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From Style Guides to Trendsetting: Derrick Baca & Liz DeSilva on Building Fandom-First Merch
In this episode of The Licensing Exchange, hosts David Schnider and Greg Pan sit down with licensing and consumer-products veterans Derrick Baca and Liz DeSilva to unpack what separates forgettable “logo slap” merchandise from products fans genuinely collect.
Derrick shares his path from retail buying into leading licensing strategy, while Liz explains how deep fandom knowledge and creative risk-taking helped transform accessories into must-have collectibles during the growth of Loungefly.
Together, they explore:
how fandom insight drives product demand
why fringe and under-merchandised IP…
The skinny
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