Latest / Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
How Do You Land a Big Client Like Ford Motor Company? with Scott Monty | Ep #30
In this episode I talk with Scott Monty, former Global Head of Social Media for the Ford Motor Company. He walks us through landing big agency clients like Ford as well as other new clients.
How does your ad agency generate new business with big clients like Ford?
It's all about the research. According to Scott, about 90-95% of the people who contacted him didn't do their research before approaching him. As a fairly public figure at Ford you can imagine that he got a lot of inquiries. But most of them were either form emails or total shots in the dark.
So, how do you get in the door at Ford?…
The skinny
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