Episode 121: Niklas Terrahe: Co-Founder & CEO of Pick'em - How Pick'em Turned Toothpicks Into a D2C Phenomenon
This week on the EU-Startups Podcast, Marcin Lewandowski chats with Niklas Terrahe, the CEO & co-founder of Pick’em — the D2C brand reinventing one of the most unsexy products on the market: the toothpick. It started as a student project. Now it’s chewing gum’s worst nightmare. With millions of views on TikTok, influencer shoutouts from people like Ryan Reynolds, and a toothpick that literally went to space, Pick’em is now one of the fastest-growing Gen Z-led brands, flipping the script on chewing gum and building a social-first movement around flavored toothpicks. Yes — toothpicks. And it's…
The skinny
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