STOP Cold Calling! This Strategy is 5X More Effective in 2022

Freight Broker Boot Camp Audio Experience · Feb 10, 2022 · 12m

Cold calling may appear to be the easiest and fastest way to connect with clients, but there is something valuable that's missing when making that cold call – sales intelligence. Calling without gathering knowledge of whom you're speaking with will cost you potential clients and valuable time, so in this episode of Freight Broker Boot Camp, I break down how to turn cold calling into warm calling.

Timestamps:

[00:00] Stop cold calling! This is 5x more effective

[00:37] Scenario A

[01:03] Scenario B

[03:11] Warm calling

[04:14] Gathering sales intelligence

[05:40] Converting a cold call to a…