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ChatGPT Shopping Research: Revolution or Just Better Search? | Fast Five Shorts · Omni Talk Retail

• 0:00
  ChatGPT
• 0:01
  has
• 0:01
  introduced
• 0:01
  shopping
• 0:02
  research.
• 0:02
  According
• 0:03
  to
• 0:03
  a
• 0:03
  ChatGPT
• 0:04
  blog
• 0:04
  post,
• 0:05
  the
• 0:05
  new
• 0:05
  experience
• 0:06
  does
• 0:06
  the
• 0:06
  research
• 0:07
  for
• 0:07
  you
• 0:07
  to
• 0:07
  help
• 0:07
  find
• 0:08
  the
• 0:08
  right
• 0:08
  products.
• 0:09
  Instead
• 0:09
  of
• 0:09
  sifting
• 0:10
  through
• 0:10
  dozens
• 0:10
  of
• 0:10
  sites,
• 0:11
  you
• 0:11
  can
• 0:11
  just
• 0:11
  describe
• 0:12
  what
• 0:12
  you're
• 0:12
  looking
• 0:12
  for.
• 0:12
  For
• 0:13
  example,
• 0:13
  you
• 0:13
  can
• 0:13
  say
• 0:14
  find
• 0:14
  the
• 0:14
  quietest
• 0:15
  cordless
• 0:15
  stick
• 0:16
  vacuum
• 0:16
  for
• 0:16
  a
• 0:17
  small
• 0:17
  apartment
• 0:18
  or
• 0:18
  something
• 0:18
  like
• 0:19
  I
• 0:19
  need
• 0:19
  a
• 0:19
  gift
• 0:19
  for
• 0:19
  my
• 0:20
  4
• 0:20
  year
• 0:20
  old
• 0:20
  niece
• 0:20
  who
• 0:20
  loves
• 0:21
  art.
• 0:22
  And
• 0:22
  shopping
• 0:22
  research
• 0:23
  builds
• 0:23
  a
• 0:23
  thoughtful
• 0:24
  guide
• 0:24
  to
• 0:24
  help
• 0:24
  you
• 0:24
  decide.
• 0:25
  Sounds
• 0:25
  just
• 0:25
  like
• 0:26
  it
• 0:26
  was
• 0:26
  written
• 0:26
  by
• 0:26
  the
• 0:26
  company
• 0:27
  that
• 0:27
  did
• 0:27
  it.
• 0:28
  And
• 0:28
  how
• 0:28
  bullish
• 0:28
  are
• 0:29
  you
• 0:29
  on
• 0:29
  doing
• 0:29
  your
• 0:29
  shopping
• 0:30
  research
• 0:30
  via
• 0:30
  ChatG?
• 0:33
  I'm,
• 0:33
  I'm
• 0:34
  incredibly
• 0:34
  bullish.
• 0:35
  I
• 0:35
  don't
• 0:35
  know
• 0:35
  that
• 0:35
  I
• 0:35
  would
• 0:35
  say
• 0:36
  specifically
• 0:36
  Chat
• 0:37
  GPT.
• 0:37
  I
• 0:37
  think
• 0:38
  I
• 0:39
  would
• 0:39
  look
• 0:39
  more
• 0:39
  to
• 0:40
  Gemini,
• 0:41
  you
• 0:41
  know,
• 0:41
  the,
• 0:41
  the
• 0:41
  war
• 0:42
  between
• 0:42
  those
• 0:42
  twos.
• 0:43
  San
• 0:43
  Sam
• 0:43
  Altman
• 0:44
  or
• 0:45
  introduced
• 0:45
  his
• 0:45
  code
• 0:46
  Red
• 0:46
  yesterday
• 0:47
  because
• 0:47
  he's
• 0:48
  really
• 0:48
  wanting
• 0:48
  the
• 0:49
  team
• 0:49
  to
• 0:49
  get
• 0:49
  focused
• 0:50
  on
• 0:50
  less
• 0:50
  cash
• 0:50
  burn
• 0:51
  and
• 0:51
  staying
• 0:52
  competitive
• 0:52
  against
• 0:53
  Google.
• 0:54
  I,
• 0:54
  I
• 0:54
  think
• 0:55
  that
• 0:56
  this
• 0:56
  is
• 0:56
  giving
• 0:56
  us
• 0:57
  an
• 0:57
  opportunity
• 0:57
  to
• 0:58
  shop
• 0:58
  for
• 0:58
  things
• 0:59
  in
• 0:59
  ways
• 1:00
  that
• 1:00
  we
• 1:00
  wouldn't
• 1:00
  have
• 1:01
  before.
• 1:01
  So
• 1:02
  are
• 1:02
  we
• 1:02
  using
• 1:02
  this
• 1:03
  for.
• 1:03
  Yes,
• 1:04
  you're
• 1:04
  going
• 1:04
  to
• 1:04
  use
• 1:04
  it
• 1:05
  for
• 1:05
  the
• 1:05
  big
• 1:05
  purchases.
• 1:06
  But
• 1:06
  I
• 1:06
  also
• 1:07
  think
• 1:07
  that
• 1:07
  as
• 1:08
  more
• 1:08
  consumers
• 1:08
  care
• 1:09
  about
• 1:09
  the
• 1:09
  types
• 1:10
  of
• 1:10
  ingredients
• 1:10
  in
• 1:11
  their
• 1:11
  products,
• 1:11
  they
• 1:11
  care
• 1:12
  about
• 1:12
  where
• 1:12
  these
• 1:12
  products
• 1:12
  are
• 1:13
  sourced
• 1:13
  from
• 1:13
  and
• 1:14
  again,
• 1:14
  number
• 1:15
  one,
• 1:15
  they
• 1:15
  care
• 1:15
  about
• 1:16
  price
• 1:16
  and
• 1:16
  availability.
• 1:18
  I,
• 1:19
  we've
• 1:19
  never
• 1:20
  had
• 1:20
  this,
• 1:20
  this
• 1:21
  visibility
• 1:21
  before
• 1:22
  in
• 1:22
  a
• 1:22
  platform.
• 1:23
  So
• 1:23
  I
• 1:23
  do
• 1:23
  think
• 1:24
  we
• 1:24
  could
• 1:24
  start
• 1:24
  to
• 1:24
  see
• 1:24
  people
• 1:25
  say
• 1:25
  like
• 1:25
  I'm
• 1:26
  looking
• 1:26
  for
• 1:27
  a
• 1:27
  better
• 1:27
  for
• 1:28
  you
• 1:29
  snack
• 1:29
  for
• 1:29
  my
• 1:30
  kids
• 1:30
  and
• 1:31
  these
• 1:31
  are
• 1:31
  the
• 1:31
  options.
• 1:32
  What
• 1:32
  are
• 1:32
  those
• 1:33
  things?
• 1:33
  What
• 1:33
  are
• 1:33
  the
• 1:33
  ingredients?
• 1:34
  List
• 1:34
  this
• 1:34
  out
• 1:35
  on
• 1:35
  a
• 1:35
  table
• 1:35
  for
• 1:35
  me
• 1:35
  because
• 1:36
  I
• 1:36
  think
• 1:36
  people
• 1:36
  are
• 1:36
  going
• 1:36
  to
• 1:37
  start
• 1:37
  using
• 1:38
  this
• 1:38
  tool
• 1:39
  as
• 1:39
  a
• 1:39
  way
• 1:39
  to
• 1:39
  even
• 1:40
  shop
• 1:40
  for
• 1:40
  things
• 1:40
  like
• 1:41
  essentials
• 1:41
  for
• 1:41
  groceries,
• 1:42
  for
• 1:42
  personal
• 1:43
  items.
• 1:44
  So
• 1:45
  I
• 1:45
  do
• 1:45
  think
• 1:46
  that
• 1:47
  what
• 1:47
  ChatGPT
• 1:48
  has
• 1:48
  done
• 1:48
  here,
• 1:48
  what
• 1:49
  Gemini
• 1:49
  did
• 1:49
  with
• 1:50
  their
• 1:50
  latest,
• 1:51
  their
• 1:51
  third
• 1:52
  3.0
• 1:52
  release,
• 1:53
  I
• 1:53
  do
• 1:53
  think
• 1:54
  that
• 1:54
  this
• 1:54
  is
• 1:55
  going
• 1:55
  to
• 1:55
  provide
• 1:55
  greater
• 1:56
  value
• 1:56
  to
• 1:56
  how
• 1:57
  people
• 1:57
  are
• 1:57
  starting
• 1:58
  to
• 1:58
  shop
• 1:58
  for
• 1:58
  things,
• 1:59
  how
• 1:59
  they're
• 1:59
  doing
• 1:59
  price
• 1:59
  comparisons
• 2:00
  and
• 2:00
  how
• 2:01
  they
• 2:01
  get
• 2:01
  the
• 2:01
  exact
• 2:02
  product
• 2:02
  that
• 2:02
  they
• 2:02
  want
• 2:02
  because
• 2:03
  it's
• 2:03
  so
• 2:03
  simple
• 2:04
  and
• 2:04
  easy.
• 2:04
  But
• 2:05
  I
• 2:05
  know
• 2:05
  I'm
• 2:06
  very
• 2:06
  bullish
• 2:06
  on
• 2:06
  it.
• 2:07
  Where
• 2:07
  do
• 2:07
  you
• 2:08
  come
• 2:08
  down
• 2:08
  on
• 2:09
  this,
• 2:09
  Chris?
• 2:09
  Are
• 2:09
  you,
• 2:10
  are
• 2:10
  you
• 2:10
  positive
• 2:11
  towards
• 2:11
  this?
• 2:12
  I
• 2:12
  know
• 2:12
  you,
• 2:12
  you've
• 2:13
  been
• 2:13
  in
• 2:13
  the
• 2:13
  past,
• 2:14
  you've
• 2:14
  been
• 2:14
  pushing
• 2:15
  towards
• 2:15
  more
• 2:16
  on
• 2:16
  the
• 2:17
  retailer's
• 2:17
  website.
• 2:18
  So
• 2:18
  how
• 2:18
  do
• 2:18
  you,
• 2:19
  how
• 2:19
  do
• 2:19
  you
• 2:19
  land
• 2:19
  on
• 2:19
  this?
• 2:20
  Yeah,
• 2:21
  I
• 2:21
  mean
• 2:21
  overall
• 2:21
  I
• 2:21
  think
• 2:21
  it
• 2:22
  makes,
• 2:22
  it's
• 2:22
  a
• 2:22
  smart
• 2:22
  move
• 2:22
  by
• 2:23
  ChatGPT.
• 2:23
  100%.
• 2:24
  I
• 2:24
  think
• 2:24
  that
• 2:24
  makes
• 2:25
  sense.
• 2:25
  But,
• 2:25
  but
• 2:25
  again,
• 2:26
  I'm
• 2:26
  slowing
• 2:27
  My
• 2:27
  role
• 2:27
  on
• 2:27
  the
• 2:27
  importance
• 2:28
  of
• 2:28
  it
• 2:28
  overall.
• 2:30
  Because
• 2:30
  to
• 2:30
  me,
• 2:31
  like
• 2:31
  I'm
• 2:32
  wondering,
• 2:32
  the
• 2:32
  big
• 2:32
  question
• 2:33
  I
• 2:33
  have
• 2:33
  is
• 2:33
  how
• 2:33
  many
• 2:34
  product
• 2:34
  searches
• 2:35
  are
• 2:35
  actually
• 2:35
  as
• 2:35
  research
• 2:36
  intensive
• 2:36
  as
• 2:36
  you're
• 2:37
  describing.
• 2:38
  I
• 2:38
  don't
• 2:38
  think
• 2:38
  it's
• 2:38
  that
• 2:39
  many.
• 2:39
  Otherwise
• 2:39
  Amazon
• 2:40
  wouldn't
• 2:40
  have
• 2:40
  the
• 2:40
  hold
• 2:41
  on
• 2:41
  first
• 2:41
  product
• 2:41
  searches
• 2:42
  that
• 2:42
  it
• 2:42
  has.
• 2:43
  And
• 2:44
  in
• 2:44
  fact,
• 2:45
  to
• 2:45
  prove
• 2:45
  this
• 2:46
  point,
• 2:46
  I
• 2:46
  queried
• 2:47
  Claude
• 2:48
  competitor
• 2:50
  LLM
• 2:50
  platform
• 2:51
  on
• 2:51
  the
• 2:52
  number
• 2:52
  of
• 2:52
  searches
• 2:52
  that
• 2:52
  are
• 2:53
  actually
• 2:53
  transactional.
• 2:54
  And
• 2:54
  you
• 2:55
  know
• 2:55
  what
• 2:55
  the
• 2:55
  answer
• 2:55
  is?
• 2:55
  And
• 2:56
  the
• 2:56
  number
• 2:56
  of
• 2:56
  searches
• 2:57
  that
• 2:57
  are
• 2:57
  actually
• 2:58
  actually
• 2:58
  transactional
• 2:59
  is
• 3:00
  70%.
• 3:01
  Only
• 3:01
  30%
• 3:02
  on
• 3:02
  what
• 3:02
  site?
• 3:03
  On
• 3:03
  30%
• 3:04
  across
• 3:04
  the
• 3:05
  industry.
• 3:05
  Across
• 3:06
  the
• 3:06
  industry.
• 3:07
  30%
• 3:07
  are
• 3:08
  research
• 3:08
  based.
• 3:09
  So
• 3:09
  that
• 3:10
  tells
• 3:10
  me
• 3:10
  that,
• 3:10
  you
• 3:11
  know,
• 3:11
  how
• 3:11
  many
• 3:11
  people
• 3:12
  are
• 3:12
  really
• 3:12
  going
• 3:12
  to
• 3:13
  be
• 3:13
  doing
• 3:13
  this
• 3:13
  exhaustive
• 3:14
  research
• 3:15
  that,
• 3:15
  you
• 3:16
  know,
• 3:16
  we
• 3:16
  all
• 3:16
  glom
• 3:17
  on
• 3:17
  to
• 3:17
  like,
• 3:17
  I
• 3:18
  mean
• 3:18
  I
• 3:18
  can
• 3:18
  even
• 3:18
  remember,
• 3:19
  I
• 3:19
  think
• 3:19
  we
• 3:19
  even
• 3:19
  had
• 3:19
  this
• 3:20
  conversation
• 3:20
  like
• 3:20
  when,
• 3:21
  when
• 3:21
  Walmart
• 3:22
  debuted
• 3:22
  their,
• 3:22
  their,
• 3:23
  their,
• 3:23
  their
• 3:24
  Sparky
• 3:24
  engine
• 3:25
  and
• 3:25
  they
• 3:25
  were
• 3:25
  like,
• 3:25
  you
• 3:26
  seem
• 3:26
  like
• 3:26
  I'm
• 3:26
  playing
• 3:26
  the
• 3:27
  super
• 3:27
  bowl
• 3:27
  party.
• 3:27
  It's
• 3:28
  like,
• 3:28
  yeah,
• 3:28
  okay
• 3:28
  fine,
• 3:29
  you
• 3:29
  can
• 3:29
  use
• 3:29
  that
• 3:29
  use
• 3:29
  case,
• 3:29
  but
• 3:30
  how
• 3:30
  many
• 3:30
  use
• 3:31
  cases
• 3:31
  are
• 3:31
  there
• 3:31
  really?
• 3:32
  Like
• 3:32
  that.
• 3:33
  And
• 3:33
  so
• 3:33
  that's
• 3:33
  the
• 3:34
  question
• 3:34
  I
• 3:34
  have.
• 3:34
  So
• 3:35
  net
• 3:35
  net
• 3:35
  again,
• 3:36
  I'd
• 3:37
  be
• 3:37
  slowing
• 3:37
  down,
• 3:38
  slowing
• 3:39
  down
• 3:39
  if
• 3:39
  I'm
• 3:39
  an
• 3:39
  organization
• 3:40
  deciding
• 3:40
  where
• 3:41
  I'm
• 3:41
  placing
• 3:41
  my
• 3:41
  bets,
• 3:42
  being
• 3:42
  very
• 3:42
  thoughtful
• 3:43
  about
• 3:44
  which
• 3:44
  Pandora's
• 3:45
  boxes
• 3:46
  I
• 3:46
  want
• 3:46
  to
• 3:46
  be
• 3:46
  opening
• 3:47
  based
• 3:47
  on
• 3:48
  all
• 3:48
  these
• 3:48
  announcements
• 3:48
  that
• 3:49
  are
• 3:49
  coming
• 3:49
  out
• 3:49
  of
• 3:49
  ChatGPT
• 3:50
  and
• 3:50
  Google
• 3:51
  and
• 3:51
  everyone
• 3:51
  else.
• 3:53
  Fair.
• 3:53
  Yeah,
• 3:53
  I
• 3:54
  just,
• 3:54
  I
• 3:54
  think
• 3:54
  it's,
• 3:55
  I
• 3:55
  think
• 3:55
  it's
• 3:55
  being
• 3:56
  used
• 3:56
  for.
• 3:56
  I
• 3:56
  would,
• 3:57
  I
• 3:57
  know
• 3:57
  that's
• 3:57
  the
• 3:58
  cloud
• 3:58
  representation
• 3:59
  I
• 3:59
  would
• 4:00
  be
• 4:00
  again
• 4:00
  following.
• 4:01
  I
• 4:01
  still
• 4:01
  think
• 4:02
  we're
• 4:02
  on
• 4:02
  the
• 4:02
  precipice
• 4:03
  of
• 4:03
  this.
• 4:04
  I
• 4:04
  think
• 4:04
  we
• 4:04
  need
• 4:04
  to
• 4:05
  follow
• 4:05
  like
• 4:05
  we
• 4:05
  need
• 4:05
  to
• 4:06
  gather
• 4:06
  more
• 4:06
  data
• 4:07
  before
• 4:07
  we
• 4:07
  can
• 4:08
  make
• 4:09
  any
• 4:09
  kind
• 4:09
  of
• 4:10
  true
• 4:10
  assessment
• 4:11
  as
• 4:11
  to
• 4:12
  how
• 4:12
  much
• 4:12
  people
• 4:12
  are
• 4:13
  going
• 4:13
  to
• 4:13
  be
• 4:13
  searching.
• 4:13
  I
• 4:14
  think
• 4:14
  it's
• 4:14
  still
• 4:14
  in
• 4:15
  its
• 4:15
  infancy.
• 4:15
  It's
• 4:16
  only
• 4:16
  been
• 4:16
  around
• 4:16
  for,
• 4:17
  you
• 4:17
  know,
• 4:17
  two
• 4:18
  years
• 4:18
  really
• 4:18
  where
• 4:19
  it's
• 4:19
  reached
• 4:19
  mass
• 4:20
  adoption
• 4:21
  or
• 4:21
  three
• 4:22
  years.
• 4:22
  Sorry.
• 4:22
  And
• 4:22
  I
• 4:23
  think
• 4:23
  we
• 4:23
  still
• 4:23
  have
• 4:24
  a
• 4:24
  lot
• 4:24
  more
• 4:24
  to
• 4:24
  come
• 4:25
  here.
• 4:25
  I
• 4:26
  still
• 4:26
  think
• 4:26
  that
• 4:26
  it's
• 4:27
  something
• 4:27
  that
• 4:28
  retailers
• 4:28
  need
• 4:28
  to
• 4:29
  be
• 4:29
  investing
• 4:30
  heavily
• 4:31
  in
• 4:31
  both
• 4:32
  on
• 4:32
  their
• 4:32
  site
• 4:32
  and
• 4:33
  off.
• 4:34
  You
• 4:34
  know,
• 4:34
  I
• 4:34
  think
• 4:34
  there's
• 4:35
  no
• 4:35
  harm
• 4:35
  in
• 4:36
  getting
• 4:36
  your
• 4:36
  products
• 4:36
  more
• 4:37
  prepared,
• 4:37
  building
• 4:38
  content
• 4:38
  that
• 4:38
  will
• 4:39
  help
• 4:39
  your
• 4:39
  products
• 4:39
  show
• 4:40
  up
• 4:41
  easier
• 4:42
  and
• 4:42
  number
• 4:43
  one,
• 4:43
  making
• 4:43
  sure
• 4:43
  that
• 4:44
  you
• 4:44
  have
• 4:44
  price
• 4:45
  transparency
• 4:46
  because
• 4:46
  that
• 4:46
  is
• 4:47
  going
• 4:47
  to
• 4:47
  be
• 4:48
  so,
• 4:48
  so
• 4:49
  important.
• 4:50
  And
• 4:50
  that's
• 4:51
  where
• 4:51
  I
• 4:51
  think
• 4:51
  we
• 4:51
  start
• 4:51
  coming
• 4:52
  into
• 4:52
  searches
• 4:53
  for
• 4:53
  the
• 4:53
  things,
• 4:54
  the
• 4:54
  kinds
• 4:54
  of
• 4:54
  things
• 4:54
  that
• 4:54
  you're
• 4:55
  talking
• 4:55
  about,
• 4:55
  Chris,
• 4:55
  that
• 4:56
  weren't
• 4:56
  happening
• 4:57
  before
• 4:57
  but
• 4:57
  might
• 4:57
  happen
• 4:58
  as
• 4:59
  budgets
• 4:59
  get
• 4:59
  tightened
• 5:00
  up.