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Employee Retention Lessons: From One Failing Tire Shop to 14 Successful Franchise Locations + Multimillion Dollar Franchise with Kent Coleman
In this episode, I sit down with my uncle Kent Coleman to talk about his book "It's Not About the Mangoes" and his journey from nearly going bankrupt to owning 14 Big O Tires locations that are some of the highest-producing stores in the nation. Kent shares how he got into the tire business even though he's not a car guy at all, and the huge mistakes he made early on, like firing his best, most experienced employees just because they were the highest paid during the recession.
He talks about hitting rock bottom when his remaining team didn't care about customers, wouldn't answer phones, and…
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