82: What Should DMOs Actually Be Doing With AI Right Now? (Janette Roush and Dan Holowack)

Destination Discourse · May 21, 2026 · 1h 2m

In this episode of Destination Discourse, Stuart Butler and Adam Stoker are joined by AI leaders Janette Roush and Dan Holowack for a fast-moving, no-fluff conversation on where AI is actually going—and what DMOs are missing right now.

After some classic banter (and a custom-made Stu’s News jingle created at the gym), the conversation quickly shifts into a deeper look at how tools like Claude are evolving—from simple chat interfaces into full operating systems for work.

🧠 Key Takeaways

1. The shift is from “using AI” to “working inside AI.”

The biggest mindset change isn’t about better…