How to Win Social Media in 2026: Niching Down, AI & Product-Market Fit — with Emeric Ernoult, CEO of Agorapulse

The Unified Brand - Branding Podcast · Feb 12, 2026 · 45m

Social media is changing faster than ever.

Algorithms are replacing followers. AI is reshaping content creation. And product-market fit now lasts months — not years.

In this episode of The Unified Brand Podcast, Chris sits down with Emeric Ernoult, Co-Founder & CEO of Agorapulse, to unpack:

Why most brands fail before they ever achieve product-market fit

The #1 mistake founders make when building a business

How Agorapulse grew to $10M ARR through differentiation

Why “entertainment” is a trap for most brands

The power of hyper-niching your content in 2026

How AI will eliminate content…