49
  first
• 1:49
  thing
• 1:49
  I
• 1:49
  want
• 1:49
  you
• 1:50
  to
• 1:50
  do
• 1:50
  is
• 1:50
  to
• 1:51
  review
• 1:51
  your
• 1:52
  current
• 1:52
  website
• 1:53
  and
• 1:53
  marketing
• 1:53
  materials.
• 1:54
  If
• 1:55
  inquiries
• 1:55
  are
• 1:55
  down,
• 1:55
  you
• 1:56
  have
• 1:56
  to
• 1:56
  ask
• 1:56
  yourself
• 1:57
  how
• 1:57
  is
• 1:57
  there
• 1:57
  something
• 1:58
  that's
• 1:58
  holding
• 1:58
  people
• 1:59
  back
• 1:59
  from
• 1:59
  acquiring
• 2:00
  you
• 2:00
  in
• 2:00
  the
• 2:00
  first
• 2:01
  place?
• 2:01
  So
• 2:01
  take
• 2:01
  a
• 2:02
  look
• 2:02
  at
• 2:02
  your
• 2:02
  website
• 2:02
  journey
• 2:03
  or
• 2:03
  get
• 2:03
  someone
• 2:04
  else
• 2:04
  to
• 2:04
  have
• 2:04
  a
• 2:04
  look
• 2:04
  at
• 2:05
  it
• 2:05
  for
• 2:05
  you
• 2:05
  and
• 2:06
  give
• 2:06
  you
• 2:06
  some
• 2:06
  feedback.
• 2:07
  Is
• 2:07
  it
• 2:07
  clear
• 2:08
  what
• 2:08
  you
• 2:09
  do?
• 2:09
  Is
• 2:09
  it
• 2:10
  clear
• 2:10
  how
• 2:10
  much
• 2:10
  it
• 2:10
  costs
• 2:11
  to
• 2:11
  work
• 2:11
  with
• 2:11
  you?
• 2:11
  Is
• 2:12
  it
• 2:12
  clear
• 2:12
  how
• 2:12
  to
• 2:12
  work
• 2:13
  with
• 2:13
  you
• 2:13
  am
• 2:14
  I
• 2:14
  going
• 2:14
  to
• 2:14
  find
• 2:14
  it
• 2:14
  easy
• 2:15
  to
• 2:15
  make
• 2:15
  that
• 2:16
  inquiry?
• 2:16
  Have
• 2:17
  you
• 2:17
  done
• 2:17
  the
• 2:17
  basic
• 2:17
  things
• 2:18
  like
• 2:18
  check
• 2:18
  your
• 2:18
  inquiry
• 2:19
  form?
• 2:19
  It's
• 2:19
  still
• 2:20
  working.
• 2:20
  Occasionally
• 2:21
  had
• 2:21
  clients
• 2:21
  where
• 2:22
  you
• 2:22
  said
• 2:22
  their
• 2:22
  inquiries
• 2:22
  have
• 2:23
  pretty
• 2:23
  much
• 2:23
  stopped
• 2:24
  and
• 2:24
  then
• 2:24
  we
• 2:24
  test
• 2:24
  their
• 2:25
  inquiry
• 2:25
  form
• 2:26
  and
• 2:26
  that
• 2:26
  buy
• 2:26
  it
• 2:26
  just
• 2:27
  doesn't
• 2:27
  work.
• 2:27
  So
• 2:27
  are
• 2:28
  you
• 2:28
  having
• 2:28
  a
• 2:28
  look
• 2:29
  at
• 2:29
  that
• 2:29
  and
• 2:29
  are
• 2:30
  you
• 2:30
  looking
• 2:30
  at
• 2:30
  what
• 2:30
  happens
• 2:31
  next
• 2:31
  in
• 2:31
  the
• 2:31
  process?
• 2:32
  When
• 2:32
  someone
• 2:32
  fills
• 2:33
  in
• 2:33
  a
• 2:33
  form
• 2:33
  on
• 2:33
  your
• 2:33
  website,
• 2:34
  are
• 2:34
  you
• 2:34
  sending
• 2:34
  them
• 2:34
  an
• 2:35
  automatic
• 2:35
  response?
• 2:36
  Are
• 2:36
  you
• 2:36
  telling
• 2:37
  them
• 2:37
  what
• 2:37
  to
• 2:37
  do
• 2:37
  next?
• 2:37
  Are
• 2:37
  you
• 2:38
  encouraging
• 2:38
  them
• 2:39
  to
• 2:39
  go
• 2:39
  ahead
• 2:39
  and
• 2:39
  book
• 2:40
  a
• 2:40
  call?
• 2:40
  Or
• 2:40
  is
• 2:41
  it
• 2:41
  actually
• 2:41
  that
• 2:41
  you
• 2:41
  have
• 2:42
  been
• 2:42
  so
• 2:42
  busy
• 2:42
  that
• 2:43
  you've
• 2:43
  been
• 2:43
  slow
• 2:43
  to
• 2:43
  respond
• 2:44
  to
• 2:44
  those
• 2:44
  inquiries
• 2:45
  and
• 2:45
  that's
• 2:45
  why
• 2:45
  they're
• 2:45
  not
• 2:46
  leading
• 2:46
  anywhere?
• 2:46
  Now
• 2:47
  is
• 2:47
  the
• 2:47
  perfect
• 2:47
  time
• 2:48
  to
• 2:48
  review
• 2:49
  your
• 2:49
  website.
• 2:49
  If
• 2:50
  things
• 2:50
  are
• 2:50
  quiet,
• 2:51
  it's
• 2:51
  time
• 2:51
  to
• 2:52
  pull
• 2:52
  everything
• 2:52
  apart,
• 2:53
  either
• 2:53
  on
• 2:53
  your
• 2:53
  own
• 2:54
  or
• 2:54
  work
• 2:55
  with
• 2:55
  someone
• 2:55
  one
• 2:55
  to
• 2:55
  one.
• 2:56
  That's
• 2:56
  the
• 2:56
  sort
• 2:56
  of
• 2:56
  thing
• 2:56
  I
• 2:56
  do
• 2:57
  with
• 2:57
  my
• 2:57
  clients
• 2:57
  where
• 2:57
  we
• 2:57
  sit
• 2:58
  down
• 2:58
  in
• 2:58
  a
• 2:58
  room
• 2:58
  together
• 2:58
  and
• 2:59
  rip
• 3:00
  their
• 3:00
  business
• 3:00
  to
• 3:01
  shreds.
• 3:01
  In
• 3:01
  a
• 3:02
  good
• 3:02
  way,
• 3:02
  obviously,
• 3:02
  but
• 3:03
  look
• 3:03
  at
• 3:03
  all
• 3:03
  of
• 3:03
  the
• 3:04
  parts
• 3:04
  in
• 3:04
  minute
• 3:04
  detail
• 3:05
  and
• 3:05
  look
• 3:05
  at
• 3:05
  where
• 3:05
  improvements
• 3:06
  can
• 3:06
  be
• 3:06
  made.
• 3:07
  So
• 3:07
  the
• 3:07
  first
• 3:07
  thing
• 3:08
  on
• 3:08
  the
• 3:08
  list
• 3:08
  is
• 3:08
  to
• 3:08
  review
• 3:09
  your
• 3:09
  entire
• 3:09
  website
• 3:10
  and
• 3:10
  inquiry
• 3:11
  process.
• 3:11
  Are
• 3:12
  you
• 3:12
  confident
• 3:12
  that
• 3:13
  your
• 3:13
  messaging
• 3:13
  is
• 3:14
  clear?
• 3:14
  Are
• 3:14
  you
• 3:14
  confident
• 3:15
  that
• 3:15
  you're
• 3:15
  speaking
• 3:16
  directly
• 3:16
  to
• 3:16
  the
• 3:16
  couples
• 3:17
  that
• 3:17
  are
• 3:17
  potentially
• 3:17
  going
• 3:18
  to
• 3:18
  book
• 3:18
  you?
• 3:18
  Have
• 3:18
  you
• 3:19
  updated
• 3:19
  your
• 3:19
  images
• 3:20
  and
• 3:20
  looked
• 3:20
  at
• 3:20
  the
• 3:20
  testimonials
• 3:21
  you've
• 3:21
  got
• 3:21
  on
• 3:22
  there,
• 3:22
  made
• 3:22
  sure
• 3:22
  they're
• 3:22
  everywhere?
• 3:23
  And
• 3:23
  have
• 3:24
  you
• 3:24
  checked
• 3:24
  the
• 3:24
  technical
• 3:25
  aspects
• 3:25
  like,
• 3:25
  is
• 3:26
  your
• 3:26
  inquiry
• 3:26
  form
• 3:26
  working?
• 3:27
  Have
• 3:27
  you
• 3:27
  got
• 3:27
  an
• 3:27
  auto
• 3:28
  responder
• 3:28
  on
• 3:28
  and
• 3:29
  what
• 3:29
  does
• 3:29
  it
• 3:29
  say
• 3:30
  in
• 3:30
  that
• 3:30
  message?
• 3:31
  The
• 3:31
  second
• 3:31
  thing
• 3:31
  that
• 3:32
  you
• 3:32
  can
• 3:32
  do
• 3:33
  is
• 3:33
  that
• 3:33
  you
• 3:33
  can
• 3:34
  go
• 3:34
  ahead
• 3:34
  and
• 3:34
  start
• 3:35
  working
• 3:35
  on
• 3:35
  your
• 3:35
  SEO.
• 3:36
  This
• 3:37
  kind
• 3:37
  of
• 3:37
  comes
• 3:37
  hand
• 3:38
  in
• 3:38
  hand
• 3:38
  with
• 3:38
  website
• 3:39
  design.
• 3:39
  Now,
• 3:40
  SEO
• 3:40
  isn't
• 3:41
  something
• 3:41
  that's
• 3:41
  going
• 3:41
  to
• 3:42
  give
• 3:42
  you
• 3:42
  quick
• 3:42
  fixes
• 3:43
  overnight,
• 3:43
  but
• 3:43
  actually,
• 3:44
  when
• 3:44
  you
• 3:44
  find
• 3:44
  yourself
• 3:45
  with
• 3:45
  more
• 3:45
  time,
• 3:45
  it's
• 3:46
  a
• 3:46
  great
• 3:46
  time
• 3:46
  for
• 3:47
  you
• 3:47
  to
• 3:47
  be
• 3:47
  putting
• 3:47
  in
• 3:48
  the
• 3:48
  work,
• 3:49
  the
• 3:49
  building
• 3:49
  blocks
• 3:50
  to
• 3:50
  help
• 3:50
  you
• 3:50
  in
• 3:50
  the
• 3:50
  future
• 3:51
  and
• 3:51
  working
• 3:52
  on
• 3:52
  things
• 3:52
  like
• 3:52
  SEO
• 3:53
  or
• 3:53
  working
• 3:53
  on
• 3:54
  articles
• 3:54
  that
• 3:54
  are
• 3:54
  going
• 3:54
  to
• 3:54
  be
• 3:54
  picked
• 3:55
  up
• 3:55
  by
• 3:55
  AI.
• 3:56
  Search
• 3:56
  is
• 3:57
  a
• 3:57
  really
• 3:57
  good
• 3:57
  thing
• 3:57
  to
• 3:58
  do
• 3:58
  with
• 3:58
  the
• 3:58
  extra
• 3:59
  time
• 3:59
  that
• 3:59
  you
• 4:00
  may
• 4:00
  have.
• 4:00
  And
• 4:00
  although,
• 4:01
  like
• 4:01
  I
• 4:01
  said,
• 4:01
  you're
• 4:01
  not
• 4:01
  necessarily
• 4:02
  going
• 4:02
  to
• 4:02
  see
• 4:02
  instant
• 4:03
  results,
• 4:03
  actually
• 4:03
  it's
• 4:04
  a
• 4:04
  really
• 4:04
  good
• 4:04
  time
• 4:04
  to
• 4:04
  start
• 4:05
  plugging
• 4:05
  in
• 4:05
  and
• 4:05
  thinking,
• 4:06
  right,
• 4:06
  okay,
• 4:06
  where
• 4:07
  am
• 4:07
  I
• 4:07
  appearing
• 4:07
  on
• 4:08
  Google
• 4:08
  right
• 4:08
  now?
• 4:09
  Where
• 4:09
  am
• 4:09
  I
• 4:09
  in
• 4:09
  the
• 4:10
  search
• 4:10
  rankings?
• 4:11
  Do
• 4:11
  I
• 4:11
  need
• 4:11
  to
• 4:11
  improve
• 4:12
  this?
• 4:12
  How
• 4:12
  can
• 4:12
  I
• 4:12
  improve
• 4:13
  this?
• 4:13
  What
• 4:13
  keywords
• 4:14
  are
• 4:14
  my
• 4:14
  competitors
• 4:15
  using?
• 4:15
  Who's
• 4:16
  turning
• 4:16
  up
• 4:16
  higher
• 4:17
  up
• 4:17
  than
• 4:17
  me?
• 4:17
  What
• 4:18
  can
• 4:18
  I
• 4:18
  be
• 4:18
  doing
• 4:18
  on
• 4:18
  my
• 4:19
  website
• 4:19
  to
• 4:19
  improve
• 4:20
  now?
• 4:20
  Again,
• 4:20
  whether
• 4:21
  that's
• 4:21
  doing
• 4:21
  your
• 4:21
  own
• 4:22
  work,
• 4:22
  listening
• 4:23
  to
• 4:23
  some
• 4:23
  training,
• 4:24
  listening
• 4:24
  to
• 4:24
  podcast
• 4:25
  episodes,
• 4:25
  or
• 4:25
  going
• 4:26
  ahead
• 4:26
  and
• 4:26
  working
• 4:26
  with
• 4:26
  an
• 4:26
  SEO
• 4:27
  specialist,
• 4:28
  it
• 4:28
  can
• 4:28
  be
• 4:28
  a
• 4:29
  really
• 4:29
  good
• 4:29
  time
• 4:29
  to
• 4:29
  put
• 4:29
  in
• 4:30
  some
• 4:30
  work
• 4:31
  to
• 4:31
  create
• 4:32
  those
• 4:32
  really
• 4:32
  rich
• 4:32
  articles
• 4:33
  or
• 4:33
  landing
• 4:34
  pages
• 4:34
  on
• 4:34
  your
• 4:34
  website
• 4:35
  so
• 4:35
  that
• 4:36
  when
• 4:36
  people
• 4:36
  are
• 4:36
  searching
• 4:36
  for
• 4:37
  various
• 4:37
  things,
• 4:37
  they
• 4:38
  come
• 4:38
  across
• 4:38
  your
• 4:38
  business.
• 4:39
  Ultimately,
• 4:40
  inquiries
• 4:40
  come
• 4:41
  when
• 4:41
  more
• 4:41
  people
• 4:41
  see
• 4:42
  our
• 4:42
  business
• 4:42
  and
• 4:43
  want
• 4:43
  what
• 4:43
  we
• 4:44
  have
• 4:44
  to
• 4:44
  offer.
• 4:44
  And
• 4:45
  so
• 4:45
  if
• 4:45
  we
• 4:45
  can
• 4:45
  make
• 4:46
  sure
• 4:46
  we're
• 4:46
  showing
• 4:46
  up
• 4:46
  in
• 4:47
  Google,
• 4:47
  which
• 4:47
  is
• 4:47
  where
• 4:47
  a
• 4:48
  lot
• 4:48
  of
• 4:48
  people
• 4:48
  are
• 4:48
  still
• 4:48
  searching
• 4:49
  for
• 4:49
  their
• 4:49
  suppliers,
• 4:50
  then
• 4:50
  that
• 4:51
  can
• 4:51
  only
• 4:51
  be
• 4:51
  a
• 4:51
  good
• 4:51
  thing.
• 4:52
  But
• 4:52
  like
• 4:52
  I
• 4:52
  said,
• 4:52
  don't
• 4:53
  expect
• 4:53
  to
• 4:53
  be
• 4:53
  a
• 4:53
  quick
• 4:53
  fix.
• 4:54
  This
• 4:54
  is
• 4:54
  long
• 4:54
  term
• 4:55
  results
• 4:56
  that
• 4:56
  we're
• 4:56
  looking
• 4:56
  for.
• 4:57
  But
• 4:57
  if
• 4:57
  things
• 4:58
  are
• 4:58
  quiet
• 4:58
  right
• 4:58
  now,
• 4:59
  it's
• 4:59
  the
• 4:59
  perfect
• 4:59
  time
• 5:00
  to
• 5:00
  be
• 5:00
  doing
• 5:01
  some
• 5:01
  of
• 5:01
  this
• 5:01
  work
• 5:02
  into
• 5:02
  the
• 5:02
  long
• 5:02
  term
• 5:03
  rather
• 5:03
  than
• 5:03
  when
• 5:04
  we're
• 5:04
  head
• 5:04
  down
• 5:04
  so
• 5:05
  busy
• 5:05
  in
• 5:05
  inquiries
• 5:06
  and
• 5:06
  work
• 5:06
  that
• 5:06
  we
• 5:06
  can't
• 5:07
  possibly
• 5:07
  improve
• 5:08
  anything.
• 5:08
  So
• 5:09
  number
• 5:09
  one,
• 5:09
  review
• 5:10
  your
• 5:10
  website
• 5:10
  and
• 5:10
  your
• 5:11
  inquiry
• 5:11
  process.
• 5:12
  Number
• 5:12
  two,
• 5:13
  take
• 5:13
  a
• 5:13
  look
• 5:13
  at
• 5:13
  your
• 5:13
  keywords
• 5:14
  and
• 5:14
  work
• 5:14
  on
• 5:14
  your
• 5:15
  SEO.
• 5:15
  The
• 5:15
  third
• 5:16
  thing
• 5:16
  I
• 5:16
  want
• 5:16
  you
• 5:16
  to
• 5:16
  do
• 5:16
  is
• 5:17
  to
• 5:17
  do
• 5:17
  a
• 5:17
  full
• 5:17
  review
• 5:18
  of
• 5:18
  your
• 5:18
  current
• 5:19
  marketing
• 5:19
  and
• 5:20
  the
• 5:20
  marketing
• 5:20
  you've
• 5:21
  done
• 5:21
  over
• 5:21
  the
• 5:21
  last
• 5:21
  couple
• 5:22
  of
• 5:22
  years.
• 5:22
  Often
• 5:23
  a
• 5:23
  lack
• 5:23
  of
• 5:23
  inquiries
• 5:24
  is
• 5:24
  down
• 5:25
  to
• 5:25
  a
• 5:25
  marketing
• 5:26
  or
• 5:26
  a
• 5:26
  messaging
• 5:27
  problem.
• 5:28
  Either
• 5:28
  not
• 5:28
  enough
• 5:29
  people
• 5:29
  are
• 5:29
  seeing
• 5:29
  what
• 5:30
  you
• 5:30
  do
• 5:30
  and
• 5:30
  who
• 5:30
  you
• 5:31
  are,
• 5:31
  or
• 5:31
  the
• 5:31
  messaging
• 5:32
  is
• 5:32
  wrong
• 5:32
  and
• 5:32
  they
• 5:33
  can't
• 5:33
  see
• 5:33
  how
• 5:33
  you
• 5:34
  can
• 5:34
  fix
• 5:34
  their
• 5:34
  problem
• 5:35
  or
• 5:35
  why
• 5:35
  they
• 5:35
  would
• 5:36
  want
• 5:36
  you
• 5:36
  on
• 5:36
  their
• 5:36
  wedding
• 5:37
  day.
• 5:37
  So
• 5:37
  I
• 5:37
  want
• 5:37
  you
• 5:37
  to
• 5:37
  review
• 5:38
  your
• 5:38
  paid
• 5:38
  marketing,
• 5:39
  whether
• 5:39
  you're
• 5:39
  brand
• 5:40
  new
• 5:40
  into
• 5:40
  the
• 5:40
  industry,
• 5:40
  whether
• 5:41
  you've
• 5:41
  been
• 5:41
  here
• 5:41
  a
• 5:41
  long
• 5:42
  time,
• 5:42
  look
• 5:42
  at
• 5:43
  what
• 5:43
  you've
• 5:43
  changed
• 5:43
  or
• 5:44
  what
• 5:44
  you've
• 5:44
  actually
• 5:44
  done
• 5:45
  from
• 5:45
  a
• 5:45
  proactive
• 5:46
  form
• 5:46
  of
• 5:46
  paid
• 5:46
  marketing
• 5:47
  over
• 5:47
  the
• 5:47
  last
• 5:48
  couple
• 5:48
  of
• 5:48
  years
• 5:48
  and
• 5:49
  what's
• 5:49
  worked.
• 5:49
  Often
• 5:50
  when
• 5:50
  I
• 5:51
  have
• 5:51
  these
• 5:51
  conversations
• 5:52
  with
• 5:52
  people
• 5:52
  who've
• 5:52
  been
• 5:52
  in
• 5:52
  the
• 5:53
  industry
• 5:53
  a
• 5:53
  long
• 5:53
  time,
• 5:54
  when
• 5:54
  we
• 5:54
  look
• 5:55
  back
• 5:55
  six
• 5:55
  or
• 5:55
  12
• 5:56
  months,
• 5:56
  when
• 5:56
  their
• 5:56
  inquiries
• 5:57
  were
• 5:57
  busier,
• 5:58
  they
• 5:58
  were
• 5:58
  doing
• 5:58
  more
• 5:58
  marketing
• 5:59
  and
• 5:59
  then
• 6:00
  because
• 6:00
  the
• 6:00
  inquiries
• 6:00
  were
• 6:00
  coming
• 6:01
  in,
• 6:01
  they
• 6:01
  cut
• 6:01
  out
• 6:02
  their
• 6:02
  marketing.
• 6:02
  So
• 6:02
  they
• 6:03
  stopped
• 6:03
  paying
• 6:04
  money
• 6:04
  on
• 6:04
  Google
• 6:04
  Ads
• 6:04
  or
• 6:05
  they
• 6:05
  stopped
• 6:05
  advertising
• 6:05
  in
• 6:06
  wedding
• 6:06
  fairs
• 6:06
  and
• 6:07
  then
• 6:07
  all
• 6:07
  of
• 6:07
  a
• 6:07
  sudden
• 6:08
  with
• 6:08
  that
• 6:08
  lag,
• 6:09
  six
• 6:09
  to
• 6:09
  12
• 6:09
  months
• 6:10
  later,
• 6:10
  the
• 6:10
  inquiries
• 6:11
  are
• 6:11
  disappearing
• 6:11
  again.
• 6:12
  So
• 6:12
  do
• 6:12
  go
• 6:13
  back.
• 6:13
  If
• 6:13
  you
• 6:13
  have
• 6:13
  had
• 6:13
  a
• 6:14
  time
• 6:14
  in
• 6:14
  your
• 6:14
  business
• 6:14
  where
• 6:14
  inquiries
• 6:15
  were
• 6:15
  higher,
• 6:16
  why
• 6:16
  was
• 6:17
  that?
• 6:17
  Where
• 6:17
  were
• 6:17
  they
• 6:17
  coming
• 6:17
  from?
• 6:18
  Were
• 6:18
  you
• 6:18
  doing
• 6:18
  a
• 6:18
  lot
• 6:19
  of
• 6:19
  wedding
• 6:19
  fairs?
• 6:19
  Were
• 6:20
  you
• 6:20
  doing
• 6:20
  a
• 6:20
  lot
• 6:20
  of
• 6:20
  networking
• 6:21
  at
• 6:21
  the
• 6:21
  time?
• 6:21
  What
• 6:22
  particular
• 6:22
  venues
• 6:23
  sending
• 6:23
  you
• 6:23
  a
• 6:23
  lot
• 6:23
  of
• 6:23
  work?
• 6:24
  Were
• 6:24
  you
• 6:24
  getting
• 6:25
  more
• 6:25
  things
• 6:25
  through
• 6:26
  social
• 6:26
  media?
• 6:26
  Where
• 6:27
  Were
• 6:27
  the
• 6:27
  inquiries
• 6:28
  coming
• 6:28
  from
• 6:28
  and
• 6:29
  what
• 6:29
  have
• 6:29
  you
• 6:29
  changed
• 6:29
  in
• 6:30
  the
• 6:30
  business
• 6:30
  that's
• 6:30
  let
• 6:31
  that
• 6:31
  to
• 6:31
  drop
• 6:31
  off?
• 6:32
  Maybe
• 6:32
  it's
• 6:32
  time
• 6:33
  to
• 6:33
  review
• 6:33
  your
• 6:33
  directory
• 6:34
  listings
• 6:34
  or
• 6:34
  to
• 6:34
  speak
• 6:35
  to
• 6:35
  directories
• 6:36
  if
• 6:36
  you're
• 6:36
  paying
• 6:36
  them.
• 6:36
  If
• 6:37
  you're
• 6:37
  not
• 6:37
  getting
• 6:37
  the
• 6:37
  inquiries,
• 6:38
  ask
• 6:38
  them
• 6:38
  what
• 6:38
  you
• 6:38
  can
• 6:39
  do
• 6:39
  to
• 6:39
  improve
• 6:39
  the
• 6:39
  directory.
• 6:40
  Again,
• 6:40
  it's
• 6:41
  proactive.
• 6:41
  It
• 6:42
  may
• 6:42
  be
• 6:42
  that
• 6:42
  you
• 6:42
  need
• 6:42
  to
• 6:43
  look
• 6:43
  at
• 6:43
  doing
• 6:43
  some
• 6:44
  additional
• 6:44
  paid
• 6:44
  marketing
• 6:45
  in
• 6:45
  the
• 6:45
  short
• 6:46
  term
• 6:46
  to
• 6:46
  kind
• 6:46
  of
• 6:47
  reignite
• 6:47
  those
• 6:47
  inquiries.
• 6:48
  Again,
• 6:48
  are
• 6:48
  there
• 6:49
  wedding
• 6:49
  shows
• 6:49
  coming
• 6:49
  up
• 6:50
  that
• 6:50
  you
• 6:50
  know
• 6:50
  have
• 6:50
  been
• 6:50
  successful
• 6:51
  for
• 6:51
  you
• 6:51
  in
• 6:51
  the
• 6:51
  past
• 6:52
  and
• 6:52
  may
• 6:52
  help
• 6:53
  you
• 6:53
  pick
• 6:53
  up
• 6:53
  some
• 6:53
  inquiries,
• 6:54
  some
• 6:55
  warm
• 6:55
  leads
• 6:55
  and
• 6:56
  some
• 6:56
  potential
• 6:56
  deposits
• 6:57
  in
• 6:57
  the
• 6:57
  short
• 6:58
  term?
• 6:58
  Have
• 6:58
  you
• 6:58
  done
• 6:59
  Google
• 6:59
  Ads
• 6:59
  in
• 6:59
  the
• 7:00
  past
• 7:00
  and
• 7:00
  has
• 7:00
  that
• 7:00
  worked
• 7:01
  for
• 7:01
  you?
• 7:01
  Is
• 7:01
  it
• 7:01
  time
• 7:01
  to
• 7:01
  put
• 7:02
  some
• 7:02
  money
• 7:02
  into
• 7:02
  that?
• 7:03
  Again,
• 7:03
  I'm
• 7:03
  not
• 7:04
  saying
• 7:04
  to
• 7:04
  just
• 7:04
  spend
• 7:05
  money
• 7:05
  on
• 7:06
  whatever
• 7:06
  you
• 7:06
  think
• 7:06
  is
• 7:06
  going
• 7:07
  to
• 7:07
  work
• 7:07
  and
• 7:07
  panic.
• 7:08
  I'm
• 7:08
  saying
• 7:08
  look
• 7:08
  back
• 7:08
  at
• 7:09
  the
• 7:09
  past
• 7:09
  history
• 7:09
  of
• 7:10
  what
• 7:10
  you've
• 7:10
  done
• 7:10
  and
• 7:11
  repeat
• 7:11
  things
• 7:12
  that
• 7:12
  you
• 7:12
  know
• 7:12
  have
• 7:13
  worked
• 7:13
  for
• 7:13
  you
• 7:13
  in
• 7:13
  the
• 7:14
  past.
• 7:14
  Often,
• 7:14
  as
• 7:15
  I
• 7:15
  said
• 7:15
  before,
• 7:16
  things
• 7:16
  work
• 7:16
  really
• 7:16
  well
• 7:17
  for
• 7:17
  us
• 7:17
  and
• 7:17
  then
• 7:17
  we
• 7:17
  become
• 7:18
  successful
• 7:18
  and
• 7:18
  so
• 7:19
  we
• 7:19
  drop
• 7:19
  the
• 7:19
  things
• 7:19
  that
• 7:19
  were
• 7:20
  working
• 7:20
  well
• 7:20
  for
• 7:20
  us
• 7:21
  and
• 7:21
  then
• 7:21
  6
• 7:21
  to
• 7:22
  12
• 7:22
  months
• 7:22
  later
• 7:22
  realize
• 7:23
  how
• 7:23
  much
• 7:23
  we
• 7:23
  needed
• 7:24
  them.
• 7:24
  So
• 7:24
  now's
• 7:25
  the
• 7:25
  time
• 7:25
  to
• 7:25
  go
• 7:25
  back
• 7:25
  and
• 7:25
  review.
• 7:26
  What
• 7:26
  paid
• 7:26
  marketing
• 7:27
  are
• 7:27
  you
• 7:27
  doing?
• 7:28
  If
• 7:28
  budget
• 7:28
  is
• 7:29
  a
• 7:29
  problem,
• 7:29
  then
• 7:30
  what
• 7:30
  free
• 7:30
  marketing
• 7:31
  could
• 7:31
  you
• 7:31
  be
• 7:31
  doing
• 7:32
  proactively
• 7:33
  with
• 7:33
  the
• 7:33
  time
• 7:33
  you've
• 7:33
  got?
• 7:33
  Could
• 7:34
  you
• 7:34
  do
• 7:34
  more
• 7:35
  social
• 7:35
  media
• 7:35
  posting?
• 7:36
  Could
• 7:36
  you
• 7:36
  spend
• 7:36
  more
• 7:36
  time
• 7:37
  creating
• 7:37
  video
• 7:38
  content?
• 7:38
  Could
• 7:38
  you
• 7:38
  start
• 7:39
  launching
• 7:39
  sponsoring
• 7:39
  yourself
• 7:39
  on
• 7:40
  TikTok?
• 7:40
  What
• 7:41
  can
• 7:41
  you
• 7:41
  do
• 7:41
  with
• 7:41
  that
• 7:41
  extra
• 7:42
  time
• 7:42
  to
• 7:43
  reach
• 7:43
  new
• 7:43
  people?
• 7:44
  So
• 7:44
  that's
• 7:44
  number
• 7:45
  three.
• 7:45
  Number
• 7:45
  four.
• 7:46
  Now,
• 7:46
  number
• 7:46
  four
• 7:47
  isn't
• 7:47
  about
• 7:47
  marketing.
• 7:48
  It's
• 7:48
  actually
• 7:48
  about
• 7:49
  following
• 7:49
  up
• 7:50
  on
• 7:50
  some
• 7:50
  of
• 7:50
  the
• 7:50
  leads
• 7:51
  you've
• 7:51
  had
• 7:51
  in
• 7:51
  the
• 7:51
  past.
• 7:52
  Quite
• 7:52
  often
• 7:53
  we
• 7:53
  have
• 7:53
  a
• 7:53
  whole
• 7:54
  bunch
• 7:54
  of
• 7:54
  leads
• 7:54
  that
• 7:55
  have
• 7:55
  kind
• 7:55
  of
• 7:55
  gone
• 7:55
  quiet
• 7:56
  or
• 7:56
  dead.
• 7:56
  Whether
• 7:57
  they're
• 7:57
  people
• 7:57
  we
• 7:57
  met
• 7:58
  at
• 7:58
  a
• 7:58
  wedding
• 7:58
  show
• 7:58
  months
• 7:58
  ago,
• 7:59
  people
• 7:59
  we
• 7:59
  had
• 7:59
  a
• 8:00
  call
• 8:00
  with
• 8:00
  and
• 8:00
  then
• 8:00
  ghosted
• 8:01
  us,
• 8:01
  people
• 8:01
  that
• 8:01
  we
• 8:02
  had
• 8:02
  a
• 8:02
  few
• 8:02
  email
• 8:02
  exchanges
• 8:03
  with
• 8:03
  and
• 8:03
  then
• 8:03
  it
• 8:03
  fizzled
• 8:04
  out.
• 8:04
  Never
• 8:04
  went
• 8:04
  any
• 8:05
  further.
• 8:05
  Even
• 8:05
  people
• 8:06
  we
• 8:06
  send
• 8:06
  a
• 8:06
  proposal
• 8:07
  to
• 8:07
  and
• 8:07
  then
• 8:07
  we
• 8:07
  don't
• 8:08
  hear
• 8:08
  back
• 8:08
  from
• 8:08
  them
• 8:08
  when
• 8:09
  your
• 8:09
  inquiries
• 8:10
  are
• 8:10
  low.
• 8:11
  Actually,
• 8:11
  sometimes
• 8:11
  the
• 8:12
  lowest
• 8:12
  hanging
• 8:12
  fruit
• 8:13
  to
• 8:13
  bring
• 8:13
  in
• 8:13
  money
• 8:14
  into
• 8:14
  the
• 8:14
  business
• 8:14
  are
• 8:15
  the
• 8:15
  people
• 8:15
  you've
• 8:15
  already
• 8:16
  had
• 8:16
  conversations
• 8:16
  with
• 8:17
  in
• 8:17
  the
• 8:17
  past.
• 8:17
  So
• 8:18
  do
• 8:18
  you
• 8:18
  have
• 8:18
  records
• 8:19
  of
• 8:19
  them
• 8:19
  anywhere?
• 8:20
  Are
• 8:20
  there
• 8:20
  people
• 8:20
  that
• 8:21
  you
• 8:21
  can
• 8:21
  reach
• 8:21
  back
• 8:21
  out
• 8:22
  to
• 8:22
  and
• 8:22
  try
• 8:22
  and
• 8:22
  reignite
• 8:23
  those
• 8:23
  conversations?
• 8:24
  It
• 8:24
  may
• 8:24
  be
• 8:24
  that
• 8:25
  they'd
• 8:25
  forgotten
• 8:25
  about
• 8:26
  it,
• 8:26
  it
• 8:26
  may
• 8:27
  be
• 8:27
  that
• 8:27
  they
• 8:27
  now
• 8:27
  have
• 8:28
  found
• 8:28
  extra
• 8:28
  budget.
• 8:29
  It
• 8:29
  may
• 8:29
  be
• 8:29
  They've
• 8:29
  been
• 8:29
  busy
• 8:30
  and
• 8:30
  now
• 8:30
  they're
• 8:30
  actually
• 8:31
  ready
• 8:31
  to
• 8:31
  go
• 8:31
  ahead
• 8:31
  and
• 8:32
  book
• 8:32
  and
• 8:32
  have
• 8:33
  those
• 8:33
  conversations.
• 8:33
  This
• 8:34
  where
• 8:34
  email
• 8:34
  marketing
• 8:35
  can
• 8:35
  work
• 8:35
  really
• 8:35
  well.
• 8:36
  If
• 8:36
  you've
• 8:36
  been
• 8:36
  collecting
• 8:37
  emails
• 8:37
  from
• 8:37
  a
• 8:37
  web
• 8:38
  fair
• 8:38
  and
• 8:38
  you
• 8:38
  haven't
• 8:38
  done
• 8:39
  anything
• 8:39
  with
• 8:39
  them,
• 8:40
  why
• 8:40
  not
• 8:40
  do
• 8:40
  a
• 8:40
  bit
• 8:40
  of
• 8:41
  an
• 8:41
  email
• 8:41
  campaign
• 8:41
  and
• 8:42
  try
• 8:42
  and
• 8:42
  generate
• 8:43
  some
• 8:43
  interest
• 8:44
  and
• 8:44
  spark
• 8:44
  some
• 8:45
  excitement?
• 8:45
  Again,
• 8:46
  following
• 8:46
  up
• 8:46
  cold
• 8:47
  leads
• 8:47
  can
• 8:47
  be
• 8:48
  one
• 8:48
  of
• 8:48
  the
• 8:48
  most
• 8:48
  successful
• 8:49
  ways
• 8:49
  to
• 8:49
  bring
• 8:49
  in
• 8:50
  fresh
• 8:51
  inquiries.
• 8:51
  Although,
• 8:52
  yes,
• 8:52
  they're
• 8:52
  not
• 8:52
  brand
• 8:53
  new
• 8:53
  inquiries,
• 8:53
  but
• 8:54
  to
• 8:54
  reignite
• 8:54
  them
• 8:55
  into
• 8:55
  something
• 8:55
  that's
• 8:56
  going
• 8:56
  to
• 8:56
  turn
• 8:56
  into
• 8:56
  money.
• 8:57
  The
• 8:57
  thing
• 8:58
  is,
• 8:58
  in
• 8:58
  our
• 8:58
  industry
• 8:58
  we
• 8:59
  make
• 8:59
  money
• 8:59
  predominantly
• 9:00
  at
• 9:00
  two
• 9:00
  places.
• 9:01
  One,
• 9:01
  when
• 9:02
  someone
• 9:02
  first
• 9:02
  books
• 9:03
  and
• 9:03
  they
• 9:03
  pay
• 9:03
  the
• 9:03
  upfront
• 9:04
  amount,
• 9:04
  and
• 9:04
  then
• 9:04
  two,
• 9:05
  right
• 9:05
  near
• 9:05
  the
• 9:06
  end
• 9:06
  when
• 9:06
  we
• 9:06
  take
• 9:06
  the
• 9:06
  final
• 9:07
  balance.
• 9:08
  So
• 9:08
  if
• 9:08
  you
• 9:08
  are
• 9:08
  having
• 9:08
  a
• 9:08
  cash
• 9:09
  flow
• 9:09
  problem,
• 9:09
  if
• 9:09
  inquiries
• 9:10
  are
• 9:10
  down,
• 9:10
  then
• 9:11
  if
• 9:11
  we
• 9:11
  can
• 9:11
  bring
• 9:11
  in
• 9:11
  some
• 9:12
  extra
• 9:12
  bookings
• 9:12
  this
• 9:13
  month
• 9:13
  or
• 9:13
  next
• 9:13
  month
• 9:14
  from
• 9:14
  some
• 9:14
  of
• 9:15
  those
• 9:15
  leads
• 9:15
  that
• 9:15
  have
• 9:15
  gone
• 9:15
  cold,
• 9:16
  that
• 9:16
  is
• 9:16
  going
• 9:16
  to
• 9:17
  generate
• 9:17
  cash
• 9:17
  straight
• 9:18
  into
• 9:18
  the
• 9:18
  business.
• 9:19
  So
• 9:19
  could
• 9:20
  you
• 9:20
  reignite
• 9:20
  some
• 9:20
  cold
• 9:21
  leads?
• 9:22
  Could
• 9:22
  you
• 9:22
  send
• 9:22
  out
• 9:22
  some
• 9:22
  emails
• 9:23
  to
• 9:23
  people
• 9:23
  or
• 9:24
  send
• 9:24
  them
• 9:24
  some
• 9:24
  direct
• 9:25
  messages
• 9:25
  on
• 9:25
  Instagram
• 9:26
  or
• 9:26
  WhatsApp,
• 9:27
  depending
• 9:27
  on
• 9:27
  where
• 9:27
  on
• 9:28
  earth
• 9:28
  you've
• 9:28
  spoken
• 9:28
  to
• 9:28
  them
• 9:29
  in
• 9:29
  the
• 9:29
  first
• 9:29
  place,
• 9:29
  will
• 9:29
  depend
• 9:30
  how
• 9:30
  you
• 9:30
  follow
• 9:30
  up
• 9:31
  with
• 9:31
  them.
• 9:31
  But
• 9:31
  don't
• 9:32
  be
• 9:32
  afraid,
• 9:32
  it's
• 9:32
  not
• 9:33
  a
• 9:33
  no
• 9:33
  until
• 9:33
  it's
• 9:33
  a
• 9:33
  no.
• 9:34
  So
• 9:34
  unless
• 9:34
  they've
• 9:34
  told
• 9:34
  you
• 9:35
  they
• 9:35
  don't
• 9:35
  want
• 9:36
  to
• 9:36
  work
• 9:36
  with
• 9:36
  you
• 9:36
  or
• 9:36
  they've
• 9:37
  booked
• 9:37
  someone
• 9:37
  else,
• 9:38
  and
• 9:38
  until
• 9:38
  they
• 9:38
  say
• 9:38
  that
• 9:39
  to
• 9:39
  you,
• 9:39
  to
• 9:39
  me,
• 9:39
  they're
• 9:40
  still
• 9:40
  a
• 9:40
  lead
• 9:40
  worth
• 9:41
  pursuing.
• 9:41
  The
• 9:41
  fifth
• 9:42
  thing
• 9:42
  to
• 9:42
  do
• 9:43
  is
• 9:43
  to
• 9:43
  post
• 9:43
  about
• 9:44
  your
• 9:44
  availability.
• 9:44
  Now,
• 9:45
  you
• 9:45
  do
• 9:45
  need
• 9:45
  to
• 9:45
  balance
• 9:46
  this
• 9:46
  because
• 9:46
  you
• 9:46
  don't
• 9:47
  want
• 9:47
  to
• 9:47
  look
• 9:47
  like
• 9:47
  you're
• 9:48
  desperate
• 9:48
  for
• 9:48
  work
• 9:49
  and
• 9:49
  you
• 9:49
  don't
• 9:49
  want
• 9:49
  to
• 9:49
  look
• 9:50
  like
• 9:50
  you're
• 9:50
  super
• 9:50
  available.
• 9:51
  But
• 9:51
  sometimes
• 9:52
  we
• 9:52
  are
• 9:53
  so
• 9:53
  good
• 9:53
  at
• 9:53
  pretending
• 9:54
  we're
• 9:54
  busy
• 9:54
  online
• 9:55
  that
• 9:55
  people
• 9:56
  assume
• 9:56
  that
• 9:56
  we're
• 9:56
  booked.
• 9:57
  There's
• 9:57
  a
• 9:57
  lot
• 9:57
  of
• 9:58
  messaging
• 9:58
  out
• 9:58
  there
• 9:59
  about
• 9:59
  how
• 9:59
  you
• 9:59
  can't
• 9:59
  get
• 10:00
  your
• 10:00
  wedding
• 10:00
  dress
• 10:00
  last
• 10:01
  minute,
• 10:01
  or
• 10:01
  if
• 10:01
  you
• 10:01
  haven't
• 10:02
  booked
• 10:02
  a
• 10:02
  supplier
• 10:03
  12
• 10:03
  months
• 10:03
  before,
• 10:04
  you're
• 10:04
  never
• 10:04
  going
• 10:04
  to
• 10:04
  get
• 10:05
  them.
• 10:05
  And
• 10:05
  sometimes
• 10:06
  that
• 10:06
  works
• 10:06
  against
• 10:07
  us.
• 10:07
  Us,
• 10:07
  especially
• 10:08
  when
• 10:08
  we
• 10:08
  do
• 10:08
  actually
• 10:09
  have
• 10:09
  some
• 10:09
  availability.
• 10:10
  So
• 10:10
  some
• 10:11
  different
• 10:11
  things
• 10:11
  that
• 10:12
  I've
• 10:12
  seen
• 10:12
  work
• 10:12
  for
• 10:12
  people.
• 10:13
  First
• 10:13
  of
• 10:13
  all,
• 10:13
  if
• 10:13
  you've
• 10:13
  got
• 10:14
  a
• 10:14
  couple
• 10:14
  of
• 10:14
  key
• 10:14
  date
• 10:15
  that
• 10:15
  are
• 10:15
  still
• 10:15
  available
• 10:15
  for
• 10:16
  next
• 10:16
  year
• 10:16
  or
• 10:17
  the
• 10:17
  end
• 10:17
  of
• 10:17
  this
• 10:17
  year,
• 10:18
  don't
• 10:18
  say
• 10:18
  I've
• 10:19
  got
• 10:19
  loads
• 10:19
  of
• 10:19
  availability,
• 10:20
  but
• 10:20
  instead
• 10:20
  you
• 10:21
  can
• 10:21
  specifically
• 10:22
  say,
• 10:22
  I
• 10:22
  still
• 10:22
  have
• 10:23
  availability
• 10:23
  for
• 10:24
  these
• 10:24
  key
• 10:24
  dates.
• 10:24
  If
• 10:25
  you
• 10:25
  are
• 10:25
  still
• 10:25
  looking
• 10:26
  for
• 10:26
  xyz,
• 10:27
  depending
• 10:27
  on
• 10:27
  what
• 10:27
  you
• 10:28
  do,
• 10:28
  perhaps
• 10:28
  you've
• 10:28
  Got
• 10:28
  lots
• 10:29
  of
• 10:29
  midweek
• 10:29
  availability
• 10:30
  and
• 10:30
  you
• 10:31
  could
• 10:31
  put
• 10:31
  up
• 10:31
  some
• 10:31
  kind
• 10:32
  of
• 10:32
  post
• 10:33
  with
• 10:33
  some
• 10:33
  kind
• 10:33
  of
• 10:34
  offer,
• 10:34
  added
• 10:35
  value
• 10:35
  offer
• 10:35
  or
• 10:36
  you
• 10:36
  know,
• 10:36
  restricted
• 10:37
  offer
• 10:37
  because
• 10:37
  it's
• 10:38
  midweek
• 10:38
  that
• 10:38
  you
• 10:39
  put
• 10:39
  out
• 10:39
  there
• 10:39
  on
• 10:40
  your
• 10:40
  social
• 10:40
  media
• 10:40
  and
• 10:41
  talk
• 10:41
  about
• 10:41
  to
• 10:41
  try
• 10:41
  and
• 10:42
  pick
• 10:42
  up
• 10:42
  inquiries
• 10:43
  for
• 10:43
  the
• 10:43
  last
• 10:44
  minute
• 10:44
  or
• 10:44
  for
• 10:44
  those
• 10:44
  weekday
• 10:45
  weddings.
• 10:46
  Sometimes
• 10:46
  posting
• 10:47
  and
• 10:47
  saying
• 10:48
  we're
• 10:48
  available
• 10:48
  actually
• 10:49
  results
• 10:50
  in
• 10:50
  work
• 10:51
  rather
• 10:51
  than
• 10:51
  us
• 10:51
  pretending
• 10:52
  we're
• 10:52
  super
• 10:52
  busy.
• 10:53
  Now
• 10:53
  like
• 10:53
  I
• 10:53
  said,
• 10:53
  you
• 10:53
  have
• 10:54
  to
• 10:54
  balance
• 10:54
  this.
• 10:54
  You
• 10:54
  don't
• 10:55
  want
• 10:55
  to
• 10:55
  be
• 10:55
  like,
• 10:55
  I
• 10:55
  haven't
• 10:55
  got
• 10:56
  any
• 10:56
  work,
• 10:56
  please
• 10:57
  give
• 10:57
  me
• 10:57
  some
• 10:58
  money
• 10:58
  because
• 10:58
  that's
• 10:59
  not
• 10:59
  going
• 10:59
  to
• 10:59
  have
• 10:59
  the
• 10:59
  right
• 10:59
  impact.
• 11:00
  But
• 11:00
  at
• 11:00
  the
• 11:00
  same
• 11:01
  time
• 11:01
  saying
• 11:01
  we
• 11:02
  still
• 11:02
  have
• 11:02
  limited
• 11:03
  availability
• 11:04
  for
• 11:04
  winter
• 11:04
  2025.
• 11:06
  Don't
• 11:06
  think
• 11:06
  it's
• 11:06
  too
• 11:07
  late
• 11:07
  to
• 11:07
  book
• 11:07
  XYZ,
• 11:08
  we'd
• 11:08
  love
• 11:08
  to
• 11:09
  chat
• 11:09
  to
• 11:09
  you
• 11:09
  may
• 11:10
  just
• 11:10
  trigger
• 11:10
  someone
• 11:10
  who's
• 11:11
  watch
• 11:11
  watching
• 11:11
  your
• 11:11
  stories
• 11:12
  to
• 11:12
  reach
• 11:12
  out
• 11:12
  and
• 11:13
  go,
• 11:13
  actually
• 11:13
  I
• 11:13
  thought
• 11:14
  I
• 11:14
  was
• 11:14
  too
• 11:14
  late
• 11:14
  to
• 11:14
  book
• 11:14
  this.
• 11:15
  Have
• 11:15
  you
• 11:15
  got
• 11:15
  availability
• 11:16
  on
• 11:16
  my
• 11:16
  day?
• 11:17
  This
• 11:17
  leads
• 11:17
  me
• 11:17
  on
• 11:17
  to
• 11:18
  number
• 11:18
  six,
• 11:19
  which
• 11:19
  is
• 11:20
  when
• 11:20
  inquiry
• 11:21
  levels
• 11:21
  are
• 11:21
  low,
• 11:22
  you
• 11:22
  have
• 11:22
  to
• 11:23
  do
• 11:23
  the
• 11:23
  opposite
• 11:23
  to
• 11:23
  what
• 11:24
  your
• 11:24
  brain
• 11:24
  is
• 11:24
  telling
• 11:25
  you.
• 11:25
  And
• 11:25
  that
• 11:25
  is
• 11:26
  I
• 11:26
  want
• 11:26
  you
• 11:26
  to
• 11:26
  show
• 11:27
  up
• 11:27
  more
• 11:27
  online.
• 11:28
  When
• 11:28
  things
• 11:28
  are
• 11:28
  quiet,
• 11:29
  when
• 11:29
  we
• 11:29
  feel
• 11:29
  like
• 11:30
  inquiries
• 11:30
  aren't
• 11:30
  coming
• 11:30
  into
• 11:31
  the
• 11:31
  business,
• 11:31
  we
• 11:32
  feel
• 11:32
  like
• 11:32
  hiding
• 11:32
  away.
• 11:33
  We
• 11:33
  feel
• 11:33
  like
• 11:34
  business
• 11:34
  isn't
• 11:34
  going
• 11:34
  well.
• 11:35
  Maybe
• 11:35
  we
• 11:35
  feel
• 11:36
  a
• 11:36
  sense
• 11:36
  of
• 11:36
  shame
• 11:37
  or
• 11:37
  embarrassment
• 11:38
  about
• 11:38
  the
• 11:38
  fact
• 11:39
  that
• 11:39
  we
• 11:39
  haven't
• 11:39
  got
• 11:39
  the
• 11:39
  inquiries
• 11:40
  that
• 11:40
  we
• 11:40
  want
• 11:40
  and
• 11:41
  so
• 11:41
  our
• 11:41
  natural
• 11:42
  instinct
• 11:42
  is
• 11:42
  to
• 11:42
  hide
• 11:43
  away.
• 11:43
  But
• 11:44
  all
• 11:44
  that
• 11:44
  does
• 11:44
  is
• 11:44
  actually
• 11:45
  perpetuate
• 11:45
  the
• 11:46
  problem.
• 11:46
  Instead,
• 11:47
  when
• 11:47
  things
• 11:47
  are
• 11:47
  quiet,
• 11:48
  we
• 11:48
  should
• 11:48
  actually
• 11:48
  be
• 11:48
  doing
• 11:49
  the
• 11:49
  opposite.
• 11:49
  We
• 11:50
  should
• 11:50
  be
• 11:50
  actually
• 11:51
  showing
• 11:51
  up
• 11:51
  more,
• 11:52
  being
• 11:52
  more
• 11:52
  visible
• 11:53
  because
• 11:53
  we
• 11:54
  need
• 11:54
  to
• 11:54
  generate
• 11:55
  the
• 11:55
  work
• 11:55
  and
• 11:55
  also
• 11:56
  we
• 11:56
  have
• 11:56
  the
• 11:56
  time
• 11:56
  to
• 11:56
  put
• 11:57
  into
• 11:57
  it.
• 11:57
  So
• 11:57
  if
• 11:58
  things
• 11:58
  are
• 11:58
  quiet
• 11:58
  right
• 11:59
  now,
• 11:59
  double
• 12:00
  down
• 12:00
  on
• 12:00
  what
• 12:00
  you're
• 12:00
  doing.
• 12:01
  In
• 12:01
  terms
• 12:01
  of
• 12:02
  visibility,
• 12:02
  how
• 12:03
  can
• 12:03
  you
• 12:03
  be
• 12:03
  more
• 12:03
  visible?
• 12:04
  Could
• 12:04
  you
• 12:04
  start
• 12:05
  a
• 12:05
  video
• 12:05
  series
• 12:06
  all
• 12:06
  about
• 12:07
  what
• 12:07
  you
• 12:07
  do
• 12:07
  and
• 12:08
  giving
• 12:08
  tips
• 12:08
  to
• 12:08
  people?
• 12:09
  Could
• 12:09
  you
• 12:10
  do
• 12:10
  something
• 12:10
  collaborative
• 12:11
  with
• 12:11
  other
• 12:11
  vendors?
• 12:12
  Could
• 12:12
  you
• 12:13
  just
• 12:13
  show
• 12:13
  up
• 12:13
  every
• 12:14
  single
• 12:14
  day
• 12:15
  talking
• 12:15
  about
• 12:16
  what
• 12:16
  you
• 12:16
  offer?
• 12:17
  Being
• 12:17
  online
• 12:18
  and
• 12:18
  showing
• 12:18
  up
• 12:18
  is
• 12:19
  going
• 12:19
  to
• 12:19
  reach
• 12:19
  you
• 12:19
  out
• 12:19
  to
• 12:20
  more
• 12:20
  people
• 12:20
  and
• 12:20
  actually
• 12:20
  increase
• 12:21
  your
• 12:21
  chance
• 12:21
  of
• 12:21
  getting
• 12:21
  an
• 12:22
  inquiry.
• 12:22
  Whereas
• 12:23
  hiding
• 12:23
  away
• 12:23
  is
• 12:24
  just
• 12:24
  going
• 12:24
  to
• 12:24
  perpetuate
• 12:25
  and
• 12:25
  mean
• 12:26
  that
• 12:26
  it
• 12:26
  just
• 12:26
  keeps
• 12:26
  on
• 12:27
  being
• 12:27
  quiet.
• 12:28
  So
• 12:28
  I
• 12:28
  know
• 12:28
  it
• 12:29
  feels
• 12:29
  more
• 12:29
  comfortable
• 12:30
  to
• 12:30
  hide
• 12:30
  away,
• 12:31
  but
• 12:31
  I
• 12:31
  want
• 12:31
  to
• 12:31
  encourage
• 12:32
  you
• 12:32
  that
• 12:32
  if
• 12:32
  you're
• 12:33
  in
• 12:33
  a
• 12:33
  space
• 12:33
  right
• 12:33
  now
• 12:33
  where
• 12:34
  work
• 12:34
  is
• 12:34
  low,
• 12:35
  that
• 12:35
  you
• 12:35
  double
• 12:35
  down
• 12:36
  on
• 12:36
  showing
• 12:37
  up
• 12:37
  rather
• 12:38
  than
• 12:38
  double
• 12:38
  down
• 12:38
  on
• 12:39
  hiding
• 12:39
  away.
• 12:39
  There
• 12:39
  is
• 12:40
  nothing
• 12:40
  to
• 12:40
  be
• 12:40
  ashamed
• 12:41
  of
• 12:41
  in
• 12:41
  business.
• 12:42
  There
• 12:42
  are
• 12:42
  peaks
• 12:43
  and
• 12:43
  troughs.
• 12:43
  Things
• 12:44
  rise
• 12:44
  and
• 12:44
  fall
• 12:44
  There
• 12:44
  will
• 12:45
  be
• 12:45
  busy
• 12:45
  times,
• 12:45
  there'll
• 12:45
  be
• 12:46
  quiet
• 12:46
  times
• 12:47
  and
• 12:47
  it's
• 12:47
  not
• 12:47
  always
• 12:47
  a
• 12:48
  reflection
• 12:48
  on
• 12:49
  you.
• 12:49
  So
• 12:49
  give
• 12:49
  yourself
• 12:50
  some
• 12:50
  grace
• 12:51
  and
• 12:51
  realize
• 12:51
  it
• 12:52
  just
• 12:52
  means
• 12:52
  you
• 12:52
  need
• 12:52
  to
• 12:52
  reach
• 12:53
  some
• 12:53
  new
• 12:53
  people,
• 12:53
  some
• 12:54
  different
• 12:54
  people.
• 12:54
  Maybe
• 12:55
  you
• 12:55
  have
• 12:55
  been
• 12:55
  a
• 12:56
  bit
• 12:56
  lax
• 12:56
  on
• 12:57
  some
• 12:57
  of
• 12:57
  your
• 12:57
  marketing
• 12:58
  because
• 12:58
  you've
• 12:58
  been
• 12:58
  busy
• 12:59
  doing
• 12:59
  weddings.
• 12:59
  Maybe
• 13:00
  you
• 13:00
  did
• 13:00
  drop
• 13:00
  some
• 13:01
  things
• 13:01
  that
• 13:01
  you
• 13:01
  didn't
• 13:01
  realize
• 13:02
  were
• 13:02
  actually
• 13:02
  so
• 13:02
  powerful
• 13:03
  for
• 13:03
  bringing
• 13:03
  in
• 13:03
  inquiries.
• 13:04
  Maybe
• 13:05
  the
• 13:05
  inquiry
• 13:05
  process
• 13:05
  has
• 13:06
  shifted
• 13:06
  and
• 13:06
  you
• 13:06
  haven't
• 13:07
  caught
• 13:07
  up.
• 13:07
  Maybe
• 13:08
  it's
• 13:08
  just
• 13:08
  a
• 13:08
  quiet
• 13:09
  time
• 13:09
  of
• 13:09
  year
• 13:09
  and
• 13:10
  things
• 13:10
  will
• 13:10
  pick
• 13:10
  up
• 13:10
  again
• 13:11
  next
• 13:11
  month.
• 13:11
  Don't
• 13:12
  beat
• 13:12
  yourself
• 13:12
  up.
• 13:13
  Instead
• 13:13
  lean
• 13:14
  into
• 13:14
  it
• 13:14
  and
• 13:14
  show
• 13:15
  up.
• 13:15
  Even
• 13:15
  learn
• 13:16
  more.
• 13:16
  Okay,
• 13:16
  let's
• 13:17
  recap
• 13:17
  those
• 13:18
  first
• 13:18
  six
• 13:19
  things
• 13:19
  then.
• 13:19
  So
• 13:19
  number
• 13:20
  one
• 13:20
  review
• 13:20
  your
• 13:21
  website
• 13:21
  and
• 13:21
  your
• 13:22
  inquiry
• 13:22
  process.
• 13:23
  Number
• 13:23
  two
• 13:23
  work
• 13:24
  on
• 13:24
  your
• 13:24
  SEO
• 13:25
  and
• 13:25
  that
• 13:25
  long
• 13:26
  term
• 13:26
  plan
• 13:27
  for
• 13:27
  gaining
• 13:27
  new
• 13:28
  people
• 13:28
  via
• 13:28
  Google
• 13:29
  search
• 13:29
  and
• 13:29
  AI
• 13:30
  search.
• 13:30
  3.
• 13:31
  Review
• 13:31
  your
• 13:31
  paid
• 13:32
  marketing
• 13:32
  from
• 13:32
  the
• 13:32
  last
• 13:32
  couple
• 13:33
  of
• 13:33
  years.
• 13:33
  Do
• 13:33
  you
• 13:33
  need
• 13:33
  to
• 13:34
  go
• 13:34
  back
• 13:34
  to
• 13:34
  some
• 13:34
  of
• 13:35
  it?
• 13:35
  4.
• 13:35
  Have
• 13:35
  you
• 13:36
  got
• 13:36
  cold
• 13:36
  leads
• 13:36
  or
• 13:36
  people
• 13:37
  sat
• 13:37
  on
• 13:37
  an
• 13:37
  email
• 13:37
  list
• 13:38
  that
• 13:38
  you
• 13:38
  could
• 13:38
  reignite
• 13:39
  and
• 13:39
  try
• 13:39
  and
• 13:40
  get
• 13:41
  some
• 13:41
  interest
• 13:41
  from?
• 13:42
  5.
• 13:42
  Are
• 13:43
  you
• 13:43
  posting
• 13:43
  about
• 13:43
  the
• 13:43
  fact
• 13:44
  you
• 13:44
  have
• 13:44
  got
• 13:44
  some
• 13:44
  last
• 13:45
  minute
• 13:45
  availability?
• 13:46
  And
• 13:46
  six
• 13:46
  even
• 13:47
  though
• 13:47
  you
• 13:47
  want
• 13:47
  to
• 13:47
  hire
• 13:48
  away,
• 13:48
  keep
• 13:48
  showing
• 13:49
  up
• 13:49
  online.
• 13:49
  Okay,
• 13:50
  let's
• 13:50
  move
• 13:50
  on
• 13:50
  to
• 13:51
  number
• 13:51
  seven.
• 13:51
  Again,
• 13:52
  maybe
• 13:52
  counterintuitive
• 13:53
  and
• 13:54
  not
• 13:54
  what
• 13:54
  you
• 13:54
  want
• 13:54
  to
• 13:54
  do.
• 13:55
  But
• 13:55
  my
• 13:55
  number
• 13:56
  seven
• 13:56
  is
• 13:56
  if
• 13:56
  you
• 13:56
  feel
• 13:56
  like
• 13:57
  things
• 13:57
  are
• 13:57
  quiet
• 13:58
  and
• 13:58
  inquiries
• 13:59
  are
• 13:59
  low,
• 13:59
  you
• 14:00
  need
• 14:00
  to
• 14:00
  go
• 14:00
  out,
• 14:00
  go
• 14:01
  to
• 14:01
  more
• 14:01
  events
• 14:02
  and
• 14:02
  network.
• 14:02
  There
• 14:03
  is
• 14:03
  no
• 14:03
  point
• 14:03
  just
• 14:04
  going
• 14:04
  to
• 14:04
  networking
• 14:05
  events
• 14:05
  when
• 14:05
  you
• 14:05
  feel
• 14:05
  successful
• 14:06
  just
• 14:06
  so
• 14:06
  you
• 14:07
  can
• 14:07
  go
• 14:07
  in
• 14:07
  a
• 14:07
  room
• 14:07
  and
• 14:07
  tell
• 14:08
  everyone
• 14:08
  how
• 14:08
  successful
• 14:09
  you
• 14:09
  are.
• 14:09
  I
• 14:09
  know
• 14:09
  that's
• 14:09
  when
• 14:10
  we
• 14:10
  feel
• 14:10
  like
• 14:10
  doing
• 14:10
  it
• 14:11
  because
• 14:11
  we
• 14:11
  feel
• 14:11
  proud
• 14:12
  of
• 14:12
  what
• 14:12
  we've
• 14:12
  achieved.
• 14:13
  But
• 14:13
  actually
• 14:13
  that's
• 14:14
  not
• 14:14
  when
• 14:14
  we
• 14:14
  need
• 14:14
  the
• 14:14
  work.
• 14:14
  When
• 14:15
  we
• 14:15
  need
• 14:15
  to
• 14:15
  go
• 14:15
  out
• 14:15
  and
• 14:15
  network
• 14:16
  is
• 14:16
  when
• 14:16
  things
• 14:16
  are
• 14:17
  quieter.
• 14:18
  Why?
• 14:18
  Because
• 14:18
  we
• 14:18
  need
• 14:19
  to
• 14:19
  get
• 14:19
  our
• 14:19
  name
• 14:19
  name
• 14:19
  out
• 14:20
  there
• 14:20
  more.
• 14:20
  We
• 14:20
  need
• 14:20
  more
• 14:21
  people
• 14:21
  talking
• 14:21
  about
• 14:21
  us.
• 14:22
  We
• 14:22
  don't
• 14:22
  know
• 14:22
  who
• 14:23
  we're
• 14:23
  going
• 14:23
  to
• 14:23
  meet
• 14:23
  on
• 14:23
  the
• 14:23
  night.
• 14:24
  We
• 14:24
  don't
• 14:24
  know
• 14:24
  where
• 14:24
  that
• 14:24
  might
• 14:25
  lead
• 14:25
  to.
• 14:25
  That
• 14:25
  business
• 14:26
  conversation
• 14:26
  could
• 14:27
  lead
• 14:27
  to
• 14:27
  you
• 14:27
  generating
• 14:28
  more
• 14:28
  income
• 14:29
  over
• 14:29
  the
• 14:29
  next
• 14:29
  few
• 14:30
  months.
• 14:30
  So
• 14:30
  if
• 14:31
  things
• 14:31
  are
• 14:31
  quiet
• 14:31
  right
• 14:32
  now,
• 14:32
  let
• 14:32
  me
• 14:32
  encourage
• 14:33
  you
• 14:33
  to
• 14:33
  look
• 14:33
  at
• 14:33
  what's
• 14:34
  going
• 14:34
  on
• 14:34
  in
• 14:34
  the
• 14:34
  industry.
• 14:35
  Are
• 14:35
  there
• 14:35
  wedding
• 14:35
  industry
• 14:36
  networking
• 14:36
  events
• 14:37
  you
• 14:37
  can
• 14:37
  go
• 14:37
  to?
• 14:37
  Have
• 14:38
  you
• 14:38
  got
• 14:38
  conferences
• 14:39
  in
• 14:39
  the
• 14:39
  diary?
• 14:40
  Are
• 14:40
  you
• 14:40
  going
• 14:40
  to
• 14:40
  the
• 14:41
  UK
• 14:41
  Wedding
• 14:41
  Conference?
• 14:42
  Are
• 14:42
  you
• 14:42
  going
• 14:42
  to
• 14:42
  come
• 14:42
  to
• 14:43
  Wed
• 14:43
  Pros
• 14:43
  Live?
• 14:44
  Because
• 14:44
  they
• 14:44
  are
• 14:44
  the
• 14:45
  perfect
• 14:45
  places
• 14:45
  to
• 14:46
  go
• 14:46
  to
• 14:46
  meet
• 14:46
  other
• 14:47
  people
• 14:47
  in
• 14:48
  the
• 14:48
  industry
• 14:48
  and
• 14:48
  network
• 14:49
  and
• 14:49
  learn.
• 14:50
  Do
• 14:50
  you
• 14:50
  have
• 14:51
  coffee
• 14:51
  with
• 14:51
  any
• 14:52
  suppliers
• 14:53
  that
• 14:53
  you
• 14:53
  could
• 14:53
  Organize.
• 14:54
  If
• 14:54
  you're
• 14:54
  in
• 14:54
  a
• 14:54
  venue,
• 14:55
  could
• 14:55
  you
• 14:55
  have
• 14:55
  some
• 14:56
  kind
• 14:56
  of
• 14:56
  get
• 14:56
  together
• 14:57
  where
• 14:57
  you
• 14:57
  invite
• 14:57
  supplies
• 14:58
  in
• 14:58
  for
• 14:58
  tea
• 14:58
  and
• 14:58
  coffee
• 14:59
  or
• 14:59
  for
• 14:59
  drink
• 14:59
  to
• 15:00
  meet
• 15:00
  them?
• 15:00
  If
• 15:01
  times
• 15:01
  are
• 15:01
  quiet,
• 15:02
  this
• 15:02
  is
• 15:02
  the
• 15:02
  time
• 15:02
  when
• 15:03
  you
• 15:03
  want
• 15:03
  to
• 15:03
  meet
• 15:03
  as
• 15:03
  many
• 15:04
  people
• 15:04
  as
• 15:04
  you
• 15:04
  can.
• 15:05
  Networking
• 15:05
  is
• 15:05
  an
• 15:05
  incredibly
• 15:06
  powerful
• 15:07
  marketing
• 15:07
  tool.
• 15:07
  I
• 15:08
  know
• 15:08
  people
• 15:08
  whose
• 15:09
  whole
• 15:09
  businesses
• 15:10
  have
• 15:10
  succeeded
• 15:11
  because
• 15:11
  they
• 15:11
  knew
• 15:12
  a
• 15:12
  lot
• 15:12
  of
• 15:12
  people
• 15:13
  and
• 15:13
  they
• 15:13
  made
• 15:13
  a
• 15:13
  good
• 15:13
  impression
• 15:14
  on
• 15:14
  a
• 15:14
  lot
• 15:14
  of
• 15:14
  people,
• 15:14
  and
• 15:15
  a
• 15:15
  lot
• 15:15
  of
• 15:15
  people
• 15:15
  were
• 15:16
  recommending
• 15:16
  their
• 15:16
  couples
• 15:17
  to
• 15:17
  go
• 15:17
  and
• 15:17
  use
• 15:18
  them,
• 15:18
  and
• 15:18
  that
• 15:18
  results
• 15:19
  in
• 15:19
  business,
• 15:19
  business.
• 15:20
  So
• 15:20
  are
• 15:20
  you
• 15:21
  hiding
• 15:21
  away?
• 15:21
  Are
• 15:21
  you
• 15:22
  hiding
• 15:22
  behind
• 15:22
  your
• 15:22
  office
• 15:23
  chair?
• 15:23
  Or
• 15:24
  have
• 15:24
  you
• 15:24
  got
• 15:24
  things
• 15:24
  in
• 15:24
  the
• 15:25
  diary
• 15:25
  to
• 15:25
  get
• 15:25
  out
• 15:25
  there
• 15:25
  and
• 15:26
  meet
• 15:26
  people?
• 15:26
  I
• 15:27
  love
• 15:27
  this
• 15:27
  time
• 15:27
  of
• 15:27
  year
• 15:28
  is
• 15:28
  when
• 15:28
  I
• 15:28
  get
• 15:28
  to
• 15:29
  go
• 15:29
  out
• 15:29
  to
• 15:29
  lots
• 15:29
  of
• 15:29
  events
• 15:30
  and
• 15:30
  speak
• 15:30
  and
• 15:30
  network
• 15:31
  because
• 15:32
  it's
• 15:32
  when
• 15:32
  all
• 15:32
  the
• 15:32
  conferences
• 15:33
  and
• 15:33
  networking
• 15:33
  events
• 15:34
  are
• 15:34
  happening.
• 15:34
  Over
• 15:35
  the
• 15:35
  next
• 15:35
  few
• 15:35
  months,
• 15:36
  I
• 15:36
  have
• 15:36
  dozens
• 15:37
  of
• 15:37
  different
• 15:37
  events,
• 15:38
  both
• 15:38
  online
• 15:38
  and
• 15:39
  offline
• 15:39
  in
• 15:40
  the
• 15:40
  diary.
• 15:41
  So
• 15:41
  are
• 15:41
  you
• 15:41
  going
• 15:42
  to
• 15:42
  any
• 15:42
  of
• 15:42
  these
• 15:42
  events?
• 15:43
  And
• 15:43
  if
• 15:43
  not,
• 15:44
  ask
• 15:44
  yourself,
• 15:44
  why
• 15:45
  not
• 15:45
  not?
• 15:45
  These
• 15:46
  are
• 15:46
  the
• 15:46
  perfect
• 15:46
  places
• 15:47
  for
• 15:47
  you
• 15:47
  to
• 15:47
  go
• 15:48
  and
• 15:48
  actively
• 15:49
  chat
• 15:49
  to
• 15:49
  people
• 15:50
  and
• 15:50
  potentially
• 15:51
  generate
• 15:51
  business
• 15:52
  number
• 15:52
  eight.
• 15:52
  In
• 15:53
  the
• 15:53
  spirit
• 15:53
  of
• 15:53
  collaboration,
• 15:54
  and
• 15:54
  I
• 15:54
  alluded
• 15:54
  it
• 15:55
  to
• 15:55
  it
• 15:55
  earlier,
• 15:55
  another
• 15:56
  great
• 15:56
  thing
• 15:56
  to
• 15:56
  do
• 15:56
  when
• 15:57
  inquiry
• 15:57
  levels
• 15:58
  are
• 15:58
  low
• 15:58
  is
• 15:58
  to
• 15:58
  collaborate
• 15:59
  with
• 15:59
  other
• 15:59
  suppliers
• 16:00
  and
• 16:00
  to
• 16:00
  see
• 16:01
  how
• 16:01
  you
• 16:01
  could
• 16:01
  work
• 16:01
  together
• 16:02
  to
• 16:02
  get
• 16:02
  in
• 16:02
  front
• 16:02
  of
• 16:03
  their
• 16:03
  audiences.
• 16:04
  If
• 16:04
  your
• 16:04
  audience
• 16:05
  has
• 16:05
  kind
• 16:05
  of
• 16:05
  gone
• 16:05
  lukewarm
• 16:06
  and
• 16:06
  it's
• 16:06
  not
• 16:06
  growing
• 16:07
  and
• 16:07
  people
• 16:07
  aren't
• 16:08
  really
• 16:08
  new
• 16:09
  coming
• 16:09
  in
• 16:09
  and
• 16:09
  wanting
• 16:10
  to
• 16:10
  work
• 16:10
  with
• 16:10
  you,
• 16:11
  then
• 16:11
  actually
• 16:12
  one
• 16:12
  thing
• 16:12
  you
• 16:12
  can
• 16:12
  do
• 16:12
  to
• 16:13
  regenerate
• 16:13
  that
• 16:14
  is
• 16:14
  to
• 16:14
  go
• 16:14
  and
• 16:14
  get
• 16:15
  in
• 16:15
  front
• 16:15
  of
• 16:15
  other
• 16:15
  people's
• 16:16
  audiences.
• 16:17
  So
• 16:17
  how
• 16:17
  do
• 16:17
  we
• 16:17
  do
• 16:17
  this?
• 16:17
  Well,
• 16:18
  perhaps
• 16:18
  you
• 16:18
  could
• 16:18
  do
• 16:19
  a
• 16:19
  series
• 16:19
  on
• 16:20
  Instagram
• 16:20
  where
• 16:21
  you
• 16:21
  go
• 16:21
  live
• 16:21
  once
• 16:22
  a
• 16:22
  week
• 16:22
  and
• 16:22
  interview
• 16:23
  a
• 16:23
  fellow
• 16:24
  supplier
• 16:24
  or
• 16:24
  talk
• 16:25
  with
• 16:25
  a
• 16:25
  fellow
• 16:25
  supplier
• 16:26
  about
• 16:26
  something
• 16:26
  that's
• 16:26
  going
• 16:26
  on
• 16:27
  in
• 16:27
  the
• 16:27
  industry.
• 16:27
  You
• 16:28
  both
• 16:28
  do
• 16:28
  it
• 16:28
  together,
• 16:29
  you
• 16:29
  both
• 16:29
  share
• 16:29
  it
• 16:29
  on
• 16:30
  each
• 16:30
  other's
• 16:30
  platforms,
• 16:31
  and
• 16:31
  therefore
• 16:31
  you're
• 16:32
  both
• 16:32
  reaching
• 16:32
  a
• 16:32
  whole
• 16:33
  new
• 16:33
  audience
• 16:33
  of
• 16:33
  people.
• 16:33
  If
• 16:34
  you
• 16:34
  want
• 16:34
  to
• 16:34
  take
• 16:34
  it
• 16:34
  a
• 16:35
  step
• 16:35
  further,
• 16:35
  getting
• 16:35
  on
• 16:36
  a
• 16:36
  podcast,
• 16:36
  applying
• 16:37
  to
• 16:37
  be
• 16:37
  on
• 16:37
  my
• 16:37
  podcast,
• 16:38
  for
• 16:38
  example,
• 16:38
  having
• 16:39
  a
• 16:39
  look
• 16:39
  at
• 16:39
  podcasts
• 16:40
  that
• 16:40
  are
• 16:40
  specifically
• 16:41
  for
• 16:41
  couples
• 16:42
  and
• 16:42
  seeing
• 16:42
  if
• 16:42
  you
• 16:43
  could
• 16:43
  be
• 16:43
  a
• 16:43
  guest
• 16:43
  on
• 16:44
  there.
• 16:44
  How
• 16:44
  can
• 16:45
  you
• 16:45
  collaborate
• 16:45
  with
• 16:45
  other
• 16:46
  people
• 16:46
  and
• 16:46
  get
• 16:47
  in
• 16:47
  front
• 16:47
  of
• 16:47
  more
• 16:48
  people
• 16:48
  people?
• 16:48
  Perhaps
• 16:49
  you
• 16:49
  could
• 16:49
  collaborate
• 16:50
  on
• 16:50
  guest
• 16:50
  writing
• 16:51
  a
• 16:51
  blog
• 16:51
  post
• 16:51
  for
• 16:52
  someone
• 16:52
  else,
• 16:53
  or,
• 16:53
  I
• 16:53
  don't
• 16:53
  know,
• 16:54
  get
• 16:54
  going
• 16:54
  on
• 16:54
  a
• 16:55
  live
• 16:55
  video
• 16:55
  on
• 16:55
  TikTok
• 16:56
  or
• 16:56
  Facebook.
• 16:56
  There's
• 16:57
  so
• 16:57
  many
• 16:57
  different
• 16:57
  things
• 16:58
  you
• 16:58
  could
• 16:58
  do.
• 16:58
  But
• 16:59
  what
• 16:59
  could
• 16:59
  you
• 16:59
  do
• 16:59
  to
• 17:00
  collaborate
• 17:00
  with
• 17:00
  other
• 17:01
  people,
• 17:01
  other
• 17:01
  pros,
• 17:02
  so
• 17:02
  that
• 17:02
  you
• 17:02
  can
• 17:02
  get
• 17:02
  in
• 17:03
  front
• 17:03
  of
• 17:03
  their
• 17:03
  audience
• 17:03
  and
• 17:04
  again,
• 17:04
  increase
• 17:05
  that
• 17:05
  visibility.
• 17:06
  Marketing
• 17:06
  is
• 17:06
  as
• 17:06
  simple
• 17:07
  as
• 17:07
  getting
• 17:07
  more
• 17:08
  visibility
• 17:08
  to
• 17:08
  the
• 17:09
  right
• 17:09
  people.
• 17:09
  The
• 17:10
  more
• 17:10
  people
• 17:10
  you
• 17:10
  speak
• 17:10
  to,
• 17:11
  the
• 17:11
  more
• 17:11
  people
• 17:11
  that
• 17:11
  you
• 17:12
  reach,
• 17:12
  the
• 17:12
  more
• 17:12
  people
• 17:13
  you're
• 17:13
  going
• 17:13
  to
• 17:13
  find
• 17:14
  that
• 17:14
  need
• 17:14
  what
• 17:14
  you
• 17:14
  do
• 17:15
  and
• 17:15
  the
• 17:15
  more
• 17:15
  sales
• 17:16
  you're
• 17:16
  going
• 17:16
  to
• 17:16
  make.
• 17:17
  Okay,
• 17:17
  number
• 17:17
  nine,
• 17:18
  this
• 17:18
  one
• 17:18
  is
• 17:18
  a
• 17:19
  little
• 17:19
  bit
• 17:19
  more
• 17:19
  involved,
• 17:20
  but
• 17:20
  still
• 17:20
  a
• 17:20
  good
• 17:20
  thing
• 17:21
  to
• 17:21
  do,
• 17:21
  especially
• 17:21
  when
• 17:22
  times
• 17:22
  are
• 17:22
  quiet.
• 17:23
  And
• 17:23
  that
• 17:23
  is
• 17:23
  to
• 17:23
  look
• 17:24
  at
• 17:24
  what
• 17:24
  you
• 17:24
  have
• 17:24
  right
• 17:24
  now
• 17:25
  and
• 17:25
  create
• 17:26
  new
• 17:26
  offerings.
• 17:27
  If
• 17:27
  inquiries
• 17:28
  aren't
• 17:28
  coming
• 17:29
  in
• 17:29
  right
• 17:30
  now
• 17:30
  and
• 17:30
  you
• 17:30
  need
• 17:30
  cash
• 17:31
  flow,
• 17:31
  then
• 17:32
  look
• 17:32
  at
• 17:32
  what
• 17:32
  else
• 17:32
  you
• 17:32
  could
• 17:33
  be
• 17:33
  doing
• 17:33
  right
• 17:33
  now
• 17:33
  to
• 17:34
  generate
• 17:34
  some
• 17:34
  income.
• 17:35
  So
• 17:35
  for
• 17:35
  example,
• 17:36
  if
• 17:36
  you're
• 17:37
  a
• 17:37
  florist
• 17:37
  or
• 17:38
  a
• 17:38
  decor
• 17:38
  person,
• 17:39
  are
• 17:39
  there
• 17:40
  other
• 17:40
  opportunities
• 17:40
  outside
• 17:41
  of
• 17:41
  weddings
• 17:41
  that
• 17:42
  you
• 17:42
  could
• 17:42
  be
• 17:42
  proactively
• 17:43
  talking
• 17:43
  about
• 17:43
  to
• 17:44
  generate
• 17:44
  some
• 17:44
  inquiries
• 17:45
  in
• 17:45
  the
• 17:45
  short
• 17:45
  term?
• 17:46
  Things
• 17:46
  like
• 17:46
  corporate
• 17:46
  bookings.
• 17:47
  Is
• 17:47
  there
• 17:47
  anything
• 17:48
  for
• 17:48
  Halloween
• 17:48
  that
• 17:49
  you
• 17:49
  could
• 17:49
  be
• 17:49
  doing?
• 17:49
  Is
• 17:49
  there
• 17:50
  anything
• 17:50
  for
• 17:50
  Christmas
• 17:51
  that
• 17:51
  you
• 17:51
  could
• 17:51
  be
• 17:51
  planning,
• 17:52
  creating,
• 17:52
  making?
• 17:53
  Are
• 17:54
  there
• 17:54
  family
• 17:54
  photo
• 17:54
  shoots
• 17:55
  that
• 17:55
  you
• 17:55
  could
• 17:55
  be
• 17:55
  organizing?
• 17:56
  What
• 17:56
  is
• 17:57
  it
• 17:57
  that
• 17:57
  you
• 17:57
  could
• 17:57
  do
• 17:57
  right
• 17:58
  now?
• 17:58
  It
• 17:58
  may
• 17:59
  not
• 17:59
  be
• 17:59
  what
• 17:59
  you
• 17:59
  want
• 17:59
  to
• 17:59
  always
• 18:00
  be
• 18:00
  doing.
• 18:00
  Weddings
• 18:01
  may
• 18:01
  be
• 18:01
  your
• 18:01
  number
• 18:02
  one
• 18:02
  thing,
• 18:02
  but
• 18:02
  if
• 18:02
  you
• 18:02
  need
• 18:02
  to
• 18:03
  generate
• 18:03
  interest
• 18:03
  and
• 18:04
  inquiries
• 18:04
  right
• 18:05
  now,
• 18:05
  then
• 18:05
  creating
• 18:06
  some
• 18:06
  kind
• 18:06
  of
• 18:06
  additional
• 18:07
  offer
• 18:07
  that's
• 18:07
  for
• 18:08
  a
• 18:08
  different
• 18:09
  audience
• 18:09
  that
• 18:09
  you
• 18:09
  can
• 18:10
  proactively
• 18:10
  go
• 18:10
  out
• 18:11
  to
• 18:11
  or
• 18:11
  that
• 18:11
  you
• 18:12
  already
• 18:12
  know
• 18:13
  can
• 18:13
  be
• 18:13
  a
• 18:13
  great
• 18:13
  way
• 18:14
  of
• 18:14
  bringing
• 18:14
  in
• 18:14
  some
• 18:14
  extra
• 18:15
  income.
• 18:16
  So
• 18:16
  have
• 18:16
  a
• 18:16
  look
• 18:17
  at
• 18:17
  everything
• 18:17
  you've
• 18:17
  got.
• 18:18
  Are
• 18:18
  there
• 18:18
  ways
• 18:18
  you
• 18:18
  can
• 18:19
  change
• 18:19
  what
• 18:19
  you've
• 18:19
  got?
• 18:20
  Are
• 18:20
  there
• 18:20
  things
• 18:20
  that
• 18:21
  are
• 18:21
  working
• 18:21
  right
• 18:21
  now
• 18:22
  that
• 18:22
  you
• 18:22
  could
• 18:22
  tweak
• 18:23
  and
• 18:24
  then
• 18:24
  advertise
• 18:25
  in
• 18:25
  a
• 18:25
  different
• 18:25
  way?
• 18:25
  Or
• 18:26
  is
• 18:26
  there
• 18:26
  a
• 18:26
  whole
• 18:26
  different
• 18:27
  sector
• 18:27
  of
• 18:27
  people
• 18:27
  you
• 18:28
  could
• 18:28
  be
• 18:28
  reaching
• 18:28
  out
• 18:29
  to?
• 18:29
  Now
• 18:30
  is
• 18:30
  the
• 18:30
  time
• 18:30
  when
• 18:31
  people
• 18:31
  are
• 18:31
  talking
• 18:31
  about
• 18:32
  organizing
• 18:32
  their
• 18:32
  Christmas
• 18:33
  parties,
• 18:33
  for
• 18:34
  example,
• 18:34
  or
• 18:35
  New
• 18:35
  Year's
• 18:35
  events.
• 18:35
  Maybe
• 18:36
  there's
• 18:36
  conferences
• 18:37
  going
• 18:37
  on
• 18:37
  and
• 18:37
  you
• 18:37
  have
• 18:38
  a
• 18:38
  service
• 18:38
  that
• 18:38
  you
• 18:38
  could
• 18:38
  offer
• 18:39
  to
• 18:39
  conference
• 18:39
  organizers.
• 18:40
  There
• 18:40
  are
• 18:41
  so
• 18:41
  many
• 18:41
  ways
• 18:41
  a
• 18:41
  lot
• 18:42
  of
• 18:42
  you
• 18:42
  can
• 18:42
  diversify
• 18:43
  your
• 18:43
  businesses.
• 18:44
  And
• 18:44
  if
• 18:44
  inquiries
• 18:45
  are
• 18:45
  low
• 18:46
  right
• 18:46
  now,
• 18:46
  again,
• 18:47
  you
• 18:47
  have
• 18:47
  the
• 18:47
  time
• 18:48
  to
• 18:48
  start
• 18:48
  thinking
• 18:49
  about
• 18:49
  what
• 18:49
  you
• 18:49
  can
• 18:49
  be
• 18:50
  doing
• 18:50
  proactively
• 18:51
  to
• 18:51
  create
• 18:52
  new
• 18:52
  offers,
• 18:52
  Think
• 18:52
  about
• 18:53
  different
• 18:53
  angles
• 18:53
  for
• 18:54
  things
• 18:54
  and
• 18:54
  get
• 18:54
  out
• 18:55
  there
• 18:55
  and
• 18:55
  try
• 18:55
  and
• 18:55
  bring
• 18:55
  it
• 18:56
  in
• 18:56
  some
• 18:56
  money.
• 18:56
  You
• 18:57
  don't
• 18:57
  have
• 18:57
  to
• 18:57
  do
• 18:57
  it
• 18:57
  forever,
• 18:58
  but
• 18:58
  it
• 18:58
  may
• 18:58
  just
• 18:58
  plug
• 18:59
  a
• 18:59
  gap.
• 18:59
  When
• 18:59
  I
• 18:59
  talk
• 18:59
  to
• 19:00
  my
• 19:00
  one
• 19:00
  to
• 19:00
  one
• 19:00
  clients,
• 19:00
  we
• 19:01
  often
• 19:01
  talk
• 19:01
  about
• 19:01
  sales
• 19:02
  targets
• 19:02
  and
• 19:03
  how
• 19:03
  much
• 19:03
  money
• 19:03
  they
• 19:03
  want
• 19:04
  to
• 19:04
  bring
• 19:04
  in
• 19:04
  in
• 19:04
  a
• 19:04
  month.
• 19:05
  And
• 19:05
  when
• 19:05
  we
• 19:06
  change
• 19:06
  our
• 19:06
  mindset
• 19:07
  and
• 19:07
  start
• 19:07
  thinking
• 19:07
  like
• 19:08
  that,
• 19:08
  we
• 19:08
  realize
• 19:09
  that
• 19:09
  we
• 19:09
  have
• 19:10
  to
• 19:10
  be
• 19:10
  proactive.
• 19:11
  Because
• 19:11
  if
• 19:11
  you
• 19:11
  set
• 19:11
  a
• 19:12
  target
• 19:12
  of
• 19:12
  I
• 19:12
  don't
• 19:13
  know
• 19:13
  £5,000
• 19:14
  to
• 19:14
  come
• 19:14
  in
• 19:14
  in
• 19:14
  the
• 19:15
  month
• 19:15
  and
• 19:15
  you're
• 19:15
  currently
• 19:15
  only
• 19:16
  got
• 19:16
  £2,000
• 19:17
  coming
• 19:17
  in.
• 19:17
  You've
• 19:17
  got
• 19:18
  to
• 19:18
  proactively
• 19:18
  work
• 19:18
  out
• 19:19
  where
• 19:19
  you're
• 19:19
  going
• 19:19
  to
• 19:19
  find
• 19:19
  that
• 19:19
  other
• 19:20
  £3,000.
• 19:21
  So
• 19:21
  when
• 19:21
  you
• 19:21
  get
• 19:21
  back
• 19:22
  on
• 19:22
  the
• 19:22
  call
• 19:22
  with
• 19:22
  me,
• 19:23
  you
• 19:23
  can
• 19:23
  say,
• 19:23
  oh,
• 19:24
  Becca,
• 19:24
  these
• 19:24
  are
• 19:24
  all
• 19:24
  the
• 19:24
  things
• 19:24
  I
• 19:25
  tried
• 19:25
  to
• 19:25
  do
• 19:25
  to
• 19:25
  get
• 19:26
  to
• 19:26
  my
• 19:26
  target.
• 19:27
  Even
• 19:27
  if
• 19:27
  you
• 19:27
  didn'
• 19:28
  hit
• 19:28
  the
• 19:28
  target,
• 19:28
  at
• 19:28
  least
• 19:29
  you
• 19:29
  found
• 19:29
  ways
• 19:30
  to
• 19:30
  try
• 19:30
  and
• 19:30
  get
• 19:31
  closer
• 19:31
  to
• 19:31
  it.
• 19:31
  If
• 19:31
  you
• 19:32
  come
• 19:32
  back
• 19:32
  to
• 19:32
  me
• 19:32
  and
• 19:32
  just
• 19:33
  say,
• 19:33
  I
• 19:33
  just
• 19:33
  sat
• 19:33
  there
• 19:34
  and
• 19:34
  nothing
• 19:34
  came
• 19:35
  in
• 19:35
  and
• 19:35
  I
• 19:35
  didn't
• 19:35
  hit
• 19:35
  it,
• 19:36
  then
• 19:36
  my
• 19:36
  answer
• 19:36
  to
• 19:37
  you
• 19:37
  is
• 19:37
  going
• 19:37
  to
• 19:37
  be,
• 19:37
  well,
• 19:37
  of
• 19:37
  course
• 19:37
  you
• 19:38
  didn't
• 19:38
  hit
• 19:38
  it.
• 19:38
  You
• 19:38
  didn't
• 19:38
  do
• 19:38
  anything
• 19:39
  to
• 19:39
  try
• 19:39
  and
• 19:39
  get
• 19:39
  there.
• 19:40
  Right?
• 19:40
  Business
• 19:40
  isn't
• 19:41
  about
• 19:41
  just
• 19:41
  sitting
• 19:41
  around
• 19:41
  and
• 19:42
  waiting
• 19:42
  for
• 19:42
  people
• 19:42
  to
• 19:42
  come
• 19:43
  to
• 19:43
  you.
• 19:43
  You
• 19:44
  have
• 19:44
  to
• 19:44
  proactively
• 19:44
  go
• 19:45
  out
• 19:45
  there
• 19:45
  and
• 19:46
  find
• 19:46
  the
• 19:46
  work
• 19:47
  too.
• 19:47
  So,
• 19:47
  number
• 19:48
  nine,
• 19:48
  create
• 19:48
  new
• 19:49
  offering.
• 19:49
  Which
• 19:49
  brings
• 19:50
  me
• 19:50
  to
• 19:50
  the
• 19:51
  final
• 19:51
  idea,
• 19:51
  which
• 19:52
  is
• 19:52
  number
• 19:52
  10.
• 19:53
  And
• 19:53
  this
• 19:53
  is
• 19:53
  kind
• 19:53
  of
• 19:54
  bringing
• 19:54
  together
• 19:54
  everything
• 19:55
  I've
• 19:55
  talked
• 19:55
  about.
• 19:55
  But
• 19:56
  it
• 19:56
  comes
• 19:56
  down
• 19:57
  to
• 19:57
  being
• 19:57
  proactive.
• 19:58
  We're
• 19:59
  so
• 19:59
  often
• 19:59
  reactive
• 20:00
  in
• 20:00
  business
• 20:01
  and
• 20:01
  we
• 20:01
  wait
• 20:01
  for
• 20:01
  people
• 20:02
  to
• 20:02
  come
• 20:02
  to
• 20:02
  us.
• 20:02
  But
• 20:03
  there's
• 20:03
  a
• 20:03
  reason
• 20:04
  that
• 20:04
  many
• 20:04
  big
• 20:05
  companies
• 20:05
  employ
• 20:06
  sales
• 20:06
  reps.
• 20:06
  Because
• 20:07
  it
• 20:07
  works.
• 20:07
  People
• 20:08
  going
• 20:08
  and
• 20:08
  talking
• 20:08
  about
• 20:09
  what
• 20:09
  you
• 20:09
  have
• 20:09
  to
• 20:09
  offer
• 20:09
  works.
• 20:10
  And
• 20:10
  as
• 20:10
  business
• 20:10
  owners,
• 20:11
  we
• 20:11
  can
• 20:11
  sometimes
• 20:12
  feel
• 20:12
  uncomfortable.
• 20:13
  We
• 20:13
  find
• 20:13
  this
• 20:14
  really
• 20:14
  difficult.
• 20:14
  We
• 20:15
  find
• 20:15
  it
• 20:15
  difficult
• 20:15
  to
• 20:15
  go
• 20:16
  out
• 20:16
  there
• 20:16
  and
• 20:16
  be
• 20:16
  proactive.
• 20:17
  Now,
• 20:17
  one
• 20:17
  of
• 20:17
  the
• 20:17
  things
• 20:18
  I've
• 20:18
  been
• 20:18
  doing
• 20:18
  recently
• 20:19
  is
• 20:19
  I've
• 20:19
  been
• 20:20
  updating
• 20:20
  pages
• 20:20
  on
• 20:20
  my
• 20:21
  website.
• 20:21
  And
• 20:21
  one
• 20:21
  of
• 20:21
  the
• 20:21
  pages
• 20:22
  I
• 20:22
  updated
• 20:23
  just
• 20:23
  a
• 20:23
  couple
• 20:24
  of
• 20:24
  weeks
• 20:24
  ago
• 20:24
  was
• 20:25
  for
• 20:25
  my
• 20:25
  venue
• 20:26
  training
• 20:26
  days.
• 20:26
  So
• 20:27
  I
• 20:27
  love
• 20:27
  doing
• 20:27
  these
• 20:27
  is
• 20:28
  when
• 20:28
  I
• 20:28
  go
• 20:28
  into
• 20:28
  a
• 20:28
  venue,
• 20:29
  I
• 20:29
  spend
• 20:29
  a
• 20:29
  day
• 20:30
  or
• 20:30
  half
• 20:30
  a
• 20:30
  day
• 20:30
  with
• 20:31
  a
• 20:31
  venue
• 20:31
  team
• 20:32
  and
• 20:32
  I
• 20:32
  do
• 20:32
  sales
• 20:33
  and
• 20:33
  marketing
• 20:33
  training.
• 20:33
  We
• 20:34
  talk
• 20:34
  about
• 20:34
  what's
• 20:34
  going
• 20:34
  on
• 20:35
  in
• 20:35
  the
• 20:35
  wedding
• 20:35
  industry.
• 20:35
  We
• 20:36
  might
• 20:36
  talk
• 20:36
  about
• 20:36
  Gen
• 20:36
  Z,
• 20:37
  we
• 20:37
  might
• 20:37
  talk
• 20:37
  about
• 20:37
  social
• 20:38
  media,
• 20:38
  blogging.
• 20:39
  There's
• 20:39
  all
• 20:39
  sorts
• 20:39
  of
• 20:39
  things
• 20:40
  that
• 20:40
  I
• 20:40
  cover.
• 20:40
  And
• 20:41
  I
• 20:41
  updated
• 20:42
  and
• 20:42
  refreshed
• 20:43
  the
• 20:43
  page
• 20:43
  with
• 20:44
  my
• 20:44
  new
• 20:45
  topics
• 20:45
  and
• 20:45
  new
• 20:45
  offerings.
• 20:46
  Now
• 20:46
  I
• 20:46
  could
• 20:47
  just
• 20:47
  sit
• 20:47
  back
• 20:47
  and
• 20:48
  wait
• 20:48
  for
• 20:48
  people
• 20:48
  to
• 20:49
  stumble
• 20:49
  upon
• 20:49
  that
• 20:50
  page
• 20:50
  when
• 20:50
  they
• 20:50
  look
• 20:51
  at
• 20:51
  my
• 20:51
  website
• 20:51
  or
• 20:51
  on
• 20:52
  Google.
• 20:52
  But
• 20:52
  instead
• 20:53
  I
• 20:53
  decided
• 20:53
  I
• 20:54
  was
• 20:54
  going
• 20:54
  to
• 20:54
  take
• 20:54
  the
• 20:54
  bull
• 20:54
  by
• 20:55
  the
• 20:55
  horns
• 20:55
  and
• 20:55
  be
• 20:56
  proactive.
• 20:56
  And
• 20:57
  so
• 20:57
  I've
• 20:57
  been
• 20:57
  slow
• 20:58
  contacting
• 20:58
  venues
• 20:59
  that
• 20:59
  I
• 20:59
  have
• 20:59
  details
• 21:00
  of
• 21:00
  or
• 21:00
  I've
• 21:01
  had
• 21:01
  relationships
• 21:02
  with
• 21:02
  in
• 21:02
  various
• 21:03
  guises
• 21:03
  in
• 21:03
  the
• 21:03
  past
• 21:04
  and
• 21:04
  just
• 21:04
  sending
• 21:05
  them
• 21:05
  a
• 21:05
  message
• 21:05
  and
• 21:06
  saying,
• 21:06
  hey,
• 21:06
  I've
• 21:07
  updated
• 21:07
  this
• 21:07
  page
• 21:08
  on
• 21:08
  my
• 21:08
  website.
• 21:08
  If
• 21:09
  you're
• 21:09
  looking
• 21:09
  for
• 21:09
  sales
• 21:10
  and
• 21:10
  marketing
• 21:10
  training,
• 21:11
  for
• 21:11
  your
• 21:11
  venue
• 21:11
  right
• 21:11
  now
• 21:12
  I
• 21:12
  have
• 21:12
  some
• 21:12
  availability.
• 21:13
  Here's
• 21:13
  the
• 21:13
  link
• 21:14
  to
• 21:14
  have
• 21:14
  a
• 21:14
  look.
• 21:14
  Let
• 21:14
  me
• 21:15
  know
• 21:15
  if
• 21:15
  you're
• 21:15
  interested.
• 21:16
  Now,
• 21:16
  they
• 21:16
  may
• 21:16
  or
• 21:17
  may
• 21:17
  not
• 21:17
  reply,
• 21:17
  but
• 21:18
  I've
• 21:18
  been
• 21:18
  proactive
• 21:19
  and
• 21:19
  I
• 21:19
  expect
• 21:20
  some
• 21:20
  of
• 21:20
  them
• 21:20
  will
• 21:20
  come
• 21:21
  back.
• 21:21
  Because
• 21:21
  when
• 21:22
  you're
• 21:22
  proactive,
• 21:23
  often
• 21:23
  it
• 21:23
  works.
• 21:24
  Yes,
• 21:24
  you
• 21:24
  have
• 21:24
  to
• 21:24
  get
• 21:24
  used
• 21:25
  to
• 21:25
  people
• 21:25
  ignoring
• 21:25
  you
• 21:26
  or
• 21:26
  saying
• 21:26
  no,
• 21:27
  but
• 21:27
  if
• 21:27
  things
• 21:28
  are
• 21:28
  quiet
• 21:28
  for
• 21:29
  you,
• 21:29
  then
• 21:29
  you
• 21:30
  need
• 21:30
  to
• 21:30
  do
• 21:30
  something
• 21:30
  proactive
• 21:31
  to
• 21:31
  get
• 21:31
  out
• 21:32
  there
• 21:32
  and
• 21:32
  say,
• 21:32
  have
• 21:33
  you
• 21:33
  considered
• 21:33
  this?
• 21:34
  Have
• 21:34
  you
• 21:34
  considered
• 21:35
  this
• 21:35
  for
• 21:35
  your
• 21:35
  corporate
• 21:36
  business?
• 21:36
  Have
• 21:36
  you
• 21:37
  considered
• 21:38
  these
• 21:38
  different
• 21:39
  gifting
• 21:39
  ideas
• 21:39
  in
• 21:40
  case
• 21:40
  you're
• 21:40
  doing
• 21:40
  Christmas
• 21:41
  gifts
• 21:41
  this
• 21:41
  year?
• 21:42
  Push
• 21:42
  yourself
• 21:43
  out
• 21:43
  of
• 21:43
  your
• 21:43
  comfort
• 21:43
  zone
• 21:44
  and
• 21:44
  be
• 21:44
  proactive.
• 21:45
  The
• 21:45
  worst
• 21:45
  that
• 21:46
  someone
• 21:46
  can
• 21:46
  say
• 21:46
  is
• 21:46
  no
• 21:47
  or
• 21:47
  just
• 21:47
  ignore
• 21:47
  your
• 21:48
  email,
• 21:48
  but
• 21:48
  if
• 21:48
  you
• 21:49
  don't
• 21:49
  try,
• 21:49
  you're
• 21:50
  never
• 21:50
  going
• 21:50
  to
• 21:50
  know.
• 21:51
  Okay,
• 21:51
  let's
• 21:51
  for
• 21:52
  one
• 21:52
  final
• 21:52
  time
• 21:53
  recap
• 21:54
  all
• 21:54
  of
• 21:54
  the
• 21:54
  above.
• 21:55
  Because
• 21:55
  if
• 21:55
  you
• 21:55
  are
• 21:56
  sitting
• 21:56
  there
• 21:56
  listening
• 21:56
  to
• 21:56
  this
• 21:57
  and
• 21:57
  resonating
• 21:57
  with
• 21:57
  the
• 21:58
  fact
• 21:58
  that
• 21:58
  things
• 21:58
  are
• 21:58
  quiet
• 21:59
  and
• 21:59
  inquiries
• 22:00
  are
• 22:00
  down
• 22:00
  and
• 22:01
  you
• 22:01
  feel
• 22:01
  like
• 22:01
  you've
• 22:01
  got
• 22:01
  too
• 22:02
  too
• 22:02
  much
• 22:02
  time
• 22:02
  and
• 22:02
  you're
• 22:03
  panicking,
• 22:03
  then
• 22:03
  I
• 22:04
  want
• 22:04
  you
• 22:04
  to
• 22:04
  be
• 22:04
  able
• 22:04
  to
• 22:04
  lean
• 22:05
  into
• 22:05
  these
• 22:05
  different
• 22:06
  things
• 22:06
  and
• 22:06
  actually
• 22:06
  go
• 22:07
  out
• 22:07
  there
• 22:07
  and
• 22:07
  be
• 22:07
  proactive.
• 22:08
  So
• 22:08
  here
• 22:08
  they
• 22:08
  are.
• 22:09
  Number
• 22:09
  one
• 22:09
  Review
• 22:10
  your
• 22:10
  website
• 22:10
  and
• 22:10
  inquiry
• 22:11
  process.
• 22:12
  Step
• 22:12
  two
• 22:12
  Work
• 22:13
  on
• 22:13
  your
• 22:13
  SEO
• 22:13
  and
• 22:14
  think
• 22:14
  about
• 22:14
  the
• 22:14
  long
• 22:15
  term
• 22:15
  gains
• 22:15
  on
• 22:16
  creating
• 22:16
  landing
• 22:17
  pages
• 22:17
  and
• 22:17
  pages
• 22:18
  people
• 22:18
  are
• 22:18
  going
• 22:18
  to
• 22:18
  find
• 22:18
  you
• 22:18
  on
• 22:19
  in
• 22:19
  Future
• 22:19
  in
• 22:19
  Google.
• 22:20
  3.
• 22:20
  Review
• 22:20
  your
• 22:21
  paid
• 22:21
  marketing.
• 22:22
  Whether
• 22:22
  that's
• 22:22
  stuff
• 22:22
  that
• 22:22
  you
• 22:22
  did
• 22:23
  a
• 22:23
  couple
• 22:23
  of
• 22:23
  years
• 22:23
  ago
• 22:23
  or
• 22:24
  you're
• 22:24
  doing
• 22:24
  right
• 22:24
  now,
• 22:25
  or
• 22:25
  is
• 22:25
  there
• 22:25
  something
• 22:25
  you
• 22:26
  knew
• 22:26
  that
• 22:26
  you
• 22:26
  need
• 22:27
  to
• 22:27
  do
• 22:27
  to
• 22:27
  bring
• 22:27
  in
• 22:27
  those
• 22:28
  leads?
• 22:28
  4.
• 22:28
  Are
• 22:29
  you
• 22:29
  following
• 22:29
  up
• 22:29
  on
• 22:30
  cold
• 22:30
  leads?
• 22:30
  People
• 22:30
  sat
• 22:31
  on
• 22:31
  an
• 22:31
  email
• 22:31
  list,
• 22:31
  people
• 22:32
  that
• 22:32
  haven't
• 22:32
  responded
• 22:32
  to
• 22:33
  you
• 22:33
  for
• 22:33
  ages
• 22:33
  for
• 22:34
  follow
• 22:34
  up
• 22:34
  with
• 22:34
  them.
• 22:34
  See
• 22:34
  if
• 22:34
  you
• 22:34
  can
• 22:35
  reignite
• 22:35
  any
• 22:35
  of
• 22:35
  them.
• 22:36
  5.
• 22:36
  Have
• 22:36
  you
• 22:36
  told
• 22:37
  people
• 22:37
  you've
• 22:37
  got
• 22:37
  availability
• 22:38
  last
• 22:38
  minute?
• 22:39
  Think
• 22:39
  about
• 22:39
  how
• 22:39
  you
• 22:39
  do
• 22:39
  that,
• 22:40
  but
• 22:40
  don't
• 22:40
  hide
• 22:40
  behind
• 22:41
  a
• 22:41
  full
• 22:42
  diary.
• 22:42
  6.
• 22:43
  Show
• 22:43
  up
• 22:43
  more
• 22:43
  online.
• 22:44
  Even
• 22:44
  though
• 22:44
  you
• 22:44
  feel
• 22:44
  like
• 22:45
  hiding
• 22:45
  away,
• 22:45
  get
• 22:46
  yourself
• 22:46
  out
• 22:46
  there
• 22:46
  and
• 22:46
  keep
• 22:47
  showing
• 22:47
  up.
• 22:47
  7.
• 22:48
  Get
• 22:48
  out
• 22:48
  your
• 22:48
  house
• 22:49
  and
• 22:49
  network.
• 22:49
  Meet
• 22:50
  other
• 22:50
  people
• 22:50
  in
• 22:50
  the
• 22:50
  industry.
• 22:51
  Meet
• 22:51
  other
• 22:51
  venues.
• 22:52
  Meet
• 22:52
  other
• 22:52
  professionals.
• 22:53
  Go
• 22:53
  to
• 22:53
  conferences,
• 22:54
  go
• 22:54
  to
• 22:54
  networking
• 22:55
  events.
• 22:55
  Come
• 22:55
  to
• 22:55
  wed
• 22:56
  pros
• 22:56
  live.
• 22:56
  Get
• 22:56
  yourself
• 22:57
  out
• 22:57
  there.
• 22:57
  8.
• 22:58
  Are
• 22:58
  there
• 22:58
  ways
• 22:59
  you
• 22:59
  can
• 22:59
  collaborate
• 23:00
  with
• 23:00
  other
• 23:00
  vendors
• 23:01
  online
• 23:01
  with
• 23:02
  Instagram
• 23:02
  lives?
• 23:03
  By
• 23:03
  sharing
• 23:03
  posts
• 23:04
  with
• 23:04
  each
• 23:04
  other,
• 23:05
  by
• 23:05
  doing
• 23:05
  a
• 23:05
  collaboration,
• 23:05
  collaborative
• 23:06
  Instagram
• 23:06
  posts.
• 23:07
  Get
• 23:07
  in
• 23:07
  front
• 23:07
  of
• 23:07
  other
• 23:07
  people's
• 23:08
  audiences
• 23:09
  or
• 23:09
  be
• 23:09
  brave.
• 23:09
  Go
• 23:10
  pitch
• 23:10
  to
• 23:10
  a
• 23:10
  podcast
• 23:11
  and
• 23:11
  get
• 23:11
  in
• 23:11
  front
• 23:12
  of
• 23:12
  an
• 23:12
  audience
• 23:12
  that
• 23:13
  way.
• 23:13
  9.
• 23:13
  Create
• 23:14
  some
• 23:14
  new
• 23:14
  offerings,
• 23:14
  maybe
• 23:15
  for
• 23:15
  a
• 23:15
  totally
• 23:15
  different
• 23:16
  audience
• 23:16
  or
• 23:16
  A
• 23:16
  different
• 23:17
  sector
• 23:17
  of
• 23:18
  that
• 23:18
  audience
• 23:18
  for
• 23:18
  a
• 23:18
  different
• 23:19
  time
• 23:19
  of
• 23:19
  year.
• 23:19
  Get
• 23:20
  out
• 23:20
  there
• 23:20
  and
• 23:20
  find
• 23:21
  ways
• 23:21
  you
• 23:21
  can
• 23:21
  bring
• 23:21
  money
• 23:22
  into
• 23:22
  your
• 23:22
  business
• 23:22
  in
• 23:23
  the
• 23:23
  short
• 23:23
  term.
• 23:23
  And
• 23:24
  number
• 23:24
  10,
• 23:24
  don't
• 23:25
  be
• 23:25
  afraid
• 23:25
  to
• 23:25
  be
• 23:25
  proactive.
• 23:26
  Reach
• 23:26
  out
• 23:26
  to
• 23:27
  people,
• 23:27
  reach
• 23:27
  out
• 23:28
  to
• 23:28
  contacts
• 23:28
  and
• 23:28
  ask
• 23:29
  if
• 23:29
  they
• 23:29
  need
• 23:30
  anything
• 23:30
  from
• 23:30
  you
• 23:30
  right
• 23:30
  now
• 23:31
  and
• 23:31
  tell
• 23:31
  them
• 23:31
  about
• 23:32
  what
• 23:32
  you
• 23:32
  you've
• 23:32
  got
• 23:32
  going
• 23:33
  on.
• 23:33
  I
• 23:33
  think
• 23:33
  my
• 23:34
  big
• 23:34
  message
• 23:34
  for
• 23:34
  you
• 23:35
  is
• 23:35
  don't
• 23:36
  beat
• 23:36
  yourself
• 23:36
  up
• 23:36
  if
• 23:36
  things
• 23:37
  are
• 23:37
  quiet.
• 23:37
  Remember,
• 23:38
  things
• 23:38
  ebb
• 23:38
  and
• 23:39
  flow.
• 23:39
  If
• 23:39
  you're
• 23:39
  new
• 23:40
  into
• 23:40
  the
• 23:40
  wedding
• 23:40
  industry,
• 23:41
  it
• 23:41
  will
• 23:41
  always
• 23:41
  be
• 23:42
  quiet
• 23:42
  to
• 23:42
  start
• 23:42
  with.
• 23:42
  And
• 23:43
  now's
• 23:43
  the
• 23:43
  time
• 23:43
  when
• 23:44
  you've
• 23:44
  got
• 23:44
  to
• 23:44
  run
• 23:44
  at
• 23:44
  it
• 23:45
  and
• 23:45
  throw
• 23:45
  everything
• 23:46
  into
• 23:46
  being
• 23:46
  more
• 23:47
  visible.
• 23:47
  But
• 23:47
  my
• 23:47
  big
• 23:48
  message
• 23:48
  to
• 23:48
  you
• 23:48
  is,
• 23:49
  number
• 23:49
  one,
• 23:49
  don't
• 23:50
  panic.
• 23:50
  Number
• 23:50
  two,
• 23:51
  push
• 23:51
  yourself
• 23:52
  forward
• 23:52
  and
• 23:53
  don't
• 23:53
  hide
• 23:53
  away.
• 23:54
  And
• 23:54
  number
• 23:54
  three,
• 23:55
  don't
• 23:56
  cut
• 23:56
  all
• 23:56
  your
• 23:56
  expenses
• 23:57
  immediately.
• 23:58
  I
• 23:58
  want
• 23:58
  to
• 23:58
  end
• 23:58
  on
• 23:58
  this
• 23:59
  because
• 23:59
  one
• 23:59
  thing
• 23:59
  I
• 23:59
  see
• 23:59
  a
• 24:00
  lot
• 24:00
  is
• 24:00
  that
• 24:01
  when
• 24:01
  times
• 24:01
  are
• 24:01
  quiet,
• 24:02
  quiet
• 24:02
  people
• 24:02
  panic
• 24:03
  and
• 24:03
  they
• 24:03
  cut
• 24:03
  all
• 24:04
  their
• 24:04
  expenses.
• 24:04
  First
• 24:05
  things
• 24:05
  to
• 24:05
  go
• 24:05
  business
• 24:06
  training
• 24:06
  or
• 24:07
  marketing.
• 24:08
  And
• 24:08
  the
• 24:08
  reason
• 24:08
  I
• 24:09
  say
• 24:09
  just
• 24:09
  hit
• 24:09
  pause
• 24:10
  on
• 24:10
  that
• 24:10
  for
• 24:10
  a
• 24:10
  moment
• 24:11
  is
• 24:11
  because
• 24:12
  often
• 24:12
  those
• 24:13
  are
• 24:13
  the
• 24:13
  two
• 24:13
  things
• 24:13
  that
• 24:14
  are
• 24:14
  going
• 24:14
  to
• 24:14
  actually
• 24:14
  reignite
• 24:15
  your
• 24:15
  business.
• 24:16
  And
• 24:16
  if
• 24:16
  you
• 24:16
  take
• 24:16
  them
• 24:16
  away,
• 24:17
  that's
• 24:17
  not
• 24:18
  going
• 24:18
  to
• 24:18
  help
• 24:18
  you.
• 24:19
  So
• 24:19
  if
• 24:19
  you
• 24:19
  suddenly
• 24:19
  pull
• 24:20
  your
• 24:20
  marketing
• 24:20
  because
• 24:21
  you're
• 24:21
  not
• 24:21
  bringing
• 24:21
  getting
• 24:22
  in
• 24:22
  the
• 24:22
  inquiries,
• 24:22
  then
• 24:23
  that's
• 24:23
  only
• 24:23
  going
• 24:23
  to
• 24:23
  lead
• 24:24
  potentially
• 24:24
  to
• 24:25
  less
• 24:25
  inquiries
• 24:25
  in
• 24:26
  the
• 24:26
  future.
• 24:26
  We
• 24:27
  need
• 24:27
  to
• 24:27
  make
• 24:27
  decisions
• 24:28
  on
• 24:28
  cutting
• 24:28
  our
• 24:28
  marketing
• 24:29
  when
• 24:29
  we're
• 24:29
  in
• 24:29
  a
• 24:30
  right
• 24:30
  headspace,
• 24:31
  not
• 24:31
  because
• 24:31
  we're
• 24:31
  panicking.
• 24:32
  So
• 24:33
  if
• 24:33
  you've
• 24:33
  the
• 24:34
  work
• 24:34
  and
• 24:34
  you've
• 24:34
  looked
• 24:34
  at
• 24:34
  the
• 24:34
  return
• 24:35
  on
• 24:35
  the
• 24:35
  investment
• 24:35
  and
• 24:35
  you
• 24:36
  realize
• 24:36
  that's
• 24:36
  not
• 24:36
  the
• 24:36
  marketing
• 24:37
  channel
• 24:37
  for
• 24:37
  you
• 24:37
  anymore,
• 24:38
  then
• 24:38
  change
• 24:38
  it.
• 24:39
  But
• 24:39
  don't
• 24:39
  just
• 24:39
  panic
• 24:40
  overnight
• 24:40
  and
• 24:40
  cut
• 24:40
  all
• 24:41
  your
• 24:41
  marketing
• 24:41
  expenses.
• 24:42
  And
• 24:42
  the
• 24:42
  same
• 24:42
  with
• 24:42
  business
• 24:43
  training
• 24:43
  and
• 24:43
  business
• 24:44
  groups.
• 24:44
  Of
• 24:44
  course,
• 24:45
  don't
• 24:45
  go
• 24:45
  into
• 24:45
  debt.
• 24:46
  I
• 24:46
  would
• 24:46
  never
• 24:46
  advise
• 24:47
  that
• 24:47
  ever.
• 24:47
  But
• 24:48
  are
• 24:48
  there
• 24:48
  other
• 24:48
  things
• 24:48
  that
• 24:48
  you
• 24:49
  can
• 24:49
  cut
• 24:49
  before
• 24:49
  that?
• 24:50
  Because
• 24:50
  often
• 24:50
  the
• 24:50
  networking
• 24:51
  and
• 24:51
  the
• 24:52
  training
• 24:52
  that
• 24:52
  you're
• 24:53
  getting
• 24:53
  is
• 24:53
  actually
• 24:53
  what's
• 24:54
  going
• 24:54
  to
• 24:54
  help
• 24:54
  you
• 24:54
  to
• 24:55
  bring
• 24:55
  in
• 24:55
  more
• 24:55
  business
• 24:56
  in
• 24:56
  the
• 24:56
  future.
• 24:56
  And
• 24:57
  by
• 24:57
  cutting
• 24:57
  that
• 24:57
  out
• 24:58
  straight
• 24:58
  away,
• 24:58
  you're
• 24:58
  leaving
• 24:59
  yourself
• 24:59
  even
• 25:00
  more
• 25:00
  vulnerable.
• 25:00
  So
• 25:01
  don't
• 25:01
  panic,
• 25:02
  push
• 25:02
  forward
• 25:02
  and
• 25:03
  keep
• 25:03
  going.
• 25:04
  Get
• 25:04
  yourself
• 25:04
  out
• 25:04
  there
• 25:05
  because
• 25:05
  probably
• 25:06
  is
• 25:06
  just
• 25:06
  a
• 25:06
  quiet
• 25:07
  season
• 25:07
  and
• 25:08
  better
• 25:08
  things
• 25:08
  around
• 25:09
  the
• 25:09
  corner.
• 25:09
  I
• 25:10
  really
• 25:10
  hope
• 25:10
  you
• 25:10
  found
• 25:10
  this
• 25:11
  episode
• 25:11
  helpful.
• 25:12
  If
• 25:12
  it's
• 25:12
  resonated
• 25:13
  with
• 25:13
  you,
• 25:13
  let
• 25:14
  me
• 25:14
  know
• 25:14
  if
• 25:14
  there
• 25:14
  are
• 25:14
  things
• 25:15
  I
• 25:15
  can
• 25:15
  do
• 25:15
  myself
• 25:16
  to
• 25:16
  help
• 25:16
  you.
• 25:17
  Whether
• 25:17
  that's
• 25:17
  working
• 25:18
  with
• 25:18
  you
• 25:18
  one
• 25:18
  to
• 25:18
  one,
• 25:19
  giving
• 25:19
  you
• 25:19
  some
• 25:19
  additional
• 25:20
  training,
• 25:20
  or
• 25:20
  if
• 25:20
  you've
• 25:21
  got
• 25:21
  more
• 25:21
  things
• 25:21
  you
• 25:21
  want
• 25:22
  to
• 25:22
  talk
• 25:22
  about
• 25:23
  on
• 25:23
  the
• 25:23
  podcast
• 25:23
  that
• 25:24
  are
• 25:24
  going
• 25:24
  to
• 25:24
  help
• 25:24
  you
• 25:24
  get
• 25:25
  those
• 25:25
  inquiries,
• 25:26
  then
• 25:26
  reach
• 25:26
  out
• 25:26
  and
• 25:26
  let
• 25:27
  me
• 25:27
  know.
• 25:27
  Instagram
• 25:28
  DMs
• 25:28
  are
• 25:28
  probably
• 25:28
  the
• 25:29
  quickest
• 25:29
  place
• 25:29
  to
• 25:30
  find
• 25:30
  me.
• 25:30
  I
• 25:30
  hope
• 25:30
  that
• 25:31
  this
• 25:31
  inspires
• 25:31
  you
• 25:31
  to
• 25:31
  get
• 25:32
  out
• 25:32
  there
• 25:32
  this
• 25:32
  week
• 25:32
  and
• 25:32
  go
• 25:33
  and
• 25:33
  find
• 25:33
  some
• 25:33
  new
• 25:33
  business
• 25:34
  and
• 25:34
  I'll
• 25:34
  see
• 25:34
  you
• 25:35
  all
• 25:35
  next
• 25:35
  time.